• International Commerce and Information Review
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• v.4 no.1
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• pp.107-128
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• 2002

In order to clarify the relationship between the Internet utilization of the Korean small export firms for export marketing and it's performance, first, a research model and hypothesis have been made on a theoretical basis. This research hypothesis has been examined through gathering survey data and a statistical analysis based on MANOVA. The conclusion, as well as the main point of this thesis, is that, in most cases, there was a significant statistical connection between the variables of export performances and Internet-utilized export marketing strategies, which are both based on the classical AIDA model of effective hierarchy of communication for sales and advertising. This conclusion brings forth a substantial topic as well as provides meaningful implications for the Korean small export firms when putting together a marketing strategy using the Internet. It is also hoped that this will come as a reference for other researchers henceforth. However, there is an issue of lack of representativeness when considering that the samples were chosen on the basis of the convenience sampling method. Another issue may be that a portion of the subjects were not related to actual trade, but were, in fact, Web masters who operated e-trade systems. Furthermore, there are also numerous problems of missing data, and 6 out of the 8 main hypotheses possessed the issue of fitness level with the data. Therefore, in order to enhance both the representative and fitness levels of the data of further research for this topic, future respondents will have to have special trade knowledge, as well as technical knowledge of e-trade. However, unless the Internet begins to greatly contribute to export marketing of corporations, this type of enterprising spirit by corporations in gathering suitable respondents will not surface. Although not used in examining the hypotheses of this particular thesis, the relationship between competitive and circumstantial variables, which were added to the upcoming survey, and export performances will soon be analyzed and announced in order to atone for some of the standards this thesis fell short of.

• KIPS Transactions on Software and Data Engineering
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• v.6 no.2
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• pp.57-66
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• 2017

The academic research on data governance is still in its infancy and focused on the definition of concept and components. However, we need to study of evaluation on data governance to help make decision of establishment. The purpose of this paper is to develop of attribute index in data governance framework. Therefore, in this paper, we used RGT (repertory grid technique) and Laddering techniques for experts interview and survey for validation of disinterested third party experts and analysis statistically. We completed data governance attribute index which is composed of data compliance area including 8 components, data quality area including 16 components and data organization area including 7 components. Moreover, the evaluation attributes is prioritized and ranked using the AHP. As a result of the study, this paper can be used for the base line data in introducing and operating data governance in an IT company.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.575-582
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• 2016

The purpose of this study was to analyse undergraduate medical students' perception of the complementary and alternative medicine(CAM) and Korean medicine. A total of 409 undergraduate medical students participated in the survey. Methodologically, descriptive statistics, MANOVA and logistic regression analysis were conducted. First grade students had more positive perception of CAM and Korean medicine than others. There were no significant differences in the perception of CAM in terms of students' grade and gender(affective attitude, compatability, effectiveness, intention to adoption). However, there was gender difference in perception of Korean medicine. Also, the result showed that students' perception of effectiveness had influence whether they recognize CAM and Korean medicine as medicine or not. Based on results, this study suggest that medical school should develop the curriculum that improve students decision-making ability and critical capacity, especially for lower grades, so that stdents can give reasonable advice for patients' needs.

• Journal of the Korea Convergence Society
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• v.11 no.2
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• pp.101-107
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• 2020

This study is based on Art Infusion type (modification vs. re-interprete and interactivity level (high vs. low) are independent variables such as 'Product-Related Memory (PRM)' and 'Image Related Memory (IRM)', Experimental research was carried out empirically through Two-Way MANOVA analysis with advertising attitude as a dependent variable. As a result, first, in the case of the modified advertisement, when the interactivity is low, the advertisement image-related memory information (IRM) is more memorized and affects the judgment. Second, in the case of reinterpreted advertising, the memory information related to product attributes is stored at low level regardless of the level of interactivity. Third, the attitude toward advertising for famous paintings was positive when the level of interactivity was low.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.353-363
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• 2017

The purpose of this study is to investigate whether there are differences in adolescents' school adaptation according to the types of perceived parental attitudes and consistency. For this purpose, 586(306 girls) middle and high school students were surveyed about their perceived parental attitudes and school adjustment, and the differences were verified through multivariate analysis of variance (MANOVA). The results showed that the adolescents' school adaptation was different according to the types of parental attitudes. Affection - autonomy cohort group's school adjustment was significantly higher than the other groups. In addition, the hostility - control group were found to have lower adaptation level than the disagreement group. Based on this results, we discussed the importance and influences of parental attitude and suggested the directions of follow up studies on parenting attitude and adaptation.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.299-307
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• 2019

In this study, we experimented with experience of digital signage using Virtual Reality technology, and the difference between presence and interactivity in brand experience and digital signage attitude. We conducted a two-way MANOVA analysis with cognitive presence, emotional presence, and media presence as the independent variable and interactivity level(high vs low) as dependent variables and the brand experience and attitude as dependent variables. First, cognitive presence was found to be most effective through behavioral experience when low interactivity. Second, emotional presence also has a positive effect on emotional experience when the level of interactivity is low. Third, media presence has a positive effect on emotional experience if the level of interactivity is low. This study suggests a communication strategy to communicate presence according to the characteristics of media strategy and technology through appropriate level of interactivity when using digital technology. Future research requires a qualitative approach rather than a quantitative one in terms of interactivity.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.89-95
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• 2020

This study empirically demonstrates how the amount of advertising attitude and recall information differs according to the type of art infusion advertising (simple borrowing vs. modification vs. reinterpretation) and engagement level (high vs. low) of digital signage. It is to look into. Factorial design was performed between 3×2 subjects, and the hypothesis was verified through a two-way MANOVA analysis. As a result of the study, first, when simply art infusion of masterpieces in digital signage, both advertisement attitude and recall information were found to be low regardless of the level of engagement. Second, in the case of digital signage art infusion advertising, when the engagement is low, the modification has high advertising attitude and recollection. Third, when the level of engagement of digital signage is high, the attitude and recollection of the reinterpreted famous painting borrowing ads are high.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.34 no.3
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• pp.183-204
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• 2023

The purpose of this study is to present a construction model of Koryoin Larchiveum that considers the space and function of larchiveum, centering on the Koryoin Historical and Cultural Center. To this end, a survey was conducted targeting librarians, archivists, and curators, and multivariate analysis of variance (MANOVA) was conducted to find out the average difference between space and work requirements by institution. In addition, based on the survey, in-depth interviews were conducted with secondary experts (directors, representatives, Koryoin experts, etc.) on spatial components. As a result, first, spatial and functional elements set mainly for functions necessary for Koryoin Larchiveum were derived. Spatial elements include storage, reading rooms, and resting areas for libraries, archives storage rooms and exhibition rooms for archives, and storage and exhibition rooms for cultural centers. Functions (work) were represented by 4 elements: library 3, archives 5, and cultural center. Second, after reviewing the interview, the Koryoin Larchiveum construction model was modified and supplemented. As for the spatial composition, the installation space, work contents, and manpower in charge were presented from the first basement floor to the third floor above the ground.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.4
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• pp.560-570
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• 2000

The purposes of this study were to segment the cosmeceuticals market based on consumer usage behavior and to develop a profile of each segment using appearance-related variables, purchase attributes, purchase behavior and demographics. A total of 518 responses collected from a questionnaire survey to female consumers was analyzed. Cluster analysis on usage behavior of cosmeceutical products identified three groups including: Anti-aging/Whitening/Slimming product users (22% ); Pore-control product users(20%); and Minimum users(57%). MANOVA, ANOVA and Chi-square analysis revealed significant differences among the three groups on 2 appearance-related variables, 3 purchase attribute factors, 4 purchase behaviors, and 2 demographic characteristics. Based on the results, the study developed a profile of each segment and provided marketing implications.

• Journal of Korean Academy of Nursing
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• v.27 no.1
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• pp.189-201
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• 1997

This study was designed to test the relationship between effectiveness of nursing organizations and structural and managerial variables of nursing organizations that are described in the Robbins Organizational theory model. The data were collected through self reported questionnaires from 605 nurses working in, and 782 patients hospitalized in, five tertiary hospitals in Seoul. Results showed that according to MANOVA there was a significant difference in nurses job satisfaction and patient satisfaction among the five hospitals. According to cluster analysis of the structural and managerial variables of nursing organizations, the five hospitals were divided into two clusters and there was no significant difference in nurses job satisfaction or patient satisfaction between the two clusters. According to canonical correlation analysis the formalization and centralization of structural variables were shown to be predicting variables for nurses job satisfaction, and the managing job design and managing Change of managerial variables were shown to be predicting variables for nurses job satisfaction.