• Journal of Fashion Business
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• v.18 no.1
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• pp.1-21
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• 2014

This study exceeds the view on the fragmentary fact-finding surveys related to the application of mobile commerce which further develops the evaluation model of fashion mobile commerce website and considers the validity of comprehensive fashion mobile commerce with quality evaluation factors according to the Task-Technology Fit. To fulfill the study objectives, a total of 433 questionnaires are being conducted to the customers with first-hand experience on fashion merchandises through mobile commerce. The judgement sampling method is employed according to the sample population ages from 20s to 30s during two months period. Based on the results of the above-mentioned path analysis, we have observed the following: First, the path relation analysis results show that the M-marketing (M-marketing) between perceived usabilities had effects to the perceived usability and the M-sales had effects to the perceived usability. Second, as seen from the fashion mobile shopping conformance (TTF), the perceived usability, customer satisfaction, and path pipe analysis result conformances between perceived values and immersions have effects of perceived usability, customer satisfaction and perceived value, and thus, indicate that the perceived usability had effects on the customer satisfaction and immersion. Third, the customer satisfaction, perceived value and immersion all have effects on the purchasing intention.

• Journal of KIISE:Computer Systems and Theory
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• v.32 no.3
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• pp.125-132
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• 2005

Wireless access always has to include the authentication of communication partners and the encryption of communication data in order to use secure M-Commerce services. However, wireless systems have limitations compared with the wired systems, so we need an efficient authentication and key exchange protocol considering these limitations. In this paper, we propose an efficient authentication and key exchange protocol for M-Commerce users using elliptic curve crypto systems. The proposed protocol reduces the computational load of mobile users because the wireless service provider accomplishes some parts of computations instead of the mobile user, and it uses the password-based authentication in wireless links. Also, it guarantees the anonymity of the mobile user not to reveal directly the real identity of the user to the M-Commerce host, and preserves the confidentiality of communication data between the M-Commerce host and the user not to know the contents of communication between them to others including the wireless service provider.

• Proceedings of the Korean Information Science Society Conference
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• 2002.10e
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• pp.337-339
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• 2002

본 논문에서는 유선 인터넷상에서 소규모 여러 인터넷 상점들이 정보를 공유하고, 통합된 서비스를 제공함으로써 고객의 인지도를 높이기 위한 방법으로 등장한 기존의 허브(Hub)사이트와 모바일(Mobile) 인터넷이 결합된 M-Commerce 환경에서 고객에게 실시간으로 개인화된 맞춤 정보를 제공하기 위한 기법을 제안한다.

• Journal of Korea Multimedia Society
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• v.6 no.5
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• pp.849-860
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• 2003

As mobile device is becoming more popular, E-Commerce changes into M-Commerce. Especially, IMT-2000 (International Mobile Telecommunication 2000) service is prepared for M-Commerce and this has USIM (Universal Subscriber Identity Module) as a core of certification of individuality and transactions. As a result, the area of mobile service going to expand by USIM. But, mobile services using USIM leave much to be desired, and developed application don't variety. In this paper, for the efficient design of USIM, the structure of USIM and protocol is analyzed, and secure payment solution in USIM is proposed. Specially, offline payment system is proposed for the verification of proposed protocols including security, saving, and calculation of balance. finally, the simulation of proposed payment system on USIM is performed using Java Card.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.6
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• pp.287-295
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• 2022

With the dramatic increase in mobile usage, more and more businesses see the potential of m-commerce. This study focuses on a subcategory of m-commerce, a mobile shopping application. To understand the purchase intention via m-commerce applications, this study is aimed to identify the main factors that are related to the applications and explore the influence of these factors on consumers' mobile shopping intention. This study uses quantitative research methods and selects Vietnam as its case study. The survey responses of 450 Vietnamese mobile shoppers were analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicated that online reviews, e-service quality, and information quality are significant predictors of behavior intention, and perceived risk negatively influences consumer online purchase intention via the applications. The content enriches the combined research of detailed and possible models with quality dimensions and risk perception. Practitioners such as e-retailers and developers can enhance the quality of applications and determine strategies to reach potential users and maximize revenue. M-commerce providers should pay adequate attention to credible and influential online reviews since mobile shoppers heavily rely on reading reviews before buying a product.

• The Journal of Information Systems
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• v.25 no.3
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• pp.31-60
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• 2016

Purpose In 2016, the market size of mobile(m-) shopping goes beyeond more than half of a total of online shopping. People use smartphones as the main device for m-commerce. Under the circmustances, this study attempts to address why people prefer to use smartphone-based m-commerce. In other words, it is necessary to understand the main value that smartphone-based m-commerce creates. Drawing on the studies of consumption value, this study focuses on utilitarian value in predicting customers' continuance intention in the context of smartphone-based m-commerce, recognizing that utilitarian value is a key extrinsic motivation in the goal-oriented, performance-oriented shopping contexts. Furthermore, this study identifies factors affecting customers' utilitarian value from the perspective of benefits and costs, following the notion that it represents the result of evaluating a trade-off of benefits and costs caused by smartphone-based m commerce. More specifically, in this study, ubiquitous service, location-based service (LBS), transaction speed, and price utility belong to the benefit dimension, whereas technology anxiety and cognitive effort belong to the cost dimension. Design/methodology/approach To test the proposed hypotheses, the study conducted partial least squares (PLS) analysis with a total of 294 data collected on users with experience in smartphone-based m-commerce. Findings The results show that first, utilitarian value is increased by the benefits, such as ubiquitous service, transaction speed, and price utility. However, LBS has no direct effect on utilitarian value. Second, the noteworthy finding is that ubiquitous service and LBS greatly increase transaction speed. Third, technology anxiety and cognitive effort considered as the cost dimension are negatively associated with utilitarian value but their impacts on it are non-significant. Finally, the results support the argument that utilitarian value is a determinant of continuance intention. Overall, the findings imply that utilitarian value greatly depends on the peception on benefits rather than the aspect of cost in smartphone-based m-commerce. Overall, the findings offer new insight into the studies of m-commerce by considering and verifying the impacts of its benefits and costs simultaneously.

• 정보화사회
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• s.136
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• pp.44-48
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• 2000

영상 기술 및 인터넷 기술의 발전에 따라, "m-커머스(m-commerce: Mobile Commerce)"의 시대가 다가오고 있다. e-커머스(e-commerce: Electronic Commerce)가 인터넷을 바탕으로 한 전자상거래라면 m-커머스는 휴대폰이나, 초미니 단말기로 인터넷이나 무선 데이터통신을 통해 인터넷 정보검색이나 쇼핑몰 등 전자상거래 서비스를 이용하는 것을 말한다.

• Asia Marketing Journal
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• v.18 no.3
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• pp.65-88
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• 2016

Development of information and communication technology is changing commerce environment and consumer purchasing behavior has also been changed. Globalization is becoming increasingly prevalent in the world today and many factors such as culture, politics, and economics may influence the applicability of management theories. Concurrently, corporate managers are faced with the challenge of offering usable and useful applications to the local users. Besides, many scholars strongly support that the criteria for M-Commerce adoption in developing countries are different from that of developed countries, due to cultural, security, social, political, economic, and technological aspects. This research tried to investigate the differences on the adoption of mobile commerce between developed and developing countries. In this study, the motivation for studying advanced mobile phone services adoption in the South Korea and Viet Nam is presented. Second, M-Commerce adoption model is introduced as a starting point for the research model. We then integrate price, personal innovativeness, quality dimension and perceived of playfulness into our model. Next, we describe our method and report the results of our analysis. The paper concludes with a discussion of the results from both the South Korea and Viet Nam with implications.

• The Journal of the Korea Contents Association
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• v.5 no.4
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• pp.20-27
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• 2005

In this paper, m(mobile)-commerce system based on LBS is implemented. WIPI(Wireless Internet Platform for Interoperability) that supports COD as a mobile VM(Virtual Machine) is used. These experimental results show that the system we proposed could be very efficient for CRM(Customer Relationship Management) and target management. And also, server load and connection time is improved by this system. From now on mobile commerce system based on LBS can be usable at various areas in ubiquitous environment.

• Journal of KIISE:Information Networking
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• v.30 no.3
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• pp.371-376
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• 2003

As Mobile Internet gets more popular, the switchover of E-Commerce to M-Commerce gets faster and many service providers offer diverse M-Commerce service by using mobile technology. Also, as M-Commerce makes rapid progress, the security protocol gets more widely recognized for its significance. In particular, WAKE(Wireless Authentication and Key Establishment) protocol carried out wirelessly is of great importance, since the user and service provider must get through to carry out the M-Commerce. Key recovery method is a part of the key management in order to provide an emergency recovery of key whenever necessary, like when the user lost the key or the cryptosystem was illegally used. The ASPeCT project first tried to support the key recovery function in WAKE Protocol Since then, a variety of WAKE Key Recovery protocols have been proposed. In this thesis, problems of WAKE Key Recovery protocols proposed so far are analyzed and new WAKE Key Recovery protocol is suggested to solve those problems.