• Title/Summary/Keyword: Low cost design

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The Influence of Low Cost Airline's Flexible Fare Policy on Consumers' Perceptions of Price Fairness (저가항공사의 유동적 요금 전략이 소비자의 가격공정성 지각에 미치는 영향)

  • Hwang, Hee-Joong;Choi, Young-Keun
    • Journal of Distribution Science
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    • v.12 no.10
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    • pp.123-128
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    • 2014
  • Purpose - The purpose of the study is to reexamine the price fairness as practiced by low cost airlines, as a consumer has to experience such inconveniences as inferior airport transportation, extra fees on in-flight meals, and non-negotiable seats, and consumers evaluate such experiences keeping in mind their total costs. This evaluation includes price fairness and allows a reasonable and overall consideration of factors of low cost airlines. It tries to set up a measurement of the indicators consumers' perceptions of price fairness academically as it adapts price fairness to airline services which are renowned for price volatility. Research design, data, and methodology - The research proposes an alternative pricing strategy for the long term profit of low cost airlines after going over conflicts between the traditional theory of consumers' price perception mechanism and flexible fair policy of low cost airlines. It was meaningful when it relates to the early stage of the business, while it enhances the risks relating to the long term survival of low cost airlines. In addition, it is significant as it highlights the negative influences on consumers' perceptions of price fairness, as low cost airlines run on extremely low cost perspectives. Results - The results of the research provide insight into four perspectives, as consumers' perceptions of price fairness are influenced by the frequency and range of price changes and services. The first perspective is that it would lead to positive price evaluation when a low cost airline cuts prices frequently with little changes than one big change. It also would lead to the same result when it comes to necessary services. The second perspective is that one big increase of price would rather undermine the negative aspects of price changes than those of several smaller ones. The third perspective is that additional services would be good to consumers' perceptions of price fairness as compared to discount benefits with respect to the cost. Finally, a low cost airline should consider that consumers will change airlines or defer their flight schedule if the flight fares increase beyond their limits. Conclusions - Low cost airlines should reconsider their pricing policies for services that were provided free earlier. A consumer would not like discount benefits when made to pay for services that were, for long, free of charge. If a low cost airline can provide services with no charge, it should improve volumes if the costs are standardized and, moreover, should consider the charging fees. Alternatively, a consumer can choose between services and fair discount. Low cost airlines are implementing sales promotion strategies, as the competition is more intense than it used to be. In these days, they should regard services over sales promotion, as consumers may prefer to spend money on good premium services. Some differentiation in services could create a good market position for the airlines and, hence, good financial performance.

Tolerance Design for Multiple Performance Characteristics (다수 성능특성치의 허용차설계)

  • Byun, Jai-Hyun
    • Journal of Korean Institute of Industrial Engineers
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    • v.20 no.4
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    • pp.99-111
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    • 1994
  • Toguchi method is a systematic technique for designing high quality product at low cost. There are three steps in the Toguchi method, 1)system design, 2)parameter design, and 3)tolerance design. This paper considers the tolerance design for multiple performance characteristics which is practically important. We present two tolerance design procedures : grade selection and tolerance determining procedures. In grade selection procedure a scheme is presented that minimizes the sum of the price of low-level characteristics and the expected loss due to the variations of high-level characteristics. In tolerance determining procedure we determine the tolerances of the low-level characteristics.

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Low-income Households' Experiences and Perception of Home Energy Cost Burdens in Cheongju, South Korea (청주시 저소득 가구의 가정 에너지 비용 부담 경험과 인식)

  • Lee, Hyun-Jeong
    • Journal of the Korean housing association
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    • v.26 no.5
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    • pp.79-87
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    • 2015
  • This study explored low-income households' experiences and perception of home energy cost burdens and determinants of the perceived home energy cost burdens. Between March and July 2014, a questionnaire survey was administered in Cheongju, South Korea. Among the 434 useable responses collected, responses from 218 households with monthly income less than 2,500,000 Korean Won (KRW) were compared with those of 216 households with higher incomes. The main findings are as follows. In the past three years, more than 10 percent of low-income households had had their electricity cut off; 5.7 percent had had their city gas cut off. To pay for their home energy expenses, nearly 70 percent of the low-income households had had to limit their heating, cooling or spending for other necessities; 38.3 percent had to borrow money. Low-income households reported more problems paying for home energy than higher-income households did. Households with more negative evaluation of rainwater leak, no one staying at home all day, monthly income less than 1,500,000 KRW and householders in their 40s and 50s tended to perceive a heavier home energy cost burden. Finally, the most popular support programs were fuel assistance and discounts on energy bills.

Empirical Study on Customer Satisfaction and Intention to Reuse in Chinese Low Cost Carrier Industry (중국 저가항공사 서비스 만족도 및 재이용 의도에 관한 연구)

  • Tuohuti, Yusufu;Kim, Myoung-Soo
    • Asia-Pacific Journal of Business
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    • v.11 no.4
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    • pp.167-176
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    • 2020
  • Purpose - In this study, we tried to find that the relationship between the perception of customers on the airline service quality, customer satisfaction, and intention to reuse in Chinese low-cost carriers industry. Design/methodology/approach - We conducted the empirical study for hypotheses testing using the survey data of experienced users in Chinese low-cost carriers service. In this study, reliability and factor analysis were conducted using SPSS 26.0, the path analysis was performed using AMOS 24. Findings - We found that the customer's perception of aviation operation, reservation/ ticketing, online information service provided by Chinese low-cost carriers are positively associated with customer satisfaction. In addition, it was confirmed that customer satisfaction is positively related to the intention to reuse. Research implications or Originality - Based on the results of analysis, it was confirmed that the basic sub-services of the airline are also important in the low-cost carriers services market.

A Study on the Low Cost Testing System Development of the Low Speed and High Torque Harsh Reducer (저속 고토크 가혹감속기의 저비용 테스트 시스템 개발에 관한 연구)

  • Park, Taehyun
    • Journal of the Korean Society of Industry Convergence
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    • v.25 no.3
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    • pp.379-386
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    • 2022
  • The goal of this research is to verify a performance test system for a low speed, high torque, and harsh reducer at low cost. The reducer rotates a cooling fan with a diameter of 10 meters, in a high temperature (50℃) cooling tower in a geothermal power plant. It requires about 500 kgf·m torque and 47.75 kW power to rotate the fan at a maximum power condition. An expensive dynamometer is commonly used for performance test of a motor or a reducer. In this paper, a low cost system is developed using a hydraulic pump as a load unit to generate torque instead of a dynamometer. We accurately calculated the required power, the flow meter, and the pressure of the pump, and selected to design and optimize the system at minimal cost. The system also applied another reverse reducer and a gearbox to increase the rotational speed and to reduce the torque from the low speed and high torque target reducer. This allows low-cost systems to be built using inexpensive components. The developed system was able to successfully measure the high torque and the low rotational speed of the target reducer at high temperature.

A survey on the reason for low acceptability and proposal for its improvement for protective clothing in pesticide applicators (농약살포자의 방제복 미착용 요인 및 착용감 개선 방안 고찰)

  • You, Kyung-Sook
    • Korean Journal of Human Ecology
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    • v.13 no.5
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    • pp.777-785
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    • 2004
  • We intend to analyze reasons for low acceptability of protective clothing in pesticide-spraying farmers in Korea, and to use the information for designing new clothing with better acceptability. To understand the attitude of farmers toward wearing protective clothing during spray, a survey was performed on 256 farmers. It is evident that the stress, which is caused by inadequate body temperature regulation, and its accompanying physiological responses are two of the leading factors for the low acceptability of protective clothing. Although the cost of clothing is not an important factor currently, low cost clothing is desirable in the future. Fancy of design is unimportant for new clothing. The results are discussed in conjunction with a desirable research focus for new types of protective clothing. Efforts should be made to ameliorate thermal stress through protective material development and garment design.

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Structural Design on Small Scale Sandwich Composite Wind Turbine Blade

  • Seongjin Ahn;Hyunbum Park
    • International Journal of Aerospace System Engineering
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    • v.10 no.2
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    • pp.1-4
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    • 2023
  • Even though the recent development trend of wind turbine systems has been focused on larger MW Classes, the small-scale wind turbine system has been continuously developed because it has some advantages due to easy personnel establishment and use with low cost and energy saving effect. This work is to propose a specific structural design and analysis procedure for development of a low noise 500W class small wind turbine system which will be applicable to relatively low wind speed region like Korea. The proposed structural feature has a skin-spar-foam sandwich composite structure with the E-glass/Epoxy face sheets and the Urethane foam core for lightness, structural stability, low manufacturing cost and easy manufacturing process. Moreover this type of structure has good behaviors for reduction of vibration and noise. Structural analysis including load cases, stress, deformation, buckling and vibration was performed using the Finite Element Method. In order to evaluate the designed blade structure the structural tests were done, and their test results were compared with the estimated results.

Design of inductively couple dplasma ashing chamber (유도 결합형 플라즈마를 이용한 감광제 제거 반응로의 설계)

  • 김철식;김철호;이현중;이용규;배경진;이종근;박세근
    • Proceedings of the IEEK Conference
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    • 1998.06a
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    • pp.339-342
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    • 1998
  • Plasma etching of photoresist needs high etch rate, good uniformity and rae, good uniformity and low damage in low cost. ICP asher is expected to satisfy these requriement for next eneration semiconductor devices. ICPsimulator has been used to design the ashing chamber to redcue the development time and cost, and its results have been verified by QMS, OES and langmuir probe measurments. Plasma characteristics are monitored in terms of RF power and chamber pressure.

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Designing low cost liquid crystal mode for Transflective LCD

  • Baek, Heume-Il;Ham, Mi-Sook;Ha, Kyung-Su;Kim, Dong-Guk;Shin, Hyun-Ho
    • 한국정보디스플레이학회:학술대회논문집
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    • 2002.08a
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    • pp.556-559
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    • 2002
  • We designed a low cost optical structure of transflective LCD that uses only a half number of retardation films compared to general active matrix transflective LCD. The prototype embodied by this design shows reasonable reflective and transmissive performance. This design would provide us thinner, lighter and cheaper product due to its reduced retardation film structure.

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Market Strategy for Low Cost Carrier of Selection Attributes (저비용항공사 선택 속성에 관한 시장전략)

  • Kim, Ji-Soo;Park, Hye-Yoon;Park, So-Yeon
    • Journal of Distribution Science
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    • v.16 no.3
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    • pp.69-77
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    • 2018
  • Purpose - As more low cost carriers are introduced, the competition between the low cost carriers to become the nation's leading low cost carrier is also being intensified. The purpose of this study is to select various choice attributes for low cost carrier and figure out important factors that customers take into account for low cost carrier selection. The study also involves in establishing the relationship between perceived value, customer satisfaction, and customer behavior Intention, in an effort to identify choice attributes that are important to customers' low cost carrier. Research design, data, and methodology - To examine these research models, samples were collected from 247 peoples who visited In-Cheon international Airport during June, 2017. Results - The results of the study showed that, 'reservation service', 'airport service', 'in-flight service', and 'price' services have a significant effect on the perceived value of the choice attributes. While 'reservation service', 'airport service', 'in-flight service', and 'flight operation service' have a significant effect on the customer satisfaction of the choice attributes, perceived value has a significant effect on customer satisfaction. Perceived value has a significant effect on customer behavior intention. Finally, customer satisfaction has a significant effect on customer behavior intention. Conclusions - Flight operation service has no significant effect on perceived value of the choice attributes of low cost carriers, which indicates that the low cost carriers have not yet been well-established in the flight operation service sector. It seems likely that low cost carrier will be able to gain a competitive advantage over other companies if they expand their routes and improve the convenience of flight connections. In addition, the results show that the price service does not have a significant effect on customer satisfaction of the choice attributes of low cost carriers. From this, we may assume that the airline ticket prices of low cost carriers are already low, and the price cannot be a deciding factor in the competitive advantage of low cost carriers. To achieve higher customer satisfaction of the choice attributes, companies should strengthen the competitiveness of 'reservation service', 'airport service', 'in-flight service', and 'flight operation service'.