• 산경연구논집
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• 제11권2호
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• pp.49-59
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• 2020

Purpose: Online and social media and mobile shopping are increasing and companies are required to provide personal information in order to supplement the non-invasive characteristics of the channels. With the increased provision of personal information, consumers' personal and social concerns about the prevention of personal information infringement are also increasing, and in response, personal or opt-in marketing has emerged to compensate for reckless information abuse. Despite the background of this emergence, the existing prior studies are limited to ignoring the negative feelings of consumers in the real world, including only the net function and positive effect of the opt-in mail. Research design, data and methodology: The research framework was intended to utilize the impact of human marketing activities on consumer attitudes combined with positive and negative factors. Factors that positively affect attitudes toward permation marketing were presented, such as informality, and perceived risks were presented as negative impact factors. Also, based on previous prior research, the prior factors of opt-in marketing were to present the effect on purchase intent through the medium of attitude toward opt-in marketing. Results: In this study, we used the framework of a two factor theory to address positive and negative factors as a leading factor in the customer attitude toward opt-in mail advertising, and as a result, functionality and personalization have a positive effect on customer attitude and perceived risk have a negative impact on customer attitude. In addition, it was confirmed that the customer attitude formed this way affects the intention to purchase again. Conclusions: This study suggests that we have demonstrated that marketing, an opt-in marketing that has been recognized as part of marketing that is deployed after obtaining customer consent, has been applied without any other marketing methodology. E-mail advertising at this point also provides practical implications that the system safeguards are in place under an opt-in protocol or system, and that even if an e-mail advertisement is carried out, customers will need to look at the level of awareness about the risks, and suggests that they need to consider the customer's journey that could lead to purchase at the content level.

• 농촌계획
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• 제20권1호
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• pp.147-159
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• 2014

This study aims to draw up a basic plan to construct an agricultural theme park in a farming city as a way of establishing its regional identity represented by "Three Whites". Sangju, Kyongsangbuk-do which is the subject area of the study has been well-known for "Three Whites (rice, silkworm cocoon and dried persimmon)." The purpose of the study is to take a closer look at the folk life and culture of Sangju and develop tourism resources to promote regional development and competitiveness of the city. This study was conducted in several phases in consideration of the characteristics of plan and design, on the basis of the theoretical review of agricultural tourism. In the first phase, planning conditions were analyzed as per development objectives. In the second phase, strategies and concepts were established for the theme park, based on which development methods were decided by phase and facility. Then, a preliminary review was conducted on functions and facilities to introduce to the theme park. In the third phase, a comprehensive plan was drawn up, which includes basic plans for respective parts. In consideration of the characteristics of the study, construction was not looked at in detail. The total size of land subject to the study is approx. $97,960m^2$, which was divided into four separate zones--Sambaek Cultural Experience Zone, Natural Observation & Experience Zone, Agricultural Life Experience Zone and other facilities zone--in order to connect facilities, functions and experience with the physical characteristics of the city, and separate space planning was conducted for each zone. The outcome of the study carries significance as an example of alternative tourism which considers regional characteristics, develops local resources and makes use of obsolete rural facilities, in what is called the eco-friendly development where nature and eco-system, landscape and culture, and recreation and leisure come together as one.

• 대한안전경영과학회지
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• 제5권3호
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• pp.81-98
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• 2003

In modern society, there are diverse sorts of VIPs including a king and individuals. Some like a king or president are in need of professional secret services, and others become VIPs by being guarded by a bodyguard company at their own request. The former is called a public guard, and the latter is a private one. In the field of the public guard, the nation should be furnished with a guard system in consideration of political circumstances to protect VIPs. That is, the parliamentary cabinet system and presidential system call for a different guard system, and the guard system's professional features vary to some degree with political situations and cultural climate. If the ultimate goal of guard is to protect the chief of the democratic and open state in a most efficient and safe manner, it's mandatorily necessary to set up a professional and specialized guard organization to provide democratic and efficient secret services. It's desired that the domestic presidential guard division should be staffed with not only expert guards but other personnels dispatched from the military and police. In the police, guard mission is splitted among various guard and security agencies, including the National Police Agency's public security bureau or the Seoul Metropolitan Police Agency's public security division, 101 security unit, mobile police and 22 special guard division. As a chain of command is separated and it's difficult to manage such organizations effectively, the National Police Agency should be exclusively in charge of VIP guard and security. In the area of private guard, the private police system has shared national security task as a middle organization between the private police and private guard. But now its intent has gradually weakened, and its mission should be redefined. In addition, the way people look at private guard should change, and they should be well informed that it could serve to prevent possible crimes, protect them against crimes and get rid of their inconveniences. To make a good impression on people, the guard associations and businesses should put their efforts into reinforcing publicity activities, and the government, academic circles and press should team up with them as well.

• 대한물리치료과학회지
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• 제22권1호
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• pp.19-27
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• 2015

Purpose : The purpose of this study is to check the current status of accessability to rehabilitation therapy in local areas and to review how to improve the accessability. In fact, first, it is very hard for patients to find out a local medical center with rehabilitation therapy capability. Moreover they needs to wait long time to get a treatment they need, because of lack of nearby rehabilitation centers. The best way to enhance the accessability to the rehabilitation therapy service is to allow therapists to set up rehabilitation centers in local areas on their own, physically independent from medical doctors. Basically, the current law does not prohibit therapists' own sole practice. However, it needs to be amended by inserting an explicit legal basis on the setting-up process. If it is legally permissible for the therapists to set up rehabilitation centers to perform a rehabilitation treatment with referrals from of medical doctors (though physically independent from the doctors), it would result in the increase of profits for the doctors and at the same time raise therapists' freedom of occupation, a constitutional right. Furthermore, with their own places to practice, therapists will have to compete with other therapists, that would raise the quality of their treatments, which will in turn benefit patients ultimately. A proposed bill of amendments to the Act on Medical Technicians and etc. is pending for review at the National Assembly. I look forward to vigorous discussion on the bill based on this article, and resulting in revision of the law for the benefits of patients.

• Journal of Plant Biotechnology
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• 제2권2호
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• pp.101-108
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• 2000

The liverwort Pellia borealis is a diploid, monoecious, allopolypliod species (n=18) that as it was postulated, originated after hybridization and duplication of chromosome sets of two cryptic species: Pellia epiphylta-species N (n=9) and Pellia epiphylla-species 5 (n=9). Our recent results have supported the allopolyploid origin of P.borealis. We have shown that the nuclear genome of P.borealis consists of two nuclear genomes: one derived from P.epiphylla-species N and the other from P.epiphylla-species 5. In this paper we show the origin of chloroplast and mitochondrial genomes in an allopolyploid species P.borealis. To our knowledge there is no information concerning the way of mitochondria and chloroplast inheritance in Brophyta. Using an allopolyploid species of p. borealis as a model species we have decided to look into chloroplast and mitochondrial genomes of P.borealis, P.epiphylla-species N and P.epiphylla-species S for nucleotide sequences that would allow us to differentiate between both cryptic species and to identify the origin of organelle genomes in the alloploid species. We have amplified and sequenced a chloroplast $tRNA^{Leu}$ gene (anticodon UAA) containing an intron that has shown to be highly variable in a nucleotide sequence and used for plant population genetics. Unfortunately these sequences were identical in all three liverwort species tested. The analysis of the nucleotide sequence of chloroplast, an intron containing $tRNA^{Gly}$ (anticodon UCC) genes, gave expected results: the intron nucleotide sequence was identical in the case of both P.borealis and P.epiphyllaspecies N, while the sequence obtained from P.epiphyllasperies S was different in several nucleotide positions. These results were confirmed by the nucleotide sequence of another chloroplast molecular marker the chloroplast, an intron-contaning $tRNA^{Lys}$ gene (anticodon UUU). We have also sequenced mitochondrial, an intron-containing $tRNA^{Ser}$ gene (anticodon GCU) in all three liverwort species. In this case we found that, as in the case of the chloroplast genome, P.borealis mitochondrial genome was inherited from P.epiphylla-species N. On the basis of our results we claim that both organelle genomes of P.borealis derived from P.epiphylla-species N.

• 한국콘텐츠학회논문지
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• 제8권1호
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• pp.377-385
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• 2008

최근 들어 사회 전반에 걸친 웰빙 트렌드의 영향으로 우유제품도 기능성을 부여한 백색 우유의 수요가 점점 늘어나고 있다. 특히 백색우유의 경우 최근 몇 년간 급식과 고정적인 수요 이외에는 신규 창출에 한계성을 드러내고 있어 이를 타개하기 위한 기능성 제품 세분화 노력이 더욱 활발해지고 있는 상황이다. 업체들 역시 일반 흰 우유는 경쟁이 필요 없을 정도로 똑같다는 인식하에 어떤 차별성이 있기 전까지는 소비자의 수요를 끌어낼 수 없다는 판단으로 기능성을 살린 백색우유 개발로 해결책을 모색하고 있는 것이다. 이에 포장디자인도 이러한 기능성우유 개발에 편승하여 제품의 기능적 특성과 정보를 일반 소비자에게 제대로 전달하고 강하게 부각시켜야 할 중요한 역할을 담당하게 되었다. 따라서 본 연구에서는 이러한 기능성우유의 일반적인 고찰과 함께 현재 시판되고 있는 각 제품들이 가지고 있는 기능적 특성과 포장 디자인 표현전략을 분석해 봄으로써 보다 바람직한 기능성우유의 디자인 차별화전략에 대하여 알아보고자 한다.

• 만화애니메이션 연구
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• 통권49호
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• pp.537-561
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• 2017

기계나 로봇은 인류의 실존적인 기반에 질문을 던진다. 기계들은 인간의 사고방식에 영향을 주었으며, 사회철학과 가치체계까지 변화시켜왔다. 이와 동시에 기계들은 줄곧 다양하고, 매력적인 특징들을 함유해왔다. 기계기술의 발전은 인류의 발전이라는 상징적 의미와 동시에 인간 존재를 위협하는 위험성이라는 상징적 의미를 함께 가지고 있다. 이러한 기계의 양가적인 특징들을 현대조각의 키네틱 요소에서도 발견할 수 있다. 필자는 조각적인 작품 중에서도 기계나 기계의 메커니즘을 활용하는 조각에 초점을 맞추었다. 이를 역사적인 발전과정을 통해 검토하였으며, 현대미술의 특정 예시들을 당대의 대표 모델로 논하였다. 본 연구는 키네틱아트와 설치미술 분야에서 두각을 나타내는 두 명의 젊은 동시대 작가인, 최우람(Choe u-ram)과 예페 하인(Jeppe Hein)을 대표모델로 선정하였다. 두 작가는 기계나 기계의 메커니즘을 사용하는 동양과 서양의 작가로서, 두 작가의 표현방식의 차이가 존재한다. 예시로 몇 가지 작품을 제시하고, 비교를 통하여 두 작가의 문화적 차이와 시각 언어의 차이가 나타나는 이유에 대하여 분석하였으며, 이를 바탕으로 글로벌화된 세계에서도 지역적 특징이 항상 남아있음을 결론으로 제시한다.

• 한국콘텐츠학회논문지
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• 제16권10호
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• pp.766-779
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• 2016

본 연구는 세월호 참사 보도에 드러난 '가상성'을 중심으로 매개된 현실과 실제 현실의 간극을 조명하고자 기획되었다. 방송기자연합회 저널리즘 특별위원회는 한국 언론의 세월호 보도 양상을 가리켜 저널리즘의 침몰이라고 명명할 만큼 세월호 보도는 현실 반영에 커다란 문제점을 드러냈다. 언론 보도의 가상성이 문제가 되는 것은 실제 현실보다 보도된 현실, 즉 매개 표상들을 더욱 많이 접촉하고 경험할 때, 수용자는 '실제 현실'에 근거하여 행동하기보다는 '매개된 현실'로부터 받아들인 것을 실제 상황이라 여기고 이에 근거해 반응한다는데 있다. 많은 연구에서 매체의 수용자들은 매개현실을 실제 외부세계로 받아들이는 것으로 관찰된다. 본 연구는 선행연구와 사상사에서 다루어진 '가상' 개념에 대한 중요 담론을 검토하여 매개현실의 문제와 한계를 설명하고자 하였다. 매개현실의 가상성은 여론에 영향을 미칠 뿐만 아니라 권력의 사회화, 사회 통제, 사회주도권 개념들과도 쉽게 연결 지을 수 있었다.

• KIEAE Journal
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• 제12권2호
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• pp.93-101
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• 2012

In this study, we measured the Index of Greeness(I.O.G) and analyzed factors that affect in downtown street of Seoul. The aim of this article is to provide an ways of improving I.O.G, with an emphasis on accuracy of measurement. We utilized the autimatic measurment techniques proposed by Tonosaki to solve the problem of accuracy in measurement. The result is as follows : Firstly, the average I.O.G of Gwanghwamun Plaza is 15.76%, Jongno is 11.48% and Dasanro(from Yaksu station to Beotigogae station) is 6.36%. According to the comprehensive analysis in three reseach areas, it shows that I.O.G is intimately linked with planting method, species of trees and the presence of wall planting. Secondly, it was analyzed that grass and ground-cover planting promote I.O.G better than other method. The I.O.G of photo which contains grass is 45.47%. According to the comparative analysis between tree planting and multi-planting method, the presence of lower planting showed a difference about 8.77% of I.O.G.. From the persipective of I.O.G, tree planting with two lines is more effective than one. The difference of two ways is about 3.24%. Thirdly, it is an efficint way to use the wall planting or vertical planting in order to promote I.O.G.. In Dasanro, The I.O.G of photo which contains wall planting or vertical planting is 45.47% in contrast to the average of I.O.G. is 6.36%. Fourthly, the difference of I.O.G between broadleaf tree and needleleaf tree was larger than we thought. If look closely confined to this study, the I.O.G of street planted by Pine is 3.61% and Eastern Sycamore Family Bottonwood is 12.55%.

• 한국치위생학회지
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• 제11권1호
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• pp.95-101
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• 2011

Objectives : Children who are users of local children's centers are mostly in the lower income brackets or raised by single parents or grandparents. Their parents are usually careless about them, or they are placed in tough environments. Specifically, they are unlikely to be taught at home to brush their teeth on a regular basis. The purpose of this study was to examine the oral health education experiences of teachers at local children's centers and the reality of oral health care provided by them to children, and to pave the way for the development of collaborative oral health education programs by local children's centers and local communities. Methods : The subjects in this study were teachers who worked at 158 local children's centers located in Gyeongnam Province. Each teacher was asked to fill out the given a questionnaire at the centers. The survey was conducted by phone or in person from February 26 to April 1, 2009. The collected data were analyzed with SPSS 15.0 program, and statistical data on frequency and percentage were acquired to find out the general characteristics of the teachers. And crosstabulation was utilized to look for connections between oral health education experiences and actual oral health care. Results : At the 158 local children's centers, 21 teachers had ever learned about oral health education to provide children with that, and 137 teachers hadn't. The local children's centers that the former worked for had more interest in dental caries, and those centers had children do toothbrushing more than the other centers at which the latter served. Conclusions : It seems that local children's centers and local communities should make concerted efforts to develop joint education programs.