• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.149-168
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• 2005

The purpose of this paper is to study the impact of brand personality on the choice of tour site. For this purpose, Japanese, Chinese and Korean tourists visiting Jeju-Ireland were sampled and asked to evaluate the personality dimensions and attributes of six major tour sites in Asia. Factor analysis is applied to 42 personality scales of Aaker and 5 personality dimensions are extracted. Then, Multinomial Logit model is applied to estimate the relative impact of personality dimensions and attributes on the choice of tour sites. Results suggest useful implications. The personality of tour sites has meaningful influence on choice of tour sites, in some cases more important than tour site attributes. Among 5 dimensions of personality, sincerity and excitement are found to be important dimensions in the choice process of tour site. Sophistication of the site, expressed as glamorous, charming, handsomeness, uniqueness, and smooth, is also found to be important in determining intention to visit in the future.

• Journal of Korean Society of Forest Science
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• v.99 no.6
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• pp.891-899
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• 2010

The purpose of this study is to estimate economic value of forest landscape function using conditional logit model, applied by Choice Experiment. For the study, we have chosen attributes and levels of forest landscape. In specific, topographical forest type, forest type, forest density, recreational factor (side trip, accessibility of valley) and WTP were included in attributes. Based on factors, we have made 48 choice sets with Balanced and Orthogonal form using SAS 9.1. The efficiency of questionnaire was 6.02 (D-Error: 0.1) and choice set and socio-economic variable were selected. In order to reduce cognitive load of respondent, 96 choice sets were divided into 4 types in questionnaire so that respondent could respond to 12 choice sets respectively. Population was citizens from 7 metropolitan cities including Seoul, and the interview survey was conducted to find out average annual WTP per household for the total 280 interviewees. As a result, In the Non-ASC model, Mcfadden' ${\rho}$ had 0.21, and Log Likelihood: -2,631. Average annual WTP per household for forest landscape was 266,723 Won(Korean currency).

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.19 no.5
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• pp.1-14
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• 2020

The aim of this study is to analyze effects of factors on the number of vehicles involved in traffic accidents on freeway sections. In previous studies about traffic accident severity, the analysis of accidents involving multiple vehicles was insufficient. However, multiple-vehicle accidents are likely to cause casualties and are the main reasons increasing accident duration and social costs. In this study, the number of vehicles involved in an accident was interpreted as the result of the accident, not as the cause of the accident, and the impacts of each accident factor were analyzed using a multinomial logit model. The results indicate that multiple-vehicle accidents are mainly related to following factors: nighttime, driver's faults, obstacles on the road, a downhill slope, heavy vehicles, and freeway mainline sections including tunnels and bridges.

• Journal of Korea Port Economic Association
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• v.25 no.2
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• pp.1-24
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• 2009

Transportation decisions of ship liners are crucial for policy formulation in ports and shipping lines. Ship liners' port selection depends on the location characteristic of port. With network theory based, we empirically investigated determinants of global ship liners' port selection focused on major trade ports in China and Korea during 1995-2007. We present a detailed discussion on the related literatures about port selection, and develop hypothesis using network-based view. With conditional logit model, empirical results show that global liners select globally positioned ports rather than domestic oriented ones. Global ship liners select ports which have intra national network centrality, global ship network centrality and global network linkage.

• Journal of the Economic Geographical Society of Korea
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• v.26 no.4
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• pp.421-442
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• 2023

This research focuses on the fact that the characteristics of migration types of the youth in non-metropolitan areas vary by region and has the primary objective of comparing and analyzing the differences in determinants of each migration type. First, An exploratory analysis of the migration status and characteristics of the youth in non-metropolitan areas was conducted, and then a hierarchical logit model was used to estimate the determinants of migration types separately. The results showed that the characteristics of migration types vary by region, and each determinant of migration types is composed of different bundles of variables(individual and regional levels). In the future, policies aimed at securing young workforce in non-metropolitan areas will be more effective when they take into account various determinants of migration choices and reflect the regional context.

• Culinary science and hospitality research
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• v.12 no.3 s.30
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• pp.49-60
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• 2006

The purpose of this study was to measure the factors influencing on the perception of helpfulness of marking the country of origin in predicting the quality and safety of pork. A total of 239 questionnaires were completed. A multinomial logit model is specified in order to estimate which factors influence the probability that a consumer perceives the country of origin as helpful in assessing food quality and food safety. The estimations were carried out using the logistic procedure of SAS. The results are as follows. The proportional odds assumptions of models were not violated at p<0.05. The effects of age, income, children, occupation and respondents informed on the importance of the country of origin in pork quality model were statistically significant. The effects of age, children, occupation and trust on the importance of the country of origin in pork safety model were statistically significant. The results from this study could be useful in developing marketing and health promotion strategies as well as government trade policies.

• Journal of Agricultural Extension & Community Development
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• v.27 no.2
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• pp.75-87
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• 2020

The purpose of this study is to investigate the location characteristics of the rice paddy fields and to predict shrinking areas of them. The study area is in South Korea nationwide, and a 300×300m raster level is adopted as a spatial analysis unit. The binary logit model and spatial simulation model are employed for the analyses. As a result, population, industry, climate and nature, and accessibility play a significant role in determining rice paddy fields' locations. It is predicted that the shrinking rate will be high in Gangwon-do, Gyeongsangbuk-do, and Gyeongsangnam-do until 2027. The hot spots are intensively shaped in the inland of Gangwon-do, eastern parts of Gyeonggi-do, and the borders of Gyeongsangnam-do and Jeollabuk-do between Charyeong and Sobaek mountain ranges. Using Gimcheon-si as an example, the study suggests fundamental policy implications for taking advantage of the simulation results from the lens of local agriculture. Several policy measures are proposed for improving management strategies for the rice paddy fields in the long run.

• Management Science and Financial Engineering
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• v.15 no.1
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• pp.51-69
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• 2009

A network model and a Genetic Algorithm (GA) is proposed to solve the simultaneous estimation of the trip distribution and traffic assignment from traffic counts in the congested networks in a logit-based Stochastic User Equilibrium (SUE). The model is formulated as a problem of minimizing a non-linear objective function with the linear constraints. In the model, the flow-conservation constraints are utilized to restrict the solution space and to force the link flows become consistent to the traffic counts. The objective of the model is to minimize the discrepancies between two sets of link flows. One is the set of link flows satisfying the constraints of flow-conservation, trip production from origin, trip attraction to destination and traffic counts at observed links. The other is the set of link flows those are estimated through the trip distribution and traffic assignment using the path flow estimator in the logit-based SUE. In the proposed GA, a chromosome is defined as a real vector representing a set of Origin-Destination Matrix (ODM), link flows and route-choice dispersion coefficient. Each chromosome is evaluated by the corresponding discrepancies. The population of the chromosome is evolved by the concurrent simplex crossover and random mutation. To maintain the feasibility of solutions, a bounded vector shipment technique is used during the crossover and mutation.

• Korea Journal of Hospital Management
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• v.6 no.2
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• pp.22-36
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• 2001

The hospital bankruptcy rate is increasing, therefore it is very important to predict the bankruptcy using the existing hospital management information. The hospital bankruptcy is often measured in year intervals, called grouped duration data, not by the continuous time elapsed to the bankruptcy. This study introduces a hierarchical generalized linear model(HGLM) for analysis of hospital bankruptcy data. The hazard function for each hospital may be influenced by unobservable latent variables, and these unknown variables are usually termed as random effects or frailties which explain correlations among repeated measures of the same hospital and describe individual heterogeneities of hospitals. Practically, the data of twenty bankrupt and sixty profitable hospitals were collected for five years, and were fitted to HGLM. The results were compared with those of the logit model. While the logit model resulted only in the effects of explanatory variables on the bankruptcy status at specific period, the HGLM showed variables with significant effects over all observed years. It is concluded that the HGLM with a fixed ratio and a period of total asset turnrounds was justified, and could find significant within and between hospital variations.

• The Journal of Industrial Distribution & Business
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• v.7 no.4
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• pp.11-16
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• 2016

Purpose - There are numerous theories for retail trade area analysis which are designed to select candidate locations for new stores. In this study, comparative analysis on the characteristics from those of the theories are shown, and the explanation for the power in consumers' store-choice behaviors and their limitations are examined. Also, plans for improving commercial sphere analysis are explored. Research design, data, and methodology - This study is based on literature reviews with normative research methodology. Among many researches regarding the analysis on the location and commercial sphere for launching a new store, researches relying on statistics are excluded in this study since they belong to the marketing research area,. Results - In the Law of retail gravitation, Huff's model multinomial logit model and etc. are mutual complementary mathematical techniques for analyzing commercial spheres and each of them has its own characteristics. These theories rely on the same hypothesis in which consumers are all believed to be behaving rationally under a similar behavioral system. However, the trial in explaining or estimating behavior of choosing a store with only a select size of the population that is objectively estimated by some major properties has limits in its credibility. Conclusion - Research on consumer's spatial behaviors can be fully illustrative and explainable when it has both quantitative approaches such as 'law of retail gravitation', 'logit model' and etc., and qualitative approaches like consumer's 'cognitive structure', 'learning status', 'image formation', 'attitude' and etc.