• CRM연구
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• v.2 no.2
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• pp.41-51
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• 2009

VIP marketing has recently become the main concern in the field of marketing, which could increase customer loyalty and sales through providing customers in the top 20% with customized services. In this study, some cases of RFID (Radio Frequency Identification) technology based VIP channel management are introduced and analyzed in the technology point of view. As a result of case studies, it has been shown what the companies may consider when applying RFID technology in customer relationship management (CRM) and its general scenario. As one of the AIDC(Automatic Identification and Data Capture) technologies, RFID can enable to identify humans or objects with radio frequency and is being widely used to many industrial areas such as logistics, delivery, inventory management, and so on. If this technology is applied to CRM as a new channel for customer management, it will be possible to provide an individual customer with various types of intelligent services customized to his or her spending habits. RFID for CRM channel management is still in its early stages, but it is sure that RFID technology will be an useful tool to manage customers including especially VIP in many businesses and capture important information applicable to marketing campaign in the near future.

• Proceedings of the CALSEC Conference
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• 1999.07a
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• pp.277-299
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• 1999

Since Chrysler Motor Co. had experienced the digital development system in the beginning of 1990's, most of leading automobile companies are trying to apply a digital information system for their own business process reengineering based upon concurrent engineering system from product planning phase. This is called as virtual DMU(Digital Mock-Up) system instead of the traditional PMU(Physical Mock-Up) system. By using the virtual prototype, all of the design requirements and system specifications can be checked, changed and optimized more quickly and more efficiently. This paper consists of five chapters for the DMU information system. In the 1$^{st}$ chapter, the principle of digital design system is suggested by using four basic modules such as product design module, process design module, manufacturing system design module and central control module. The basic scheme of DMU is introduced with the benefits of application in the chapter 2. In the chapter 3, a digital design process of new car development is explained with the detailed DMU design and design review processes. In the chapter 4, the practical DMU manufacturing techniques and applications are introduced as CAD/CAM analyses, DPA(Digital Pre-Assembly)reviews for development, production, operation and maintenance phases, digital tolerance analyses and digital factory analyses for assembling line simulation, automated robot welding processes, production jig ＆ fixtures and painting process simulation. Finally, the activities of digital design support; CAS-styling, CAE-engineering and CAT-testing are summarized for design optimization in the chapter 5. As today's automobile manufactures and related business organizations are struggling to compete in the global marketplace, they are concentrating on efficient use of DMU information system to reduce the new car development cost, to have shorten the delivery schedule and to improve product design quality. To meet the demand of those automobile industries on digital information systems, the CALS(Computer aided Acquisition and Logistics Support) and EC(Electronic Commerce)initiative has been focused as a dominant philosophy in defense ＆ commercial industries, specially automobile industries.s.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.2B
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• pp.80-90
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• 2006

WSN(Wireless Sensor Network) performs to detect and collect environmental information for one purpose. As examples, WSN is applicable for home network, patient management of a hospital, logistics management, status detection during the war and so on. The WSN is composed of a sink node and several sensor nodes and has a constraint in an aspect of energy consumption caused by limited battery resource. So many required mechanisms in WSN should consider the remained energy condition. A routing mechanism is requested to deliver the collected information to a sink considering energy efficiency in WSN. There have been many researches to establish (a) route(s) for data delivery to the sink. In this paper, we propose establishment of efficient routes. We proposed a uniform routing mechanism together with considering energy efficiency. For the routing, we define energy probability as routing metrics information and Performs suppression of exchange of control messages. In addition, we derive to uniformly consume the energy of the sensor node when establishing the routes. Also, we evaluate and analyze the energy efficiency for proposed mechanisms through NS-2 simulator.

• Journal of the Korea Society for Simulation
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• v.28 no.1
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• pp.1-9
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• 2019

Recently, as the importance of warehouses has increased, much efforts are being made to improve the picking process in order to cope with a small amount of high frequency and fast delivery. This study proposes an algorithm to assign orders to pickers in the situation where Single Order Picking policy is used. This algorithm utilizes five attributes related to picking such as picking processing time, elapsed time after receipt of order, inspection/packing workstation situation, picker error, customer importance. A measure of urgency is introduced so that the units of measure for each attribute are the same. The higher the urgency, the higher the allocation priority. In the proposed algorithm, the allocation policy can be flexibly adjusted according to the operational goal of the picking system by changing the weight of each attribute. Simulation experiments were performed on a hypothetical small logistics warehouse. The results showed excellent performance in terms of system throughput and flow time.

• Journal of Navigation and Port Research
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• v.44 no.6
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• pp.557-563
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• 2020

Digital Twin Technology is currently being utilized in many industries and logistics seems soon to follow that trend. Currently, technology introduction to container terminals is restrictedly developing. In reviewing the existing literature, it became clear that research on the application of Digital Twin technology for container terminals is deficient. This study fulfilled AHP and IPA analysis causing fields to adjust priority at the container terminal. The result of analysis on the urgent necessity of adjustable fields' detailed elements from Digital Twin Technology, ATC, intelligent CCTV, and container yards, and showed that they were of the highest priority level. Also, VR/AR Equipment, AYT, Smart Container, Automated Container Delivery Facility, Refrigerated/Freezer Container, Wearable Device for Port Maintenance, and Smart Buoy were reviewed in detail. Our group suggests AQC, Berth, AGV, ASC, Apron, and Automated Mooring as potentially useful Digital Twin Technologies. Finally, our research suggests the OSS equipment, intermodal linkage facility, intelligent drone, and hazardous material storage are areas of low priority.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.199-204
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• 2023

The COVID-19 pandemic, which began in early 2020, became an opportunity for unprecedented global reflection and change. And it served as an opportunity to promote a new paradigm in all areas of society, including politics, economy, culture, and industry. In the midst of this upheaval, the 2022 IAA exhibition, which was held in four years, was held as an exhibition that even proposed new concepts of smart logistics and mobility services. Among them, various concepts were also proposed in exhibitions related to last mile mobility, the focus of this study.As a result of this study, the main trend of last mile mobility shown in the IAA 2022 exhibition is that the property of physical products with functions as social interfaces is expanding into the PSS (Product-Service System) ecosystem in which products and services are systematically linked. As a result, the need for a methodological approach that can organically link the design planning of social services and the development of products corresponding to it was derived.

• International Commerce and Information Review
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• v.18 no.4
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• pp.3-29
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• 2016

Recently, the market size of the global electronic-commerce is rapidly growing. The global market size of an overseas direct-purchase is expected to reach 1 trillion won by 2020. This study intends to determine the decision making factors of B2B overseas direct-purchase(DP) and reverse direct-purchase(RDP), and the impact on the vitalization of the small to middle-sized companies'(SMC) overseas DP and RDP. Ultimately, the purpose of this study is to provide a policy insight on the expansion of exports by SMC. For this, we determined the necessary elements for getting good results by Korean SCM in the overseas DP and RDP market through a preceding research based on resource-based theory and industry structure theory. Afterwards, we used the multiple regression model for positive analysis of the survey documents. We were able to confirm through analysis that the company information, logistics delivery, customs process, law and regulations have positive effects on the overseas DP and RDP. This study surveyed the entire overseas DP market, rather than focusing on the cases of harm and responses of the overseas DP, which was the topic for the preceding research, and can be differentiated from the previous study by deducting influence factors for the Korean SMC to succeed in the overseas DP and RDP market. Moreover, the results of this study is meaningful in proposing a strategic direction for the SMC participating in the overseas DP market and the government enacting policies.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.2
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• pp.115-123
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• 2018

This study is empirically intended to put forward the modeling and process improvement measures for the SCM capability in small venture firms. The findings are summarized as follows. There were strategic alliance, technological development and centralization in the modeling of strategic planning for supply chain, not the least of which is strategic alliance, followed by centralization and technological development. There were routing scheduling, network integration and third party logistics outsourcing in decision making, not the least of which was network integration. There were customer service management, productivity management and quality management in management control, not the least of which was quality management. And there were order management choice, pricing demand, shipment delivery and customer management in transaction support system, not the least of which was order management choice. As for the above-mentioned findings, to maximize the SCM capability and operate the optimized process in small venture firms, the existing strategic alliances can optimize the quality management and stabilize the transaction support system through the network sharing and integration from the perspective of relevant organizational members' capability and process improvement. And the strategic linkage between firms can maximize the integrated capability of information system beyond the simple exchange relation between electronic data, achieving a differentiated competitive advantage. Consequently, the systematization and centralization for the maximization of SCM capability, including the infrastructure construction based on the system compatibility and reliability for information integration, should be preceded before the modeling of the integrated capability for optimum supply chain and the best process management in the smart era.

• Journal of Distribution Science
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• v.13 no.4
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• pp.45-53
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• 2015

Purpose - Online shopping enables consumers to conveniently purchase products irrespective of the time and place. As a result, several online shopping companies have emerged to cater to this growing market and, therefore, the competition among them has become increasingly intense. This paper evaluates the comparative efficiency of online shopping companies for a multi-year period (2009-2013), in order to help online shopping managers identify major drivers for enhancing management efficiency and the subsequent competitiveness. Research design, data, and methodology - The researchers collected the data from 2009 to 2013 from the distribution yearbook. This paper analyzes the marketability (sales figures), profitability (business profits), and management conditions (net profits) of domestic online shopping enterprises by incorporating information on human resources (number of employees) and material resources (total assets and capital). Therefore, the number of employees, total assets, and capital are selected as input variables, and sales figures, business profits, and net profits as the output variables. In this study, Data Envelopment Analysis (DEA) was used to measure the comparative efficiency of domestic online shopping companies. In addition, the Malmquist Productivity Index was used to evaluate the trend of change of Decision Making Units' (DMUs') efficiency for a multi-year period. Results - First, as of 2013, Interpark (2.415) was found to be the most efficient online shopping enterprise, followed by Aladdin Communications (2.117), Hyundai Home shopping (1.867), Home&Shopping (1.176), NS Home shopping (1.170), Commerce Planet (1.126), CJ O Shopping (1.105), Ebay Korea (1.088), and GS Home Shopping (1.051). Second, this study recognizes how the management efficiency has changed for the period 2009-2013. Third, the lesser the capital and employees, the more are the net profits, and the better is the management efficiency of domestic online shopping companies. Lastly, the productivity of such companies is influenced by endogenous factors rather than exogenous factors such as shifts in business environment and technological advances. Conclusions - DHC Korea influenced various distribution channels to reach customers through the Internet. Consequently, this helped in increasing the awareness about its products, in addition to an increase in sales. These achievements can be attributed to the characteristics of online shopping companies. Although it is easy for these companies to suggest goods for one-off purchases, they however have difficulties in retaining customers. Overcoming this challenge can be one of the ways to benchmark a successful case of an efficient company. For example, an online shopping company can attract customers by developing a corresponding mobile application as a convenient way to shop online. Additionally, they can satisfy customers by quick delivery of purchased products, which is possible by building an effective logistics network. Our study indicates that the productivity of an online shopping company was influenced by endogenous factors driven by improvements in managerial practices rather than exogenous factors. Accordingly, online shopping companies should adopt strategies to improve their operational efficiency rather than sales volume-oriented management.

• Journal of Intelligence and Information Systems
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• v.16 no.3
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• pp.163-179
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• 2010

Recentlythe concept of fast fashion is drawing attention as customer needs are diversified and supply lead time is getting shorter in fashion industry. It is emphasized as one of the critical success factors in the fashion industry how quickly and efficiently to satisfy the customer needs as the competition has intensified. Because the fast fashion is inherently susceptible to trend, it is very important for fashion retailers to make quick decisions regarding items to launch, quantity based on demand prediction, and the time to respond. Also the planning decisions must be executed through the business processes of procurement, production, and logistics in real time. In order to adapt to this trend, the fashion industry urgently needs supports from intelligent quick response(QR) system. However, the traditional functions of QR systems have not been able to completely satisfy such demands of the fast fashion industry. This paper proposes an intelligent quick response system for the fast fashion(IQRS-FF). Presented are models for QR process, QR principles and execution, and QR quantity and timing computation. IQRS-FF models support the decision makers by providing useful information with automated and rule-based algorithms. If the predefined conditions of a rule are satisfied, the actions defined in the rule are automatically taken or informed to the decision makers. In IQRS-FF, QRdecisions are made in two stages: pre-season and in-season. In pre-season, firstly master demand prediction is performed based on the macro level analysis such as local and global economy, fashion trends and competitors. The prediction proceeds to the master production and procurement planning. Checking availability and delivery of materials for production, decision makers must make reservations or request procurements. For the outsourcing materials, they must check the availability and capacity of partners. By the master plans, the performance of the QR during the in-season is greatly enhanced and the decision to select the QR items is made fully considering the availability of materials in warehouse as well as partners' capacity. During in-season, the decision makers must find the right time to QR as the actual sales occur in stores. Then they are to decide items to QRbased not only on the qualitative criteria such as opinions from sales persons but also on the quantitative criteria such as sales volume, the recent sales trend, inventory level, the remaining period, the forecast for the remaining period, and competitors' performance. To calculate QR quantity in IQRS-FF, two calculation methods are designed: QR Index based calculation and attribute similarity based calculation using demographic cluster. In the early period of a new season, the attribute similarity based QR amount calculation is better used because there are not enough historical sales data. By analyzing sales trends of the categories or items that have similar attributes, QR quantity can be computed. On the other hand, in case of having enough information to analyze the sales trends or forecasting, the QR Index based calculation method can be used. Having defined the models for decision making for QR, we design KPIs(Key Performance Indicators) to test the reliability of the models in critical decision makings: the difference of sales volumebetween QR items and non-QR items; the accuracy rate of QR the lead-time spent on QR decision-making. To verify the effectiveness and practicality of the proposed models, a case study has been performed for a representative fashion company which recently developed and launched the IQRS-FF. The case study shows that the average sales rateof QR items increased by 15%, the differences in sales rate between QR items and non-QR items increased by 10%, the QR accuracy was 70%, the lead time for QR dramatically decreased from 120 hours to 8 hours.