• The Journal of Asian Finance, Economics and Business
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• v.6 no.1
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• pp.159-167
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• 2019

The current higher education in Vietnam demonstrates the intense competition among local universities. Undoubtedly, the issue of enhancing the brand value to attract students is now placed at the top to Vietnamese universities. The research aims to identify the objective and subjective factors affecting the brand value of private universities in Ho Chi Minh City, Vietnam as mediated by students' perceptions. This paper employs the mixed research methods and data were then analyzed by measuring Cronbach's Alpha coefficient for reliability, analyzing EFA, and using PATH model to test the experiment on the research model affecting HUTECH's brand value. Probability sampling used is Stratified sampling and 500 students of 8 faculties of HUTECH surveyed by convenience sampling. Additionally, this paper also proposes some managerial implications on enhancing the brand value of private universities in Ho Chi Minh City. The results indicate that the new factor, namely geographic location is the most influential factor to enhance the brand value of private universities in general and HUTECH in particular. Brand still plays a determinant role in students' trust when choosing a university. Finally, some implications proposed to enhance the brand value of private universities in Ho Chi Minh City in the context of fierce competition in attracting students.

• Korean Journal of Cognitive Science
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• v.34 no.2
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• pp.111-151
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• 2023

It is reported that binge drinkers show cognitive impairment similar to alcohol use disorder patients. A previous studies using neuropsychological tests and brain imaging techniques to investigate the visual perception of alcohol use disorder patients reported that they had global-local visual perception defects. Although the neurological basis for the global-local visual perception deficit in the heavy drinking group has been presented, there are no studies to date that have investigated the global-local visual perception in the heavy drinking group. This study investigated local-biased visual perception in female college students with binge drinking (BD) using event-related potentials (ERPs). Based on the scores of the Korean version of Alcohol Use Disorder Identification Test and the Alcohol Use Questionnaire, participants were assigned into BD (n=25) and non-BD (n=25) groups. Local-global visual processing was assessed using a local-global paradigm, in which large stimuli (global level) composed of small stimuli (local level) were presented. The stimuli presented at global and local levels were either congruent or incongruent. The behavioral results exhibited that the BD and non-BD groups did not differ in terms of accuracy and response time. In terms of ERPs, the BD and non-BD groups did not show difference in N100, P150 and N200 amplitude. However, the BD group showed significantly smaller P300 amplitude than non-BD group especially in the local condition. In addition, a negative correlation between P300 amplitude and binge drinking score was observed, i.e., severer binge drinking smaller P300 amplitude. The P300 is known to reflect cognitive inhibition and attentional allocation. In the global-local paradigm, the local condition required to attend to local target while ignoring global non-target. Therefore, the present results indicate that female college students with BD do not have local-biased visual processing, instead they seem to have difficulties in inhibition of irrelevant stimuli.

• Journal of Engineering Education Research
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• v.15 no.5
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• pp.25-30
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• 2012

"The engineering education program for environmental intention and value creation" has been executed from 2008 to 2010 in Suzuka National College of Technology, which program was promoted as "Good Practice for Education" by Ministry of Education, Culture, Sports, Science and Technology Japan. "Eco-car project" is one of these practical ecology/environment education programs. The project's members have been learning and researching the environmental managements by the process of design, manufacturing, and assembly of solar car, highly effective fuel consumption car (Eco-run car), electric vehicle and fuel-cell car. Also this project was supported by some professional experts of the local industries and community. The students learned the actual industrial technique, the engineering management and the structure of local industries by this project. In this paper, the environmental intention engineering design education with local industry collaboration is introduced.

• Journal of Community Nutrition
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• v.8 no.2
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• pp.96-101
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• 2006

This study compares brand equity of the fast food industry between Korea and the Philippines. This comparison is conducted by measuring a price premium that the college students in both countries would pay for hamburgers. Three popular fast food chains in each country, Lotteria, McDonalds', and Burger King in Korea and Jollibee, McDonalds', and Burger King in the Philippines, were chosen for the study. Utilizing a brand-based comparative approach, the findings of the study indicated that Burger King showed the highest brand equity for the premium brand image in both countries, whereas both local brands had a lower brand equity compared to international brands. The results of the study provide useful information for international and local brand managers that wish to establish strategies for a brand image, as well as to manage brand equity effectively. (J Community Nutrition 8(2): 96-101, 2006)

• Journal of the Korean Institute of Rural Architecture
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• v.21 no.1
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• pp.9-16
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• 2019

The decrease in population of school age is one of major influencing factor of transformative educational environment. After the nineteen eighties, the population of South Korea has increased step by step, but the population of school age has been decreasing rapidly by low birth rate. As a result, closed school by merger and abolition of small school occurred all over the country. The closed school needed effective function as center of local community. Consequently the purpose of this study is to provide basic data for effective policy making of closed school by comparative analysis of educational environment such as number of students, schools, students per class, status of usage of closed school of the east area and the west area divided by The Tae Baek Mountains in the Gangwon-do, which has the least students in the nationwide. The results of this study are summarized as follows: 1) Gangwon-do has high decreasing rate of population, schools and students compared with other provinces. However it has significantly low number of students per class. 2) The number of students, schools of the west area in Gangwon-do outnumbers that of the east area. However the number of students per class of the east area in Gangwon-do lesser than that of the west area.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.247-257
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• 2017

The purpose of this study was to measure the depression level of college students and to analyze the effects of college life stress and circadian rhythm on depression. A questionnaire survey was conducted to 720 students of college in Gwangju area from October 10, 2016 to October 31, and 687 of the collected questionnaires were analyzed. As this result, 34.5% of the students needed treatment for depression, and 71.6% of the students had mild depression. Second, depression was higher in female students, in higher grade students and students living apart from their parents. Third, evening activity type showed higher depression than morning activity type. Fourth, regression analysis revealed that depression was influenced by stress of value problem, circadian rhythm, academic stress, and getting a job stress. The results of this study suggest that students should be able to detect depression early and run a mental health program to relieve college life stress in college. However, this study is limited to some local college students and is not suitable for generalization. It is necessary to conduct research to compare university students and college students in the future.

• Journal of Korean Library and Information Science Society
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• v.54 no.4
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• pp.1-24
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• 2023

In a situation with reducing numbers of students and local universities in crisis, this study aims to analyze collection and loan usage data in small-sized university libraries and present evidence for guiding their collection development policy. The data was collected from Rinfo from 2010 to 2022 regarding the numbers of enrolled students, collected books, book loans, and electronic resources and compared the average values of entire 4-year university libraries to those of small-sized ones by year and region. Results show that while the numbers of enrolled students and book loans have decreased in both of groups, the number of collected books has increased 30% more in small groups and the amount of electronic resource use has increased enormously as well. Correlation analysis presents that both of groups have the consistent result. It is suggested that small-sized university libraries should highly increase their budget ratio to electronic resources for collection development and build a consortium by university's speciality for mutual use of electronic resources.

• Women's Health Nursing
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• v.14 no.3
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• pp.205-212
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• 2008

Purpose: The purpose of this study was to survey the health behaviors related to reproductive health, reproductive health history, and sexual behaviors of college students in local areas. Method: With a survey design, 792 college students from C and D areas were recruited to assess health behaviors such as smoking and alcohol drinking, as well as history of reproductive health and sexual behaviors. The data were collected by a self-administered questionnaire from November to December, 2007. Result: Mean age of the students was 20.8(SD=1.96) and gender distribution was 29.2% for male and 70.8% for female. Unhealthy behaviors were alcohol drinking, smoking, excessive weight loss, and irregular exercise; unsafe sex practices were experience of sexual intercourse with multiple sex partners and history of sexually transmitted disease (STD). Male students had more alcohol drinking (p=.04), smoking(p<.001), excessive weight loss(p=.01), experience of sexual intercourse with multiple sex partners(p<.001), history of STD(p=.025) compared to females. On the other hands, female students participated in regular exercise less than males(p<.001). Conclusion: College students seem to perform unhealthy behaviors related to reproductive health and less effective way of safe sex practices. Therefore, a planned education program for reproductive health promotion operated by college level is needed to assess and improve the level of reproductive health in college students.

• The Journal of Information Technology
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• v.12 no.3
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• pp.1-6
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• 2009

This paper has focused on the development of an educational sensor network (ESN) based on wireless sensor networks(WSN) and pervasive monitoring systems for students' activity during scientific experiments. A number of WSN systems have been proposed with integrated wireless transmission, mounted sensor boards and local processing. However, there is no trail to employ WSN on the educational field. In this paper, to facilitate research and development using wireless sensor network and multi-sensor data fusion, the educational sensor network (ESN) hardware development platform is presented. The ESN project is conducted over one semester time period (Spring Semesters). It involves approximately twenty middle school students who enrolled a gifted program in Kongju National University. Though under prepared, these students are in general highly motivated to learning specially when presented with the ESN project. An ESN project such as this is expected to provide an excellent means for teaching and learning scientific and mathematical principles.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.2
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• pp.366-375
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• 2016

The purpose of this research is to describe the experiences of transfer students in nursing colleges. This study was based on the qualitative content analysis. To collect qualitative data, 10 personal interviews were conducted from June 2013 to September 2014. Five sub-themes emerged from the data as follows: Participants started new challenge with self-confidence; Nursing science was difficult and unfamiliar disciplines to them; Firstly, they had no place in nursing department, but got places of their own over time; They managed to hold their own in confronting with difficulties; They consequently made personal upgrades in their life. The results of this study could guide nursing faculties to understand what kind of burdens transfer students experienced, how they had adapted to them, and how to support them to realize their full potential to grow into competent nurses.