• 제목/요약/키워드: Local culture

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로컬푸드를 이용한 간편식에 관한 MZ세대 소비자의 인식 연구 (A Study on the Perception of MZ Generation Consumers on HMR using Local Food)

  • 나종연;전윤선;김지혜
    • 한국식생활문화학회지
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    • 제38권3호
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    • pp.143-153
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    • 2023
  • This study examined the MZ Generation Consumers' perception and needs of HMR (Home Meal Replacement) using local food. The paper provides basic data for deriving a plan to promote local food consumption and reports the implications for various development and distribution strategies regarding HMR using local food. In this study, a quantitative survey was conducted targeting 600 consumers to examine the general consumption status of HMR using local food by MZ consumers. In addition, a qualitative survey was conducted targeting 21 people to derive the specific perceptions and unmet needs of MZ consumers. These results showed that MZ consumers require healthy and fresh HMR but have low awareness of HMR using local food. Therefore, it is necessary to deliver sufficient information and promote it. In particular, MZ consumers have high expectations for 'healthy and safe' food when purchasing HMR using local food, which plays an important role in purchasing decisions. They also valued 'convenience', which means 'simple cooking', 'subdivision packaging', and 'accessibility of purchasing channels', as important when purchasing HMR using local food. Lastly, MZ consumers positively evaluated the values of 'healthy eating' and 'revitalization of the local economy' through local food.

문학 작품을 통한 향토 음식 콘텐츠 개발 - 충무공 '현충(顯忠) 밥상', 추사 김정희 '추사(秋史) 밥상' (Development on Native Local Food Contents through Literature)

  • 김미혜;정혜경
    • 동아시아식생활학회지
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    • 제20권5호
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    • pp.639-654
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    • 2010
  • This study attempted to research the local food of various regions at a personal level by discovering how food has developed das part of a region's culture base. Discovery of the characteristic story behind the making of a region's characteristic food as local delicacies can inspire self-esteem in the culture, and enhance the real-life image as appropriate to a region, and thereby be made a part of local tourism and thus contributing to the local economy. For this reason, the native foods of the region of Chungcheongnam-do were researched in terms of the cultural sensibilities that inform the unique history of that region. The study was designed so as to aid in understanding food's characteristic value in Chungcheongnam-do and to give a historical representation of Chungcheongnam-do's image by means of storytelling techniques; thus, the local food's character can be presented alongside a story that appeals to the five senses. For this purpose, Chungcheongnam-do's representative native rice table was cast as the 'Hyunchoong rice meal table' - after the figure of admiral Yi Sun Shin of Asan area region, a representative image of Chungcheongnam-do - and 'Choosa rice meal table', after the figure of 'Choosa' Kim Jeong Hee of Yesan region, of which various literary works form a representative image of Chungcheongnam-do. 'Hyunchoong rice meal table' was composed of a health food centered menu which could supply sufficient nutrition as a food ration in times of war or winter shortage, thus providing an image of nutrition and power as appropriate to these situations. Also, to assess the health effectiveness of each rice table, the functionality of the ingredients were investigated as reported in 'Sik-ryo-chan-yo : a dietary treatment' which was published by Soon-Ui Cheon in the Chosun era and by which the foods of the early Chosun era won recognition as being both healthy profitable.

삼척·석포지방 민가의 변화에 관한 연구(硏究) (A Study on the Process of Variety about the Local Houses in the Samchok and Suckpo Dirstrict)

  • 임상규
    • 한국농촌건축학회논문집
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    • 제2권2호
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    • pp.11-22
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    • 2000
  • The structure and space construction of local houses and its form of shape were under the influence of the character of locality and times. Each area makes an distinctive culture by spreading the developed culture to an undeveloped area. Frequent interchange were formed between Samcheok and Bonghwa district for a long time ago. But the change of life zone by progressive traffic makes it to a strange area. Accordingly this study clarify the changed shape and form of local houses by selecting and put it on record an scattered along the road of old times.

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로컬푸드와 브랜드의 이미지일치성이 소비자의 구매의도에 미치는 영향에 관한 연구 (A Study on the effects of local food brand image congruence for the intention of purchase)

  • 이은영
    • 문화기술의 융합
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    • 제6권1호
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    • pp.389-393
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    • 2020
  • 세계적으로 로컬기반의 상품, 특히 농식품에 대한 관심과 중요성이 커지고 있는데 비해 이에 대한 체계적인 연구는 여전히 부족한 실정이다. 최근에는 농식품에 대해서도 소비자들이 브랜드를 중요하게 생각하는 경향을 보여주고 있어 로컬푸드와 로컬푸드 브랜드의 관계에 대해 연구를 시작하였다. 본 연구에서는 로컬푸드를 대상으로 로컬푸드상품과 로컬푸드 브랜드에 대한 이미지일치성이 브랜드선호와 구매의도에 미치는 영향을 살펴보았다. 연구의 결과 로컬푸드상품과 브랜드에 대한 이미지일치성이 강할수록 브랜드선호에 긍정적인 영향을 미치는 것으로 나타났다. 또한 브랜드 선호가 강할수록 고객의 재구매의도도 높게 나타났다.

부산 감천문화마을의 지역자산 기반 재생과정 연구 (A Local Asset Based Regeneration Process of Gamcheon Culture Village Busan)

  • 이연숙;박재현
    • KIEAE Journal
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    • 제14권3호
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    • pp.111-120
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    • 2014
  • In the late 20th century, Korea has accelerated urban sprawl and demolition based redevelopment without considering local characteristics. As a result, quantitative supplement of housing has been saturated and has pushed revitalization especially. The purpose of this research is to delineate the local asset based regeneration of Gamcheon Culture Village Busan. The research methods are field visit, site observation, in-depth interview, library and internet research, data were collected and analyzed with the contents analysis techniques. As results, elements of hardware, software and humanware resources and the dynamics of the whole process such as how the resources connected and utilized, and how the external resources have been converged into these to regenerate Gamcheon Culture Village in diverse dimensions, such as cultural, social, economical and physical one were analysed. This research is expected to share the wisdom of revitalizing with collaborations. Through enhancing negative resources of decayed area to positive ones, the case produced the synergy.

Plan to Revitalize Local Economy through 6th Industry of Agriculture

  • Park, Sang youn
    • International Journal of Advanced Culture Technology
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    • 제5권4호
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    • pp.20-25
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    • 2017
  • Although the $6^{th}$ industry of agriculture, the subject of this research, is a policy that is implemented nationwide, the result or its performance can vary depending on judgment and basic plan of the local government concerned. To overcome this, support of the central government and provincial governments is important, but each rural family, rural area or management unit also has to grasp the reality fast and overcome it through voluntary participation. In addition, local governments of the nation should operate this project efficiently by implementing required support and policies in each field. Local governments should also promote revitalization of local economy by providing help to rural families and management units that implement the $6^{th}$ industry of agriculture through expert consulting, matching of funding paths, and deregulation.

Economic Effect of Local Feed Utilization in Korea

  • Lee, Byung Oh;Yang, Jeong Hee;Park, Sang Youn;Lee, Byeong Soon
    • International Journal of Advanced Culture Technology
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    • 제6권4호
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    • pp.214-225
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    • 2018
  • Rice straw is the principal forage for Korean cattle. Limited supply of domestic forage forces Korea to depend on imported forage. Utilizing locally available domestic feed as an alternative would lead to self-sufficiency and stability in cattle farm management. Locally available feed can be utilized as forage. The challenge of collecting local feed has been overcome by machines that have been developed to harvest feed. Local feed can be completely consumed in the production regions, thus reducing transportation costs and increasing price competitiveness. Hitherto, studies have focused on feed technologies and price competitiveness, among other factors, while the substitution of forage has not been examined. This study conducts a quantitative analysis to estimate the extent to which local feed can replace existing forage. We find that local feed is cheaper, and abundantly available, and can thus replace high-quality forage.

향토성에 의한 울산덧배기춤의 형상화에 관한 연구 (A Study on its Formation of the Ulsan Dutbeki Dance: Focusing on Local Features in the Ulsan District.)

  • 최흥기
    • 공연문화연구
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    • 제41호
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    • pp.187-218
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    • 2020
  • 덧배기는 경상도에서 풍속으로 전래된 향토춤이다. 이 연구는 울산지역의 덧배기춤이 향토성에 의해 어떻게 형상화되었는지를 고찰하였다. 그 진행으로 첫 장은 울산지역의 향토성에 의한 풍속을 지역적으로 한반도 동남부 해안지역의 풍속, 역사적으로 군사문화에서 전래된 풍속, 그리고 사회적으로 마을 동제와 들놀음에서 전래된 풍속, 울산사람들이 가진 말투와 몸짓에서 본 풍속 등에서 고찰하였다. 다음 장은 지역적 풍속에 의한 울산덧배기춤의 형상화를 환경적으로 군사 문화적인 풍속에서 무예의 숭상과 군사훈련과 연관된 울산덧배기의 형상, 지리적으로 경상도 해안지역의 특성에 의한 울산덧배기 춤의 형상, 그리고 사회적으로 울산마을축제에서 주민들의 몸짓에서 본 울산덧배기의 형상으로 고찰하였다. 이 연구에서 경상도 지역 간의 향토성과 덧배기 춤 유산의 비교는 차후 연구에서 연계한다. 연구 성과는 울산덧배기 춤의 형상화를 지역 향토성에서 전래된 풍속으로 고찰한 것이다.

문화중심형 공공디자인의 전략프로그래밍 지원모델 개발에 관한 연구 - 프로토타입 단계 설정을 중심으로- (A Study on the Strategy Programming Model for the Culture-Centered Public Design - Focus on the Prototype Phases -)

  • 이정민;홍의택
    • 한국실내디자인학회논문집
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    • 제19권5호
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    • pp.95-104
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    • 2010
  • One of 21st century's main paradigms is a 'Culture', and people started to express their 'cultural desires and demands' regarding public environments. Accordingly central and local governments are paying attention to these demands from their citizens and trying to establish the policies to meet these needs. This research is done to suggest the strategy programming model to support the executions of culture-centered public designs which are based on the local resources and identities. The entire research contains three sub-topics. First topic is setting the prototype phases of strategy programming. Second topic is analyzing the associated indices for each prototype phase. Third topic is suggesting Matrix Model in which the prototype phases and their associated indices are linked. Among three topics, this paper deals with the first one - the prototype phases of strategy programming. It studies this subject in relation with Place Marketing which emphasizes the local resources and identities. The prototype phases are comprised of 3 steps for Place Strategy and 4 steps for Marketing Strategy. Place Strategy should be considered prior to Marketing Strategy because in culture-centered public design, locality has priority over other concerns. The phases for Place Strategy includes 'Resource_analyzing of local resources', 'Mission_setting a purpose', and 'Targeting_segmenting target groups'. The phases for Marketing Strategy involves 'Organization_instituting the main body and/or partnership', 'Image Positioning_setting an unique local image', 'Point_realizing the product', and 'Channel_deciding the sales promotion tools'.

뉴미디어를 활용한 지역문화디자인 연구 (A Study on the Local Cultures Design Using New Media)

  • 이현우;김병옥
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2012년도 추계학술대회
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    • pp.469-472
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    • 2012
  • 이 연구는 뉴미디어가 갖고 있는 문화산업 내 컨버전스 현상들 중 지역사회에서의 문화콘텐츠 산업과 연구개발사례를 통하여 지방자치단체의 유무형 문화유산과 뉴미디어 작품개발에 의의를 두고자 한다. 뉴미디어의 플랫폼과 콘텐츠 향유방식이 변화하는 융복합시대에 지역문화콘텐츠를 현대적으로 보존 및 발전시키기 위하여 조성된 영상문화산업진흥원의 현황과 지원정책을 분석하고, 지역축제와 연계한 디지털콘텐츠 작품을 개발하여 지역문화의 현대적 가치를 모색해 볼 수 있기를 기대한다.

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