• 한국융합학회논문지
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• 제10권11호
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• pp.101-109
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• 2019

중국 경제가 빠른 속도로 발전함에 따라 중국 소비자들의 소비 관념에도 변화가 생겼다. 브랜드 원산지가 소비자의 구매 의도에 영향이 미치고 있는 것이다. 본 논문은 원산지 이미지의 제고를 통하여, 기업이 글로벌 마케팅활동에서 경쟁우위를 확보하기 위한 연구이다. 브랜드 이미지의 기초 이론을 바탕으로 원산지 이미지가 소비자의 구매 의도에 영향을 주는 새로운 모형과 연구 가설을 제기하였다. 양적 연구방법과 질적 연구방법을 혼합한 연구방법을 이용하였는데, SPSS 23.0을 이용하여 설문지 내용의 데이터를 수집하여 분석하였다. 연구결과는 원산지의 이미지가 소비자 구매의도에 정(+)의 영향을 미치는 것으로 나타났고, 인지 가치에서도 소비자의 구매 의도에 정(+)의 영향이 미치는 것으로 나타났다. 마지막으로 실증연구결과를 종합하여, 현지 기업에게 새로운 마케팅전략과 개선책을 제시하였고, 다국적 기업들에게도 중국 시장에서의 판매 전략을 고려할 수 있도록 하였다.

• 기록학연구
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• 제70호
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• pp.85-117
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• 2021

이 연구의 목적은 지방자치단체에서 사용하고 있는 단위과제 현황, 단위과제 운영 및 기록관리 관점의 문제점을 조사 및 분석하여 그 과정에서 도출된 시사점들을 기반으로 텍스트 기반 빅데이터 기술을 활용하여 문제점에 대한 개선방안을 제시하는 것이다. 지방자치단체는 단위과제의 오분류로 인한 보존기간 책정 오류, 과공통사무와 기관공통사무의 유형식별 불가, 단위과제의 과대·과소·중복생성의 오류, 단위과제 명칭의 오류, 참고 가능한 표준의 부재, 통제 가능한 시스템 또는 도구의 부재 등으로 인해 기록관리 운영상 심각한 상태에 놓여 있다. 그러나 단위과제의 수가 약 72만개로 지나치게 많은 수량 때문에 효과적으로 통제할 수 없는 실정이며, 따라서 엄밀하고 통제할 수 있는 도구 및 표준이 필요하다. 본 연구에서는 이와 같은 문제점을 해결하기 위하여 빅데이터 분석 기술 중 텍스트기반 분석 도구인 코퍼스와 토큰화 기술을 적용한 시스템을 개발하고, 이를 기록관리기준표를 구성하고 있는 명칭 및 구성용어에 적용하였다. 이러한 단위과제 운영 지원도구는 통일성 있는 보존 기간 책정, 위임사무 기록물 식별, 중복·유사단위과제 생성 통제, 공통 과제의 표준적인 운영 등을 지원할 수 있는 도구가 될 수 있어 기록관리 업무에 상당한 기여를 할 수 있을 것으로 예상된다. 따라서 향후 빅데이터 분석 방법론을 활용한 지원도구가 BRM 및 RMS 등과 연계할 수 있다면 기록관리기준표 관리 업무의 품질이 높아질 수 있을 것으로 보인다.

• 산경연구논집
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• 제9권3호
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• pp.45-56
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• 2018

Purpose - The Korean university education system is facing innovation and change, including cooperation between industry and university, Therefore It is important to activate the industry-university cooperation. This paper aims to demonstrate the factors that activate industry-university cooperation, particularly about the voluntary participation induction by industry and researching in path dependency perspectives. Research design, data, and methodology - The subject of this research were companies that are aware of the industry-university cooperation program. This research hypothesis is derived from the literature of previous studies of industry-university cooperation, This study have constructs that was defined operationally with reference to previous studies, this research model design to figure out structural relationship among technology leadership of university, university specialization, local network strength, fixation of local economy, recognition of path dependence, participation by industry, performance of industry-university cooperation. From 2017 July. 1 to Sept. 31, questionnaire survey targeting company staff who is involving in industry-university cooperation. 257 questionnaire survey had conducted. 249 investigated data were used for empirical analysis except wrong data. This data were used for AMOS(structural equation) & Regression statistics to verify hypothesis which developed by researcher. Results - The results of this study are as follows. First, technology leadership of universities has a significant effect on voluntary participation by industry. University specialization has significant effect on voluntary participation by industry. Second, local network strength has significant effect on voluntary participation by industry. but fixation of local economy does not affect voluntary participation by industry. Third, recognition of path dependence has moderating effect between Independent(university, company characteristics) and dependent variables(voluntary participation by industry) When recognition level of path dependence is high, preceding factors have a significant effect on voluntary participation by industry than recognition level of path dependence is low. As a result, the degree of recognition of path dependence was shown important variables that induce voluntary participation of industry for industry-university cooperation program. Conclusions - This study suggests that voluntary participation of industry is a very important factor in the achievement of industry-university cooperation. Recognition of interdependence as well as leading factors that encourage voluntary participation of industry is also just as important. If recognition of path dependence was high, Industry's voluntary participation was high.

• International Journal of Quality Innovation
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• 제7권1호
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• pp.128-160
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• 2006

With the globalization of economy, industries are facing increasingly greater challenges. Business integration, both internally and externally, is undoubtedly an important topic. However, how does an enterprise create its own value will be the key to an enterprise's success in the future. Therefore, this study bases on the evaluation of company value to assess the key factors and competitive strategies of an enterprise. Yet, only with stable enterprise performance can the company value be correctly evaluated. This will be an important issue for enterprise performance and business strategy. Subject of this study are mainly small and medium-sized (enterprises (SMEs). Model construction for SME value assessment is established through the system dynamics approach. Scholars' opinions on literature validation and application of Delphi Method are explored through literature review on local and foreign studies, in order to compile the relevant perspectives and indices for enterprise value creation. Hence model construction of the value creation system is established, and the correlation between the perspectives and related factors is explored to understand the overall dynamics model of SMEs' value creation system. Consequently, a research method based on the system dynamics perspective is provided for the study of enterprise value creation is provided, as policy reference for improvement of decision-making and value creation.

• 산업경영시스템학회지
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• 제35권3호
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• pp.192-203
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• 2012

As a leading nation of ubiquitous technology, South Korea has been promoting u-City pilot projects throughout the country. According to 'Fundamental Construction Law of u-City,' u-City projects are classified into old-town and new-town types. However, most projects have focused only on the new-town type. Pushing forward large-scale land development projects, Korea Land and Housing Corporation (LH Co.) under Ministry of Land Transport and Maritime Affairs (MLTM) has gained a development profit out of the u-City infrastructure and then donated the infrastructure to a local government without making any plan for operations. In the process of u-City pilot projects, old-towns have been relatively ignored and various of unexpected problems have emerged. Building the u-City of an old-town is not easy due to many constraints such as huge initial investment, long validity and verification procedures, lack of useful services for citizens, lack of professional outsourcing methods for business promotion, high operating costs of the integrated control center, inadequate law related, insufficient institutional requirements and so on. This paper introduces a case study on u-City development for an old-town, Ansan City, as a private investment project. The case will help boost u-City projects for old-towns by solving their problems and providing an effective operational mechanism. As the first BTL (Build-Transfer-Lease) project for constructing u-City, 'Broadband Information Network Development Project' of Ansan City will provide a reference model of expanding u-City projects for other cities.

• 한국경영과학회지
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• 제40권1호
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• pp.91-116
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• 2015

This study aims to provide public sectors with eco-efficiency information. To implement the purposes of the study, environmental and economic variables of Eco-Efficiency were identified through decision tree model, then the relative Eco-Efficiencies of 243 public sectors were evaluated through input-oriented DEA (Data Envelopment Analysis) model. Specifically, the amount of public purchasing per a staff and the amount of energy use per a staff were considered as input factors. Sales per a staff was considered as output factor. The result shows that most of the public sectors (94.2%) were evaluated as "inefficient" taking into consideration of average value, 0.501 from market-based public corporations, 0.288 from local public corporations, 0.28 from quasi-market-based public corporations, 0.269 from fund-management-based quasi-governmental institutions, 0.09 from non-classified public institutions, and 0.078 from commissioned-service-based quasi-governmental institutions. Furthermore, it is possible to establish a plan for internal Eco-Efficiency improvement based on information of the reference set. In order to improve the Eco-Efficiency in the public sectors in the long term, environmental impacts of the overall public sectors' operations (e.g., energy saving, water saving, waste reduction, and purchasing of green products) needs to be properly proposed in consideration of BSC (Balanced Scorecard) indicators of public sectors.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2021년도 춘계학술대회
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• pp.33-42
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• 2021

Based on the findings of Lee et al.(2020) and Lee & Oh(2021), this paper aims to fill the gap in our knowledge regarding the relationship between strategic choices and corporate growth by utilizing a novel dataset of 'Unicorn' and 'Hyper-growing' companies. Two previous studies provide coherent findings that the relationship between firms' strategies and their performance should be explored under a more comprehensive framework with consideration of both internal and external factors. Therefore, in this study, we apply a single conceptual framework to two different datasets, which considers the strategy factors as independent variables, and the industry(market) and the firm age as moderating variables. For our dependent variables, valuations for unicorn companies and revenue CAGR for hyper-growing companies are used after categorizing them into three uniform groups. The strategy variables include 'Generic (Cost-leadership, Differentiation, focus) strategies', 'Growth(Organic, M&A) strategies', 'Leading(Pioneer, Fast-follower) strategies', 'Target market(B2B, B2C, B2G, C2C) strategies', 'Global(Global, Local) strategies', 'Digital(Online, Offline) strategies.' For industry(market) factors, it consists of historical growth rate for industries and economic, demographic, and regulatory aspects of states and countries. To overcome the differences in their units, they are also uniformly categorized into multiple groups. Before we conduct a regression analysis, we analyze the industry distribution of the 'Unicorn' and the 'Hyper-growing' companies with descriptive statistics at the integrated and individual levels. Next, we employ hierarchical regression models on Study A('Unicorn' companies in 2019) and Study B('Hyper-growing' companies in 2019) under the same comprehensive framework. We then analyze the relationship between the 'strategy' and the 'performance' factors with two different approaches: 1) an integrated regression model with both the sample of Study A and B and 2) respective regression models on Study A and B. This empirical study aims to provide a complete understanding and a reference to which strategy factors should be considered to promote firms' scale-up and growth.

• 한국전자거래학회지
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• 제15권3호
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• pp.25-44
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• 2010

도시공간에 구현되는 새로운 미래도시 상으로서 유비쿼터스 서비스, 인프라, 기반기술 및 도시 관리 차원이 총체적으로 융합된 U-City는 범국가적 비즈니스 모델로 정부와 개별 지방자치단체에 의해 추진되고 있다. 하지만 정부 및 개별 지방자치단체가 추진한 U-City를 평가하고 그 파급효과를 측정할 명확한 체계가 구축되고 있지 못한 실정이다. U-City의 효율적이고 체계적인 성과측정은 U-City 비전 및 정책 목표의 달성을 지원하며, 성과기반의 예산 편성 및 자원의 효율적 관리를 지원할 것이다. 본 연구에서는 U-City 운영에 관한 사업의 성과를 평가하기 위한 객관적이고 종합적인 성과측정체계를 개발하고자 하였다. 문헌연구와 전문가 인터뷰를 이용한 탐색적 연구를 통하여 U-City 서비스, 인프라, 기술, 관리 등의 성과측정 영역 및 각 영역별 핵심성공요소(CSF)와 핵심성과지표(KPI)를 도출하였다. 전문가 인터뷰를 통해 지표 분류 체계와 내용에 대한 타당성을 검증하였고 AHP 기법을 이용하여 지표간의 전략적 실행우선순위를 위한 가중치를 도출하였다. 이를 이용하여 'U-City성과 전략맵 도출' 단계에서는 성과측정 영역 및 핵심성공요소를 대상으로 해당 U-City의비전 및 목표를 성취하는데 최단경로를 제시할 수 있는 인과관계를 도식화 하게 된다. 향후 도출된 U-City 성과측정체계를 실제 U-City에 적용시켜 검증함으로써 완성도를 높여 나감 은 물론, 유용성을 가시화할 수 있겠다.