• Title/Summary/Keyword: Local Broadcasting Media

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A Case Study on the Diversity of International Co-produced Drama

  • Kim, Youn-Sung;Kim, Tae-Yang
    • International Journal of Internet, Broadcasting and Communication
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    • v.12 no.3
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    • pp.64-73
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    • 2020
  • The importance of international co-production that enables content production, diversification of overseas markets, and diversification has been highlighted as demand for content has soared due to intensifying competition between media outlets, while contents provision has become easier due to changes in media environment such as convergence of broadcasting and communication and the spread of mobile Internet. In particular, the boom in Korean dramas, called the Korean Wave in China, opened up a new market after "My Love from the Star" in 2014, and in 2016, Netflix's entry into Korea served as an opportunity for local broadcasters and producers to seek international co-production. In addition, "Good Doctor" which was aired on American Broadcasting Co. (ABC) in 2017, has topped the same time slot for the first time in 29 years, and is set to air season 4 this fall. Accordingly, overseas broadcasters and production companies wanted to collaborate with domestic broadcasters and producers, and since 2011, they have conducted a total of 12 co-produced dramas until 2019. Unfortunately, however, there are few studies related to international co-production dramas in the domestic industry and academia. In this paper, we present to help Korea, which used to be a powerhouse in complete export-type content, move toward becoming a powerhouse in international co-produced dramas. In addition, it is meaningful that the research focused on the current status and achievements of international co-production dramas, which have not been studied much, and the diversity of international co-production dramas in the future through the analysis of the form and structure of international co-production.

Development of DMB Broadcast network based Local Emergency Broadcasting System (DMB 재난 경보망을 활용한 국지적 재난방송 개발)

  • Lee, Seung-Hyung;Koh, Woo-Jong;Kwak, Chunsub
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2014.06a
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    • pp.240-242
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    • 2014
  • 최근 게릴라성 폭우등 지구 환경의 변화로 인하여 국지적 재난이 빈번히 발생하고 있는 상황이다. 국지적 재난 상황을 일반 국민에게 신속히 전파하는 방법으로 방송매체를 많이 이용하고 있으며 특히 디지털 방송과 같은 매체는 이동중이나 정전 그리고 데이터망이 유실된 상태에서도, 방송망을 활용한 재난방송 시스템이 필요한 상태이다. 이러한 점을 고려하여 DMB가 재난 방송에 적합한 매체로 인식이 되고 있다. 그러나 현재 DMB재난방송시스템은 광역 단위의 재난 상황시에만 DMB를 이용하여 상황전파가 이루어 지고 있으므로 국지적 재난상황과 같이 지역 맞춤형 재난방송을 통하여 재난방송의 신뢰성을 높이고 광범위한 정보가 아니라 지역단위의 필요한 정보를 제공하여 국민의 재산과 생명을 보호하는데 국지적 DMB 방송망이 적극 활용 되도록 재난경보방송시스템을 연구하였다.

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Global Media Environments and Glocalism Contents as Alternatives for Cultural Diversity (글로벌미디어 환경과 글로컬리즘 콘텐츠 : 방송의 문화적 다원성과 다양성 확보방안)

  • Kim, Eung-Sook
    • Journal of Broadcast Engineering
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    • v.12 no.5
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    • pp.480-490
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    • 2007
  • Changes in political and economic environments require a new concept of 'culture' and a paradigm shift in cultural policies. Especially, broadcasting is needed to construct a productive infra-structure in order to play its role as culture industry in multi-channel environments caused by the progress of digital technology. In addition, Korea-USA FTA Agreement and a subsequently expected open policy of broadcasting market raise issues of a flow of foreign capital and a compatibility of cultural diversities and cultural identities. From this perspective, this study attempts to suggest alternatives for cultural diversity of program contents in new global media environments. More specifically, these alternatives examine the meaning and achievements of co-production of broadcasting programs as an active and direct method to preserve cultural identities and universalities of cultural contents at the same time. Details of this study are as follows: thorough review of internation co-production and program format industries and their possibilities to overcome cultural harriers and to provide local alternatives.

Understanding the Kenyan Broadcasting Market for Successful Export of Korean Media Content (한국 방송콘텐츠의 성공적인 케냐 진출을 위한 현지 시장의 인식과 장애요인에 관한 연구)

  • Lee, Young-Eun
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.421-434
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    • 2016
  • This research paper aims to inform and suggest methods in which Korea Media content could successfully enter the African broadcasting market. It also seeks to suggest preparatory steps and propose various policies that Korean government could provide, to aid the export process. In order to maximize the Korean media content exposure in the Kenyan market, increased financial support for subtitles and dubbing as well as launching a Korean culture center is suggested. In addition, to encourage more diverse channels to show the Korean content, joint content production between Korea and Kenya should be considered. Moreover, in analyzing the social, cultural, ethnic and local characteristics of the Kenyan people, the paper seeks to identify the most efficient method in which Korean wave could be more widespread in Kenya. Since virtually no prior research papers exist on Kenyan's social and cultural characteristics and their thought process on the Korean media content, this paper seeks to provide valuable insight and policy implications for Korean media policy makers.

A Study on Development of a Tourism Course in Seosan using Social using Media Big Data

  • Ha, Yeon-Joo;Park, Jong-Hyun;Yoo, Kyoungmi;Moon, Seok-Jae;Ryu, Gihwan
    • International journal of advanced smart convergence
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    • v.10 no.4
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    • pp.134-140
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    • 2021
  • Big data has recently been used in various industries such as tourism, medical care, distribution, and marketing. And it is evolving to the stage of collecting real-time information or analyzing correlations and predicting the future. In the tourism industry, big data can be used to identify the size and shape of the tourism market, and by building and utilizing a large-capacity database, it is possible to establish an efficient marketing strategy and provide customized tourism services for tourists. This paper has begun with anticipation of the effects that would occur when big data is actively used in the tourism field. Because the method of use must have applicability and practicality, the spatial scope will be limited to Seosan, Chungcheongnam-do, and research will be conducted. In this paper, to improve the quality of tourism courses by collecting and analyzing the number of mention data and sentiment index data on social media, which reflect the tourist's interest, preference and satisfaction. Therefore, it is used as basic data necessary for the development of new local tourism courses in the future. In addition, the development of tourism courses will be able to promote tourism growth and also revitalizing the local economy.

A Study on the windowing structure DMB contents (DMB전용콘텐츠의 창구화에 관한 연구)

  • Yoon, Hong Keun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.4 no.1
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    • pp.89-104
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    • 2008
  • The aim of this study is to analyze the distribution structure of exclusive digital muti-media broadcasting's contents. This study takes into distribution wether exclusive contents create an additional window being serviced to other media. And it investigates how the contents work in window through analysis of programming table and interview with programming editors of each DMB service company. The window effect is a same notion to the one source multi use. In the film industry, window means a movie distribution that a film can be on one after the other starting the cinema, DVD, local cable channel, and terrestrial television. The key point of this paper is how to new media, DMB, creates its additional window and changes the existing window structure.

Content Analysis on the Characteristics of News-related Videos and Users' Reactions in the Local Broadcasting YouTube News Channels (지역 방송사 유튜브 뉴스 콘텐츠 특성과 이용자 반응에 관한 내용분석)

  • Joo, Eunsin
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.169-186
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    • 2020
  • This study aims to examine the characteristics of news content and users' reactions in local broadcasting Youtube news' channel, and explore how the local media should response in the new online video environment. YouTube Open API sampled 3,950 news-related videos uploaded over a month on 31 YouTube news channels nationwide. The content analysis was performed on the basis of the analysis of individual videos, such as characteristics of each content and users' reactions. As a result, a few news channels have produced digital-only content, but the ratio has been very low, most were broadcast replay videos with titles and formats uploaded as they were. In some cases, it still operates as a comprehensive channel, which failed to show its expertise as an independent digital news platform. This shows that theses YouTube channels lacks differentiation from TV or its own web page, and is still skewed to the auxiliary role or online archive function of TV platform. Nevertheless, digital-only content, which can be a national issue based on regional expertise, has led to a higher number of views and users reactions, suggesting that is a realistic and effective strategy with expandability in online space in the future.

Design of Education Service for 1:1 Customized Elderly SmartPhone using Generative AI applicable in Local Governments (지자체에서 활용할 수 있는 생성형 AI를 이용한 1:1 맞춤형 노인 스마트폰 교육 서비스 설계)

  • Min-Young Chu;Yean-Woo Park;Soo-Jin Heo;Seung-Hyeon Noh;Won-Whoi Huh
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.24 no.1
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    • pp.133-139
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    • 2024
  • In response to the challenges posed by a super-aged society, local authorities are conducting educational programs on smartphone usage tailored for the elderly. However, obstacles such as the limitations of one-to-many education and suboptimal learning outcomes for the elderly have hindered the efficacy of smartphone education. This study suggests an educational service intended for direct application in offline settings, considering the identified problems. Through the utilization of generative AI, the proposed app identifies specific challenges encountered by users during actual smartphone use, offering personalized exercises to facilitate customized and repetitive learning experiences for individual users. When integrated with existing local government education initiatives, this app is anticipated to enhance the efficiency of smartphone education by providing personalized, one-on-one training that is efficient in terms of time and content.

A Study on the Utilization of YouTube Platform in Two Traffic Broadcastings (교통방송의 유튜브 플랫폼 활용에 관한 연구)

  • Yoon, Hong Keun
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.66-75
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    • 2021
  • The research is centered towards analyzing the usage status of YouTube platform and the nature of content supplied to YouTube by selecting Korean two Traffic Broadcastings Based on TBS(Traffic Broadcasting System) and TBN(Traffic Broadcasting Network). TBS operates 'Citizen's Broadcasting', which has 1.1 million subscribers among 13 YouTube channels, as its main channel. TBN has only 15,000 subscribers to its main 'TBN Tong', and YouTube channels in 12 local networks. TBS which has a dedicated YouTube manpower, is far ahead of TBN in terms of YouTube channel management and content composition. Both broadcasters are passive about creating new media content due to job stability. For the development of the YouTube platform for these two broadcasters, organizational changes within traffic broadcasting and changes in the perception of members are required, and live broadcasting and discovery of star creators are required. In the changing media environment two traffic broadcastings need a program distribution strategy that can be included in various media platforms.

Use of low power local DMB disaster broadcasting for DMB disaster broadcasting shaded area (DMB재난방송 음영지역을 위한 소출력 국지적 DMB재난방송의 활용)

  • Lee, Seung-Hyung
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2015.11a
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    • pp.28-30
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    • 2015
  • 기상이변으로 인하여 많은 재난이 발생하고 있지만 신속하게 재난발생 전후 상황을 전달받지 못하는 재난방송 음영지역이 많이 존재하고 있다. 본 연구는 대다수의 국민이 휴대하고 있는 DMB 수신기를 통해 재난정보를 수신할 수 있는 효율적인 전달매체로 소출력 국지적DMB재난방송을 활용하는 것에 대하여 연구하였다. 기존에 국민안전처 재난상황실에서 운영하고 있는 DMB재난방송시스템은 KBS 방송국등 지상파 DMB를 통하여 EWS 재난메시지를 송출하는 방식으로 운영하고 있지만 EWS 재난메시지를 수신할 수 있는 수신기는 극소수에 불과하여 실효성이 없는 상태로 일반 국민들을 대상으로 재난정보를 신속하게 전달할 수 있는 매체가 필요한 상태이며 재난상황과 재난 대피 방법등을 지역맞춤형 재난정보를 전달함으로 재난에 대한 국민의 신뢰도를 높이고 저비용으로 구축할 수 있는 소출력 국지적DMB재난방송의 활용방안을 연구하였다.

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