• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2022.11a
• /
• pp.222-224
• /
• 2022

지난 2021년, 국내 최초로 온라인 소비가 오프라인 소비를 뛰어넘을 정도로 언택트 경제가 급부상하였다. 덕분에 언택트 시장의 주도권을 가진 라이브 커머스는 무서운 속도로 성장하고 있고, 이는 적어도 2023년까지 이어질 것으로 예상된다. 중소기업은 물론 대기업, 심지어 개인까지 라이브 커머스 시장에 탑승한 현재, 라이브 커머스 시장의 경쟁력은 점차 사라지고 있다. 이로 인해 공급자들은 차별성을 두기 위해 여전히 다양한 방법을 찾아 시도하고 있다. 본 논문에서는 계속해서 수요되는 라이브 커머스 시장에서 경쟁력을 갖출 수 있는 방법으로 LED Wall의 활용을 제안한다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• fall
• /
• pp.238-241
• /
• 2021

코로나가 지속됨에 따라 많은 사람들이 언택트 생활 방식에 적응하고 있다. 기존 홈쇼핑과는 달리 실시간으로 상호 소통이 가능한 라이브 커머스가 등장하면서 쇼핑문화는 점차 발전하는 추세이다. 본 논문에서는 성장하는 라이브 커머스 시장에 맞춰 간편함을 갖춘 동시에 더 나은 품질의 방송을 제공하고자 4차 산업혁명의 산물인 '드론'을 접목하며 새로운 차원의 라이브 커머스 시스템을 구현하고자 한다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• fall
• /
• pp.157-160
• /
• 2021

코로나 19로 인한 사회적 거리 두기가 계속되면서 온라인 쇼핑을 이용하는 고객이 증가했다. 그중 원활한 소통이 가능한 라이브 커머스 시장이 크게 성장했다. 모바일 기기만 있으면 시간과 장소의 제약 없이 라이브 커머스를 이용할 수 있지만 제한된 정보제공과 장애인을 위한 서비스가 없다는 것이 단점이다. 따라서 본 논문에서는 다양한 정보를 제공하기 위한 멀티뷰 화면을 송출하고 TTS, 딥러닝 기반의 STT 기술을 활용해 시·청각 장애인을 위한 기능을 포함한 새로운 형태의 라이브 커머스 플랫폼 및 시스템 구조를 제안한다.

• Journal of Digital Contents Society
• /
• v.19 no.4
• /
• pp.649-659
• /
• 2018

We studied on factors influencing product purchase intention in Taobao live streaming shopping by adopting the Elaboration Likelihood Model (ELM). We used the survey method to collect the data and examine the hypotheses. The results are as follows. Source attractiveness has stronger effect on attitude toward product in the condition of hedonic product than in the condition of utilitarian product. Argument Quality has stronger effect on attitude toward product in the condition of utilitarian product than in the condition of hedonic product. In additional analysis, in the condition of the hedonic product, both of the source attractiveness and the argument quality have a positive effect on the attitude toward product. While argument quality has a positive effect on attitude toward product, but the attractiveness has no significant effect on the attitude toward product in the condition of utilitarian product. Finally, attitude toward product has a positive effect on product purchase intention.

• The Journal of Society for e-Business Studies
• /
• v.16 no.3
• /
• pp.249-261
• /
• 2011

The rapid growth of e-business market makes new online companies to start and existing offline companies to join in this area. As the number of players of this market grows rapidly, the competition among them is very intense. Many companies invest huge resources to online marketing including search advertisement, email advertisement and banner advertisement. Because these traditional online marketing activities mainly focus on how to invite visitors to their web sites, ROI of these marketing activities are getting lower. Many companies are looking for a new marketing method to escape this situation. In this paper, we propose ROMS (Realtime Online Marketing System) which supports tools to improve conversion ratio of e-commerce sites, ROMS gathers behavioral data of visitors and analyzes it in realtime. ROMS supports live chats, visitor profiling, context analysis, event detection, and live marketing. With ROMS, personalized offers based on visitors' realtime context can be made for each visitor.

• Asia pacific journal of information systems
• /
• v.20 no.4
• /
• pp.125-147
• /
• 2010

This paper Introduces an electronic auction service to be provided on Interactive TV (T-auction). This converged service is expected to much enhance the quality of the service to current online auction users through vivid visualization and live Interactive experience. Our study focuses on how the characteristics of the interactive TV-based shopping platform can affect users' attitudes towards the converged service. To develop our proposed research model, we extended the technology acceptance model and integrated it with a hedonic factor, or perceived enjoyment to reflect the dual characteristics of the converged system. We also adopted the variable of intermediary trust In the service as a critical mediating determinant for a successful commutations-mediated commerce. The research model was verified with an empirical study conducted on 970 Korean online auction users. Results show that both trust and perceived usefulness positively affect user adoption of the service. Trust had not only a direct effect on users' attitudes toward T-auction but also an indirect one by mediating the service quality, information quality, perceived enjoyment and ease of use. Meanwhile, the hedonic factor of T-auction contributes to increasing both the level of the intermediary's trust and its perceived usefulness. Users' enjoyment also was found to help form a positive attitude toward T-auction services. Theoretical and practical implications of this study for current e-auction service providers and potential t-auction service providers are also discussed.

• International Journal of Internet, Broadcasting and Communication
• /
• v.9 no.4
• /
• pp.59-66
• /
• 2017

Cloud computing has evolved into a core computing infrastructure for the internet that encompasses content, as well as communications, applications and commerce. By providing powerful computing and communications capabilities in the palm of the hand everywhere with a variety of smart devices, mobile applications such as virtual reality, sensing and navigation have emerged and radically changed the patterns people live. The data that is generated is getting bigger. Cloud computing, on the other hand, has problems with system load and speed due to the collection, processing and control of remote data. To solve this problem, fog computing has been proposed in which data is collected and processed at an edge. In this paper, we propose a system that dynamically selects a fog server that acts as a cloud in the edge. It serves as a mediator in the cloud, and provides information on the services and systems belonging to the cloud to the mobile device so that the mobile device can act as a fog. When the role of the fog system is complete, we provide it to the cloud to virtualize the fog. The heterogeneous problem of data of mobile nodes can be solved by using mDBaaS (Mobile DataBase as a Service) and we propose a system design method for this.

• International Journal of Computer Science & Network Security
• /
• v.22 no.1
• /
• pp.77-84
• /
• 2022

The study highlights the features and trends of digital marketing for international business. To achieve these goals, the authors used a systematic approach that allows a comprehensive approach to the object of study, as well as used general and specific methods of scientific knowledge on the application of digital marketing for international business. The dynamics of the number of users of social networks in the world is analyzed, which allowed us to conclude about the steady trend of increasing the number of users of the Internet and social networks, as well as the time spent by users on social networks. The study of the dynamics of the number of users of social networks provides increased efficiency in the use of digital marketing tools to enhance international business. The most effective digital marketing tools for international business, including artificial intelligence, conversational marketing, chatbots, personalization, video marketing, live shopping, social media stories, interactive content, omnic marketing, augmented reality and technology immersion, native advertising, green marketing and mobile commerce.

• Journal of Environmental Health Sciences
• /
• v.7 no.2
• /
• pp.119-126
• /
• 1981

This study aims to research on the actual state of the ways that the aged people live in Seoul use intentionally or unintentionally to maintain in their health. The aged people selected randomly for the study are 541 men and 902 women who are all more than 65 years old. This survey carried out from April to May in 1980. The results of this study are summed up as follows: 1. The main means of making a living engage was agriculture with the per cent of 57. 3 and next was commerce (11.9%). 2. As for their staple foods, the majority of them eat mixed food of rice and barley, and the rest eat rice or minor-grain mixed rice. As subsidiary foods, vegetables are the most common side dishes (68.9%) and see-weeds (6.7%) are taken by the minority of them. 3. Most of them (74.6%) frequently or occasionally take special health foods to maintaing their health. The most common health food turned out to be tonic liquor to men, while honey to women. 4. The majority of them(23.2% of men and 45.5% women) refrain from drinking and smoking. 5. 39.5 per cent of men and 25.5 per cent of wome) take light exercise such as going up hill and walking. 6. The majority of them undergo routine health check with the per cent of 10.8 or occasioanal health check with the 42.9. As medical treatment, many of them(45.9%) take Chinese remedies, western remedies(39.1%) and folk remedies (15.0%). 7. Many of them (66.0%) feel subjective symptoms about some geriatric diseases such as neuralgia, hypertension and cough. 8. Many of them (63.2%) free from mental trouble, while 17.7 per cent of them appeal to no job to do, 10.0 per cent of alienation and 9.1 per cent of domestic troubles. 9. Their subjective judgements of their secrets of health and longevity attach more importance to leading a regular life. 10. Most of them want to be served appropriate medical care, rest place, health consultations, etc. All these results reveal that health and longevity of the aged people are maintained by necessary cares and efforts, not by accident nor by apathy. It is thus highly desired tha tmany studies, enlightments and nationwide support about this problem be carried out in future.

• Journal of the Korea Society of Computer and Information
• /
• v.20 no.4
• /
• pp.131-138
• /
• 2015

One of the most conspicuous characteristics of a business model that pursues expanding customer relationship is that it tries to lock in customers by encouraging them to repeat purchase in the long-term with the help of "Follow" function in Social Networking Service (SNS), which enables producers to automatically register the customers as potentially important ones and to offer them customized marketing services. In the value chain of the agriculture sector, producers of agricultural products can use SNS functions to provide loyal customers with valuable information and experiences such as the real-time information of their farm and products, hidden stories about the whole process from seeding to harvesting, and the storage and cooking methods of their products. These activities help the producers invoke customers' desire to live in the farm and to grow the products themselves. They also raise the accessibility of the producers' websites as customers are able to share a variety of news and knowledge such as the release of new products. This means that the producers's websites are now functioning to enable the producers to perform sales and promotion related activities. It is a big leap from the traditional e-commerce business model where sales and promotion of a product were separated and could be connected only through outside links. This two-way, viral characteristics of marketing services using SNS facilitate customers to share product information and their purchase experience with each other, which leads to more effective and efficient communication within the customer community.