• Journal of Information Science Theory and Practice
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• v.10 no.3
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• pp.15-23
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• 2022

Participants in real-time online sessions, be it (business) meetings, virtual school lessons, or social live streams, all engage in cyber social interactions. Unlike parasocial interactions, cyber social interactions are characterized by reciprocity and temporal proximity. In contrast to social interactions, they lack spatial proximity and bodily contact. This is a fairly new concept in information science that rose from technological advances and unprecedented circumstances (e.g., the rise of digital economy and knowledge workers being able to work remotely or, more recently, global lockdowns and contact restrictions). As a result, the past ways of working and socializing were transformed by making them, in some cases predominantly, virtual. Regarding the example of social live streaming we exhibit the importance of cyber social interactions for information behavior research. This conceptual article is a plea for information science to engage more in human-human online relations and interactions.

• Journal of Korea Multimedia Society
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• v.25 no.5
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• pp.721-729
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• 2022

The pandemic of COVID-19 has led "E-commerce+ Live streaming", the new form of retail business, development rapidly. And more and more consumers choose to buy commodities in E-commerce live streaming. According to the related investigation at home and abroad, the purchase intention and WOM intention are two important measuring factors of the effect of the direct transmission of e-commerce. In previous research, the author proved that IWOM has become an important reference for consumers to make online purchases. In this study, the author mainly focus on the impact of online WOM on consumer intention. Based on the Involvement Theory, this paper proposes a model of the influence of IWOM on WOM intention in e-commerce live broadcast which is adjusted by the product involvement degree. The results show that the characteristics of anchor, the quantity and quality of IWOM, the prescription of IWOM, the difference of IWOM and the intention of WOM are positively regulated by the product involvement. However, product involvement did not play a moderating role between relationship strength and WOM intention.

• The KIPS Transactions:PartC
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• v.18C no.1
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• pp.51-60
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• 2011

In this paper, we propose a P4P based P2P system for live multimedia streaming services. In order to satisfy the strict requirement of delay in live multimedia streaming, in the proposed scheme, the P4P server of network provider provides the network status information related to delay and congestion links to P2P system in addition to the information to optimize the network resource utilization. The P2P system server, then, makes the peering suggestion based on the information from the network server. Also, we propose a playback synchronization mechanism that enable each peer to start the playback within the limited variation from the playback positions of source peer. Through the simulation results, it is shown that the proposed scheme not only deals with the original objective of the P4P framework, i.e., effective network utilization, but also the live multimedia streaming requirements. It enhances the playback continuity, and reduces the playback start-up latency and the control overhead. In addition, the proposed scheme reduces the variation in playback positions of the peers.

• Journal of the Korea Society of Computer and Information
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• v.29 no.3
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• pp.199-216
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• 2024

This research examines the factors influencing consumer purchase intentions in e-commerce live streaming, set against the backdrop of the internet celebrity economy. The investigation serves as a pivotal inquiry into the dynamics of this economy, striving to uncover the extent of internet celebrities' influence, particularly in terms of their economic impact. Employing the Emotional Behavioral Cognitive (ABC) attitude theory and the Stimulus Organism Response (S-O-R) theory as foundational frameworks, this study scrutinizes internet celebrity live streaming sales. It incorporates direct observations and leverages existing scholarly work to devise a tailored measurement scale and questionnaire. From this, a research model and hypotheses are developed, leading to the establishment of an empirical model. This empirical model is instrumental in statistically analyzing how e-commerce live streaming, within the internet celebrity economy context, shapes consumer purchase intentions. By integrating theoretical insights and empirical findings, the research elucidates the strategic dimensions and consumer behavior aspects in digital commerce. It enhances understanding of how internet celebrity influence intersects with consumer purchasing processes. Overall, this study contributes to the academic discourse on digital marketing and consumer behavior, providing a nuanced perspective on the mechanisms through which internet celebrities affect e-commerce. It offers valuable implications for marketers, strategists, and policymakers aiming to navigate the complex landscape of the internet celebrity economy.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.5 no.11
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• pp.2143-2159
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• 2011

The hybrid architecture of content delivery networks (CDN) and peer-to-peer overlay networks (P2P) is a promising technology enables effective real-time streaming services. It complements the advantages of quality control and reliability in a CDN, and the scalability of a P2P system. With real-time streaming services, however, high connection setup and media delivery latency are becoming the critical issues in deploying the CDN-P2P system. These issues result from biased peer selection without location awareness or content awareness, and can lead to significant service disruption. To reduce service disruption latency, we propose a group-based CDN-P2P hybrid architecture (iCDN-P2P) with a location/content-aware selection of peers. Specifically, a SuperPeer network makes a location-aware peer selection by employing a content addressable network (CAN) to distribute channel information. It also manages peers with content awareness, forming a group of peers with the same channel as the sub-overlay. Through a performance evaluation, we show that the proposed architecture outperforms the original CDN-P2P hybrid architecture in terms of connection setup delay and media delivery time.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.12
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• pp.1141-1153
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• 2010

This paper introduces ONLIS(Overlay Multicast Network for Live IPTV Service), a novel overlay multicast network optimized to deliver live broadcast IPTV stream. We analyzed IPTV reference model of ITU-T IPTV standardization group in terms of network and stream delivery from the source networks to the customer networks. Based on the analysis, we divide IPTV reference model into 3 networks; source network, core network and access network, ION(Infrastructure-based Overlay Multicast Network) is employed for the source and core networks and PON(P2P-based Overlay Multicast Network) is applied to the access networks. ION provides an efficient, reliable and stable stream distribution with very negligible delay while PON provides bandwidth efficient and cost effective streaming with a little tolerable delay. The most important challenge in live P2P streaming is to reduce end-to-end delay without sacrificing stream quality. Actually, there is always a trade-off between delay & stream quality in conventional live P2P streaming system. To solve this problem, we propose two approaches. Firstly, we propose DSPT(Distributed Streaming P2P Tree) which takes advantage of combinational overlay multicasting. In DSPT, a peer doesn't fully rely on SP(Supplying Peer) to get the live stream, but it cooperates with its local ANR(Access Network Relay) to reduce delay and improve stream quality. When RP detects bandwidth drop in SP, it immediately switches the connection from SP to ANR and continues to receive stream without any packet loss. DSPT uses distributed P2P streaming technique to let the peer share the stream to the extent of its available bandwidth. This means, if RP can't receive the whole stream from SP due to lack of SP's uploading bandwidth, then it receives only partial stream from SP and the rest from the ANR. The proposed distributed P2P streaming improves P2P networking efficiency.

• Journal of Korea Multimedia Society
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• v.21 no.8
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• pp.942-951
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• 2018

In these days, 360 degree videos, which is provided via VR, have high resolution and quality of 8K. These kinds of videos inevitably require streaming technology which guarantees QoS. Therefore, we suggest MPEG DASH HTTP protocol which stably provides streaming services of high quality videos in 8K, which are 360 degree tile-encoded, on low-spec devices such as OTT and IPTV Settop and Tile Segment Cache management structure for servers operating streaming services.

• The KIPS Transactions:PartC
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• v.12C no.4 s.100
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• pp.589-596
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• 2005

The objective of this paper lies in the design and implementation of a home gateway supporting live video streaming which flows from the Non-SIP video camera in home to the mobile SIP device outside. We developed the home gateway on the OSGi framework and employed the RTC technology which embeds an SIP stack so that the multimedia session can be established from the home device to the mobile user outside. And also we developed an RTC bundle to manage the session and a virtual capture device driver to read the video stream from the Non-SIP video camera in the home network, and installed them on the home gateway. Finally, we constructed the experimental environment that has the windows messenger as the SIP mobile device and an AXIS 2100 UPnP video camera as a video source, and then tested if the session establishment to the mobile user from the camera and live video streaming work well between them.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.66 no.1
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• pp.89-99
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• 2017

Many works have attempted to solve the scalability, the availability, and the low-latency problems of peer-to-peer (P2P) live video streaming; yet, the problems still remain. While tree-based systems are vulnerable to churn, the mesh-based systems suffer from high delay and overhead. The DHT-aided chunk-driven overlay (DCO) [1] tried to tackle these problems by using the distributed hash table (DHT), which structures into a mesh-based overlay to efficiently share the video segment. However, DCO fully depends on the capacity of the users' device which is small and unstable, i.e., the users' device may leave and join the network anytime, and the video server's bandwidth can be insufficient when the number of users joining the network suddenly increases. Therefore, cloud assist is introduced to overcome those problems. Cloud assist can be used to enhance the availability, the low-latency, and the scalability of the system. In this paper, the DHT is used to maintain the location of the streaming segments in a distributed manner, and the cloud server is used to assist other peers when the bandwidth which required for sharing the video segment is insufficient. The simulation results show that by using the threshold and cloud assist, the availability and the low-latency of the video segments, and the scalability of the network are greatly improved.

• Journal of the Institute of Electronics and Information Engineers
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• v.49 no.12
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• pp.81-88
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• 2012

As the performance of the next-generation broadband wireless networks is dramatically enhanced, various services (i.e., education, Live video streaming, Live video conferencing, online games, etc.) have been provided to users through a smart mobile platform. Those services are usually provided by using the centralized communication server. However, since all multimedia traffic is exchanged through a communication server, it often has the scalability problem with regard to traffic management. Our main purpose is for group smart users to provide scalable live multimedia streaming service based on P2P network. To do this, we have designed an architecture of P2P-based service management for mobile group communication management and service management protocol. In order to verify the performance of the proposed scheme, we have mathematically analyzed the performance in terms of the average transmission delay and bandwid th utilization.