• 한국의류학회지
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• 제46권4호
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• pp.583-599
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• 2022

This study aims to clarify the implications of rapidly growing live commerce in China by examining the multifaceted aspects of social presence, in particular to help small commerce operators and platform companies. It examines the effect of cognitive and affective social presence on consumer engagement by evaluating consumption values and trust in streamers. In this survey study, the responses of 221 individuals residing in large cities of China were analyzed using structural equation modeling. The results showed that cognitive social presence had a positive effect on consumer engagement by mediating the utilitarian value and trust in streamers. Furthermore, affective social presence had a positive effect on consumer engagement through the hedonic value and trust in streamers. Thus, our research provides a new perspective to approaching a multidimensional social presence and understanding consumer behavior in live commerce. Moreover, it contributes to the application and expansion of social presence theory in this field.

• 한국정보과학회논문지:정보통신
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• 제37권6호
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• pp.483-488
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• 2010

모바일 기기와 네트워크 기술의 발달로 다양한 멀티미디어 응용 서비스가 빠르게 발전 및 보급되고 있다. 그리고, 사용자의 참여형 방송 서비스가 가능하며 이를 이용한 실시간 뉴스 등 다양한 정보 전달의 수단으로 이용되고 있다. 이러한 라이브 멀티미디어 스트리밍 서비스 사용자의 체감 품질을 만족시키기 위해서는 영상품질 이외에도 재생연속성과 재생지연한계를 고려해야 한다. 본 논문에서는 모바일 기기에서 실시간 스트리밍시 비디오 재생연속성과 재생지연한계를 보장하는 DeBuG (Delay Bounds Guaranteed) 전송률 조절 기법을 제안하였다. 제안한 기법유 실시간 비디오처리 시스템의 특성을 고려하여 송신 버퍼의 상태와 네트워크 상태를 인지하여 서비스 연속성과 지연한계를 보장하는 품질 적응 기능을 가지고 있으며, 비디오 영상의 품질을 보장하며 전달의 지연한계를 보장하기 위해 미디어의 프레임을 선택적으로 폐기하는 기능을 가지고 있다. 제안한 DeBuG 전송률 조절 기법의 주요 성능은 시뮬레이션을 통하여 보였다.

• 한국IT서비스학회지
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• 제14권1호
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• pp.99-113
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• 2015

Adaptive bitrate (ABR) streaming technology has become an important and prevalent feature in many multimedia delivery systems, with content providers such as Netflix and Amazon using ABR streaming to increase bandwidth efficiency and provide the maximum user experience when channel conditions are not ideal. Where such systems could see improvement is in the delivery of live video with a closed loop cognitive control of video encoding. In this paper, we present streaming camera system which provides spatially and temporally adaptive video streams, learning the user's preferences in order to make intelligent scaling decisions. The system employs a hardware based H.264/AVC encoder for video compression. The encoding parameters can be configured by the user or by the cognitive system on behalf of the user when the bandwidth changes. A cognitive video client developed in this study learns the user's preferences (i.e. video size over frame rate) over time and intelligently adapts encoding parameters when the channel conditions change. It has been demonstrated that the cognitive decision system developed has the ability to control video bandwidth by altering the spatial and temporal resolution, as well as the ability to make scaling decisions

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권2호
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• pp.579-603
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• 2018

In this paper we propose a QoS-enhanced intelligent stochastic optimal fair real-time packet scheduler, QUEST, for 4G LTE traffic in routers. The objective of this research is to maximize the system QoS subject to the constraint that the processor utilization is kept nearly at 100 percent. The QUEST has following unique advantages. First, it solves the challenging problem of starvation for low priority process - buffered streaming video and TCP based; second, it solves the major bottleneck of the scheduler Earliest Deadline First's failure at heavy loads. Finally, QUEST offers the benefit of arbitrarily pre-programming the process utilization ratio.Three classes of multimedia 4G LTE QCI traffic, conversational voice, live streaming video, buffered streaming video and TCP based applications have been considered. We analyse two most important QoS metrics, packet loss rate (PLR) and mean waiting time. All claims are supported by discrete event and Monte Carlo simulations. The simulation results show that the QUEST scheduler outperforms current state-of-the-art benchmark schedulers. The proposed scheduler offers 37 percent improvement in PLR and 23 percent improvement in mean waiting time over the best competing current scheduler Accuracy-aware EDF.

• International Journal of Advanced Culture Technology
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• 제12권3호
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• pp.370-379
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• 2024

In this paper, we explore the historical development and revolutionary impact of music in mass media across various forms, including radio, television, film, and digital platforms. The evolution of music in mass media reflects significant technological and cultural shifts over the past century. From the early days of radio to the advent of digital streaming, music has played a crucial role in shaping the types of mass media. Early radio broadcasts in the 1920s relied on live performances and recordings to captivate audiences, establishing music as a central element of media content. The rise of television in the 1950s brought new opportunities for music integration, with theme songs, variety shows, and music videos becoming staples of TV programming. The film industry further revolutionized the use of music, with iconic scores enhancing cinematic storytelling and emotional depth. The digital revolution of the late 20th century introduced new formats and services, expanding access to music and transforming consumption patterns. Recently, streaming platforms and social media allow for personalized music experiences and direct artist-fan interactions. Through an analysis of technological advancements, this study highlights the integral role of music in enhancing narrative, evoking emotions, and creating cultural identities. We present our understanding of this evolution to provide insights into future trends and potential innovations in the integration of music with mass media, including the use of artificial intelligence and virtual reality to create immersive auditory experiences.

• 한국IT서비스학회지
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• 제23권3호
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• pp.1-16
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• 2024

As the COVID-19 pandemic confirmed the culture of non-face-to-face consumption. In retail commerce, the 'live commerce' market, where sales are made by communicating with customers in the form of live streaming broadcasts, has grown rapidly. Although previous studies have consistently confirmed the phenomenon of "influencers" in society and culture, there is a lack of research on the "sales expertise" of live commerce broadcasters such as Wang Hong in China. In China, "Wang Hong" is short for "Wang Luo Hong Ren", a combination of "Wang Luo", which means the Internet, and "Hong Ren", which means star, and refers to a person who is popular through social platforms and is gaining popularity from many fans. Therefore, this study focuses on Wang Hong's developing "selling expertise" and examines it from the perspective of a shopping curator. In particular, we applied Harold Jarche(2011)'s "Seek-Sense-Share" model to influencers to verify their influence on trust and purchase intention in live commerce. Furthermore, we analyzed the differences between Korea and China.A survey was conducted among live commerce users in Korea and China, and a total of 228 questionnaires were used in the final analysis. Basic statistical analysis was conducted using SPSS and hypotheses were tested using PLS 3.0. The results of the hypothesis testing showed that influencers' curatorial competence "Seek-Sense-Share" had a significant effect on trust, and trust had a positive effect on purchase intention. In addition, there is a significant difference between Korean and Chinese consumers in this relationship.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2001년도 ICCAS
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• pp.70.4-70
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• 2001

Advances of the computer system and the high-speed network have made it possible to popularize the multimedia services among various applications in the internet. In addition, the number of the users and the kinds of multimedia services have been increasing day by day. Thus, this paper presents an internet live-broadcasting server system to accelerate these trends. The developed system facilitates creating or joining the broadcasting with just such basic components as PC camera and sound card. Also, it guarantees the scalability that the channels could be dynamically expanded as the population of users rapidly increases. The clustered streaming servers are generically managed by the CSM ...

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2016년도 춘계 종합학술대회 논문집
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• pp.103-104
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• 2016

본 연구는 실시간 개인 방송에서 이뤄지는 담화의 상황을 통접, 이접, 연접이라는 질 들뢰즈의 개념으로 분석하고, 실시간 개인 방송에서 나타나는 시청자의 개입 행위와 그로 인해 끊임없이 변화를 거듭하는 방송의 진행 양상을 '특이점(point singulier)'과 '사건(${\acute{e}}v{\acute{e}}nement$)' 개념을 통해 분석했다. 구체적인 연구 대상으로는 아프리카TV의 <대도서관TV> 채널의 '24시간 연속 생방송'편을 선정했다. 본 연구는 국 내외적으로 산업적 규모가 확장되고 있으며, '방송의 개인화'를 불러오고 있는 MCN 방송 콘텐츠 중 실시간 개인 방송의 진행 원리와 그 미학적 함의를 도출했다는 점에서 의의를 지닌다.

• 한국정보과학회:학술대회논문집
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• 한국정보과학회 2004년도 가을 학술발표논문집 Vol.31 No.2 (3)
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• pp.85-87
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• 2004

본 논문에서는 라이브 비디오 스트리밍을 지원하는 SIP 기반 단말기의 소프트웨어 구조와 설계에 대해 기술하였다. SiP 기반 단말기의 소프트웨어 시스템 구조를 분석하여 SIP 세션 설정 과정과 비디오 스트리밍 알고리즘을 설명하였으며 향후 연구로 임베디드 환경으로 포팅하기 위해 설계의 정확성을 검증하고 성능 평가를 위한 사전 실험을 수행하였다.

• 한국컴퓨터정보학회논문지
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• 제15권3호
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• pp.81-89
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• 2010

피어투피어 방식의 스트리밍 기법은 크게 트리-푸시 구조와 메시-풀 구조로 연구가 진행되었다. 하지만 트리-푸시 구조는 트리를 재구성하는 지연 시간이 상당히 길어진다는 단점이 있고, 메시-풀 구조는 서버와의 재생 시간차가 크며, 초기 재생 시작이 지연되는 단점을 가진다. 본 논문에서는 트리-푸시 구조와 메시-풀 구조의 장점을 동시에 사용하는 새로운 방식의 푸시-메시 구조의 피어투피어 스트리밍 기법을 제안한다. 이 기법에서는 기본적으로 메시-풀 구조를 기반으로 높은 네트워크 업로드 성능을 가지는 피어를 최대한 활용한다. 또한, 소스 서버와 수퍼 피어 및 수퍼 피어와 특정 수의 일반 피어들 사이에 푸시 방식의 데이터 전송을 지원한다. 마지막으로 NS-2 시뮬레이터를 이용한 실험을 통해 초기 재생 지연 시간이 메시-풀 구조보다 감소하였고, 소스 서버와의 시간차는 트리와 비슷하며, 재생 연속성은 가장 우수하다는 것을 보였다.