• 제목/요약/키워드: Listing description

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COVID-19 팬데믹에서 Airbnb 호스트의 마케팅 전략의 변화가 공유성과에 미치는 영향 (The Effect of Changes in Airbnb Host's Marketing Strategy on Listing Performance in the COVID-19 Pandemic)

  • 김소영;심지환;정여진
    • 지능정보연구
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    • 제27권3호
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    • pp.1-27
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    • 2021
  • 전 세계적인 COVID-19의 유행으로 인해 관광산업 전반이 큰 타격을 받고 있다. 최근 공유경제의 확산으로 팽창되고 있는 Airbnb와 같은 숙박 공유서비스는 공급자와 수요자 간의 신뢰와 소통을 기반으로 거래가 이루어지기 때문에 팬데믹으로 인한 영향을 특히 크게 받고 있다. 팬데믹 상황이 개인의 여행에 대한 인식과 행동을 변화시킴에 따라 이를 개선하기 위한 전략에 대한 논의가 이루어지고 있지만 대부분의 연구는 전통적인 외식업, 숙박업 공급자와 정부 측면의 거시적 전략을 제시하고 있다. 본 연구는 Peer-to-Peer 거래 중심의 공유경제의 특수성을 고려하여 COVID-19 팬데믹 발생 전후로 Airbnb 개별 호스트의 마케팅 전략의 변화가 공유성과에 미치는 영향을 실증적으로 분석함으로써 개별 호스트 측면의 팬데믹 전략에 대해 논한다. Airbnb의 호스트가 본인의 시설을 홍보하는 통로인 시설소개 텍스트를 수집하여 딥러닝 기반 특성추출방법인 Attention-based aspect extraction 모델로부터 9개의 주요 특성을 추출하였다. 추출된 특성이 해당 텍스트에서 등장하는 빈도가 COVID-19 발생 전후 변화량을 측정하여 이것이 공유성과에 미치는 영향을 분석하였다. 또한 이러한 영향을 숙박시설의 유형 간에 비교함으로써 시설 유형별 효과적으로 작용하는 특성을 관찰하였다. 회귀분석 결과 주방시설, 정원, 호스트와의 교류 순으로 공유성과에 긍정적인 영향을 보이지만 시설 유형에 따라 공유성과에 미치는 영향은 다소 차이가 있었다. 특히 집 전체를 대여하는 경우 개인실 대여에 비해 주방시설에 대한 설명이 상당한 효과를 보여주었다. 이를 통해 본 연구는 공유숙박 서비스의 개별 서비스 제공자가 시설의 종류에 따라 취할 수 있는 팬데믹 위기 대처전략에 대한 아이디어를 제시한다.

Airbnb 숙소 유형에 따른 호스트의 자기소개 텍스트가 공유성과에 미치는 영향 (Impact of Self-Presentation Text of Airbnb Hosts on Listing Performance by Facility Type)

  • 심지환;김소영;정여진
    • 지식경영연구
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    • 제21권4호
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    • pp.157-173
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    • 2020
  • 최근 빠르게 성장하고 있는 숙박 공유경제 시장에서 품질에 대한 불확실성은 사용자의 만족도에 영향을 미치는 위험요소지만, 이는 시설 제공자가 공개하는 정보를 통해 완화될 수 있다. 그 중 시설 제공자의 본인에 대한 자기소개는 사용자와의 정서적 교류를 통해 심리적 거리를 제거함으로써 공유 성과에 긍정적 영향을 미친다. 본 연구는 대표적인 숙박공유경제 플랫폼인 Airbnb에서 호스트의 자기소개가 포함하는 정보의 종류에 따라 공유성과에 미치는 영향을 분석하고, Airbnb의 숙소 유형에 따라 차이를 분석하였다. 이를 위해 호스트가 공개하는 자기소개 텍스트를 문장별로 분리하고 비지도 학습기반의 딥러닝 방법인 Attention-Based Aspect Extraction 방법을 활용하여 각 문장이 포함하는 의미를 추출하였다. 추출된 의미를 토대로 자기소개 텍스트가 포함하는 의미가 공유성과에 미치는 영향과 숙소 유형에 따른 교호작용 효과를 분석하였다. 연구결과, 숙소 유형별로 호스트의 특정 성향이 공유성과에 긍정적인 영향을 미치는 것을 확인하였고, 이를 통해 숙소 유형에 따라 공유성과를 극대화하기 위한 마케팅 전략에 대한 실증적인 함의를 제공한다.

영미계목록규칙 발전의 사적 고찰 (A Historical Study on the American-British Cataloging Rules)

  • 심의순;손문철
    • 한국도서관정보학회지
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    • 제11권
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    • pp.143-173
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    • 1984
  • This study has been done to review the historical development of the cataloging system of books with emphasis on those in England and the U. S. The findings can be summarized as follows: (1) In 1844, Sir Panizzi invented what seems to be the first of its kind in history to list the inventory systematically at the British Museum. It is believed to be a complete system consisting of 91 articles. (2) A comparatively systematic system was developed in America by Jewett. in 1852. Composed of only 39 articles, the system is considered a renovative one worked out with due regard to the infrastructure of a library. (3) In 1876, a classic system based on a lexicographical order was set up by Cutter. Rated as the best one that was designed by an individual, the theory has since exercised widespreading effects on cataloging. (4) American and British library scientists collaborated in printing several editions of numerous volumes on the principles of classification, but they are not believed fully successful in establishing a consistent and compressive system. Their efforts found significance rather in their being the first international collaboration and setting a foundation upon which the international system of today has been developed. (5) The ALA Rule, published concurrently in ALA and LC in 1949, had two parts in its classification, the list of authors and that of titles. Its scientific classification has completed the cataloging of books in its developmental stage. (6) The 1967 American-British Rules integrated the cataloging systems published under separate covers by authors and titles. The system as well as the 1961 Paris System has greatly contributed to the standardization of bibliographical description throughout the English-speaking countries. The International Standard Book Description standardized Bibliographic system has enabled the librarians in different countries to exchange their bibliographical sources easily, helped to overcome the language barrier in listing and contributed to the efficient reading of bibliographical records through machines. (7) The second edition of the Angelo-American cataloging Rules, promulgated in 1978 under the influence of the international standard bibliographical description, was the one in which all the previous Rules were revised to have their strong points. The adoption of punctuation system to employ the computerized data processing and the standardization of description are expected to improve the cataloging system not only in the English speaking countries but in the Universal Bibliographic Control as well.

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전동차 유지보수를 위한 BOM 체계 구축에 관한 (A Study on BOM System Constructing for Rolling Stock Maintenance)

  • 손영진;이강원
    • 한국철도학회논문집
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    • 제10권2호
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    • pp.195-200
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    • 2007
  • The most important part of RIMS(Rolling Stock Information Maintenance System) project is to construct BOM(Bill of Material). BOM is a listing or description of raw materials, parts, and assemblies that define a product. To construct BOM for RIMS is not a easy task due to several reasons such as data base scale and flexibility, proper integration between physical BOM and functional BOM, interoperability with other systems, etc. In this study we show several principles that Seoul Metro takes to get over the difficulties mentioned above. Based on these principles we propose the methodology Seoul Metro employs to construct BOM efficiently. We also discuss the applicability of BOM in several fields.

웹기반 Generic BOM 관리 시스템의 설계 및 구현 (Modeling and Implementation for Web-based Generic BOM Management System)

  • 장길상;김재균;이종훈
    • 산업경영시스템학회지
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    • 제23권57호
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    • pp.21-39
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    • 2000
  • BOM(Bill of Materials) is a listing or description of raw materials, parts, and assemblies that define a product. In manufacturing companies that produce various products with short life cycles, it is very important to manage the BOM of products with various options and versions efficiently. BOM information should be required to share among the departments of engineering, production control, material purchasing, cost management, and shop floor within a manufacturing company. In order to share BOM information efficiently, information system based on WWW(World Wide Web) should be developed. Thus, this paper models and implements Web-based Generic BOM Management System (WGBMS) for management of a number of variant products which are consisted of standard parts under ATO(Assemble To Order) production environment. Also, object-oriented methodology was used to model a generic BOM and phases of navigational design and interface design were introduced to implement the prototype of WGBMS. And Object-Relational Database Management System (ORDBMS) was used to construct the WGBMS database.

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Bitcoin and Its Energy Usage: Existing Approaches, Important Opinions, Current Trends, and Future Challenges

  • Mir, Usama
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제14권8호
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    • pp.3243-3256
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    • 2020
  • Recent years have shown a great interest of public in buying and selling of crypto/digital currency. With hundreds of digital currencies in financial market, bitcoin remains the most widely used, adapted, and accepted currency around the world. However, the critics of bitcoin still consider it a threat to modern day power usage. This paper discusses the important pitfalls, pros, and cons related to bitcoin's energy consumption. The paper begins by highlighting the flexibilities cryptocurrency can bring to online money transfers compared to traditional 'fiat' architecture. Then, the focus of the paper entirely remains on listing various facts related to bitcoin's energy utilization including a brief description of several emerging approaches for energy optimization. This paper is concluded by revealing key current challenges associated to bitcoin's energy usage.

도시철도 CBD 기반의 유지보수 BOM 시스템 개발 (Development of BOM System Using Component Based of Urban Transit)

  • 이호용;한석윤;박기준;서명원
    • 한국철도학회논문집
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    • 제7권4호
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    • pp.406-411
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    • 2004
  • BOM(Bill of Materials) is a listing or description of raw materials, parts, and assemblies that define a product. In order to evaluate the performance of proposed BOM management system, which is very important to maintenance information system of urban transit. We develop component based BOM data and rule-set to design data structure that is mutually independent and integrated efficiently. It divides data whit management interface using component technology. The component based master BOM have advantage in database size and flexibility. Flexibility is measured as the number of updating records in accordance with added new product or engineering change. In database size, component based BOM is the best. we develop master BOM management system in web environment.