• Phonetics and Speech Sciences
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• v.3 no.1
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• pp.125-134
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• 2011

The current study investigated the effects of experience of deaf speech, severity of speaker's articulation, and linguistic cues on speech intelligibility of congenitally deafened adults with cochlear implants. Speech intelligibility was judged by 28 experienced listeners and 40 inexperienced listeners using a word transcription task. A three-way (2 $\times$ 2 $\times$ 4) mixed design was used with the experience of deaf speech (experienced/inexperienced listener) as a between-subject factor, the severity of speaker's articulation (mild to moderate/moderate to severe), and linguistic cues (no/phonetic/semantic/combined) as within-subject factors. The dependent measure was the number of correctly transcribed words. Results revealed that three main effects were statistically significant. Experienced listeners showed better performance on the transcription than inexperienced listeners, and listeners were better in transcribing speakers who were mild to moderate than moderate to severe. There were significant differences in speech intelligibility among the four different types of cues, showing that the combined cues provided the greatest enhancement of the intelligibility scores (combined > semantic > phonological > no). Three two-way interactions were statistically significant, indicating that the type of cues and severity of speakers differentiated experienced listeners from inexperienced listeners. The current results suggested that the use of a combination of linguistic cues increased the speech intelligibility of congenitally deafened adults with cochlear implants, and the experience of deaf speech was critical especially in evaluating speech intelligibility of severe speakers compared to that of mild speakers.

• Journal of the Korea Society of Computer and Information
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• v.23 no.3
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• pp.55-62
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• 2018

In this paper, we propose a model to detect crowdfunding scams, which have been reportedly occurring over the last several years, based on their project information and linguistic features. To this end, we first collect and analyze crowdfunding scam projects, and then reveal which specific project-related information and linguistic features are particularly useful in distinguishing scam projects from non-scams. Our proposed model built with the selected features and Random Forest machine learning algorithm can successfully detect scam campaigns with 84.46% accuracy.

• Phonetics and Speech Sciences
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• v.14 no.4
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• pp.19-24
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• 2022

This study examined which acoustic cue(s) that Korean learners of English give weight to in perceiving English lexical stress. We manipulated segmental and suprasegmental cues in 5 steps in the first and second syllables of an English stress minimal pair "object". A total of 27 subjects (14 native speakers of English and 13 Korean L2 learners) participated in the English stress judgment task. The results revealed that native Korean listeners used the F0 and intensity cues in identifying English stress and weighted vowel quality most strongly, as native English listeners did. These results indicate that Korean learners' experience with these cues in L1 prosody can help them attend to these cues in their L2 perception. However, L2 learners' perceptual attention is not entirely predicted by their linguistic experience with specific acoustic cues in their native language.

• Journal of Korean language education
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• v.28 no.3
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• pp.25-51
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• 2017

This study aimed to identify the differences in pitch perception between tonal and non-tonal language listeners. A total of 60 Korean and Chinese listeners participated in the perception test. A two-syllable nonsense word /paba/ was manipulated in five steps. The pitch height or contour on the second syllable was raised or lowered. Both groups were asked to select which of the two syllables had the higher pitch. The findings showed that the majority of Korean listeners (GK) perceived decreased pitch as each peak of the syllable was lowered and perceived increased pitch as it was raised, which means the pitch height is a primary perceptual cue for GK. However, Chinese listeners (GC) perceived sensitive pitch movements as the pitch contour changed. GC's perception may presumably be affected by the L1's tone sandhi. We found it reasonable to assume that language experience has a significant effect on the cross-linguistic perceptual differences between tone and non-tonal language listeners.

• Speech Sciences
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• v.10 no.4
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• pp.241-254
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• 2003

The purpose of the present study was to investigate the sentence comprehension strategies used by Korean/English bilingual children when they listened to sentences of their first language, i.e., Korean. The framework of competition model was employed to analyze the influence of the second language, i.e., English, during comprehension of Korean sentences. The participants included 10 bilingual children (ages 7;4-13;0) and 20 Korean-speaking monolingual children(ages 5;7-6;10) with similar levels of development in Korean language as bilingual children. In an act-out procedure, the children were asked to determine the agent in sentences composed of two nouns and a verb with varying conditions of three cues (case-marker, animacy, and word-order). The results revealed that both groups of children used the case marker cues as the strongest cue among the three. The bilingual children relied on case-marker cues even more than the monolingual children. However, the bilingual children used animacy cues significantly less than the monolingual children. There were no significant differences between the groups in the use of word-order cues. The bilingual children appeared less effective in utilizing animacy cues in Korean sentence comprehension due to the backward transfer from English where the cue strength of animacy is very weak. The influence of the second language on the development of the first language in bilingual children was discussed.

• ETRI Journal
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• v.42 no.3
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• pp.399-410
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• 2020

Detecting visual relationships in an image is important in an image understanding task. It enables higher image understanding tasks, that is, predicting the next scene and understanding what occurs in an image. A visual relationship comprises of a subject, a predicate, and an object, and is related to visual, language, and spatial cues. The predicate explains the relationship between the subject and object and can be categorized into different categories such as prepositions and verbs. A large visual gap exists although the visual relationship is included in the same predicate. This study improves upon a previous study (that uses language cues using two losses) and a spatial cue (that only includes individual information) by adding relative information on the subject and object of the extant study. The architectural limitation is demonstrated and is overcome to detect all zero-shot visual relationships. A new problem is discovered, and an explanation of how it decreases performance is provided. The experiment is conducted on the VRD and VG datasets and a significant improvement over previous results is obtained.

• Journal of Korea Multimedia Society
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• v.21 no.2
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• pp.281-288
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• 2018

Crowdfunding has seen an enormous rise, becoming a new alternative funding source for emerging startup companies in recent years. Despite the huge success of crowdfunding, it has been reported that only around 40% of crowdfunding campaigns successfully raise the desired goal amount. The purpose of this study is to investigate key factors influencing successful fundraising on crowdfunding platforms. To this end, we mainly focus on contents of project campaigns, particularly their linguistic cues as well as multiple features extracted from project information and multimedia contents. We reveal which of these features are useful for predicting success of crowdfunding campaigns, and then build a predictive model based on those selected features. Our experimental results demonstrate that the built model predicts the success or failure of a crowdfunding campaign with 86.15% accuracy.

• Phonetics and Speech Sciences
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• v.9 no.3
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• pp.57-65
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• 2017

The current study explored how Korean-speaking children processed the multiple acoustic cues (VOT and f0) for the stop laryngeal contrast (/t'/, /t/, and /$t^h$/) and examined whether individual perceptual strategies could be related to a general cognitive ability performing executive functions (EF). 15 children (aged from 7 to 8) participated in the speech perception task identifying the three Korean laryngeal stops (3AFC) on listening to the auditory stimuli of C-/a/ with synthetically varying VOT and f0. They completed a series of EF tasks to measure working memory, inhibition, and cognitive shifting ability. The findings showed that children used the two cues in a highly correlated manner. While children utilized VOT consistently for the three laryngeal categories, their use of f0 was either reduced or enhanced depending on the phonetic categories. Importantly, the children's processing strategies of a f0 suppression for a tense-aspirated contrast were meaningfully associated with children's better cognitive abilities such as working memory, inhibition, and attentional shifting. As a preliminary experimental investigation, the current research demonstrated that listeners with inefficient processing strategies were poor at the EF skills, suggesting that cognitive skills might be responsible for developmental variations of processing sub-phonemic information for the linguistic contrast.

• Phonetics and Speech Sciences
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• v.11 no.4
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• pp.63-70
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• 2019

This study investigated individual variability of L2 learners' categorical judgments of L2 stops by exploring English learners' perceptual processing of two acoustic cues (voice onset time [VOT] and f0) and working memory capacity as sources of variation. As prior research has reported that English speakers' greater use of the redundant cue f0 was responsible for gradient processing of native stops, we examined whether the same processing characteristics would be observed in L2 learners' perception of Korean stops (/t/-/t^h/). 22 English learners of L2 Korean with a range of L2 proficiency participated in a visual analogue scaling task and demonstrated variable manners of judging the L2 Korean stops: Some were more gradient than others in performing the task. Correlation analysis revealed that L2 learners' categorical responses were modestly related to individuals' utilizations of a primary cue for the stop contrast (VOT for L1 English stops and f0 for L2 Korean stops), and were also related to better working memory capacity. Together, the current experimental evidence demonstrates adult L2 learners' top-down processing of stop consonants where linguistic and cognitive resources are devoted to a process of determining abstract phonemic identity.

• Journal of Global Scholars of Marketing Science
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• v.17 no.3
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• pp.61-81
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• 2007

Recently, use of foreign models and foreign language in advertising is a general trend in Korea even though the effect has not been well-known..Most of the previous research shows rather an opposite effect claiming marketing communication is more effective when higher congruity between marketing communication and consumer's cultural values are achieved. However, the introduction of global culture due to the expansion of new media such as Internet or cable television makes the congruity not the best choice of marketing strategy. In addition, use of highly attractive models in advertising to increase the effect of advertising is general. However, recent studies show that targeted women audience tend to compare themselves to the highly attractive models and do experience negative sentiment. Bower (2001) proved the difference between 'comparer' and 'noncomparer' when women face highly attractive models. The results show that a comparer who has an intention to compare highly attractive model (HAM) with herself has a significantly negative effect on model expertise, product argument, product evaluation and buying intention. Therefore, HAM is not always a good choice and model attractiveness plays a role in the processing other cues or changing the advertising effect from result of processing other cues. The purpose of this study is to investigate the effect of the use of foreign language on the advertising response of the audience with regard of the model attractiveness. For the empirical study, the virtual advertising using foreign models (HAM, NAM), brand names and slogans(Korean, English) were used as stimuli. The respondents of each stimulus were 75('HAM-Korean'), 75('NAM-Korean'), 66('HAM-English') and 66 ('NAM-English') respectively. To establish the effect of marketing communication, the attitude for media(AM), the attitude for product(AP), targetedness(TD), overall quality(OQ), and purchase intention(PI) with 7 point likert scale were measured. The manipulation was verified to check the difference between HAM attractiveness assessment (m=3.27) and NAM attractiveness assessment (m=5.12). The mean difference was statiscally significant (p<.05). As a result, all consequences were significantly changed with model attractiveness, and overall quality evaluation(OQ) were significantly changed with language. The interaction effect from model attractiveness and language was significant on attitude toward the product(AP) and purchase intention(PI). To analyze the difference, the mean values and standard deviation of consequences were compared. The result was more positive when model attractiveness was high for all consequences. For language effect, the assessment was more positive when English was used for OQ. Considering model attractiveness and language simultaneously, HAM-Korean was more positive for AP and PI, and NAM-English was more positive for AP and PI. In other words, the interaction effect was confirmed by model attractiveness and language. As mentioned above, use of foreign models and foreign language in advertising was explained by cultural match up hypothesis (Leclerc et al. 1994) which claimed that culture of origin effect. In other words, in advertising, use of same cultural language with the foreign model could make positive assessment for OQ. But this effect was moderated by model attractiveness. When the model attractiveness was low, the use of English makes PI high because of the effect of foreign language which supported the cultural match up hypothesis. When the model attractiveness was low, the use of Korean made AP and PI high because the effect of foreign language was diluted. It was a general notion that the visual cues got processed before (Holbrook and Moore, 1981; Sholl et al, 1995) compared to linguistic cues. Therefore, when consumers were faced HAM, so much perception was already consumed at processing visual cues making their native language of Korean to strongly and positively connected with the advertising concept. On the contrary, when consumers were faced with NAM, less perception was consumed compared to HAM, making English to accompany cultural halo effect which affected more positively. Therefore, when foreign models were employed in advertising, the language must be carefully selected according to the level of model attractiveness.