• Title/Summary/Keyword: Line extension

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Antecedents of Intent to Purchase a Brand Extension -A University-Licensed Merchandise Case-

  • Lee, Jaeha;Park, Kwangsoo
    • Journal of Fashion Business
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    • v.22 no.3
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    • pp.1-15
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    • 2018
  • The purpose of this study is to address marketing strategies for the brand extension of university-licensed merchandise by investigating influences on intent to purchase a new university-licensed merchandise line, tartan. A survey questionnaire was developed and administered online to the major target market for university-licensed merchandise. Four hundred and fifty students and alumni from a US Midwestern university completed the survey. Respondents were asked to answer questions on university identification, perceived university prestige, perceived value of the university-licensed merchandise, intent to purchase a brand extension in university-licensed merchandise, and demographics. It was hypothesized that university identification (H1) and perceived university prestige (H2) are positively related to the perceived value of the university-licensed merchandise and that perceived value of the university-licensed merchandise is positively related to intent to purchase a brand extension in university-licensed merchandise (H3). The difference between students and alumni was also tested. Consumers with high university identification and high perceived university prestige highly valued the university-licensed merchandise. Consumers who perceived a high value of the current university-licensed merchandise displayed a strong intent to purchase a brand extension in university-licensed merchandise. There was no structural difference between the two groups. The study builds on existing research on the influences of attitudes toward the university and university-licensed merchandise on purchasing university-licensed merchandise, specifically investigating intent to purchase a brand extension in university-licensed merchandise. This study also extends previous brand-extension research into university-licensed merchandise.

Bridging Research and Extension Gaps of Paddy Yield in Andhra Pradesh, India

  • Kumar, K. Nirmal Ravi
    • Agribusiness and Information Management
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    • v.10 no.1
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    • pp.1-15
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    • 2018
  • Many paddy cultivating farmers in the country are forced to use their limited resources to produce adequate food for their family, leading to the degradation and reduction in potential of these resources. The yield levels of paddy at the farmers' level and in the Front Line Demonstrations (FLDs) conducted in the farmers' fields is not at par with potential yield of the paddy variety. The gap between potential yield of crop variety and yield realized in FLDs refers to Research gap and the yield gap between FLDs and due to farmers' practice refers to Extension gap. The earlier studies conducted in India in general and in Andhra Pradesh in particular highlighted the existence of both research and extension gaps with reference to paddy. It is essential that, the narrowing of both research and extension gaps is not static, but dynamic considering the influence of technological interventions in boosting paddy yields at FLDs level and at farmers' level and also with the improvement of the yield potential of paddy varieties. This calls for integrated and holistic approaches to address these two gaps and with this background, the researcher aimed at this in depth study. The findings revealed that, research gaps are high with reference to weed management and pest management and extension gaps are high with reference to farm mechanization followed by fertilizer management. Reliable source of seed, capital use and frequency of meetings with Scientists or Agricultural Officers significantly influence the extension gaps in paddy. Farmers also prioritized socio-economic and technical constraints and the analysis infers that, it is high time now for the farmers to adopt the planned technological interventions on scientific scale to minimize the extension gaps to the extent possible. As the enabling environment in the State of Andhra Pradesh is highly encouraging for the farmers with relevant policy instruments in the form of subsidized inputs, free power, credit at concessional rates of interest, constructing irrigation projects etc., the adoption of the proposed technological interventions significantly contribute to minimizing both research and extension gaps in paddy cultivation in Kurnool district of Andhra Pradesh.

An Implementation of the OTB Extension to Produce RapidEye Surface Reflectance and Its Accuracy Validation Experiment (RapidEye 영상정보의 지표반사도 생성을 위한 OTB Extension 개발과 정확도 검증 실험)

  • Kim, Kwangseob;Lee, Kiwon
    • Korean Journal of Remote Sensing
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    • v.38 no.5_1
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    • pp.485-496
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    • 2022
  • This study is for the software implementation to generate atmospheric and surface reflectance products from RapidEye satellite imagery. The software is an extension based on Orfeo Toolbox (OTB) and an open-source remote sensing software including calibration modules which use an absolute atmospheric correction algorithm. In order to verify the performance of the program, the accuracy of the product was validated by a test image on the Radiometric Calibration Network (RadCalNet) site. In addition, the accuracy of the surface reflectance product generated from the KOMPSAT-3A image, the surface reflectance of Landsat Analysis Ready Data (ARD) of the same site, and near acquisition date were compared with RapidEye-based one. At the same time, a comparative study was carried out with the processing results using QUick Atmospheric Correction (QUAC) and Fast Line-of-sight Atmospheric Analysis of Spectral Hypercubes (FLAASH) tool supported by a commercial tool for the same image. Similar to the KOMPSAT-3A-based surface reflectance product, the results obtained from RapidEye Extension showed accuracy of agreement level within 5%, compared with RadCalNet data. They also showed better accuracy in all band images than the results using QUAC or FLAASH tool. As the importance of the Red-Edge band in agriculture, forests, and the environment applications is being emphasized, it is expected that the utilization of the surface reflectance products of RapidEye images produced using this program will also increase.

A Minimum Cyclic Extension Scheme for Asynchronous Zipper-based VDSL Modems (비동기식 Zipper 방식의 VDSL 모뎀에서 최소의 Cyclic Extension 구현 기법)

  • 위정욱;양원영;조용수;백종호;유영환;조진웅
    • Proceedings of the IEEK Conference
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    • 2000.09a
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    • pp.577-580
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    • 2000
  • 본 논문에서는 비동기식 Zipper 방식의 VDSL(Very High Blt-rate Digital Subscriber Line) 시스템에서 cyclic extension 을 최소화 하는 기법을 제안하고, 전형적인 전화채널 환경 하에서 제안된 방식의 성능을 분석한다. Zipper 방식에서는 각 DMT(discrete-multitone) 블록에cyclic prefix(CP) 와 cyclic suffix(CS)가 추가로 사용되는데, 여기서 CP 는 심볼간 간섭과 부채널간 간섭을 방지하기 위하여 삽입되며, CS는 upstream 과 downstream 부반송파간의 직교성을 유지하기 위하여 추가되어 near-end crosstalk (NEXT)을 방지한다. 이 방식이 동기식 Zipper 방식으로 CS에 의해 NEXT를 제거하기 위해서는 한 binder 내의 모든 송신단의 동기를 맞추어야 한다. 그러나 비동기식 Zipper 방식은 다른 송신단과의 동기가 맞지 않아 CS가 NEXT에 아무런 영향을 주지 못한다 본 논문에서는 CS를 사용하지 않는 비동기식 Zipper 방식의 VDSL 시스템을 제안한다. 컴퓨터 모의실험을 통하여 제안된 방식이 전형적인 채널환경 하에서 기존 Zipper 방식의 VDSL 시스템과 비교하여 비슷한 전송능력을 갖게 됨을 보인다.

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Elbow Orthopaedic Physical Therapy (주관절의 정형 물리치료)

  • Park, Ji-Whan
    • The Journal of Korean Academy of Orthopedic Manual Physical Therapy
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    • v.1 no.1
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    • pp.65-74
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    • 1995
  • There is no line of demarcation between the shoulder and elbow regions. Pain In the arm may originate at the shoulder with reference downwards or less often at the elbow with reference upwards. Most pains indicated by the patient at the elbow or forearm have a local origin, since at the more distal part of the upper limb the capacity for correct localization is good. Once it is clear that the elbow region is at fault, the joint and the muscles about it are tested by ten movements. 1. Four. Passive extension, flexion, pronation, supination-full range, LOM, painful, painless. 2. Four. Resisted extension, flexion, pronation, supination-strong, weak, painful, painless. 3. Two. Resisted flexion, extension at the wrist-painful, painless. The muscles that perform theses two movements arise from the humeral epicondyles and a lesion in either often causes pain felt at the elbow although the tissuse affected is not functionally a part of the elbow (i. e. Tennis elbow and Golfer's elbow).

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An extension of testability analysis for sequential circuits (순차회로를 위한 검사성 분석법의 확장)

  • 김신택;민형복
    • Journal of the Korean Institute of Telematics and Electronics A
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    • v.32A no.4
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    • pp.75-84
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    • 1995
  • Fault simulators are used for accurate evaluation of fault coverages of digital circuits. But fault simulation becomes time and memory consuming job because computation time is proportional to wquare of size of circuits. Recently, several approximate algorithms for testability analysis have been published to cope with the problems. COP is very fast but cannot be used for sequential circuits, while STAFAN can ve used for sequential circuits but requires large amount of computation because it utilizes logic simulation results. In this paper EXTASEC(An Extension of Testability Analysis for Sequential Circuits) is proposed. It is an extension of COP in the sense that it is the same as COP for combinational circuits, but it can handle sequential circuits, Xicontrollability and backward line analysis are key concept for EXTASEC. Performance of EXTASEC is proven by comparing EXTASEC with a falut simulator, STAFAN, and COP for ISCAS circuits, and the result is demonstated.

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A Zipper-based VDSL Modem with an Efficient Cyclic Extension (효율적 Cyclinc Extension을 갖는 Zipperqkdtlr의 VDSL 모뎀)

  • 위정욱
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.25 no.10B
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    • pp.1793-1802
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    • 2000
  • In this paper we propose an efficient implementation technique for cyclic extension in VDSL(Very High bit-rate Digital Subscriber Line) systems using Zipper duplexing and analyze its performances under typical telephone channel environments. In Zipper-based VDSL systems each DTM(discrete-multitone) block is appended by both cyclic prefix(CP) and cyclic suffix(CS). The CP is inserte to prevent both intersymbol interference (ISI) and iterchannel interference (ICI) while the CS is appended to ensure orthogonality between the upstream and downstream carriers thus preventing near-end crosstalk (NEXT). However in order to implement the CP in the transmitter side of the VDSL system an additional hardware is required to append the latter part of each DMT symbol to the beginning of the DMT symbol. In this paper we propose a VDSL system with Zipper duplexing using only CS to reduce hardware complexity (memory and processing delay) required for implementation of CP. It is shown by computer simulation that the proposed approach has the same capacity under typical channel environments as the previous Zipper-based VDSL system using both CP and CS. even with a significantly lower hardware complexity.

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Occurrence of Sclerotium Rot in Allium tuberosum Caused by Sclerotium rolfsii in Korea

  • Kwon, Jin-Hyeuk;Kang, Dong-Wan;Song, Won-Doo;Choi, Ok-Hee
    • Mycobiology
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    • v.39 no.3
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    • pp.230-232
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    • 2011
  • In this study, we characterized sporadically occurring sclerotium rot caused by Sclerotium rolfsii in Chinese chive (Allium tuberosum Roth.) in farm fields in Sacheon, Korea. The initial symptom of the disease was water-soaked, which progressed to rotting, wilting, blighting, and eventually death. Further, mycelial mats spread over the lesions near the soil line, and sclerotia formed on the scaly stem and leaves. The sclerotia were globoid, 1~3 mm, and white to brown. The optimum temperature for growth and sclerotia formation on potato dextrose agar (PDA) was $30^{\circ}C$. The diameter of the hypae ranged from 4 to 8 ${\mu}m$. Clamp connection was observed on PDA medium after 5 days of incubation. Based on the mycological characteristics, internal transcribed spacer sequence analysis, and pathogenicity test, the causal agent was identified as Sclerotium rolfsii Saccardo. This is the first report of sclerotium rot in Chinese chive caused by S. rolfsii in Korea.

Disease Resistant and High Yielding New Safflower Variety 'Jinsun' (잇꽃(홍화) 내병 다수성 신품종 '진선(眞善)')

  • Choi, Byoung-Ryourl;Cho, Eun-Je;Park, Kyeong-Yeol;Lee, Han-Beom;Lee, Eun-Seob;Kim, Young-Ho
    • Korean Journal of Medicinal Crop Science
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    • v.11 no.2
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    • pp.167-170
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    • 2003
  • 'Jinsun', a new variety of safflower(Carthamus tinctoris L.), was developed by Kyonggi-do Agricultural Research and Extension Services in 2000. It was bred with pure line selection from Namwon local variety population. Jinsun is relatively resistant to Gleosporium carthami and has more flower head and higher ripened grain ratio. Its flowering date was June 22 in Hwaseong, Gyeonggido and contains more protein and linoleic acid relatively in grain compared with Cheongsu, check variety. Grain yield of Jinsun was 11% higher than Cheongsu.