• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.277-288
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• 2018

The predominant concern of the study consist of: (1) the direct effect of Chinese's sense of rivalry toward Korea and receptiveness to foreign cultural inflow on national defense respond; (2) the mediating effect of the reasonable dispute resolution between China and Korea; (3) the moderating effects of liking for Korean Wave. The research is based on a survey conducted with 695 Chinese people under 30, located in eleven cities of seven provinces. The notable findings are as follow: First, while the sense of rivalry does not negatively effect on the reasonable dispute resolution between China and Korea among group with high liking for Korean Wave, the sense of rivalry does have negative effect on the dispute resolution among Chinese with low liking for Korean Wave. Second, the reasonable dispute resolution shows a buffer effect between the receptiveness to foreign cultural inflow and the sense of rivalry toward Korea among group with high liking for Korean Wave, however, the mediation effect of the reasonable dispute resolution is not significant among low group. Thus, it is proved that the moderating effect of liking for Korean Wave is significant. Some practical and political implications are discussed based on the study's findings.

• The Journal of the Korea Contents Association
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• v.8 no.6
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• pp.140-150
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• 2008

This study examines the economic ripple effect of Korean wave(Hallyu). Specifically, this study tries to investigate how the satisfaction of Korean popular music among Chinese college students affects the purchase intention for Korean culture products such as Korea tour, the Korean language, and Korean martial art(Taekwondo). These products are not directly related to the Korean popular music. Results show that the overall satisfaction of Korean popular music leads to the preference for Korean popular music, which in turn improves the liking of Korean wave(Hallyu), the liking of Korea, and the purchase intention for Korean culture products. It is also found that the liking of Korean wave(Hallyu) affects the purchase intention for Korean culture products, which is mediated by the liking of Korea. However, the positive relationship between the liking of Korea and the purchase intention for Korean culture products is shown marginally significant.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.394-405
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• 2017

The predominant concern of the study consist of: (1) the effect of young Chinese's consuming of Korean cultural wave contents including Korean TV drama, film, and K-pop on their anti-Korean sentiment; (2) the second-order mediating effects of both liking for Korean wave and positive perceptions of Koreans. The research is based on a survey conducted with 695 chinese people between high-teen and 20's, located in eleven cities of seven provinces. The notable findings are as follow: First, the higher consuming of Korean cultural wave contents, the higher anti-Korean sentiment. Second, young Chinese, consuming more Korean cultural contents, show more liking for Korean wave. The more favor of Korean cultural contents, the more positive perceptions of Koreans. The more liking for Koreans wave contests and the more positive perception of Koreans, the less anti-Korean sentiment. Therefore, it is proved that liking for Korean cultural wave contents and perceiving Koreans with a positive view are important mediator to reduce the anti-Korean sentiment. Some practical implications are discussed based on this study's findings above.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.514-526
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• 2014

The predominant concern of the study consist of: (1) whether Chinese young people think Korean Wave would lasts; (2) the direct effect of viewing degree of Korean contents on the sustainability of Korean Wave; (3) the mediation effect of liking for Korean Wave and receptiveness to foreign cultural inflow on that sustainability; (4) the moderating effect of sense of rivalry between Korean and China. The research is based on a survey conducted with 371 chinese people between high teen and early 30's, located in Guilin of Guangxi and Zhengzhou of Henan in China. The notable findings are as follow: While the group with strong rivalry does not have a direct effect of viewing degree on the sustainability for Korean Wave, the group with weak rivalrous sense and higher viewing degree of Korean contents predict shorter sustainability of Korean Wave, therefore, the moderating effect of sense of rivalry between Korea and China is significant .Next, liking for Korean Wave shows a full mediating effect among Chinese with weak rivalry and a partial mediating effect among them with strong rivalry. The mediating effect of receptiveness to foreign cultural inflow is non-significant.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.201-210
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• 2017

This study investigated the effect of K-POP characteristics on Korean consumers' liking, intention of listening and purchase intention of Korean products. For this purpose, K-POP characteristics were classified into musical characteristics and star characteristics. The results of the study are as follows. First, both musical characteristics and star characteristics of K-POP characteristics had a significant effect on favorability of Korean Wave content. Second, both musical characteristics and star characteristics of K-POP have a significant effect on K-POP listening intention. Third, both musical characteristics and star characteristics of K-POP characteristics had a significant effect on the purchase intention of Korean products through Korean Wave content. However, the relative influence of star characteristics is higher than K-POP characteristics. The results of this study will be useful data for promoting Korean pop among Chinese consumers.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.119-129
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• 2013

The purpose of this study is to investigate the relationship between the motivation of Chinese students' reception and its patterns on K-Pop in Korea. As a result of this study there are four categories of motivation on Chinese Students' reception of K-Pop such as 'K-Pop Star's Charisma', 'Mental Relaxation', 'the Liking Principle' and 'Generalized Cultural Proximity'. The factors of 'K-Pop Star's Charisma' and 'Mental Relaxation' affected mostly the amount of reception of K-Pop. The patterns of reception are made by the amount of reception, the activeness of reception and the preference type of reception. In terms of the activeness of reception, the factors of 'K-Pop Star's Charisma' affected mostly the activeness of reception.