• Title/Summary/Keyword: Like product

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Development of Product Brand for University -with the example of Dairy Product Brand for Hankyong National University- (대학교의 제품브랜드 개발연구 -한경대학교의 유.육 가공품 브랜드 개발을 사례로-)

  • 황인화;이경석
    • Archives of design research
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    • v.12 no.3
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    • pp.155-164
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    • 1999
  • With the increase of milk consumption upto 54.5kgjperson as af the year 1994, dairy market has been mainly shared by a few specialized companies. Different from these, there are also remarkable companies like YeonSe Dairy, Konkook Dairy and SamYook University Food which are associated with Universities. These university-originated brands differentiate from others in the market with the advantage of positive university image and result in synergy effect between product image and univiersity PRo Located in Ansung, one of the most famous dairy areas, HanKyong National University designated as characterized university for Dairy by the Ministry of Agriculture and Forestry in 1996 has a big. advantage to build new dairy brand with attractive merits as like high education institute with R'll'&'ll'D, good logistics from market area, environmental condition for dairy industry and historical background as Agricultural university. Our New dairy brand has been created under the following concepts to have concrete brand image ; 1. Confidence - university logo 'll'&'ll' symbol designed together with "Characterized university for Dairy by government" 2. Fresh - Image differentiation through creative brand symbol 3. Health - Individual brand development specialized by each product

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Differences in the Evaluation of Clothing Products according to Self-Efficacy in Purchasing Clothes (의복구매효능감에 따른 의류제품평가의 차이)

  • Ko, Sun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.7
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    • pp.775-786
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    • 2011
  • This study examines whether there are differences in the evaluation of clothing products according to self-efficacy in purchasing clothes. A total of 300 surveys were distributed and 231 were used for analysis. The data were analyzed by regression and factor analysis. The results are as follows. First, there were significant differences in the product attributes considered according to self-efficacy in purchasing clothes. The consumers with high self-efficacy considered diverse product attributes comprehensively when making purchase decisions and had significantly higher score in perceived value and post-purchase satisfaction level than the consumers with low self-efficacy. Second, there were differences in the attributes of clothing products that effects perceived value according to self-efficacy in purchasing clothes. The attributes of 'clothes that I like' and 'necessary clothes' had a significant effect on perceived value for both consumers. The attributes of 'design that suits me' and 'inexpensive price' had significant effect on perceived value on consumers with high self-efficacy while the attributes of 'harmony with other clothes' had a significant effect on perceived value for consumers with low self-efficacy. Third, there were differences in product attributes and the perceived value that influenced post-purchase satisfaction level according to self-efficacy in purchasing clothes. The attributes of 'design that suits me' and perceived value had a direct effect on the post-purchase satisfaction level four consumers with a high self-efficacy. For the consumers with low self- efficacy, the attributes of 'clothes I like', 'necessary clothes', and 'design similar to that of usually purchased products' had a direct effect on post-purchase satisfaction level; however, the effect of perceived value was not found.

Structural characterization of calmodulin like domain of ryanodine receptor type 1

  • Song, Yonghyun;Kang, Sunmi;Park, Sunghyouk
    • Journal of the Korean Magnetic Resonance Society
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    • v.19 no.2
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    • pp.74-82
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    • 2015
  • Ryanodine receptor (RyR) is one of the two major $Ca^{2+}$ channels in membranes of intracellular $Ca^{2+}$ stores and is found in sarcoplasmic reticulum (SR), endoplasmic reticulum (ER). RyR1 is also the major calmodulin-binding protein of sarcoplasmic reticulum membranes. Residues 4064-4210 in the RyR1 polypeptide chain has similar primary sequence with calmodulin (CaM) and was designated as CaM-like domain (CaMLD). When expressed as a recombinant peptide, CaMLD showed several CaM-like properties in previous studies. Still, previous studies of CaMLD were focused on protein-protein interactions rather than its own properties. Here, we studied the expression of CaMLD and its sub-domains corresponding to each lobe of CaM in Escherichia coli. CaMLD could be obtained only as inclusion body, and it was refolded using urea solubilization followed by dialysis. Using spectroscopic approaches, such as NMR, circular dichroism, and gel filtration experiment, we found that the refolded CaMLD exists as nonspecific aggregate, even though it has alpha helical secondary structure. In comparison, the first half of CaMLD (R4061-4141) could be obtained as natively soluble protein with thioredoxin fusion. After the removal of the fusion tag, it exhibited folded and helical properties as shown by NMR and circular dichroism experiments. Its oligomeric status was different from CaMLD, existing as dimeric form in solution. However, the second half of the protein could not be obtained as soluble protein regardless of fusion tag. Based on these results, we believe that CaMLD, although similar to CaM in sequence, has quite different physicochemical properties and that the second half of the protein renders it the aggregative properties.

Molecular identification of Mariner Transposase-like Element from Four silkmoths (견사곤충에서 Mariner Transposase-like Element의 분자적 동정)

  • Lee, Jin Sung;Hwang, Jae Sam;Kim, Yong Sung;Suh, DongSang
    • Journal of Life Science
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    • v.8 no.4
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    • pp.457-464
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    • 1998
  • As a first step for developing universal genetic transformation vector of dilkmoths., we identified the presence of mariner-like element(MLE) which is one of transposable element discovered from many insects to human species, from Bombyx mori, Bombyx mandarina, Antherae yammamai and Antherae pernyi. We used a degenerative primer pair designed from a transposase gene of Drosophila mauritiana and Hyalophora ceropia MLE. As results, major PCR product of 500bp expected as a part of transposase of MLE was detected from all the slkmoths used of this study using these primer. And hybridization assay using pBmoMAR as a probe DNA that was previously cloned from Bombyx mori by the same primer pair, confirmed the presence of MLE from all the silkmoths. This assay showed also that the endogenous MLE in genome of the silkworm is present as high copy number unlikely Drosophila mauritiana which has 10-20 copy number. This data will be a fundamental genetic information for developing mariner-derived vector to transform the silkmoths and other useful insects.

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A Study on the Influence of Product Attributes of Smart Device on User Acceptance: Mediating Effect of Utilitarian and Hedonic Motivation (스마트 디바이스 제품속성이 제품수용에 미치는 영향: 기능적 동기와 쾌락적 동기의 매개효과)

  • Yi, Ho-Taek;Huh, Jong-Ho;Jung, Ji-Bum;Kim, Kyung-Ho
    • The Journal of the Korea Contents Association
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    • v.15 no.4
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    • pp.454-468
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    • 2015
  • The purpose of this study is to investigate the relationship between product attributes of smart device and user acceptance of technology. Moreover, the authors examined mediating effect of utilitarian and hedonic motivation between product attributes and user acceptance. Previous researches focused on user attitude and behavior intention of new technology based on Technology Acceptance Model(TAM). However, differently from previous researches, which are focused on user attitude like perceived usefulness and perceived ease of use, this research emphasized the relationship product attributes such as product functionality, design, and convenience and user motivation both utilitarian(effort expectancy and performance expectancy) and hedonic motivation(perceived enjoyment) according to UTAUT model. The results shows that 3 motivation variables(effort expectancy, performance expectancy, and perceived enjoyment) have positive impacts on user acceptance intention of smart device. product design has positive relationship to perceived enjoyment and product convenience has positive relationship to both effort and performance expectancy. Furthermore, 3 motivation variables play a full mediation between product attributes and user acceptance intention of new technology. However, product functionality has no relationship to both effort and performance expectancy. Research contribution, implications, and further research directions are discussed at the end of the paper.

Automatic Product Feature Extraction for Efficient Analysis of Product Reviews Using Term Statistics (효율적인 상품평 분석을 위한 어휘 통계 정보 기반 평가 항목 추출 시스템)

  • Lee, Woo-Chul;Lee, Hyun-Ah;Lee, Kong-Joo
    • The KIPS Transactions:PartB
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    • v.16B no.6
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    • pp.497-502
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    • 2009
  • In this paper, we introduce an automatic product feature extracting system that improves the efficiency of product review analysis. Our system consists of 2 parts: a review collection and correction part and a product feature extraction part. The former part collects reviews from internet shopping malls and revises spoken style or ungrammatical sentences. In the latter part, product features that mean items that can be used as evaluation criteria like 'size' and 'style' for a skirt are automatically extracted by utilizing term statistics in reviews and web documents on the Internet. We choose nouns in reviews as candidates for product features, and calculate degree of association between candidate nouns and products by combining inner association degree and outer association degree. Inner association degree is calculated from noun frequency in reviews and outer association degree is calculated from co-occurrence frequency of a candidate noun and a product name in web documents. In evaluation results, our extraction method showed an average recall of 90%, which is better than the results of previous approaches.

AR-based Tangible Interaction Using a Finger Fixture for Digital Handheld Products (손가락 고정구를 이용한 휴대용 전자제품의 증강현실기반 감각형 상호작용)

  • Park, Hyung-Jun;Moon, Hee-Cheol
    • Korean Journal of Computational Design and Engineering
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    • v.16 no.1
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    • pp.1-10
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    • 2011
  • In this paper, we propose an AR-based tangible interaction using a finger fixture for virtual evaluation of digital handheld products. To realize tangible interaction between a user and a product in a computer-vision based AR environment, we uses two types of tangible objects: a product-type object and a finger fixture. The product-type object is used to acquire the position and orientation of the product, and the finger fixture is used to recognize the position of a finger tip. The two objects are fabricated by RP technology and AR markers are attached to them. The finger fixture is designed to satisfy various requirements with an ultimate goal that the user holding the finger fixture in his or her index finger can create HMI events by touching specified regions (buttons or sliders) of the product-type object with the finger tip. By assessing the accuracy of the proposed interaction, we have found that it can be applied to a wide variety of digital handheld products whose button size is not less than 6 mm. After performing the design evaluation of several handheld products using the proposed AR-based tangible interaction, we received highly encouraging feedback from users since the proposed interaction is intuitive and tangible enough to provide a feeling like manipulating products with human hands.

Process Development of Pyrolysis Liquefaction for Waste Plastics (폐플라스틱의 열분해 유화기술 개발)

  • Nho Nam-Sun;Shin Dae-Hyun;Park Sou-Won;Lee Kyong-Hwan;Kim Kwang-Ho;Jeon Sang-Goo;Cho Bong-Gyu
    • New & Renewable Energy
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    • v.2 no.2 s.6
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    • pp.118-125
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    • 2006
  • The target of this work was the process development of demonstration plant to produce the high quality alternative fuel oil by the pyrolysis of mixed plastic waste. In the first step of research, the bench-scale units of 70 t/y and the pilot plant of 360 t/y had been developed. Main research contents in this step were the process performance test of pilot plant of 360 ton/year and the development of demonstration plant of 3,000 t/y, which was constructed at Korea R & D Company in Kimjae City. The process performance of pilot plant of 360 t/y showed about 80% yield of liquid product, which was obtained by both light gas oil(LGO) and heavy gas oil(HGO), The boiling point range distribution of LO product that was mainly consisting of olefin components in PONA group appeared at between that of commercial gasoline and kerosene. On the other hand, HO product was mainly paraffin and olefin components and also appeared at upper temperature distribution range than commercial diesel. Gas product showed a high fraction of $C_3\;and\;C_4$ product like LPG composition, but also a high fraction of $CO_2$ and CO by probably a little leak of process.

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PRECISE ORBIT DETERMINATION OF GPS SATELLITES FOR REAL TIME APPLICATIONS (실시간 응용을 위한 GPS 정밀 궤도력 결정)

  • 임형철;박필호;박종욱;조정호;안용원
    • Journal of Astronomy and Space Sciences
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    • v.18 no.2
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    • pp.129-136
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    • 2001
  • The accuracy of GPS applications is heavily dependent on the satellite ephemeris and earth orientation parameter. Specially applications like as the real time monitoring of troposphere and ionosphere require real time or predicted ephemeris arid earth orientation parameter with very high quality. IGS is producing IGS ultra rapid product called IGU for real time applications which includes the information of ephemeris and earth orientation. IGU is being made available twice everyday at 3:00 and 15:00 UTC arid covers 48 hours. The first 24 hours of it are based on actual GPS observations and the second 24 hours extrapolated. We will construct the processing strategy for yielding ultra rapid product and demonstrate the propriety through producing it using 48 hours data of 32 stations.

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A study on reducing deformation of a wide-thin product manufactured by injection molding (사출 성형 공정에서 wide-thin 제품의 변형 감소를 위한 연구)

  • Kim, Jae-Min;Moon, Hyoung-Jun;Sim, Kil-Bo;Lee, Sang-Kyo;Cho, Chong-Du
    • Proceedings of the KSME Conference
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    • 2008.11a
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    • pp.186-191
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    • 2008
  • Injection molding is used to manufacture various kinds of products including very thin plate like frames. One such product is Door video phone system Panel which is our present object of investigation. During the molding process, large deflection problems in the final product always provokes for the several trials for the accuracy. To solve the issue we use Moldflow6.2 which is injection molding simulation software. It simulates the product exactly the way it happens in actual manufacturing environment. Differences in the geometrical parameters such as thickness changes will lead to the large deformation problems in the frame. However in our present study we simulate it in a well defined condition under several trials. Interesting observations are made in minimizing the deformation of the frame during the injection molding process. This way of approach is very useful in further works if any changes have to be made in the product.

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