• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.10 no.1
• /
• pp.175-212
• /
• 1999

All the libraries are facing major financial problems due to a variety of reasons such as non growing or even decreasing appropriations from their administration, continuing inflationary increases for journal and library materials, needs for new or improved facilities. increased costs for new technologies and networks and more demands for services. To address these financial problems, library administrators need to find ways to supplement their budgets through existing as well as new creative external funding strategies including grants, fundraising. sponsorship. resource sharing fees and others. This paper is drawing fundraising and sponsorship. But this financial aid is not an Aladin's lamp which, if rubbed three times, will give you three wishes and all the money you want. So this study is reviewed the history of fundraising, environmental situation in connecting with library law, status-quo, practical process for fundraising and existing sponsorship methods.

• Journal of Korean Library and Information Science Society
• /
• v.36 no.4
• /
• pp.211-231
• /
• 2005

Academic libraries have been facing threats and opportunities at the same time because of a successful combination of information and communication technologies such as the internet. This study presented the need for library development in academic libraries, to assist with increasing costs and declining budgets and fulfilling users' expectations of additional information services. It suggested as a guide for library development of academic libraries in Korea through providing examples of various methods and cases for library development. As a result of research, this study provided the basic ideas of academic library development, which includes forming a community of friends of library and developing fundraising and fee-based information services.

• Journal of the Korean Society for Library and Information Science
• /
• v.37 no.2
• /
• pp.207-227
• /
• 2003

This study first examines the theoretical aspects in general of the philanthropy including donations, gifts, fundraising, and volunteers which can be applied to the public library situations in Korea. It analyzes the general situations of the philanthropy in the public libraries in Daegu Metropolitan City, and suggests the recommendations for the future. The libraries and librarians should develop systematic manuals for the programs and specifies them in a written form and try to apply various methods to motivate donors and volunteers tn continue tn participate in the programs.

• Journal of Korean Library and Information Science Society
• /
• v.36 no.3
• /
• pp.313-334
• /
• 2005

This study is to find the way to solve the expecting financial problems of academic library which has to secure more students than other universities. to be specialized. and to have a growth in quality. due to the decline of birth rate and increase of the number of university students. And also I would like to pave the way for raising funds. which will be the pending issue shortly. through studios and data analysis of the condition and way to collect academic library development fund and university development fund in Korea and America. Especially this study introduce some cases to raising funds at University at Albany. University of Kentucky. University of Cornell and the evaluation for the raise funds at 23 universities in the state of California, USA.

• Journal of the Korean Society for information Management
• /
• v.28 no.1
• /
• pp.105-122
• /
• 2011

Library marketing receives an attention as one of the methods to vitalize library use and to improve the value of libraries. In this study, librarians' perceptions of library marketing and PR were surveyed. The study also examined various library marketing and PRs that are practiced by special libraries via their web sites. Research library web sites were analyzed using a analytic tool that is composed of four categories and 19 sub categories, which is derived from the previous literature. The four major categories include visibility, fundraising, & networking, information, and communication. The findings of the study offer some suggestions for Internet marketing strategies that can be applicable to digital libraries.

• Journal of the Korean Society for Library and Information Science
• /
• v.36 no.3
• /
• pp.287-310
• /
• 2002

This study used content analysis to examine the research methods in Library and Information Science journals from 1997 to 2001. Analyses measured research subjects, research method, data collection methods, data analysis methods, hypotheses, theories and research funds. Brief consideration is given to possible future methodological trends : web-based research methods, qualitative research, cooperation between academic society and librarians and research fundraising.