Journal of the Korea Fashion and Costume Design Association
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v.10
no.3
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pp.127-136
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2008
The main focus of the study resides in antecedents of price acceptability. Levels of acceptable price may be related to the consumers' perception on reasonable or expected price. Price acceptability is known to have several psychological antecedents. One of the antecedents to price acceptability reported by prior researches is price-quality inference, a tendency to correlate high price to excellence in quality. In addition, price-conscious consumers are likely to show lower level of price acceptability level. Another well-known antecedent is sale proneness. Sales-prone consumers may relate price of apparel products to product quality information. Moreover, it was reported that involved consumers should be more concerned with the products to its price and thus should have higher levels of price acceptability. A conceptual model with price consciousness, sale proneness and product involvement as the exogenous variable, price-quality inference and price acceptability as the endogenous variable was developed for the empirical study. Measures of research variables were developed based on previous studies. Questionuaires from 298 respondents were analyzed for the study. The average age of respondents was 27. About 60% of the respondents were married and about 65% of them had college degrees. Empirical results supported all of the hypothesized relationships. Price consciousness had significant negative influence on price-quality inference and price acceptability. Sale proneness significantly influenced price-quality inference, while apparel involvement had significant impact on price-quality inference and price acceptability. Price-quality affected price acceptability significantly. This study generated a framework to help scholars understand antecedents of price acceptability of apparel products. Price has been shown to playa dual role in consumer's perceptions, either positively or negatively. Price consciousness played a negative role, and product involvement had a positive role in evoking higher level of price acceptability. This study also suggests additional source of positive, yet indirect role of price, sale proneness. This study also affirmed the importance of price-quality inference in arousing higher level of price acceptability.
This study was to examine the differences in the levels of etiquette consciousness and performance of adolescents according to individual variables (sex, school, and self-esteem), family-related variables (parents' age and education level, and subjectively perceived living standard), and. etiquette-related variables (communication on etiquette, experience of etiquette education, parents' interest of and necessity. of etiquette education). The subjects were 394 middle and high school students in Jeonju. Such statistictical methods as t-test, F-test, Pearson's correlation analysis, and stepwise regression analysis were performed for this research. Results showed that the levels of etiquette consciousness and performance were slightly high. Among the domains of etiquette consciousness and performance, the levels of bowing manner and public etiquette were found to be relatively high. The etiquette consciousness and performance were different. according to adolescents' self-esteem, subjective living standard, and such etiquette variables as communication on etiquette, experience of etiquette education, parent's interest and necessity of etiquette education. Communication on etiquette was the most powerful variable influencing adolescents' etiquette performance. The results implied that the etiquette education need to be performed both in family and in school.
Proceeding of Spring/Autumn Annual Conference of KHA
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2009.11a
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pp.156-161
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2009
This study was motivated by the fact that the current tendency of social integration in apartment complex is not fully performed its functions as a recovery from the community. The purpose of the study is to provide basic data to be useful for living environment of apartment complex, through comparative analysis of residential conditions, community consciousness, and community facility using behavior of residents in national rental housing and condominium. The results are as follows. 1) Condominium's residents have high level of community consciousness compare to the national rental's. Even though both targets were generally above the average, housing and construction standard are required to reconsider for the enhancing of community consciousness of residents. 2) To activate the use frequency of community facility, the development and operation of the community program and the community space and facilities are constantly considered in the follow-up studies. 3) The more residents have high community consciousness, the more they use the community facilities.
The purpose of this study was to investigate male adult' appearance management behavior according to objectified body consciousness. The subjects were 648 male adults aged from 20 to 59 and measuring instruments consisted of objectified body consciousness, appearance management behavior, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, ${\chi}^2$ test, and t-test. The results were as follows. First, 3 dimensions (body shame, body surveillance, and control belief) were emerged on objectified body consciousness, and subjects were divided into 2 groups (objectified group, and non-objectified group) by this variable. Second, male adults were deeply aware of the need of appearance management, and showed the high level of intention to perform appearance management behavior. Third, objectified group showed much more active appearance management behavior than non-objectified group. This results concluded that objectified body consciousness is a very useful variable to understand male adult' appearance management behavior.
The purpose of this study is to provide the basic information for the improvement of housewives consciousness and satisfaction of household work by analyzing the data regarding the housewives consciousness and satisfaction toward household work. The research problems was described as follows; 1) How independent variables influence the housewives consciousness of household work. 2) How independent variables influence the satisfaction of household work. 3) How relate the housewives consciousness and the satisfaction of household work. The research was conducted on 354 housewives in Seoul during the end of January and the beginning of March, 1986. As for the measurement of the instrument, questionnaire with 46 items was made by investigator. The data were analyzed by frequency, percentage, mean and t-test, F-test, Scheffe-test, Pearson-r. The results were summarized as follows; 1) Among the independent variables, the ages of housewives, durations of marriage, psychologica satisfaction were variables to have influence on the housewives consciousness towark household work. 2) Among the independent variable,s the socio-economic status, durations of marriage, psychological satisfaction were variables to have influence on the satisfaction of household work. 3) There were strong positive correlationship between the housewives consciousness and the satisfaction of household work. As a result, it is necessary to minimize the repetition and the overload of house-hold chores through the rationalization of household work and also to divide householdwork properly to family members. We let the housewives feel that her ability can be obtained from the household work. Especially the housewives must have a clear and a high level of consciousness of the household work an expect to receive high value of her household work from the family members. In order to do so, it seems to be important that housewives makes on great effort to have a positive value system and attitudes toward the consciousness and satisfaction of household work. We also must develop those factors through school and home education.
The purpose of this study are to measure the overall level of consumer consciousness and behavior on environmental problems of high school girl students and to analyze the most influential factors related to the socio-demography and the education on environment. This study also aims at inspiring the students with sound view of environments and furnishing basic data for the development of consumer education program. The researcher used questionnaires on consumer consciousness scale and consumer behavior scale for the purpose of this study. 640 students were surveyed randomly in Kwangju and Chonnam, and 608 questionnaires were selected as final analysis data. Major Findings were as follows: 1. The average score of consumer consciousness and behavior on environmental problems of the high school girls were 86.0 on scale of 110 (72.7 on scale of 100) and 63.3 on scale of 115(43.8 on scale of 100). 2. The consumer consciousness and behavior on environmental problems of the high school girls showed partial differences according to the socio-demography variable. 3. The consumer consciousness and behavior on environmental problems of the high school girls showed partial differences according to the education to environment variables. 4. The consumer behavior on environmental problems had a positive relationship with the consumer consciousness. 5. The most influential variables on the consumer consciousness were necessity of the education on environment, the type of school, region, and monthly allowance money in sequence. And the most influential variables on the consumer behavior were the campaign on environment in home, participation in environment preservation, cosciousness of environment, and education experience on environment in sequence. (Korean J Human Ecology 1(1) : 44∼65, 1998)
This study set out to examine the characteristics and consciousness of biomedical ethics among dental hygiene and nursing students and provide basic data for the education of biomedical ethics in the department of dental hygiene. The subjects include 158 and 128 students in the dental hygiene and nursing departments, respectively, at a university in Gyeongnam. Collected data was analyzed with the SPSS 12.0 program. 1. The analysis results show that the dental hygiene and nursing students scored mean 2.72 and 2.65 points in biomedical ethics consciousness, respectively, with statistical significance(p<.000). 2. In the subareas of biomedical ethics, the two groups showed the highest and lowest level of consciousness in organ transplant and euthanasia, respectively. 3. The two groups had differences in characteristics related to biomedical ethics by the major such as ethical values(p<.05), experiences with biomedical ethics education(p<.01), time of biomedical ethics education(p<.001), sources of information and knowledge about biomedical ethics(p<.01), experiences with conflicts in biomedical ethics(p<.000), and willingness to participate in education(p<.05). 4. The nursing students recorded higher biomedical ethics consciousness than the dental hygiene students with no statistically significant differences between them. Biomedical ethics consciousness had positive correlations with ethical values(r=.122) and experiences with biomedical ethics education(r=.356). Based on these findings, the study proposed the development of educational content for biomedical ethics consciousness and research on its effectiveness to help dental hygiene students form desirable biomedical ethics consciousness.
Objectives: The objectives of this study were to verify the level of ethical consciousness and decision-making of dental hygiene students in pandemic as coronavirus disease 2019 (COVID-19). Methods: This study included 249 college students who were interested in new infectious diseases. They completed a questionnaire on a 5-point scale, and data were analyzed by independent t-test, ANOVA, and correlation. Results: The perception of COVID-19 was moderate at 3.42 points. This was higher among males, first graders, emergency management students, those who received education and experienced self-quarantine. The level of ethical consciousness was moderate (3.89 points), which was higher in sophomores, emergency management students. Ethical decision-making was moderate, with a score of 3.44, and was higher in those with first grade, field practice training, and self-quarantine experience. The level of perception positively correlated with ethical consciousness (α=0.310, p<0.01). In addition, as the degree of ethical consciousness increased, the degree of decision-making also increased (α=0.539, p<0.01). Conclusions: In a crisis, involving the spread of COVID-19, providing prospective dental hygienists accurate information and an experience similar to that faced by patient is necessary for raising the level of ethical consciousness and decision-making.
The purpose of this study is to investigate safety consciousness of seafares'. The subjects were 437 seafaes' who took a safety education course in Korea Institute of Maritime and Fisheries Technology. This questionnaire was focused on finding the basic data for prevention of industrial accidents, and getting the public opinions and proposals of seafares'. The results obtained by this study are as follows : The average score of safety consciousness for seafares' were 68.82. Current position level of education navigation area classification of ships, ship size, ship age showed significant difference in statistics(p<0.01). Based on these results, this research pointed out the need to review the training manual, development of educational programs, improvement of facilities to improve safety education of ship, etc.
This Study is to investigate relationship between the consciousness of values in the family household abilities of female university students and on identification of the relationship with there to phenomena. Data was collected for 536 students. Through a structured questionnaire data were analyzed by frequency distribution percentage mean ANOVA Duncan's multiple range test t-test and Pearson's correlation coefficients. Major findings are as follows: 1) The consciousness of values in the family of female university students showed a modern tendency in general. 2) Most subjects showed below medium level of household abilities(48.6 point out of a possible 100) proving to be relatively lower. 3) There were significant correlations between the consciousness of values in the family with respect to household abilities of female university students.
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