• 제목/요약/키워드: Level of Consciousness

검색결과 666건 처리시간 0.026초

의복구매시 소비자가 지각하는 가격 (제1보) -의복가격 차원의 타당성 검증- (Consumer's Perception of Clothing Price (Part I) - Testing the Validity of Dimensions of Clothing Price -)

  • 진병호
    • 한국의류학회지
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    • 제22권3호
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    • pp.417-427
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    • 1998
  • Price, one of the marketing 4p's, is a key decision variable affecting market share and the profitability of individual products. For consumers, since price is almost always known to and can be compared, it is one of the most important criteria when they make a purchase decision making. With the consumers' increasing consciousness for price due to economic recession, and the saturation of domestic apparel market, it is expected that the effect of price on consumers' decision making would be greater than ever. This study, the first in two part series, focuses on testing the validity of dimensions of clothing price using Lichtenstein et. at. (1993)'s suggestion. In addition, the effect of demographic variables on the perception of each price dimension was investigated. The subjects were 264 college students living in Seoul, Korea. The data were collected by self -administered questionnaires and analyzed by t-test, ANOVA, regression analysis and Lisrel confirmatory factor analysis. The result supported Lichtenstein et. al. (1993)'s suggestion. That is, consumers' perception of clothing price is not mini-dimensional, but has six dimensions: sale proneness, price mavenism, value consciousness, price consciousness, price -quality schema and prestige sensitivity. Demographic variables partially effect on the consumers' perception of each clothing price dimension. The level of monthly pocket money, however, has influence on all price dimensions. Based on these results, marketing implications for apparel manufacturers were suggested.

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여대생의 실제체형과 인지체형에 관한 연구 (A Study of Body Size and Body Cognition of Korean Female College Students)

  • 성민정;마카베 하루코
    • 대한인간공학회지
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    • 제23권2호
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    • pp.81-92
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    • 2004
  • The purpose of this study was to classify real somatotype of femalecollegy students by their obesity degree and to investigate cognitive somatotype by their level of body consciousness in female college students. The subjects were 172 female college students aged from 19 to 23 living in Daegu city. Average height of the subjects was 161.3cm. weight was 52.5kg. Rohrer Index was 125.3. BMI was 20.2. Vervaeck Index was 84.0. and percentage of body fat was 26.1. In classification of the subjects by 3 body indexes. lean figure took 37.8-50.0%. normal figure took 45.3-54.6%. and obese figure took 4.7-8.1% and in classification of the subjects by percentage of body fat. lean figure took 39.0%, normal figure took 46.5%. and obese figure took 14.5%. In consciousness and satisfaction about body parts. the subjects recognized that their girth items were . thick'. length items were' short'. and weight was 'heavy'. Also they generally preferred slender and long body.

대학생들의 환경문제 의식에 관한조사 (The Study of Consciousness for Environmental Problems of University Student's)

  • 박기학;이종현
    • 환경위생공학
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    • 제22권2호
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    • pp.21-33
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    • 2007
  • The purpose of this study was to evaluate the consciousness and behavior for environmental problems of university student and the necessity of schooling for environmental education. In order to achieve this purpose, a method of questionnaire was administered to total 1012 students selected from 5 universities in Suwon Si etc.. The results in questionnaire were as follows. Most students responded that living environmental education in middle and high school was helpful(70.4%) in practical living. And the most serious problem of living environmental pollution was water pollution(53.6%), air pollution(19.8%), waste material pollution(15.8%), food additives(7.9%), genetic modified organism(3.0%), respectively. And students obtained most knowledge of living environmental problems in internet(87.0%). Also most students responded that the main source and cause of water pollution and air pollution was industrial waste 63.4%, vehicles 61.5%, respectively. And level of environmental behaviors and consciousness of students distributed by major was science & engineering 2.13/4, etc. 2.08/4, art & athletics 1.6/4, liberal art 1.53/4, respectively. And also most respondents have recognition the necessity of schooling for environmental education.

외식업체 영양정보표시에 따른 소비자태도, 이용동기, 건강관심도, 만족도, 재방문의도와의 구조적 관계 (Structural Relationship among Consumer Attitude, Usage Motive, Health-consciousness, Satisfaction, and Revisit Intent Pursuant to Foodservice Nutrition Information Labeling System)

  • 이종호
    • 한국조리학회지
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    • 제23권5호
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    • pp.129-139
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    • 2017
  • The necessity of selecting food based on correct information through nutrition ingredients included in the food is being emphasized due to the recent increase in interest of restaurant users in healthy and safe food. This study verified the structural causal relationship among consumer attitude, use reason and health-consciousness regarding nutrition information labeling and their satisfaction and revisit intent. A total of 266 surveys conducted over restaurant users residing in the Busan area was used for the final analysis of the study to attain this study's objective. The suitability of the Structural Equation Modeling and organic causation relationship was verified through the statistics programs SPSS (V 23.0) and AMOS (V 21.0) in order to attain this study's objective, and the control effect of age has been verified. The results showed that a meaningful causal relationship was confirmed in all elements excluding consumer attitude. A control effect was also confirmed in the influential relationship between use reason and satisfaction level. The results of the study suggested that the nutrition information labeling system of restaurants provides practical implications and marketing strategies for restaurant managers and government policy makers.

강북 주민의 주거의식과 선호 주거상(像)에 관한 연구;뉴타운 사업지구 주민들을 대상으로 (A Study on Gang-buk Residents' Consciousness and Prefered Image for Housing;Focused on New Town Project District Residents)

  • 안영진;최정민
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2006년도 추계학술발표대회 논문집
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    • pp.109-114
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    • 2006
  • Since 1970, concentrated development in Gang-nam caused serious differences with Gang-buk, such as housing environment, education, culture, industry, economy, and consumption behavior as well as Urban Infrastructure. In this result, the government has executed New Town project to solve these matters, but the residents' opinion wasn't reflected. The purpose of this study is to research New Town project district residents' consciousness and prefered image for housing and this research will be applied to basic study for housing environment improvement policy in future. The results of this study are summerized as follows : First, living satisfaction is revealed almost low level, and the most demands for improvement are to solve lacks of park and green yard. Second, image of Gang-nam, which of housing environment is better than Gang-buk, is expressed as the words, 'Complicated', 'Complex', 'Polished', 'Convenient', 'Rich'. Third, prefered types of housing are high-rise Residental Complex, Apartment mixed with detached housing, and tower-type apartment. And These are connected with there values

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토빗분석을 적용한 X세대, MZ세대의 외식지출 영향요인 (The Factors Affecting Dining-out Expenses by Generation X and Generation MZ Based on Tobit Model)

  • 민지은;한경수
    • 한국식생활문화학회지
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    • 제36권3호
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    • pp.284-292
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    • 2021
  • The food service industry has grown larger with changes in the economic and socio-cultural environment. In this saturated food service industry, generation X and MZ are the main consumer forces that demand attention. That is because a generation is the main psychographic factor that reflects personal values and lifestyle based on one's life cycle. From such a perspective, a generation in marketing has been used as a variable to predict a market by supplementing demographic factors. Accordingly, this study classified generations into generation X and generation MZ with the use of the 2019 consumer behavior survey for food by Korea Rural Economic Institute (KREI) and then investigated the factors influencing group and personal dining-out expenses. The analysis was carried out applying the Tobit model using SPSS and R. The positively influential variables on generation X's personal dining-out expenditure were male, single person, high income and simple lifestyle, whereas housewives, personal ethical consciousness, behavioral ethical consciousness, and safe dietary life were negatively influential variables. The positively influential variables on generation MZ's personal dining-out expenditures were male, dual-income, high education level, corporate and governmental ethical consciousness, while the number of family members and safe dietary life were negatively influential variables.

주거환경 만족에 영향을 미치는 도시환경 특성 분석 (An Analysis of Urban Environment Characteristics Influencing on Satisfaction of Residential Environment)

  • 박훈
    • 예술인문사회 융합 멀티미디어 논문지
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    • 제8권1호
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    • pp.1-16
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    • 2018
  • 사람이 살아가는 거주공간은 시간의 흐름에 따라 변화하며, 도시의 발전과정을 통해 다양한 양상으로 발전하였다. 특히 근대적 도시계획이 본격적으로 적용되기 시작한 1900년대 이후 도시환경과 거주환경은 체계적 계획을 통해 발전해 왔다. 이와 같은 도시환경에서 거주하는 도시민의 삶의 만족도는 거주화경과 도시환경과의 상호 영향을 미칠 것 이라는 가정하에 본 연구를 수행하였으며, 연구의 방법론으로 서울시 거주민을 대상으로 설문조사를 실시하였으며, 분석은 SPSS 20.0 프로그램을 통해 회귀분석을 실시하였다. 연구의 결과는 다음과 같다. 첫째, 주거환경과 도시환경의 관계 편의성, 안전성, 쾌적성으로 분류하여 유의한 관계를 갖고 있으며, 주거환경의 만족도는 정주의식의 만족도에 영향을 주는 유의한 결과를 보이는 것으로 분석되었다. 둘째, 주거환경이 도시환경 특성의 정주의식에 미치는 영향관계는 통계적으로 유의하며, 안전성과 쾌적성은 주거환경 만족에 통계적으로 유의한 영향을 주며, 편의성은 유의한 영향을 주지 못하는 것으로 밝혀졌다. 셋째, 도시환경 특성 중 편의성은 정주의식에 직접적인 영향을 미치지 못하며 매개변수인 주거환경 만족을 통해서만 간접적으로 정주의식에 영향을 미치는 것으로 확인되었다.

주거지역 환경소음에 대한 거주민 의식 분석 (Analysis of Residents' Consciousness for the Environmental Noise in the Residential Area)

  • 박현구;송국곤;김원식;김선우
    • 한국소음진동공학회논문집
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    • 제22권2호
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    • pp.130-138
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    • 2012
  • Environmental noise in the residential area is appeared with different types and features along with the growth of society. In particular when the economic level is raised up, the demand of residents for the environmental noise becomes more sensitive. The existing research on the environmental noise was initiated in the 1980's and resulted that the children's jumping sound was most annoying among the noises transmitted from the other unit. This result caused such activities that the researches were focused on the floor impact noise and that the laws in relation to environmental noise within residential area were revised strictly. This study aimed to survey the consciousness of residents for the environmental noise and to see how it is changed comparing with the previous one. Ultimately this result could be useful to establish the target for research or noise control to make the comfortable residential environment.

공영우편업 물류센터 종사자의 안전보건의식에 대한 연구 (A Study on the Korea Post Workers' Safety and Health Consciousness)

  • 이현구;오태근
    • 문화기술의 융합
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    • 제9권5호
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    • pp.487-492
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    • 2023
  • 우정사업본부는 국민들에게 우편, 예금, 보험 등 양질의 우정서비스를 제공하는 공적 역할을 수행하고 있다. 비록, 산업의 발전으로 우편기계가 자동화 되고 있지만 우편 소통 과정에서 종사자는 교통사고, 끼임사고, 근골격계질환 등 각종 산업재해에 노출되어 있어 중대재해를 예방하기 위한 산업안전보건 활동이 필요한 상황이다. 본 연구에서는 우정사업본부 소속 공영우편업 물류센터에 근무하는 종사자를 대상으로 안전보건 의식 수준을 분석하였다. 분석 결과 안전보건 의식 향상을 위해 규정 및 절차, 조직 구성, 안전보건교육 방법 개선 등 중점 추진하여야 할 과제를 5가지 항목으로 구분하여 제언하였고, 효율적인 산업재해 예방을 위한 제도 수립에 기초할 자료를 제시하였다.

농업인의 인지된 건강상태와 영양소 섭취와의 관련성 연구 (The Relation of Consciousness of Health Status and Nutrient Intakes in Korean Farmers)

  • 이승교;박양자
    • 동아시아식생활학회지
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    • 제8권4호
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    • pp.388-398
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    • 1998
  • The purpose of this study was to compare the consciousness of health status and nutrient intake of farmers in Korea. Eight hundred were surveyed by rural leaders of Rural Development Administration(RDA), composed of 35.1 % male and 64.9% female. Data collection included personal & family situation by Interview method for influencial factors of health status. Food intake was determined by semiquantitative food frequency method with 65 kinds of foods. 32.5% of the subjects were elementary school graduates, younger age groups and males had higher levels of education. Mean family numbers was 4.2 persons. In the concept of disease prevalence, gender difference existed. Liver and heart ailments were frequent in males and waist pain and urinary complaints in females, and schoulder pain and nervesness were frequently prevalent to all farmers. The energy intake of farmers was 2000Kca1/day, 19:16:65 of PFC(protein, fat, and carbohydrate) ratio was approached at recommended composition of energy. But calcium and iron were lower than Korean Recommended Dietary Allowences(KRDA), Vitamin A, thiamin, niacin, and vitamin C were over of KRDA, but riboflavin, pyridoxin, and vitamin I were lower than KRDA. The nutrient intakes of poor health groups were significantly lower than those of healthy. In fatty acid composition, monounsaturated fatty acids(FA) intake was higher than that of saturated FA. The CMI (Cornell Medical Index) and Farmers' syndrome were significantly correlated with personal factors, such as height, number in family, education level, and working level. But the correlation of health status with nutrient intakes were only weakly significant. Depending on the regression analysis, Farmers' syndrome explanation about nutrient intake was low(R2 was only 0.01 more or less), but some nutrients (energy, niacin, pyridoxine, vitamin E, and lipids) could explain this significantly. It was concluded that body complaints of farmers could ameliorate with good nutrition.

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