• Title/Summary/Keyword: Least square

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The Effects of Brand Attachment, Brand Name, and Brand Image Congruence on Brand Attitude, WOM and Revisit Intentions in the Restaurant Sector (브랜드 애착, 브랜드 네임, 브랜드 이미지 일치성이 태도, 구전 및 재방문의도에 미치는 영향)

  • KIM, Eun-Jung
    • The Korean Journal of Franchise Management
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    • v.13 no.2
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    • pp.53-66
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    • 2022
  • Purpose: How to build the attitude on brand is very important, because it affects the positive word of mouth and revisit intention. Brand attachment, brand name, and image congruence play important role on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Following the planned behavior theory, this paper examines the effect of linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. Research design, data, and methodology: This paper examines the structural relationship among brand attachment, brand name, image congruence, brand attitude, WOM, and revisit intention. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The study is based on the quantitative method and considered 519 questionnaires fulfilled by customers of restaurants. The data were explored employing the partial least square-structural equation modelling (PLS-SEM). Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that brand attachment and brand name had positive effects on attitude while image congruence did not have. Also, attitude had positive effect on WOM and revisit intention. Conclusions: This study expands the literature about WOM and revisit intentions. This study expands prior research in a similar field to which the theory of planned behavior (TPB) is applied, and reveals that brand attachment, brand name, and brand image congruence play an important role in developing brand attitude that affect revisit intention and WOM. And provide guidelines on how to enhance competitiveness in the restaurant sector based on understanding of linking brand attitude to customer loyalty and repeat business. By putting into practice these suggestions in the restaurant industry, brands can easily build up their attitude and boost a positive WOM and the intention to revisit.

Association between Soil Contamination and Blood Lead Exposure Level in Areas around Abandoned Metal Mines (폐금속광산지역 토양오염정도와 혈 중 납 노출 수준의 상관성)

  • Seo, Jeong-Wook;Park, Jung-Duck;Eom, Sang-Yong;Kwon, Hee-Won;Ock, Minsu;Lee, Jiho
    • Journal of Environmental Health Sciences
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    • v.48 no.4
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    • pp.227-235
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    • 2022
  • Background: Abandoned metal mines are classified as vulnerable areas with the highest level of soil contamination among risk regions. People living near abandoned metal mines are at increased risk of exposure to toxic metals. Objectives: This study aimed to evaluate the correlation between soil contamination levels in areas around abandoned metal mine and the blood lead levels of local residents. Moreover, we assess the possibility of using soil contamination levels as a predictive indicator for human exposure level. Methods: Data from the Survey of Residents around Abandoned Metal Mines (2013~2017, n=4,421) and Investigation of Soil Pollution in Abandoned Metal Mines (2000~2011) were used. A random coefficient model was conducted for estimation of the lower level (micro data) of the local resident unit and the upper level (macro data) of the abandoned metal mine unit. Through a fitted model, the variation of blood lead levels among abandoned metal mines was confirmed and the effect of the operationally defined soil contamination level was estimated. Results: Among the total variation in blood lead levels, the variation between abandoned mines was 18.6%, and the variation determined by the upper-level factors such as soil contamination and water contamination was 8.1%, which was statistically significant respectively. There was also a statistically significant difference in the least square mean of blood lead concentration according to the level of soil contamination (p=0.047, low: 2.32 ㎍/dL, middle: 2.38 ㎍/dL, high: 2.59 ㎍/dL). Conclusions: The blood lead concentration of residents living near abandoned metal mines was significantly correlated with the level of soil contamination. Therefore, in biomonitoring for vulnerable areas, operationally defined soil contamination can be used as a predictor for human exposure level to hazardous substances and discrimination of high-risk abandoned metal mines.

Tunnel-lining Back Analysis Based on Artificial Neural Network for Characterizing Seepage and Rock Mass Load (투수 및 이완하중 파악을 위한 터널 라이닝의 인공신경망 역해석)

  • Kong, Jung-Sik;Choi, Joon-Woo;Park, Hyun-Il;Nam, Seok-Woo;Lee, In-Mo
    • Journal of the Korean Geotechnical Society
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    • v.22 no.8
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    • pp.107-118
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    • 2006
  • Among a variety of influencing components, time-variant seepage and long-term underground motion are important to understand the abnormal behavior of tunnels. Excessiveness of these two components could be the direct cause of severe damage on tunnels, however, it is not easy to quantify the effect of these on the behavior of tunnels. These parameters can be estimated by using inverse methods once the appropriate relationship between inputs and results is clarified. Various inverse methods or parameter estimation techniques such as artificial neural network and least square method can be used depending on the characteristics of given problems. Numerical analyses, experiments, or monitoring results are frequently used to prepare a set of inputs and results to establish the back analysis models. In this study, a back analysis method has been developed to estimate geotechnically hard-to-known parameters such as permeability of tunnel filter, underground water table, long-term rock mass load, size of damaged zone associated with seepage and long-term underground motion. The artificial neural network technique is adopted and the numerical models developed in the first part are used to prepare a set of data for learning process. Tunnel behavior, especially the displacements of the lining, has been exclusively investigated for the back analysis.

Interlaminar Fracture Toughness of CFRP Laminates with Carbon Non-Woven Tissue Having Different Weights (무게가 상이한 탄소부직포가 삽입된 CFRP적층판의 층간파괴인성)

  • Cheong, Seong-Kyun
    • Composites Research
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    • v.22 no.2
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    • pp.43-48
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    • 2009
  • For the practical use of improved interlaminar fracture toughness by interleaving carbon non-woven tissue (CNWT), intelaminar fracture toughnesses of CFRP laminates with CNWT having different weights were experimentally investigated. A suitable weight of interleaved CNWT in CFRP laminates was discussed with Mode I and Mode II tests. Mode I and Mode II interlaminar fracture toughnesses (GIC and GIIC) were obtained by DCB and ENF tests. Six kinds of specimens with CNWT were prepared. The weights of CNWT per square meter for six types of specimens are $8g/m^2,\;10g/m^2,\;12g/m^2,\;16g/m^2,\;20g/m^2$, and $24g/m^2$, respectively. The mean GIC and GIIC values of six kinds of specimens were not substantially different from one another. Compared with the CFRP specimen, the mean GIC values of six kinds of specimens were slightly decreased. But the mean GIIC values increased tremendously at least twice by interleaving CNWT. It seems that there is no interrelationship between the interlaminar fracture toughnesses (GIC and GIIC) and the interleaving CNWT weights. Consequently, it would be desirable to use the CNWT of $8g/m^2$ among the six kinds of CNWTs to take advantage of the interlaminar fracture toughness improved by interleaving CNWT, because the CNWT of $8g/m^2$ is a lightweight and low-priced material.

Ordinary Kriging of Daily Mean SST (Sea Surface Temperature) around South Korea and the Analysis of Interpolation Accuracy (정규크리깅을 이용한 우리나라 주변해역 일평균 해수면온도 격자지도화 및 내삽정확도 분석)

  • Ahn, Jihye;Lee, Yangwon
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.40 no.1
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    • pp.51-66
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    • 2022
  • SST (Sea Surface Temperature) is based on the atmosphere-ocean interaction, one of the most important mechanisms for the Earth system. Because it is a crucial oceanic and meteorological factor for understanding climate change, gap-free grid data at a specific spatial and temporal resolution is beneficial in SST studies. This paper examined the production of daily SST grid maps from 137 stations in 2020 through the ordinary kriging with variogram optimization and their accuracy assessment. The variogram optimization was achieved by WLS (Weighted Least Squares) method, and the blind tests for the interpolation accuracy assessment were conducted by an objective and spatially unbiased sampling scheme. The four-round blind tests showed a pretty high accuracy: a root mean square error between 0.995 and 1.035℃ and a correlation coefficient between 0.981 and 0.982. In terms of season, the accuracy in summer was a bit lower, presumably because of the abrupt change in SST affected by the typhoon. The accuracy was better in the far seas than in the near seas. West Sea showed better accuracy than East or South Sea. It is because the semi-enclosed sea in the near seas can have different physical characteristics. The seasonal and regional factors should be considered for accuracy improvement in future work, and the improved SST can be a member of the SST ensemble around South Korea.

Data Augmentation for Tomato Detection and Pose Estimation (토마토 위치 및 자세 추정을 위한 데이터 증대기법)

  • Jang, Minho;Hwang, Youngbae
    • Journal of Broadcast Engineering
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    • v.27 no.1
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    • pp.44-55
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    • 2022
  • In order to automatically provide information on fruits in agricultural related broadcasting contents, instance image segmentation of target fruits is required. In addition, the information on the 3D pose of the corresponding fruit may be meaningfully used. This paper represents research that provides information about tomatoes in video content. A large amount of data is required to learn the instance segmentation, but it is difficult to obtain sufficient training data. Therefore, the training data is generated through a data augmentation technique based on a small amount of real images. Compared to the result using only the real images, it is shown that the detection performance is improved as a result of learning through the synthesized image created by separating the foreground and background. As a result of learning augmented images using images created using conventional image pre-processing techniques, it was shown that higher performance was obtained than synthetic images in which foreground and background were separated. To estimate the pose from the result of object detection, a point cloud was obtained using an RGB-D camera. Then, cylinder fitting based on least square minimization is performed, and the tomato pose is estimated through the axial direction of the cylinder. We show that the results of detection, instance image segmentation, and cylinder fitting of a target object effectively through various experiments.

Numerical Analysis of Runup and Wave Force Acting on Coastal Revetment and Onshore Structure due to Tsunami (해안안벽과 육상구조물에서 지진해일파의 처오름 및 작용파력에 관한 수치해석)

  • Lee, Kwang Ho;Kim, Chang Hoon;Kim, Do Sam;Yeh, Harry;Hwang, Young Tae
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.29 no.3B
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    • pp.289-301
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    • 2009
  • In this work, wave run-up heights and resultant wave forces on a vertical revetment due to tsunami (solitary wave) are investigated numerically using a numerical wave tank model called CADMAS-SURF (CDIT, 2001. Research and Development of Numerical Wave Channel (CADMAS-SURF). CDIT library, No. 12, Japan.), which is based on a 2-D Navier-Stokes solver, coupled to a volume of fluid (VOF) method. The third order approximate solution (Fenton, 1972. A ninth-order solution for the solitary wave. J. of Fluid Mech., Vol. 53, No.2, pp.257-271) is used to generate solitary waves and implemented in original CADMAS-SURF code. Numerical results of the wave profiles and forces are in good agreements with available experimental data. Using the numerical results, the regression curves determined from the least-square analysis are proposed, which can be used to determine the maximum wave run-up height and force on a vertical revetment due to tsunami. In addition, the capability of CADMAS-SURF is demonstrated for tsunami wave forces acting on an onshore structure using various configuration computations including the variations of the crown heights of the vertical wall and the position of the onshore structure. Based on the numerical results such as water level, velocity field and wave force, the direct effects of tsunami on an onshore structure are discussed.

Revisiting the Role of Imported Inputs in Asian Economies

  • Woocheol Lee
    • Journal of Korea Trade
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    • v.27 no.5
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    • pp.113-136
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    • 2023
  • Purpose - Global production chains and their impacts on economic growth have drawn extensive attention from researchers. Close relationships among global production chains, export and economic growth have been illuminated, as evidenced by the fast and stable economic growth of East Asian economies. These economies perform various roles within global production chains using offshoring, in which the impact of import on domestic gross output is as strong as that of export. The impact of import on economic growth would depend on whether imported inputs substitute or complement domestic inputs production, which is likely to vary according to individual countries' functions within global production chains. The economic growth of concerned countries would also be diverse. However, little attention has been paid to the impact brought by imports compared to its significance. Design/methodology - The principal methodology used in this paper is structural decomposition analysis (SDA), widely chosen to elucidate the impact of various factors on domestic gross output using input-output tables. This paper extracts trade data of six Asian economies from the World Input-Output Database (WIOD) 2016 release that covers 43 countries for the period 2000-2014. The extracted data is then categorised into 37 sectors. First, this paper calculates the Feenstra-Hanson Offshoring Index (OSI) of each country. It then applies SDA to measure the changes in each economy's gross output, export, import input coefficients, and domestic input coefficients. Finally, after taking the first difference from pooled time-series data, it estimates the correlations between imported input coefficients and OSI using the ordinary least square (OLS) method. Findings - The main findings of this paper can be summarised as follows. Firstly, all six countries have increasingly engaged in global production chains, as evidenced by the growing size of OSI. Secondly, there are negative correlations in five countries except Japan, with sectoral differences. Thirdly, changes in import input coefficients are not negative in all six countries, indicating that offshoring does not necessarily substitute for domestic inputs production but does complement it and, therefore, fosters their economic growth. This is observed in China, Indonesia, Korea and Taiwan. Offshoring has led to an increase in the use of imported inputs, which has, in turn, stimulated domestic inputs production in these countries. Originality/value - While existing studies focus on the role of export in evaluating the impact of participating global production chains, this paper explicitly examines the unexplored impact of import on domestic gross output by considering both the substitution and the complementary effect, using the WIOD. The findings of this paper suggest that Asian economies have achieved fast and stable economic growth not only through successful export management but also through effective import management within global production chains. This paper recommends that the Korean government and enterprises carefully choose offshoring strategies to minimise disruption to domestic production chains or foster them.

A Study on Position Correction Sign for Autonomous Driving Vehicles (자율주행 자동차를 위한 측위 보정 표지 연구)

  • Young-Jae JEON;Chul-Woo PARK;Sang-Yeon WON;Jun-Hyuk LEE
    • Journal of the Korean Association of Geographic Information Studies
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    • v.26 no.4
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    • pp.161-172
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    • 2023
  • Autonomous driving vehicles recognize the surroundings through various sensors mounted on the vehicle and control the vehicle based on the collected information. The level of autonomous driving technology is improving due to the development of sensor technology and algorithms that process collected data, but the implementation of perfect autonomous driving technology has not been achieved. To overcome these limitations, through autonomous cooperative driving centered on infrastructure. In this study, developed a position correction sign that provides a reference for positioning of autonomous vehicles. First of all, an analysis was performed on the current status of positioning technology for autonomous driving. And measure the number of point clouds for the 1st sample consisting of two square reflective surfaces and 2nd sample that increased the vertical length of each reflective surface. Experimental results show that both primary and secondary products are installed at least 15 m apart It could be recognized as a sensor, and it was confirmed that the secondary production that increased the length of the top and bottom had a higher number of point clouds than the primary production and better expressed the shape of the facility.

A Study on Factors Influencing Digital Entrepreneurship and Digital Innovation: Moderating Effect of Technology Absorptive Capacity (디지털 기업가정신과 디지털 혁신에 미치는 영향 요인 연구: 기술흡수역량의 조절효과 분석)

  • Jang Sung Hee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.19 no.1
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    • pp.107-118
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    • 2024
  • The purpose of this paper is to investigate the factors affecting digital entrepreneurship and digital innovation and the moderating effect of technology absorptive capacity. To achieve the research purpose, the contributing factors are set as technical characteristic (digital technology capability), organizational characteristics (digital learning capability and financial readiness), and institutional pressures (coercive pressure, mimetic pressure, and normative pressure). The research model and hypothesis are established based on the theoretical background of digital entrepreneurship, digital innovation, institutional pressure, and technology absorptive capacity. The proposed model is analyzed by targeting 104 companies. Smart Partial Least Square (PLS) 4.0 is utilized for deriving the study results. The results of hypothesis testing are as follows: First, digital technology capability, digital learning capability, financial readiness, and institutional pressure have a positive influence on digital entrepreneurship. Second, digital entrepreneurship has a positive impact on digital innovation. Finally, technology absorptive capacity has a moderating effect in influencing digital entrepreneurship on digital innovation. The results of this study emphasize the need for digital entrepreneurship in the era of the Fourth Industrial Revolution and digital transformation, and may provide strategic implications for companies that desire to achieve digital innovation through digital entrepreneurship.

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