• Knowledge Management Research
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• v.17 no.4
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• pp.147-162
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• 2016

Knowledge sharing has many benefits; however, employees are generally reluctant to share their knowledge with co-workers. This reluctance can be attributed to the facts that sharing knowledge involves the threat of losing personal competitiveness and the codification of knowledge for sharing requires additional effort. This study explains why employees engage in knowledge sharing despite the threat and cost of sharing knowledge. Specifically, it examines the effects of the quality of co-worker exchange (CWX) on knowledge sharing and the moderating effect of learning goal orientation on the relationship between CWX and knowledge sharing. Data from 186 individuals indicate that there is a positive relationship between CWX and knowledge sharing, and that this relationship is strengthened when learning goal orientation is low rather than when it is high. The theoretical and practical implications of the findings are also discussed.

• Journal of the Korea Safety Management & Science
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• v.12 no.3
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• pp.249-255
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• 2010

This paper studies the relationship between learning orientation and incremental innovation(process innovation, operational innovation, and service innovation), and the moderating effect of tenure in tele-communication service sector. Based on the responses from 241 employees, the results of multiple regression analysis show that learning orientation have positive relationships with process innovation, operational innovation, and service innovation. The results of moderating analysis showed that longer tenure employees have more positive relationships with all incremental innovation factors(process innovation, operational innovation, and service innovation) than short tenure employees.

• Journal of Distribution Science
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• v.14 no.2
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• pp.135-144
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• 2016

Purpose - The purpose of this paper is to empirically investigate the moderating effects of social capital on antecedents factors path of export performance in the materials and components SMEs(Small and Medium-sized Enterprises) of Busan and Kyungnam region. In case of materials and components SMEs, they are always trying to achieve business performance including export sales and market share, but it is difficult for them to increase performance due to the limitation of inner & tangible resources. Therefore intangible asset such as technology capability and its antecedents factors which are technology innovation and learning orientation are getting more important to SMEs. In addition, it is supposed that social capital such as local network including distribution channel in overseas market plays an essential role to enhance export performance. Accordingly, the main goal of this study is to find out the relationship between export performance and antecedents factors and the validity of social capital as a moderating valuable. Research design, data, and methodology - Technology innovation, learning orientation and technology capability have been used as antecedents factors for export performance and social capital such as network diversity and intensity has been used for moderating effects analysis. In order to select these valuables mentioned above, this study examined the existing researches on a basis of Resources Based View, Organizational Learning Theory and Social Capital theory. To achieve the objective of this paper, 7 hypotheses including the moderating effects have been proposed with 6 potential variables measured by 24 questions. The survey was carried out from December 2014 to March 2015 and 137 samples out of total 175 were selected for the analysis. PLS(Partial Least Squares) has been used for the methodology of empirical analysis for both antecedents factors path and moderating effects. Results - Research findings are as follows. First, technology innovation has a significant impact on learning orientation, learning orientation has a positive effect on the technology capability and technology capability also has a significant impact on export performance. Therefore 3 valuables are proved as antecedents factors of export performance. Second, the social capital(both network diversity and intensity) plays a moderating role with learning orientation to technology capability. However, there is no moderating effects between both of social capital and technology capability regarding export performance. Conclusions - According to path analysis results, it is suggested that the materials and components SMEs should raise technology innovation and learning orientation in order to improve technology capability and export performance. Meantime, the moderating effect analysis shows that SMEs should consider local network diversity and intensity along with learning orientation to add up technology capability. But local network diversity and intensity does not work systematically with technology capability for export performance and it means that SMEs should find the appropriate local partners for the purpose of establishing concrete distribution channels based on marketing perspective, not for improving technology capability.

• Asia Marketing Journal
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• v.11 no.2
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• pp.37-51
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• 2009

Although previous studies have made significant progress in adaptive selling behavior (ASB), few studies have considered salesperson's customer orientation (CO) and learning behavior as determinants of effective sales management (ASB and relationship-making efforts), despite the discussion of important roles of these constructs. The authors test not only the relationships of salesperson's CO and market-based learning behavior to ASB and relationship-making efforts, but also the effects of ASB on relationship-making efforts and performance. The results of the study, which is done with samples of salespeople from Korean companies, indicate that salesperson's CO and market-based learning behavior are identified as significant determinants of ASB. Moreover, both salesperson's ASB and relationship-making efforts have significant effects on sales performance. On the other hand, as per salesperson's relationship-making efforts, salesperson's CO has a positive effect, but salesperson's market-based learning behavior and ASB do not influence his or her relationship-making efforts, which suggest a provocative possibility of conceptualization regarding the relationship between ASB and relationship management efforts.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.395-405
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• 2021

This study explored the structural relationship between achievement goal orientation, learning motivation, and level of interest on the level of flow in distance PBL classes. A structural model was constructed through analysis of previous studies. Data for the verification of the structural model were collected from 59 students in the teaching courses. The study took PBL lessons remotely. After the PBL class was ended, flow, achievement goal orientation, learning motivation, and level of interest were measured. The collected data were analyzed using the structural equation model analysis method. As a result, the structural model proposed in this study was verified to be valid. It was verified that the level of interest mediated the influence of achievement goal orientation and learning motivation to influence commitment. Next, it was verified that the path through which the level of interest mediates the effect of achievement goal orientation has the greatest influence. Therefore, it is possible to suggest that the level of flow can be adjusted if the level of interest is adjusted in consideration of the achievement goal orientation of learners when operating distance PBL classes.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.514-524
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• 2018

The purpose of this study was to investigate learners' reaction behaviors by the type of learning motive when teaching messages were delivered. The subjects of this study were 82 students from Auniversity and Buniversity in the metropolitan area. Students were online collaborative learning. The instructor delivered six messages. Since then, the researchers have measured the learner 's response time and the frequency and level of interaction. And analyzed using an independent sample t-test. As a result, the frequency and level of interaction increased before the message was delivered. The response time to instructional messages was the fastest among the students with performance avoidance goal orientation. Mastery goal orientation students were most sensitive to scaffolding messages. Performance avoidance goal orientation students responded most sensitively to the reminder message. Finally, Mastery goal orientation students had the most action on new topics. And performance approach goal orientation students had the most to do with accuracy and relevance.

• Journal of The Korean Association of Information Education
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• v.15 no.4
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• pp.645-660
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• 2011

The purpose of this study is to identify the causal relationship among perceived instrumentality, mastery goal orientation, self-regulated learning and academic achievement in cyber education. 317 current students of the W cyber university participated in the study. The results of structural equation modeling analysis are as follows: First, endogenous instrumentality affects mastery goal orientation. Second, mastery goal orientation affects self-regulated learning. Third, while exogenous instrumentality had negative effect on academic achievement, self-regulated learning was the only variable that had positive effect on academic achievement. In addition, the result indicated that endogenous instrumentality had indirect effect on academic achievement and self-regulated learning mediated between mastery goal orientation and academic achievement.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.195-202
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• 2017

Previous studies on salesperson's performance have concentrated on increasing job satisfaction through compensations and benefits or effective communication processes and have not sufficiently considered the emotional aspect of salesperson's selling behaviors. The purpose of this study is to investigate informal learning and positive psychological capital on the relationship between job satisfaction and customer orientation of IT salespeople. Data were collected from 159 IT salespeople and analyzed by structural equation modeling (SEM). As a result, it was found that the informal learning of IT salesperson had a significantly positive impact on positive psychological capital. Positive psychological capital was significantly affect on job satisfaction and customer orientation. Positive psychological capital mediated the relationship between informal learning and job satisfaction/customer orientation. The results of this study suggest that there is a need to develop informal learning based on positive psychology and to strengthen the reflected job satisfaction and customer orientation.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.243-250
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• 2017

Since the global financial crisis in 2008, countries around the world have emphasized the activation of entrepreneurship and entrepreneurship as essential strategies for survival. In the case of developed countries, the United States, the European Union and China actively promote entrepreneurship and entrepreneurship. In Korea, on the other hand, the importance of entrepreneurship is emphasized by stagnating growth of companies and strengthening their competitiveness through convergence within companies or companies. The purpose of this study is to investigate the relationship between entrepreneurship and learning orientation in order to enhance competitiveness of Korean companies and to be the basis of management strategy for growth of convergence companies based on this. For the progress of this study, the convergence companies were targeted and the hypothesis was verified through the questionnaire survey through the statistical program. The results of the study showed that Innovation influenced learning orientation. Second, Initiative was found to affect learning orientation. Finally, it is shown that risk sensitivity does not affect learning orientation.

• Korea Trade Review
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• v.41 no.5
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• pp.41-62
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• 2016

This study made an analysis of the effects of performance and learning orientation for the existing FTA on the intention to use a trilateral FTA among Korea, China and Japan. The results of the empirical analysis of Small and Medium-sized Enterprises(SMEs) located in Gwangju and Jeonnam provinces are as follows. First, there is a positive correlation between the effects of performance for the existing FTA and intention of a trilateral FTA. This result suggests that SMEs' performance feedback can be used as an asset of corporate experience and will be helpful to increase the intention to use a trilateral FTA by contributing to have sustainable competitive advantage of companies. Secondly, there is a positive correlation between the SMEs' learning orientation about FTA and intention to use a trilateral FTA. This result indicates that SMEs have more learning orientation for FTA. They actively acquire and diffuse information. These activities can be helpful for having prior knowledge and absorptive capacity. In conclusion, this study is considered to provide useful theoretical and practical implications that can contribute to enhancing the using intention of a trilateral FTA by explaining the significance of performance feedback and learning orientation.