• KEPCO Journal on Electric Power and Energy
• /
• v.8 no.2
• /
• pp.69-72
• /
• 2022

This paper actually investigates the load on major large-scale buildings in the downtown area, examines the economic feasibility of installing PV and ESS in a microgrid target building, and evaluates whether an electric vehicle capable of V2G through two buildings is effective as an economical analysis program (HOMER) was analyzed using. It is economical to install a mixture of ESS rather than using the whole PV, and it is shown that if there is an electric vehicle using the V2G function of EV, there is an economic effect to replace the PV. So that Incentives and policies are needed to replace a large area of PV and utilize the existing parking lot to lead EV as a resource of the microgrid. Currently, P2X technology that stores power as ESS or converts it to other energy to control when surplus renewable energy occurs in large-capacity solar power plants and wind farms, etc. This is being applied, and efforts are being made to maintain the stability of the system through the management of surplus power, such as replacing thermal energy through a heat pump. Due to the increase in electric vehicles, which were recognized only as a means of transportation, technologies for using electric vehicles are developing. Accordingly, existing gas stations do not only supply traditional chemical fuels, but electricity, and super stations that also produce electricity have appeared. Super Station is a new concept power plant that can produce and store electricity using solar power, ESS, V2G, and P2G. To take advantage of this, research on an urban microgrid that forms an independent system by tying a large building and several buildings together and supplies power through a super station around the microgrid is in full swing.

• Asia Marketing Journal
• /
• v.14 no.2
• /
• pp.209-237
• /
• 2012

1. Research Purpose Consumers rely on various clues to evaluate their decision to patronize a retail store, and store brand is one of them (Dodds 1991; Grewal et al. 1998). As consumers find ever increasing variety of contact points connecting them to specific store, the value of experiential shopping as a means of increasing store's brand equity warrants greater attention from scholars of retail management. Retail shopping values are credited for creating not only cognitive experiences like brand knowledge but also emotional experiences such as shopping pleasure and pride (Schmitt 1999). This may be because today's consumers place emphasis on emotional values associated with shopping pleasure, lifestyle brought to life, brand relationship, and store atmosphere more than utilitarian values such as product quality and price. Many previous literature found this to be true (Ahn and Lee 2011; Mathwick et al. 2001). This brings forth important research issues and questions regarding the roles of shopping experiential values and brand equity with regard to consumer's retail patronage choice. However, despite this importance, research on this area remains quite inadequate (Hwang 2010). For this reason, this study aims to verify the relationships among experiential shopping values, retail store brand equity and tries to link that with customer loyalty by surveying large-scale discount store shoppers in Korea and China. 2. Research Contents In order to carry out the research objective, this study conducted comprehensive literature survey on previous literature by discussing major findings and implications with regard to shopping values and retail brand equity and store loyalty. For data collection, researcher employed survey-based research method where data were collected in two major cities of Korea (Seoul) and China (Bejing) and sampling frame was based on patrons of large discount stores in both countries. Specific research questions raised in this study are as follows; RQ1: How do Korean and Chinese consumers differently perceive of shopping values regarding shopping at large-sclae discount stores? RQ2: Are there differences in consumers' emotional consumption propensities? RQ3: Do Korean and Chinese consumers display different perceptions of brand equity towards large-scale discount stores? RQ4: Are there differences in relationships between shopping values and brand equity for Korean and Chinese consumers? For statistical analysis, SPSS17.0, AMOS17.0 and SmartPLS were employed. 3. Research Results The data collected through face-to-face survey conducted in Seoul and Bejing revealed appropriate data validity and reliability as a result of exploratory/confirmatory factor analysis and reliability tests, andh SEM model yielding satisfactory model fitness. The result of the study may be summarized by three main points. First, as a result of testing differences in consumption dispositions, Chinese consumers showed higher scores in aesthetic and symbolic dispositions, whereas Korean consumers scored higher in hedonic disposition. Second, testing on perceptions toward brand equity of large discount stores showed that Korean consumers exhibited more positive perceptions of brand awareness and brand image than Chinese counterparts. Third, the result of exploratory factor analysis on the experiential shopping values revealed different factors for each country. On Korean side, consumer interest value, aesthetic value, and hedonic value were prominent, whereas on Chinese side, hedonic value, aesthetic value, consumer interest value, and service excellence value were found salient. 4. Research Implications While many previous studies on inter-country differences in retailing area mainly focused on cultural dispositions or orientations to explain the differences, this study sets itself apart by specifically targeting individual consumer's shopping values from an experiential viewpoint. The study result provides important theoretical as well as practical implications for large-scale discount store, especially the impotance of fully exploring the linkage between shopping values and brand equity, which has significant influence on loyalty. Therefore, the specific implications deriving from the result shed some important insights upon the consumption values based on shopping experiences and brand equity. The differences found in store shoppers between the two countries may also provide useful insights for Korean and Chinese retailers who plan to expand their operations globally. Related strategic implications derived from this study is the importance of localizing retail strategy which is based on the differences found in experiential shopping values between the two country groups. Especially the finding that Chinese consumers value consumer interest and service excellence, whereas Koreans place importance on hedonic or aesthetic values indicates the need to differentiate the consumer's psychographical profiles when it comes to expanding retail operations globally. Particularly important will be to pursue price-orienated strategy in China in consideration of the high emphasis on consumer interests and service excellence, but to emphasize the symbolic aspects of brand equity in Korea by maximizing the brand equity associated with aesthetic values and hedonic orientations. 5. Recommendations This study focused on generic retail branded discount stores in both countries, thus making it difficult to tease out store-specific strategies based on specific retail brands. Future studies may benefit fro employing actual brand names in survey questionnaire to verify relationship between shopping values and brand-based store strategy. As with other studies of this nature, this study needs to strengthen the result's generalizability by selecting respondents from a wider spectrum of respondents.

• The Journal of Industrial Distribution & Business
• /
• v.11 no.7
• /
• pp.51-60
• /
• 2020

Purpose: Recently, Korean cosmetics distribution market has been reorganized with the H&B store. In the domestic cosmetics distribution market, existing brand road shops are decreasing, and multi-shops are leading the H & B stores, which have greatly improved their experience and content. In these environmental changes, the offline distribution channels are turning into the multi-editing shops that have introduced products of various brands and greatly enhanced experiences and contents. Nevertheless, most studies of factors and measurement items for measuring customer experience in the H&B store use Schmitt (1999)'s Strategic Experience Modules (SEMs). Therefore, the purpose of this study is to propose a measure that is practicable through consideration of the in-store customer experience components of the H&B store. Research design, data and methodology: Based on Schmitt's Strategic Experience Modules (SEMs), which are widely used in customer experience marketing, the metric pool was constructed through customer and literature research on H & B store managers. Since then, 101 preliminary surveys and 211 main surveys have been conducted in order to propose a dimension of customer experience and refine the metrics. Results: As a result of the research, H&B store's customer experience was derived from a measurement model consisting of 19 measurement items in total of five dimensions: environmental experience, intellectual experience, behavioral experience, tech experience, and relationship experience. This study analyzed that compared to the existing Schmitt's Strategic Experience Modules (SEMs), (1) emotional experience expanded to environmental experience, (2) Cognitive and relationship experiences are maintained (3) behavioral experience was subdivided into physical and technical experiences. In particular, the environmental experience has been proposed as a major component is an important point because the H&B store recently opened a large flagship store and is competitive in constructing a differentiated space. Conclusions: Related experience was seen as an important component of customer experience in the offline store, but in the process of refining the scale, interaction items with employees of the H&B store were removed, and rather, participation in the APP or SNS channel of the company, event Participation, interaction with other customers, etc. appear to be important, while suggesting the practical implications.

• Journal of Distribution Research
• /
• v.15 no.5
• /
• pp.103-126
• /
• 2010

The development of an industry including distribution sector is influenced by not only government policy but the related firms' behaviors. Recently the large-scale retailers have had more enormous channel power than any other distributors including monopolistic makers. Now is the time for government to prepare some policies against the unfair transaction behaviors by large-scale retailers. In this paper I tried to inquire into the distribution competition policy from a political correspondent point of view related with the transition of distribution system. For the purpose of this article I compared the case of Korea with Japan. According to the results so far inquired, there are some commons and differences in the cases of the two. Some suggestions are as follows. Considering the predominant position the concept of large-scale retailers is to be extended from a single store to numerous chain stores in the political level. Government needs to examine the standard propriety for large-scale retailer; the size of selling area and amount of sales a year. When a large-scale retailer store is to be established, it need to be taken a permit or a pre-inspection. The Fair Trade Commission have to secure the neutrality from Government's strategies. And government should find out the examples of unfair transaction behavior types and prepare some proper guidelines continually. For the last time statistical data by distributors are to be fitted out and the actual investigations for estimating the effects of government policies need to be enforced.

• Journal of KIISE:Databases
• /
• v.36 no.1
• /
• pp.44-49
• /
• 2009

In recent years, with the development of portable terminals, various searching services on large data have been provided in portable terminals. In order to search large data, most applications for information retrieval use indexes such as B-trees or R-trees. However, only a small portion of the data set is accessed by users, and the access frequencies of each data are not uniform. The existing indexes such as B-trees or R-trees do not consider the properties of the skewed access patterns. And a cache stores the frequently accessed data for fast access in memory. But the size of memory used in the cache is restricted. In this paper, we propose a new index based on disk, called J-tree, which considers user's search patterns. The proposed index is a balanced tree which guarantees uniform searching time on all data. It also supports fast searching time on the frequently accessed data. Our experiments show the effectiveness of our proposed index under various settings.

• Research in Community and Public Health Nursing
• /
• v.23 no.2
• /
• pp.212-221
• /
• 2012

Purpose: The purpose of this study is to explore violence experienced by workers in the distribution industry. Methods: The research subjects were 236 workers from 2 department stores and 1 large scale discount store located in Daejeon City, Korea. The collected data were analyzed through descriptive statistics, $x^2$-test, and logistic regression analysis. Results: 72.9% of the research subjects experienced verbal violence, and 9.3% of the respondents experienced physical violence during last year. 17.8% of the respondents reported that they had experience of sexual harassment at their workplaces. The variables which affected verbal violence included working departments and stress level, whereas the variable that affected physical violence was educational level of workers. The variables that affected experience of sexual harassment turned out to be gender as well as the duration of work at the current workplaces. Conclusion: The findings from this research revealed that many of the workers engaged in the distribution industry were exposed to workplace violence. For the reduction of risk of workplace violence for these workers, it is required to develop and execute programs including violence related policies and education about workplace violence.

• Korean Institute of Interior Design Journal
• /
• no.15
• /
• pp.69-78
• /
• 1998

Purchasing should be considered as an exciting entertainment by itself in these days. Customers can be satisfied with making their own choices and dreaming of their better lives through the action of buying,. However the customers are not rushing into stores without any special reason except when the store has something attracts them. Generally speaking the customers will willingly spend their time and effort in shopping only when they are attracted by well-displyed goods and reasonably planned layout. Based upon these concepts interior design as a creative marketing tool plays a great role in enhancing customer's circulation and the productivity of a store. This study is to propose the layouts which are increasing the customer's circulation by contacting the customers with commodities as many as possible. This study is primarily revolved around the parts affecting customer's circulation among the factors of store's layouts. This study was consist of theoretical consideration about the store's layouts on the foundation of conference and existing works and several proposals. The results of this research are as below: 1) The entrance and exit of a retail store should be apart from each other to increase customers' circulation. It is regarded as ideal to locate the entrance on the right side of front to control moving line of customers. 2) A shop should be surrounded with the main aisles which is straightened inward from the main entrance. 3) Placing magnets which can be anything that attracts customers' attention at the corner of store can lead customers inward and increase customers' circulation.

• Journal of the Korea Furniture Society
• /
• v.21 no.2
• /
• pp.111-125
• /
• 2010

The furniture industry in Korea is characterized by its 42.6% of concentration in Gyeonggi Metropolitan area. When taking a look at the representative furniture complexes including Maseok, Ilsan, and Eojeong, the furniture complexes and stores were spontaneously generated at the outskirts of a city whose land cost is relatively cheap. As a consequence, they tend to be jumbled up and face to be moved or contracted forcefully owing to the new town development plan of Metropolitan areas. In contrast, Italia that is one of the advanced country in furniture industry, cultivates and develops furniture complexes in Brianza district by supporting them oriented in the metropolis Milano while hosting large-scale furniture exhibitions. Such attempts have advanced the position of the italian furniture industry into the most leading figure. In this extent, the furniture industry in Korea that is a traditional industry of Gyeonggi Province has to device a political measure and systematic measure for its cultivation as a way to secure the foundation to develop a high value-added product and foster its competitiveness. Such movements are suggested for the development of the furniture industry in Gyeonggi Province.

• Journal of Internet Computing and Services
• /
• v.2 no.5
• /
• pp.41-47
• /
• 2001

This paper deals with an EJB-based database agent(component) used to define workflow processes, which is a core function of the e-Chautauqua workflow management system that is an on-going research product. We describe about how to design and implement the EJB-based DB agent that is deployed on EJB server as a component. The agent is located between the build-time clients and the database system, and manages database accesses, such as retrieves and stores, from the workflow definition components. Through the EJB technology, we are able to accomplish a stable database agent that can be characterized by the distributed object management, reliable recovery mechanism from system failovers, reliable large-scale transaction management, and the security functions.

• Proceedings of the KSRS Conference
• /
• v.2
• /
• pp.732-735
• /
• 2006

Downtown cities in Japan are facing sharp fall in customers and continued shut down of shops due to decrease of population, increase in family cars and flowing of customers into the suburban large-scale retail stores. Omura City in Nagasaki Prefecture, Japan is no exception to this. For the revitalization of the downtown, many actions have been taken to open the vacant shops. However, transportation problem is the most important one to be solved for the citizens including the elderly people having difficulty in movement. Accordingly, this study was aimed at the revitalization of the downtown by substantiality public transportation. We have attempted to develop routes from the view-point of convenience by using Analytic Hierarchy Process (AHP) and Geographic Information Systems (GIS). As a result of the study, we were able to select three bus transportation areas by incorporating qualitative factors into the analysis. Finally, the study concluded that, revitalization activities of the downtown city itself is required in addition to re-structuring of bus transportation system for the revitalization of the downtown city.