• Asia Marketing Journal
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• 제14권3호
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• pp.7-26
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• 2012

The success story of E-mart fascinated many academics and practitioners alike. Though E-mart began as a nameless discount store in Chang-dong, Seoul in 1993, it has transformed itself into a leading distribution company and one of the most powerful brands in Korea. Surprisingly, it achieved the great success against the two crises it met: the national economic crisis and the invasion of the global giant Walmart. The main objective of this case study is to formally examine how E-mart overcame the two crises. More specifically, this case study highlights the ways with which E-mart turned those difficulties into opportunities for growth. In our examination of the E-mart case, we could clearly see E-mart's competence and spirit that allowed it to turn crises into advantageous opportunities. E-mart attracted the customers who wanted value-oriented consumption by its positioning as the "Lowest price discount store", when consumer sentiment was frozen under the economic crisis. Furthermore, when a large-scale foreign discount store like Walmart entered the Korea market, E-mart built its core competencies as the 'Korean style discount store'. These ingenious positioning and efforts resulted in E-mart taking over their archrival, Walmart, and forced the global Goliath to exit the Korean market. The case of E-mart's effective crisis management teaches many important lessons and a few core lessons that apply to many companies. One such lesson is the importance of positioning which enabled E-mart to turn crises into opportunities. Granted, the strategy of positioning as the 'Korean style discount store', or 'Lowest price discount store' was possible due to overall support with cost reduction, development and management of their own system, an apprentice educate system, etc. based on an excellent selection of location of the store and efficient distribution systems. Still, the positioning strategy of E-mart was truly ground breaking in distancing itself from its competitors. The lessons from E-mart will help those companies currently in a stagnant situation or a crisis to turn their obstacles into great success.

• 산학경영연구
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• 제14권
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• pp.95-128
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• 2001

LG-mart, E-mart 같은 대형할인점의 중소도시에의 진입은 백화점 또는 소형규모의 할인점 같은 다른 유통형태의 진입때 보다 중소소매상점, 재래시장등에 커다란 영향을 미치고 있다. 특히 자금력, 판매력, 구매력, 수요기반 등이 훨씬 열악한 중소도시의 상인들에게는 생존의 문제이다. 이들이 지역경제에 미치는 영향을 고려하여 법적인, 행정적인 규제와 보호만 하는 것은 근본적인 문제를 해결하는 방법이 아닐 수 도 있다. 소비자들은 그들의 욕구를, 충족시키기 위해 구매하지, 중소소매상점, 재래시장 등의 어려움 때문에 구매하지 않기 때문이다. 고객의 욕구와 필요를 만족시키지 못하는 소매업태는 장기적으로 생존할 수 가 없다. 대형할인점의 진입에 따른 재래시장에 미치는 영향을 고찰하기 위해서는 전체적인 유통구조에서, 소비자의 입장에서 제품과 구매장소와의 연관성, 경쟁관계 등을 조사함으로써 유통시장의 현주소를 파악하고, 장기적인 측면에서 재래상가의 활성화방안을 논의하는 것이 중요하다. 이 연구에서는 최종소비자 입장에서 유통구조의 현황을 분석해보고, 이에 관련된 정책의 정당성을 소비자 입장에서 분석해본다.

• 유통과학연구
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• 제13권7호
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• pp.33-40
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• 2015

Purpose - This study aims to find out what impacts large retailers' behaviors appearing when they promote the strengthening of their market dominating power in the trade relations with small and medium suppliers or in the market can have on consumers. Research design, data, methodology - This study analyzed negative information (news) on large retailers (Lotte Mart, E-Mart and Homeplus) based on the monthly data over the past five years from 2008 to 2012 and also analyzed the correlation between dependent variables that are likely to affect sales through large retailer economic index, Results - This study conducted a correlation analysis on the time lag of the factors that have an impact on the negative information and sales of large retailers in order to analyze how consumers respond to the choice of large retailers' store (store sales) when they perceived negative information about the un- ethical behaviors of large retailers. Conclusions - Unfair and negative information on large retailers appeared significant for the hypothesis that sales will be affected by the image of large retailers and change of consumer attitudes.

• 유통과학연구
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• 제14권10호
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• pp.153-164
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• 2016

Purpose - In general, large companies have larger organizations, funds, and systems to provide more effective and efficient services in the market. However, development needs to support the livelihood of ordinary citizens who work for small businesses as well. This research suggests that a new distribution channel, called a "foothold style Kosa mart," that cooperates jointly with a distribution center and a large discount mart can provide direct solutions to small and mid-size distributors. This new distribution channel can achieve a limited type of "Nadle shop (small supermarket) foster project" related to building a joint distribution center and improvement in wholesale supply. Research design, data, and methodology - Data about the Korea distribution situation, the Nadle stores, and the logistics centers were collected from literature, Statistics Korea, journals, and reports. Specifically, we investigated information about Kosa Mart and Nadle stores. We focused on the redesign of the distribution center for the Nadle store. Results - The Kosa Mart distribution center now includes 18 warehouses, and has been handling 2000-3000 items. Most of the warehouses have been simply designed and items loaded and stored without refrigeration; thus, it is possible to store only products of certain manufactured goods. The current logistics center has no wholesale function because it failed to resolve the joint purchasing and product supply issues of competitively priced products. Conclusions - This study aimed to identify ways to strengthen the competitiveness of small- and medium-sized retailers. A Kosa Mart redesign aims to unifying the logistics center, stores, and customers. First, the joint wholesale logistics system, equipped with an integrated ordering system, needs to process customer orders and store orders at the same time. Second, excellent small business product development has to connect with production. Third, the store composition needs to support a shipping hub. Fourth, the Mart differentiates itself from convenience store goods by supplying regional and specialized products to customers. Fifth, a service buying agent and direct transactions between producers and consumers need to be established, and exhibits and displays of goods need to be improved.

• 한국의류산업학회지
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• 제12권1호
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• pp.109-113
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• 2010

Since July 2007, the government has banned the use of the existing non-legal measurement units, and has forced us to use the unified legal measurement. Therefore, the existing clothing size unit also has been changed into centimeter dimensions from inches. However, consumers have been familiar to used to the traditional inches unit. So they have the confusion to directly survey the size table sign for clothing or to contact the employee when purchasing clothing. By the current size table sign the customers can compare the inches unit and centimeters unit, but they are difficult to see it. Therefore, there is necessary to improve the size table sign by the way that can be easy to be found and seen by consumers is given to the clothing corners. In this research, three improved size table signs were developed. And they were evaluated by the consumers in terms of preferences and awareness of them. Eventually, the best size table sign was selected. From this result, if the large-discount mart use the best improved size table sign on behalf of the current one, the problems of existing size table sign will overcome and improve customer satisfaction.

• 한국실내디자인학회논문집
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• 제25권3호
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• pp.129-137
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• 2016

Dark and desolate underground parking spaces in commercial facilities are optimal spaces for crime. First, this study reviewed 15 precedent CPTED guidelines and related literatures, and as a result extracted 45 CPTED planning criteria for underground parking facilities. Secondly by field survey, we investigated six parking spaces in commercial facilities whether they were planned properly based on 45 checklist items, in six categories of CPTED principles. In result, target facilities showed average 46.8% relevance ratio, which means less than a half of 45 items of CPTED planning factors were not applied. Guidelines suggest desirable illuminance level of more than 100 lux, however the measurement of illuminance levels in some parking spaces showed below 50 lux. Relatively department stores were keeping CPTED guidelines better than large discount mart and mixed used facilities. Definition of territory of loading dock and customer area should be clarified, clear signage and color scheme in different zones should be represented with higher level of territorial responsibilities and surveillance in mixed used facilities for further improvement.

• 산학경영연구
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• 제13권
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• pp.107-132
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• 2000

E-mart, LG-mart같은 대형할인점의 중소토시에의 진입은 중소상인, 재래상가등에 커다란 영향을 미치고 있다. 이러한 현상을 되돌리는 것은 거의 불가능하다. 고객의 욕구와 필요를 만족시키지 못하는 소매업태는 생존할 수 가 없다. 그러므로 이렇게 급변하는 환경에서 소비자입장에서 소매유통경쟁구조를 이해하는 것은 아주 중요하다. 유통경쟁에 관한 과거의 연구들은 전략적 소매믹스변수들을 중심으로 다른 형태의 소매점들을 비교, 분석하는 데 중점을 두었으나, 소비자입장을 고려하지 않았다. 또한 우리는 쇼핑에 대한 의미를 완전히 이해하고 있지 않다. 쇼핑은 실용적 쇼핑뿐만 아니라, 향락적 쇼핑을 포함하는 광의적 개념으로 해석되어야 한다. 소비자들은 소매점 선택시 실용적 측면도 중요하게 여기고, 향락적 측면도 선호한다. 중소상인, 재래상가가 현대적인 대규모 소매업자들과 경쟁할 수 없는 주요 이유이다. 쇼핑장소와 관련하여 거시적 소매업 유통경쟁구조를 이해하기 위하여 세가지 다른 방법들을 이용한다. 요인분석, 다차원 척도법, MCA등이 소매유통경쟁에 관한 소비자들의 지각도를 작성하기 위해 이용된다. 소비자들의 수요가 점차 고금 지향적으로 옮아오고 있기 때문에, 백화점과 대형할인점들은 주요 경쟁자이지만, 소비자들이 선호하는 형태들로서 주요한 유통형태가 되고 있다. 그러므로 중소상인들, 재래상가는 급격한 변화없이는 생존하기 힘들다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2005년도 추계학술발표대회 논문집
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• pp.193-196
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• 2005

The value of all goods and services produced in the economy divided by population has risen from $7.355 in 1998 to $12.646 in 2003. In other to maintain higher standard of lifestyle, people are 'hungry' for time. The idea of saving time and money by providing many different types of products altogether in one space was implemented with the advent of large warehouse style discount stores. These type of retailers grew in size and popularity during the 1990s and 2000s, causing a decline in sales in the old, traditional downtown markets. From ancient to twenty-first century, the role of the grocery store has been that of the social center of the community; a place of unity and interaction of people. The experience a customer engages in at a grocery store is comparable to that of a museum. Not only is the grocery store a unique, physical space to visit, but also a rich collection of fascination items. The layout of the interior space is meticulously planned for the efficiency of customer circulation and the success of product exhibition. Eye catching graphics and attractive lighting also add to the appeal of the grocery store's high style. Shoppers are no longer satisfied with just buying good products at a lower price. Shoppers prefer to spend time in an entertaining environment. The Hanaro Mart project in this study propose the idea of warehouse style discount stores which can satisfy all the demands of customers and their various activities. This study will open up unique dimensions of aesthetic expression and experience in the interior environments. Shopping for food is an unavoidable task. If food shopping is enjoyable, more people will spend more time at it.

• 유통과학연구
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• 제6권1호
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• pp.117-128
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• 2008

본 연구는 소비자의 대형마트 PB(Private Brand,자사등록상품)의류 선택시 어떠한 요소들이 소비자들의 구매행동에 얼마만큼의 영향을 미치는가에 대한 상관관계를 규명하여 대형마트가 실시하는 가격설정, 판매, 진열, 판촉활동 시 고객의 요구를 정확히 파악하여, 효율적이고 효과적인 마케팅 활동이 이루어지기 위한 기초자료를 제공하는데 목적이 있다. 본 논문에서는 소비자들이 PB의류를 구매를 고려할 때 NB와 합리적으로 비교하여서 가격, 품질, 가치에 대한 지각을 한다는 측면에서 지각된 가격차이, 지각된 품질 및 실용성차이, 다른 목적으로 대형마트 방문시 지각된 충동구매 차이, 매장내 진열상품을 통한 지각된 구매차이 변수들에 대한 가설과 검증을 통해 실증적인 통계학적인 방법으로 연구 하였다. 본 연구 결과에 의하면 대형마트 소비자의 PB의류 구매시 주요 결정 요인으로 밝혀진 판매가격, 스타일에 대한 기존 NB브랜드의 트렌드 접목, 품질과 실용성이 있는 상품 개발과 마케팅 전략이 가장 우선적으로 효과적이라는 판단이다.

• 품질경영학회지
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• 제26권2호
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• pp.93-105
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• 1998

Many large scale discount stores try to enter the market in newly developed city areas. In order to sucessfully increase the market share, it is essential for them to understand customers' needs. In doing so, various forms of survey methods are often used and survey forms can influence respondents' decision. The main objective of this paper is to check consistency of different survey methods in terms of deriving the expected market share. In this paper, we a, pp.y two survey forms for both AHP and conjoint analyses using a randomized complete block design. Using AHP, we compare Kim's club, Carf, E-mart and Macro in terms of the following four customer attributes: parking facility, size of store, business hours, and special pricing policy. In conjoint analysis, we estimate the part-worth of each level of the customer's attribute so that one can design the best store which would optimizethe customer's attribute so that one can design the best store which would optimize the customer's utility. Empirical comparison results indicate very low consistency between the two methods. It implies the importance of verification methods of survey. We also analyze the impact of special pricing policy using a meta analysis. It turns out that older customers are a, pp.rently more sensitive to pricing policy.