A Study on Improvement of Size Table Sign for Clothing

Since July 2007, the government has banned the use of the existing non-legal measurement units, and has forced us to use the unified legal measurement. Therefore, the existing clothing size unit also has been changed into centimeter dimensions from inches. However, consumers have been familiar to used to the traditional inches unit. So they have the confusion to directly survey the size table sign for clothing or to contact the employee when purchasing clothing. By the current size table sign the customers can compare the inches unit and centimeters unit, but they are difficult to see it. Therefore, there is necessary to improve the size table sign by the way that can be easy to be found and seen by consumers is given to the clothing corners. In this research, three improved size table signs were developed. And they were evaluated by the consumers in terms of preferences and awareness of them. Eventually, the best size table sign was selected. From this result, if the large-discount mart use the best improved size table sign on behalf of the current one, the problems of existing size table sign will overcome and improve customer satisfaction.

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