• 한국실내디자인학회논문집
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• 제25권2호
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• pp.112-122
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• 2016

The study aims to furnish the data for the study of invigorating communities of various ages including old people living alone. Furthermore, it seems that the laddering method and kj method can be useful for the study of various attitude survey. This study attempted to extract necessary factors for space for community behavior of elderly people living alone using laddering survey method and KJ rule on a sample of elderly people who live alone in three different rental housings. The keywords that were drawn from the perception survey through laddering were divided into small, middle and large classification using KJ rule. Mostly identical keywords were extracted in the three complexes, implying that there is no difference of perception among the three complexes in this survey. According to the large classification where KJ rule was applied, there were six necessary factors for space for community activity of elderly people living alone in rental housing including spatial consideration, communication, resting space, nature-friendliness, health promotion and Secure identity, which were the same for all of the three complexes.

• 한국식품영양학회지
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• 제22권4호
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• pp.687-695
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• 2009

The present study attempted to offer more insights into the foreign consumers' consumption decision structure of Korean restaurants located in foreign countries. A survey was designed based on the means-end chain theory, using the laddering interview technique. The qualitative data obtained from 10 Americans, 10 Japanese, and 10 Chinese were content analyzed and resulted in categories such as 'new experience', 'interest in Korea', 'recommendation', 'good food', 'easy to access', 'service', 'dining environment', and 'price' as perceived attributes of choice. The hierarchical value maps linking attributes, psychological consequences, and terminal values were presented. The most frequent consequences were 'experience new culture', 'be exposed to new experience', and 'learn more about Korea' which were related to 'happiness', 'pleasure', 'good relationship', 'desire fulfillment', and 'self-satisfaction' as personal values. Laddering interviews, which required laborious analysis, provided important information on the relationship between perceived attributes and the reasons for choosing Korean restaurants.

• International Journal of Internet, Broadcasting and Communication
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• 제14권4호
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• pp.181-188
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• 2022

The purpose of this study is to identify selection attributes, functional benefits, psychological benefits, and values according to crossover shopping patterns (showrooming and webrooming). To achieve objectives of this study, a survey was designed based on the means-end chain theory, using the in-depth laddering technique and APT laddering technique which understanding the linkage of A(attributes)-FB(functional benefits)-PB(psychological benefit)-V(value). These two laddering techniques were used to construct a hierarchical value map (HVM) by linking selection attributes, functional benefits, psychological benefits, and value levels. The selection attribute items that showrooming shoppers consider important are 'price conformity', 'product information', 'product variety', and 'delivery service'. Functional benefit items were 'free purchase', 'economic benefit', 'communication', 'safety', and 'accurate Information', and psychological benefit items were 'convenience', 'relaxation', 'pleasure', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'achievement', 'happiness', and 'reasonable life'. Next, the selection attribute items that webrooming shoppers consider important are 'price conformity', 'product information', 'product variety', 'AS', 'shopping atmosphere', and 'seller service'. Functional benefit items were 'free purchase', 'economic profit', 'expression opinion', 'safety', and 'accurate information', and psychological benefit items were 'convenience', 'relaxation', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'happiness', and 'reasonable life'.

• 서비스연구
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• 제11권2호
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• pp.21-36
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• 2021

본 연구는 헤어살롱 선택속성과 이를 통해 헤어살롱 이용객이 얻을 수 있는 결과와 궁극적인 가치를 파악하고자 수단-목적 사슬 이론을 기반으로 연계방식 기법(APT)을 활용하여, 헤어살롱 이용객이 추구하는 내재적 가치체계에 대해 규명하였다. 이는 헤어살롱 유형별로 이용객을 대상으로 설문조사를 시행하며, 질적 래더링 기법으로 도출한 항목을 적용하며, 도출된 각 단계의 문항을 분석하여 각각의 속성과 결과, 가치 항목을 비교분석하는 것이다. 분석 결과, 첫째, 선택속성은 <미용사의 실력>과 <개인별 맞춤의견 수용>, 그리고 <저렴한 가격> 순으로 고려하는 것으로 나타났으며, 결과 항목은 <이미지 변신>, <깔끔함>, <새로움>, <심리적 안정> 등 순으로 도출되었다. 가치 항목 중 중요하게 표시한 항목은 <만족감>이며, 그 다음이 <행복감>, <자신감>, <아름다움>, <유대감>으로 도출됨을 확인하였다. 둘째, 헤어살롱 유형과 상관없이 두드러진 선택속성은 '미용사의 실력'으로 나타났고, 헤어살롱을 이용하면서 추구하는 중요 가치는 '만족감'과 '자신감', 그리고 '아름다움'으로 도출되었다. 이 결과에서 헤어살롱을 이용하는 소비자의 욕구를 충족시켜 궁극적으로 추구하는 가치로 연결되는 것을 알 수 있었다. 또한 헤어살롱 유형별로 부분적 차이가 나타남을 알 수 있었고, 이는 소비자의 욕구와 기대하는 효익이 유형별로 다른 부분을 확인할 수 있었다. 결국 수단-목적 사슬 이론에 기반하여 헤어살롱 유형별로 비교하여 가치인식을 도출하였지만 가장 중요한 선택속성은 '미용사의 실력'이며, 중요 가치는 '만족감'과 '자신감'을 얻고자 헤어살롱을 선택하고 이용하는 것임을 확인할 수 있었다.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제6권2호
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• pp.57-66
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• 2017

데이터 거버넌스는 연구초기 단계의 영역이므로 개념정의와 구성요소 정립에 연구가 집중되어 있다. 그러나 데이터 거버넌스의 도입에 대한 의사결정을 돕기 위해서 데이터 거버넌스의 평가에 관한 연구 또한 필요하다. 본 연구는 데이터 거버넌스 프레임워크에서 데이터 거버넌스를 평가하기 위한 속성지표에 관한 연구이다. 이를 위하여 RGT와 Laddering기법을 적용하여 전문가 인터뷰를 실시하였고, 이 결과를 제3자 차원의 검증을 위해서 설문과 통계적인 검증분석을 실시하였다. 통계적인 분석에는 크론바하 알파 계수, MANOVA, 상관분석을 실시하였다. 이를 통해서 데이터 거버넌스 속성지표를 데이터 통제영역에는 8개의 속성지표, 데이터 품질영역에 16개의 속성지표, 데이터 조직영역에 7개의 속성지표를 도출하였다. 또한 AHP기법을 적용하여 속성지표의 가중치와 우선순위를 선별하였다. 이 연구결과는 데이터 거버넌스의 개념정립과 구성요소의 명확한 이해 및 기업의 거버넌스 도입과 운영의 기초자료로 활용될 것이다.

• 대한지역사회영양학회지
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• 제29권4호
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• pp.318-335
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• 2024

Objectives: Despite the growing market share of online grocery shopping, there is a need to understand customer perceived value due to the ongoing advancements in information technology. This study explores the connections between attributes, consequences, and values. Additionally, it conducts a cross-country comparison of consumers' online grocery shopping behaviors to gain a deeper understanding of consumer market segments and any potential variations among them. Methods: Data was collected through an online questionnaire survey conducted from May 1 to 15, 2024, targeting 400 consumers in Seoul, Korea, and Shanghai, China, who have experience with online grocery shopping. The survey utilized the Means-End Chain theory and association pattern technique hard laddering. Data collation and analysis were conducted using the IBM SPSS Statistics 28.0 program. The LadderUX software was employed to analyze the links between attributes, consequences, and values and create the consumer purchasing process's implication matrix and hierarchical value map (HVM). Results: The study identified key attributes that influence online grocery shopping decisions, including delivery service, price, freshness, and quality. Korean consumers demonstrated a higher sensitivity to price (19.0%) and delivery service (17.0%). In contrast, Chinese consumers prioritized delivery service (15.0%) and after-sales service (14.8%). Commonly cited consequences included time saving (12.6% for Koreans, 11.3% for Chinese), whereas prevalent values encompassed convenience (36.8% for Koreans, 19.6% for Chinese) and economic value (26.6% for Koreans, 14.7% for Chinese). The HVM underscored these insights, highlighting diverse consumer preferences and country-specific nuances. Conclusions: The findings highlight the current state of online food consumption and consumers' value systems, revealing variations among countries. These findings offer empirical insights that can be used to create customized global marketing strategies that resonate with various consumer preferences and market dynamics.