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Consumer Attitude toward Private Apparel Brands according to Internet Shopping (인터넷 쇼핑몰 유형에 따른 소비자의 자체 의류 상표에 대한 태도)

  • Park, Ha-Na;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.17 no.5
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    • pp.911-922
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    • 2009
  • As more consumers shop online and prefer private label apparel products, the importance of private label apparel brand of Internet shopping malls are increasing. This study investigated consumer attitudes toward private label apparel brand of Internet shopping malls. Attitudes were conceptualized into two sub-factors: utilitarian and hedonic. Based on findings of prior studies, subjective norm and familiarity were included as antecedents to attitude variables. Purchase intention and word of mouth intention were also included as consequence variables of attitudes. Types of Online shopping malls were considered as moderating variable. For the empirical research, the Online survey was conducted. Young male and female consumers who have experience in Internet shopping of clothing products participated in the study. 429 questionnaire were used for the final statistical analysis. Results indicated that subjective norm had significant influence on consumer attitudes toward private label apparel brand. Familiarity however did not have significant influence on attitude variables for general internet shopping malls. For specialized Internet shopping malls, familiarity had significant influence only on hedonic attitude. Attitude variables had significant influence on purchase intention and word of mouth intention. Subjective norm and familiarity had significant influence on purchase intention and word of mouth intention.

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Consumers' Attitude toward Care Label Instructions and Care of Winter Outerwear (겨울 아우터웨어의 품질표시에 대한 소비자 태도와 관리)

  • Han, Ho-Jung;Chung, Haewon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.6
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    • pp.942-952
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    • 2014
  • Winter outerwear includes various clothes such as classical jackets/coats, padded jackets/coats, wind breakers, leather and fur jackets/coats. This research surveyed care-label instructions attached to 100 jackets/coats dropped off at five drycleaners in the Gyungin area. University students' perception and attitudes towards care labels and management of winter outerwear were examined using a questionnaire. Data collected from 230 respondents were analyzed by frequency analyses, t-tests, ANOVAs and Duncan tests with PASW 20.0. Half of the padding jackets/coats were labelled to be dry cleaned and dry cleaning was more excessively labelled than necessary. University students confirmed more care symbols than fiber compositions such as more at time of cleaning than at purchasing. Clothing-related major students understood care label symbols better than non-clothing major students. Consumers laundered some winter outerwear at home, even though they thought dry cleaning was a proper cleaning method. The appropriate cleaning method for padded jackets/coats is laundering; however, consumers who answered dry cleaning as an appropriate method were three times as those who answered washing, and those performed dry cleaning were two times as those who performed washing. Winter outerwear manufacturers should provide adequate and more specified care-information to consumers in order to maintain initial appearance and performance over longer periods.

Collaborative Similarity Metric Learning for Semantic Image Annotation and Retrieval

  • Wang, Bin;Liu, Yuncai
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.7 no.5
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    • pp.1252-1271
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    • 2013
  • Automatic image annotation has become an increasingly important research topic owing to its key role in image retrieval. Simultaneously, it is highly challenging when facing to large-scale dataset with large variance. Practical approaches generally rely on similarity measures defined over images and multi-label prediction methods. More specifically, those approaches usually 1) leverage similarity measures predefined or learned by optimizing for ranking or annotation, which might be not adaptive enough to datasets; and 2) predict labels separately without taking the correlation of labels into account. In this paper, we propose a method for image annotation through collaborative similarity metric learning from dataset and modeling the label correlation of the dataset. The similarity metric is learned by simultaneously optimizing the 1) image ranking using structural SVM (SSVM), and 2) image annotation using correlated label propagation, with respect to the similarity metric. The learned similarity metric, fully exploiting the available information of datasets, would improve the two collaborative components, ranking and annotation, and sequentially the retrieval system itself. We evaluated the proposed method on Corel5k, Corel30k and EspGame databases. The results for annotation and retrieval show the competitive performance of the proposed method.

EPR Spectra of Spin-Labeled Cytochrome c Bound to Acidic Membranes: Implications for the Binding Site and Reversibility

  • Min, Tong-Pil;Park, Nan-Hyang;Park, Hee-Young;Hong, Sun-Joo;Han, Sang-Hwa
    • BMB Reports
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    • v.29 no.2
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    • pp.169-174
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    • 1996
  • Yeast cytochrome c (cyt c) was modified at cysteine-102 with a thiol-specific spin label and its interaction with liposomes containing acidic phospholipids was studied by electron paramagnetic resonance (EPR) spectroscopy. Association of cyt c with liposomes resulted in a significant reduction in the mobility of the spin label and a fraction of cyt c even seemed to be immobilized. Based on a large spectral change upon binding and the proximity of the spin-label to lysine-86 and -87, we propose these two residues to be the potential binding site at neutral pH. The interaction is electrostatic in nature because the spectral changes were reversed by addition of anions. Dissociation of the bound cyt c by anions, however, became less effective as the lipid/protein ratio increased. This suggests a repulsive lateral interaction among the bound cyt c. Unlabeled cyt c molecules added to preformed cyt c-liposome complex displaced the bound (spin labeled) cyt c and the process was competitive and reversible.

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A Study on the Clothing Purchasing Behavior and the Recognition of Care Label of the Chinese Students (중국 유학생의 의복 구매실태와 레이블에 대한 인식)

  • Kim, Soon-Boon
    • Fashion & Textile Research Journal
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    • v.11 no.6
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    • pp.887-895
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    • 2009
  • The purposes of this study were to provide informations to apparel companies and to contribute the education of clothing consumers through finding out the present status of clothes purchasing behaviors and the degree of the recognition and the application of care labels of the Chinese students in Daegu area. The data were collected from 166 Chinese students through the questionnaire and analyzed by the frequence, t-test, ANOVA, and Scheffe-test using SPSS 12.0. The results were as follows: 1. The main purchasing place was road shops of well-known brands, and the most decisive factor of purchasing was the display style of goods. They purchased 'any time when necessary' and impulsively. They payed mostly by cash and the most affecting factor of purchasing decision was the degree of fitting. 2. The recognition of the necessity of care label was found in 36.7% of respondent and their most rationale was 'for the management of clothes'. The recognition of care labels showed the highest in reliability and the lowest in application. There were significant differences in satisfaction of care label between male and female and in application according to purchasing places. In conclusion, the recognition of the necessity of care labels showed a little high level but relatively low in the understanding and the application.

A Study on the Application of RFID to Teaching-Learning in u-Learning Environment (u-러닝 환경에서 RFID의 교수-학습 적용에 관한 연구)

  • Baek, Jang-Hyeon
    • Journal of The Korean Association of Information Education
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    • v.11 no.2
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    • pp.185-194
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    • 2007
  • With the advent of ubiquitous society, the paradigm of education is also changing. In u-learning in ubiquitous environment, mobile devices such as cellular phone, PDA, PMP, UMPC and TPC will become important learning tools. Particularly if RFID, a key technology in ubiquitous society, is utilized in teaching-learning along with mobile devices, we can expect much more meaningful learning. The present study proposed four types of application of RFID to teaching.learning, which were RFID-card, RFID-book, RFID-label and RFID-test, and examined their possibility and effectiveness. According to the results of this study, technology was insufficient to support the application of RFID-label to teaching-learning and continuous research was required for modeling the application of RFID to teaching-learning.

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Improved MPLS-MOB Scheme for Supporting Local and Global Mobility in NGN (차세대네트워크에서 로컬 및 글로벌 이동성 제공을 위한 향상된 MPLS-MOB 방안)

  • Yu, Myoung-Ju;Choi, Seong-Gon
    • The Journal of the Korea Contents Association
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    • v.11 no.9
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    • pp.54-62
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    • 2011
  • This paper proposes both global and local mobility management (MM) scheme improved from Multi Protocol Label Switching (MPLS)-based Mobility Management scheme (MPLS-MOB) for seamless service in Next Generation Network (NGN). The proposed scheme adds local MM on the existing MPLS-MOB which supports global MM by processing handover signaling by 2.5 layer switching via Label Switch Path (LSP) of MPLS. We numerically analyze and verify that the proposed scheme has lower handover latency time than the existing ones, such as micro-MM methods using MPLS as well as MIP and an interworking scenario between PMIP and MIP.

A New Watermarking Method for Video (동영상을 위한 새로운 워터마킹 방법)

  • Kim, Dug-Ryung;Park, Sung-Han
    • Journal of the Korean Institute of Telematics and Electronics S
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    • v.36S no.12
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    • pp.97-106
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    • 1999
  • We propose a new watermarking method to embed a label in a video which is robust against the change of the group of picture. The proposed method embeds labels in the pixel domain, but detects the label in the DCT frequency domain. For embedding a label, the size of watermark based on the human visual system is calculated to keep a quality of videos. A lookup table haying the pixel patterns and the sequences of a sign of DCT coefficients is used for detecting a label in the DCT frequency domain. In this paper, we analyze bit error rates for labels of videos compressed by MPEG2 using the central limit theorem and compare the simulation results with previous methods.

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Factors Relating to Use of Food Labels among Adults with Metabolic Syndrome (대사증후군 성인의 영양표시 이용실태 및 관련요인)

  • Kim, MyoSung;Kim, JungSoon;Yu, JungOk
    • Korean Journal of Health Education and Promotion
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    • v.29 no.5
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    • pp.1-12
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    • 2012
  • Objectives: Dietary modifications are common treatment strategies for adults with metabolic syndrome, but it is unclear how often these individuals read food labels. The objective of this study was to examine if adults with metabolic syndrome read food labels when buying packaged foods and to determine factors related to label use. Methods: From the database of the Fifth Korean National Health and Nutrition Examination Survey(KNHANES-V), 1,335 adults with metabolic syndrome and 3,696 those without were selected. Data were analyzed using frequency distributions, $X^2$ test and multiple logistic regression with the SPSS win 18.0 program. Results: Adults with metabolic syndrome read food labels less than individuals without it when they purchase packaged foods(12.5% vs 29.0%). Among those without metabolic syndrome, food label use was significantly higher among participants who were women, younger, educated, and trying to control weight. Conclusions: Strategies to use food label as a diet management tool for metabolic syndrome are needed.

Determinants of Private Label's Purchase Intention in the Korean Market

  • NATALYA, Votchik;CHO, Jae-Wun;LEE, Jong-Woo
    • Journal of Distribution Science
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    • v.18 no.10
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    • pp.121-130
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    • 2020
  • Purpose: In this study we investigate the determinants of private label (PL) purchase intention in South Korea. Private labels are becoming more and more popular in America and European countries. However, there are not enough studies focusing on PL within the South Korean market. Therefore, the present study has been written in order to understand more about consumers' purchase intention of store brand in the South Korean market. Many characteristics and aspects of consumers and brand's behavior have been reviewed in order to bring relevant results. Research design, data and methodology: Data was collected using a quantitative survey of Korea retail store's consumer. We analyzed using multiple regression method to test the hypothesis. We analyzed how and why do consumers have a strong intention to purchase the PL. Results: a) Trust towards retailer influences the PL purchase intention of customers; b) brand awareness has an impact on the PL purchase intention of customers; c) perceived quality has an impact on the PL purchase intention; d) Price-quality relationship influences on the PL purchase intention. However, there is no direct effect of some of the factors of determinant. Conclusion: For private label products in the Korean market, trust in sellers and brand awareness influences the purchase of PL products.