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Jung, Eui-Chan;Chang, Sung-Ho;Kang, Seoug-Wan;Kim, Min-Ho;Nho, Kwon-Hak;Lee, Young-Wook;Choi, Yu-Bok
- Journal of Korean Society of Industrial and Systems Engineering
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- v.33 no.4
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- pp.79-84
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- 2010
In recent years, conventional streetlight is replaced by LED streetlight to reduce power consumption dramatically and to maximize lighting effects. However the characteristic of power LED itself driven by high current to increase the illumination, we need to develop effective heat release device. This study suggests new concept of heat dissipation device using PCM (Phase Change Material) and shows an experiment results to investigate thermal effects of PCM.
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Lee, Jae-Jin
- Journal of Korean Society of Industrial and Systems Engineering
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- v.43 no.3
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- pp.135-142
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- 2020
In this study, the case of brand IMC communication of LG Hausys' total interior solution brand Z:IN was dealt with. The target consumer of the Z:IN brand is a general end consumer and also shows the character of industrial goods. Accordingly, there should be a unique aspect that brand management and communication methods must be made from more angles. For many companies which are active in the industry, this case study should be significant. This case study was researched in terms of consumer's purchase decision-making process and consumer participation and experience. Brand Zi:in developed a brand communication strategy following the flow of the consumer purchasing decision process. And the brand actively induces consumer experience and participation so that consumers can communicate more closely with the brand. Brand communication from the perspective of consumer purchasing decision-making and consumer experience and participation is a crystal that fully considers LG Hausys' products, markets, and competitors, and will be an effective strategy to continue to preoccupy the market not only in the present but in the future.
https://doi.org/10.11627/jkise.2020.43.3.135 인용 PDF KSCI