• 문화기술의 융합
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• 제7권3호
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• pp.365-374
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• 2021

최근 크라우드 펀딩 시장의 높은 성장률과 장점으로 인해 브랜드와 기업의 참여가 증가하고 있으며 이는 패션 비즈니스에도 예외가 아니다. 특히 온라인 플랫폼을 기반으로 한 크라우드펀딩 상황에서 서포터가 실제 제품을 받기 전에 전액을 지불해야 하며 소비자의 지각된 위험은 소비자 구매의사결정에 핵심적인 영향을 미치는 요인으로 작용한다. 따라서 온라인 플랫폼을 기반으로 하는 크라우드펀딩의 인지된 위험을 높이거나 억제하는 플랫폼 환경, 소비자 개인 특성, 또는 프로젝트의 구성 요인에 대한 심화된 연구가 필요하다. 한편 크라우드펀딩에서 인지된 위험과 소비자 태도에 대한 과거 문헌은 확장되었지만 패션 제품과 같은 경험재 소비와 관련된 맥락에서 플랫폼과 프로젝트의 특성에 관해 다룬 연구는 매우 드물었다. 따라서 본 연구는 패션 크라우드 펀딩 프로젝트에서 제공되는 지각된 정보의 양이 지각된 위험과 프로젝트 참여 의도에 미치는 영향을 실증적으로 분석했다. 가설을 검증하기 위해 총240명의 한국인 참가자를 대상으로 한 설문조사를 실시했고, 본 연구의 실험을 위해 가상의 패션제품 크라우드펀딩 페이지를 자극물으로 설정하였다. 데이터를 분석한 결과, 패션 크라우드펀딩 프로젝트에 대한 지각된 정보의 양이 많은 상황에서 적은 상황에 비해 응답자들의 프로젝트에 대한 참여의도가 높았다. 또한 지각된 정보의 양은 소비자의 지각된 위험에 부적인 유의한 영향을 미쳤다. 또한 지각된 위험은 참여의도에 부적인 유의한 영향을 미쳤다. 마지막으로 지각된 위험은 지각된 정보의 양과 프로젝트 참여의도 사이의 관계에서 부분 매개효과를 가졌다. 연구결과를 바탕으로 한학술적 실무적 의의 및 연구 제한점이 논의되었다.

• 패션비즈니스
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• 제17권3호
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• pp.58-73
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• 2013

In China, the phenomenon called 'Korean Wave' has boosted the interest in Korean pop culture, such as TV drama, music and films, and even in the general culture and society. As Korean singers, movie actors and talents become popular beyond acceptance of public culture, those who learn Korean, buy Korean products and visit Korea have emerged. Especially, most Chinese women have used Korean hair cosmetics and the interests in Korean hair cosmetics are increasing, since cosmetic companies entered China early due to Korean wave. Thus, the status of purchase of Korean hair cosmetics is growing day by day in China. In particular, since the environment is established to buy hair cosmetics easily in Myeong-dong which is one of the shopping tourism special districts, many Chinese tourists are crowded there. Based on such phenomenon, this study explored the differences in perceptions towards 'Korean Wave' among Chinese tourists who purchased Korean hair cosmetics in Myeong-dong, and analyzed the factors that largely determine the interest in Korean hair cosmetics and their purchase behavior. Therefore, this study is aimed at contributing to the development of hair cosmetics products and the market amid Korean Wave. As the research methods, 100 answered questionnaires were collected with target of Chinese tourists at 20s and 40s who purchased Korean hair cosmetics in Myeong-dong once 120 questionnaires were distributed. In-depth analysis was conducted and final research data were used. It was confirmed that Korean fever positively affected the Chinese tourists' purchase behavior and satisfaction of hair cosmetics, and the interests in Korean hair cosmetics at 20s were higher than at 40s. People at 20s had higher awareness, satisfaction and intention of repurchase of hair cosmetics compared rather than people at 40s. The research confirmed that Chinese tourists are very interested in Korean hair cosmetics as the pop music craze has led to the general Korean Wave, and differences in such perceptions have led to significant differences in the product purchase behavior.

• 패션비즈니스
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• 제19권4호
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• pp.92-108
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• 2015

This study aimed at developing a down jacket prototype that utilized sunlight as an alternative energy source with no air pollution. The jacket is filled with flexible solar panels and has a heat-generating function and LED function. In this study, three smart down jacket prototypes were developed, and the jacket's capabilities were demonstrated through the thermal effect on the performance test. The typical output voltage of the flexible solar panels was 6.4V. By connecting the 2 solar cell modules in series, the final output voltage was 12.8V. A battery charge regulator module was used the KA 7809 (TO-220) of 9V. Three heating pads were to be inserted into the belly of the jacket as direct thermal heating elements, and the LED module was configured, separated by a flash and an indicator. The smart down jacket was designed to prevent damage to the down pack without the individual devices' interfering with the human body's motion. Because this study provides insulation from extreme cold with a purpose, the jacket was tested for heat insulation properties of non-heating, heating on the back, heating on the abdomen, and heating on both the back and abdomen in a sitting posture in a static state. Thermal property analysis results from examining the average skin temperature, core temperature, and the temperature and humidity within clothing showed, that placing a heating element in one place was more effective than distributing the heating elements in different locations. Heating on the back was the most effective for maintaining optimal skin temperature, core temperature, and humidity, whereas heating on the abdomen was not effective for maintaining optimal skin temperature, core temperature, or humidity within clothing because of the gap between the jacket and the body.

• 패션비즈니스
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• 제23권2호
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• pp.156-169
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• 2019

The objective of this study was to develop lightweight, stretchable, tight-fit smart sportswear using the conductive yarns into the garment and demonstrating its usefulness. Sportswears with the ability to control LEDs with respect to lighting of the surrounding were developed by applying embroidery with conductive yarns to 2 types of men's T-shirts and 2 types of women's leggings pants for outdoor activities and exercise purposes. LEDs were applied to the front and back of men's T-shirts and to the rear of the waist of women's leggings. Men's T-shirts were printed where the LEDs were to be applied, and inside, they were embroidered with conductive threads on the hot-melt fabric to be attached, and then connected with LED. Women's pants were embroidered on the elastic band, in the form of a sine wave that gives it ability to stretch, and finally the elastic band was hidden inside the waistband. The operation of the light sensor in the dark provided the ability to protect joggers from night drivers or cyclists. LEDs were activated when the wearer turns on the fashionable device on his/her shoulder by pressing it. It was able to reduce the risk of accidents by giving recognizability to vehicles, bicycles, and athletes approaching or passing by at night, and securing safe distance from vehicles, etc. Internal embroidery technology had the same flexible and lightweight functions as ordinary clothing products, making it possible to apply to tight-fit smart T-shirts or leggings pants designs.

• 한국의류산업학회지
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• 제9권6호
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• pp.671-678
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• 2007

Formulations of compact and supercompact heavy-duty detergents, which are being used widely around the world, differ from those of conventional heavy-duty detergents. Significant differences in composition exist between the compact detergents and the conventional detergents. The compact detergents have a higher content of surfactants, oxygen bleach and enzymes than the conventional detergents. We have studied to find the most effective washing conditions of artificially soiled cloths with a commercial, supercompact, heavy-duty detergent and a drum type washing machine which is becoming the preferred type in Korea. Moreover, we have studied the washing performance with an impeller type washing machine, which has heretofore been the most popular type in East Asia. With the drum-type washing machine, washing performances improved as the washing temperatures went up and the washing times were lengthened. Though the rate of soil removal with a double recommended dosage was higher than with the recommended amount at $20^{\circ}C$, the effects of the higher dosage decreased as the washing temperatures increased. Finally, the washing performances with the two different dosages were the same at $60^{\circ}C$. The washing performances at $40^{\circ}C$ with the recommended dosage for 90 minutes were the same as with the double recommended dosage for 45 minutes. The soil removal efficiencies with the impeller-type washing machine were much lower than those of the drum-type washing machine. The reasons for this were the higher bath ratio that led to the lower concentration of wash liquor, the shorter washing time, and the lower washing temperature.

• 한국의류산업학회지
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• 제17권4호
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• pp.524-540
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• 2015

This study develops textile pattern design ideas created through the visualization of music. Methods of auditory and synesthesia were employed to analyze various attributes of popular music genres and appoint language image, shape image, and color image to obtain their interrelationships. This study provides data that can be used to express emotional images on textile print pattern designs. This research used different genres of popular music as stimuli. The language image was extracted and introduced to the overall color scheme; in addition, the color image was verified. The analysis of the color image was executed by applying it with the color set image scale of I.R.I colors. Then, the color image of the target genre of popular music was examined and analyzed through a color tone system. The preference in shape image was realized through visual images based on basic principles of points, lines, and sides composition; subsequently, an analysis of the emotional image of popular music followed. An examination of the emotional images of different popular music genres have led to the discovery that language image, color image, and shape image all share a common emotional image. There was also a realization that similarity and interrelationship exists in language, color, and shape images experienced by listening to popular music.

• 한국의상디자인학회지
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• 제8권3호
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• pp.73-85
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• 2006

The purpose of this study is to consider the characteristics of beauty culture in the latter period of Chosun Dynasty from the viewpoint of public morals and find out how characteristic beauty culture was developed along with traditional culture. Therefore, the clothes, the make-up, the style of beard and hair were examined and the beauty culture of women in the latter period Chosun Dynasty was considered. The changes of the beauty culture on the genre painting and the characteristics of the latter period Chosun Dynasty were analyzed. Conclusions are as follows ;First, in case of woman dress, the Korean Jergori was short and the Chima was too long. Due to the diversification of wearing, the underpants play as a decorations. Second, the hair which focus on the cleanness and the sanitation and the skin maintenance method were important. The make-up focus on make-up with powder which emphasis on the slim and round eyebrow, the small and thick lips for the beauty look of the latter period Chosun Dynasty. Third, a unmarried woman did the braids('Taun Muri') and a feme covert did 'Unseen Muri'. As people cling to the big and head of hairs gradually, the chignon('Terae Muri') was in fashion. The beauty culture in the latter period of Chosun Dynasty clothes and cosmetic treatment style were generalized through nobility, common people, lowly people. The imitation mentality which follow after Gisaeng style that led the fashion of that period was shown up. With understanding the beauty culture of the latter period of Chosun Dynasty, the study on the traditional beauty culture should be revitalized. This study help to uplift the pride on Korea traditional culture and to promote the globalization of Korean culture.

• 복식문화연구
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• 제25권1호
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• pp.88-103
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• 2017

The rapid growth in the popularity of social media sites has meant that social media has become an important communication channel for brands. Brands create brand pages on social media to cultivate positive and strong relationships with consumers. This study seeks to enhance our understanding of how fashion brand pages in social media foster consumer-brand relationships by exploring the factors that affect the development of consumer-brand relationships. Drawing on the parasocial interaction theory, this study proposes parasocial interaction as a key factor of this process. Specifically, this study proposes four antecedents (vividness, interactivity, social presence, and focused attention) of consumers' parasocial interaction with brand pages, which further affects consumer responses in terms of affective engagement and brand loyalty. An online survey was administered with consumers who have followed and visited at least one fashion brand page via a social networking site (SNS). Structural equation modeling revealed that consumers' perceptions of vividness, interactivity, social presence, and focused attention on a fashion brand page positively affected their feelings towards parasocial interaction with the brand page, which in turn led to their affective engagement with the brand page and consequent brand loyalty. These findings suggest that consumers build relationships of varying degrees with brand pages in a similar manner to that with people, which leads to their development of a positive relationship with the brand. This study concludes with discussions and practical implications.

• 한국의류산업학회지
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• 제19권1호
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• pp.49-60
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• 2017

In this study, change trends and specific times for change in body size were sought to be identified by using manual measurements for Korean adult women at 20 to 89 of age, along with examinations of change trends and specific times of change in body shape based on body index values. The examinations of means, deviations, and variation coefficients revealed that there was a tendency of most height related measures to decrease. In addition, combined with decrease in height, growth in weight led to increased BMI, thus resulting in increase in measures of circumference, thickness, and breadth in the torso area. The BMI trends showed that with increasing age, BMI increased, reaching the peak between the ages of 55 and 59 and then decreasing from 64 of age, with the steepest increase in BMI at ages from 50 to 54. The examination of differences in the body flatness ratio for different parts of body found that with increasing age the ratio decreased, indicating a tendency for gradual change to round body shapes. The analysis of 3D body shape found that there were more back-bends and lowered shoulder levels with age, accompanied with a tendency for more bended legs and more inclined-forward necks. The key trends in changes in body measurements by age and detailed estimates of 3D standard body shape drawn out from this study are expected to significantly contribute to establishing a basic database for generating patterns reflecting age features of Korean adult females.

• 한국의상디자인학회지
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• 제21권3호
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• pp.67-80
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• 2019

The purpose of this study was to clarify store attributes for nail stores (focusing on independent stores) by qualitative research. Even though the nail market is showing a steady increase in terms of sales amounts, and the number of stores, related studies were very rare. Meanwhile, as long as the nail market is growing, many stores are suffering from bad business performance because of new nail stores are relatively easier to open than beauty or hair stores, but the nail stores don't have a discriminated marketing strategy. As nail the market is rapidly increasing, finding factors that led to success for nail stores is very meaningful, both for academics and business. The reason that qualitative research should be done before the quantitative research is due to scant theoretical background concerning this matter. For this qualitative research, 8 experts who are operating nail stores as an owner or a manager or a professor at a university who had over 5 years of related working experience were included. The attributes for nail stores were derived using one-to-one in-depth interviews conducted from March 3 to May 31, 2019. As a result of the qualitative studon the attributes for nail stores, it turned out that there were 5 factors-physical environment, product, speed, profitability, and reliability. Physical environment, product, and profitability were mentioned in most related surveys, but some details showed that and speed and reliability have been newly highlighted. Many unknown issues that were not easy to acquire from common academic research are included. After this study, I hope that many marketers may get basic conditions to apply to real businesses and that they can use it as effective data for the following quantitative research.