• Journal of Intelligence and Information Systems
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• v.21 no.4
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• pp.53-77
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• 2015

Mobile commerce provides a convenient shopping experience in which users can buy products without the constraints of time and space. Mobile commerce has already set off a mega trend in Korea. The market size is estimated at approximately 15 trillion won (KRW) for 2015, thus far. In the Korean market, social commerce and open market are key components. Social commerce has an overwhelming open market in terms of the number of users in the Korean mobile commerce market. From the point of view of the industry, quick market entry, and content curation are considered to be the major success factors, reflecting the rapid growth of social commerce in the market. However, academics' empirical research and analysis to prove the success rate of social commerce is still insufficient. Henceforward, it is to be expected that social commerce and the open market in the Korean mobile commerce will compete intensively. So it is important to conduct an empirical analysis to prove the differences in user experience between social commerce and open market. This paper is an exploratory study that shows a comparative analysis of social commerce and the open market regarding user experience, which is based on the mobile users' reviews. Firstly, this study includes a collection of approximately 10,000 user reviews of social commerce and open market listed Google play. A collection of mobile user reviews were classified into topics, such as perceived usefulness and perceived ease of use through LDA topic modeling. Then, a sentimental analysis and co-occurrence analysis on the topics of perceived usefulness and perceived ease of use was conducted. The study's results demonstrated that social commerce users have a more positive experience in terms of service usefulness and convenience versus open market in the mobile commerce market. Social commerce has provided positive user experiences to mobile users in terms of service areas, like 'delivery,' 'coupon,' and 'discount,' while open market has been faced with user complaints in terms of technical problems and inconveniences like 'login error,' 'view details,' and 'stoppage.' This result has shown that social commerce has a good performance in terms of user service experience, since the aggressive marketing campaign conducted and there have been investments in building logistics infrastructure. However, the open market still has mobile optimization problems, since the open market in mobile commerce still has not resolved user complaints and inconveniences from technical problems. This study presents an exploratory research method used to analyze user experience by utilizing an empirical approach to user reviews. In contrast to previous studies, which conducted surveys to analyze user experience, this study was conducted by using empirical analysis that incorporates user reviews for reflecting users' vivid and actual experiences. Specifically, by using an LDA topic model and TAM this study presents its methodology, which shows an analysis of user reviews that are effective due to the method of dividing user reviews into service areas and technical areas from a new perspective. The methodology of this study has not only proven the differences in user experience between social commerce and open market, but also has provided a deep understanding of user experience in Korean mobile commerce. In addition, the results of this study have important implications on social commerce and open market by proving that user insights can be utilized in establishing competitive and groundbreaking strategies in the market. The limitations and research direction for follow-up studies are as follows. In a follow-up study, it will be required to design a more elaborate technique of the text analysis. This study could not clearly refine the user reviews, even though the ones online have inherent typos and mistakes. This study has proven that the user reviews are an invaluable source to analyze user experience. The methodology of this study can be expected to further expand comparative research of services using user reviews. Even at this moment, users around the world are posting their reviews about service experiences after using the mobile game, commerce, and messenger applications.

• The Korean Journal of Franchise Management
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• v.12 no.4
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• pp.13-23
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• 2021

Purpose: This study aimed to derive clues for the franchise industry to overcome difficulties such as various legal regulations and social responsibility demands and to continuously develop by analyzing the research trends related to franchises published in Korea. Research design, data and methodology: As a result of searching for 'franchise' in ScienceON, abstracts were collected from papers published in domestic academic journals from 1994 to June 2021. Keywords were extracted from the abstracts of 1,110 valid papers, and after preprocessing, keyword analysis, TF-IDF analysis, and topic modeling using LDA algorithm, along with trend analysis of the top 20 words in TF-IDF by year group was carried out using the R-package. Results: As a result of keyword analysis, it was found that businesses and brands were the subjects of research related to franchises, and interest in service and satisfaction was considerable, and food and coffee were prominently studied as industries. As a result of TF-IDF calculation, it was found that brand, satisfaction, franchisor, and coffee were ranked at the top. As a result of LDA-based topic modeling, a total of 12 topics including "growth strategy" were derived and visualized with LDAvis. On the other hand, the areas of Topic 1 (growth strategy) and Topic 9 (organizational culture), Topic 4 (consumption experience) and Topic 6 (contribution and loyalty), Topic 7 (brand image) and Topic 10 (commercial area) overlap significantly. Finally, the trend analysis results for the top 20 keywords with high TF-IDF showed that 10 keywords such as quality, brand, food, and trust would be more utilized overall. Conclusions: Through the results of this study, the direction of interest in the franchise industry was confirmed, and it was found that it was necessary to find a clue for continuous growth through research in more diverse fields. And it was also considered an important finding to suggest a technique that can supplement the problems of topic trend analysis. Therefore, the results of this study show that researchers will gain significant insights from the perspectives related to the selection of research topics, and practitioners from the perspectives related to future franchise changes.

• The Korean Journal of Franchise Management
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• v.13 no.4
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• pp.1-12
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• 2022

Purpose: In 2020, the franchise industry accomplished a significant growth compared to the previous year, as the number of franchise companies increased by 9.0% while the number of franchise brands increased by 12.5%. Despite growth in size, the Korean franchise industry underwent many negative incidents, such as franchise ownership sales to private equity funds, that led to deterioration of businesses. From this point of view, this study aims to make various proposals to help policy makers develop franchise industry policies by analyzing trends of the current and previous presidential administrations' franchise policies and regulations using newspaper articles. Research design, data and methodology: A total of 7,439 articles registered in Naver API from February 25, 2013 to November 29, 2021 were extracted. Among them, 34 unrelated video articles were deleted, and a total of 7,405 articles from both administrations were used for analysis. The R package was used for word frequency analysis, word clouding, word correlation analysis, and LDA (Latent Dirichlet Allocation) topic modeling. Results: The keyword frequency analysis shows that the most frequently mentioned keywords during the previous administration include 'no-brand', 'major company', 'bill', 'business field', and 'SMEs', and those mentioned during the current administration include 'industry' and 'policy'. As a result of LDA topic modeling, 9 topics such as 'global startups' and 'job creation' from the previous administration, and 10 topics such as 'franchise business' and 'distribution industry' from the current administration were derived. The results of LDAvis showed that the previous administration operated a policy based on mutual growth of large and small businesses rather than hostile regulations in the franchise business, whereas the current administration extended the regulation related to franchise business to the employment sector. Conclusions: The analysis of past two administrations' franchise policy, it can be suggested that franchisors and franchisees may complement each other in developing the Fair Transactions in Franchise Business Act and achieving balanced growth. Moreover, political support is needed for sound development of franchisors. Limitations and future research suggestions are presented at the end of this study.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.11-20
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• 2021

This study extracts topics related to university education through newspaper articles and analyzes the characteristics of each topic and the reporting patterns of each newspaper. The 9 topics were discovered using LDA. Topic 1 and Topic 3 are related to university support projects for education, but Topic 3 is focused on local universities. Topic 2 is about university education after COVID-19, Topic 4 teaching-learning methods, Topic 5 government policies, Topic 6 the high school education contribution university support projects, Topic 7 the university education vision, Topic 8 internationalization, and Topic 9 the entrance exam. The Chosun Ilbo, Kyunghyang, and Hankyoreh reported a lot of articles associated to lectures after COVID-19, government policies, and comments on university education. Relevant articles since 2016 have been analyzed by newspaper type and before/after COVID-19 through which differences in the topics were studied and discussed. These findings would suggest a basic policy guideline for university education and imply that the positive and negative effects of the media need to be considered.

• Journal of the Korean Society for information Management
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• v.39 no.2
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• pp.275-298
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• 2022

This study examined the issues and characteristics that appeared in news and journal articles related to the 'right to be forgotten' using text mining analysis. Data for analysis were collected from 2010 to 2020 with the keyword 'right to be forgotten'. Keyword analysis and topic modeling analysis were performed on the collected data. As a result, in the last 10 years the issues about 'right to be forgotten' are not much different in news and journal articles and the approaches also are similar. However, it confirmed common issues and the partial difference between news and journal articles through comparison. Therefore in Archives and Records Management Studies, it is necessary to discuss derived in this study. In particular common issues are considered first but if there are differences in issues, it is needed to discuss them in various ways. This study is meaningful to understand the meaning and to draw issues that may arise in the future of the 'right to be forgotten'. The results of this study will contribute to be variously discussed on the 'right to be forgotten' in Archives and Records Management Studies.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.145-155
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• 2022

North Korean defectors are experiencing economic hardship due to the prolonged COVID-19 outbreak. In order to solve this problem, interest in starting a business is increasing. This study targeted the current and previous government, and discovered major topics through text mining of news data on North Korean defector starting a business to examine the start-up support policies according to the keynote of the present regime. Additionally, key factors for successful start-ups were derived through interviews with North Korean defectors who have done them. As a result of the analysis, it is necessary to focus on women and the youth, and to actively expand specialized entrepreneurship education and financial support for North Korean defectors. In addition, it was confirmed that there is a need for a practical and continuous entrepreneurship education program.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.9-16
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• 2020

The purpose of this study is to understand the public needs for AI education actively promoted and supported by the current government. In doing so, 11 metropolitan news articles and Twitter posts regarding AI education that have been posted from January 1, 2018 to December 31, 2019 were collected. Then, word frequency analysis using TF(Term Frequency) method and LDA(Latent Dirichlet Allocation) method of topic modeling analysis were conducted. The topics of the news articles turn out to be a macroscopic policy support such as 'training female manpower in the AI field' and 'curriculum reform of university and K-12', whereas the topics of twitter delineate more detailed social perception on future society, such as future competencies and pedagogical methods, including 'coexistence with intelligent robots', 'coding education', and 'humane education competence development'. The findings are expected to be used to suggest the implications for the composition and management of AI curriculum as well as the basic framework of human resources development in the future industry.

• Journal of the Korea Society of Computer and Information
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• v.28 no.12
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• pp.41-48
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• 2023

In this paper, we propose an analysis of recent trends in the NFT (Non-Fungible Token) industry using topic modeling techniques, focusing on their universal application across various industrial fields. For this study, patent data was utilized to understand industry trends. We collected data on 371 domestic and 454 international NFT-related patents registered in the patent information search service KIPRIS from 2017, when the first NFT standard was introduced, to October 2023. In the preprocessing stage, stopwords and lemmas were removed, and only noun words were extracted. For the analysis, the top 50 words by frequency were listed, and their corresponding TF-IDF values were examined to derive key keywords of the industry trends. Next, Using the LDA algorithm, we identified four major latent topics within the patent data, both domestically and internationally. We analyzed these topics and presented our findings on NFT industry trends, underpinned by real-world industry cases. While previous review presented trends from an academic perspective using paper data, this study is significant as it provides practical trend information based on data rooted in field practice. It is expected to be a useful reference for professionals in the NFT industry for understanding market conditions and generating new items.

• Journal of The Korean Association of Information Education
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• v.23 no.6
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• pp.607-619
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• 2019

As software education was introduced through the 2015 revised curriculum, various research activities have been carried out to improve the computational thinking of learners beyond the existing ICT literacy and software utilization education. With this change, the purpose of this study is to examine the research trends of various research activities related to computational thinking which is emphasized in software education. To this end, we extracted the key words from 190 papers related to computational thinking subject published from January 2014 to September 2019, and conducted frequency analysis, word cloud, connection centrality, and topic modeling analysis on the words. As a result of the topical modeling analysis, we found that the main studies so far have included studies on 'computational thinking education program', 'computational thinking education for pre-service teacher education', 'robot utilization education for computational thinking', 'assessment of computational thinking', and 'computational thinking connected education'. Through this research method, it was possible to grasp the research trend related to computational thinking that has been conducted mainly up to now, and it is possible to know which part of computational thinking education is more important to researchers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.1
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• pp.81-89
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• 2020

The purpose of this study is to investigate science consumers' perceptions of the National Science Museum and suggest effective management strategies for the museum. Research questions were established and the analyses were conducted to achieve the research goals. The collection and analysis of the data were conducted through a new approach to image analysis that combines qualitative and quantitative methods. First, the image of the concept of science was derived from science consumers (adults, undergraduate and graduate students) through a qualitative research method (group-interviewing), and then text analysis was conducted. Second, quantitative research was conducted through LDA (Latent Dirichlet Allocation)-based topical modeling of 63,987 words extracted from 12,920 titles of blog postings from one of the most heavily-trafficked portal sites in Korea. The results of this study indicate that the perception of science differs according to the characteristics of the respondents. Further, topic-modeling extracted 20 topics from the blog posting titles and the topics were condensed into seven factors. Detailed discussions and managerial implications are provided in the conclusion section.