• Journal of the Korean Society of Clothing and Textiles
• /
• v.39 no.5
• /
• pp.641-655
• /
• 2015

This study examined the ideal image and fashion of Korean women in the 1970s from a socio-cultural context. This study used information on the 1970s politics, economy, and culture provided by "Chosun Ilbo" and "Yosungjungang" as well as their presentation of the ideal image and fashion for Korean women in the 1970s. The ideal image and fashion of women were considered from the viewpoint of Hamilton's Meta-theory. The ideal image of women in the 1970s is divided into two aspects. The image from the traditional Confucian perspective was prevalent and restricted the lives of women to housekeeping chores. On the contrary, women have increasingly participated in society vis-$\grave{a}$-vis education and employment opportunities to present a progressive image of women. These aspects coexisted during the turmoil of social change. Progressive women had money to buy clothes because they were economically independent. These women embraced styles that included mini, midi, maxi, and bell-bottom pants. Further, pants were developed into different styles such as pant suits. T-shirts and blue jeans as casual wear were very popular among the youth. At the end of the 1970s, the tailored look and the big look (which copied men's clothing) were in fashion. Masculine styles such as wide shoulders with pads and neckties strengthened gender equality. Other fashions were dominated by feminine styles described as beautiful, sweet, and elegant that reflected Korean society's tendency to regard women as sex objects. Clothing that exposed the body highlights this sexual objectification aspect. Women wore miniskirts, hot pants, and bikinis because they wanted to enhance their sex appeal, propagating the view of women as sex objects. In conclusion, all aspects of society and culture were closely interrelated with a fashion style that reflected the values of those aspects.

• The International Journal of Costume Culture
• /
• v.8 no.2
• /
• pp.85-96
• /
• 2005

The purposes of this study were to examine young women's fashion and their values in South Korea in the 1970s and to explore the dynamics of how the changes in values affected fashion. Fifteen Korean women who were college students in the 1970s were interviewed. With industrialization and acculturation to Western customs in the 1970s, Korean women's fashion reflected the permeation of new ideas and behaviors into the culture. New ideas of 'pursuing a career' or 'gaining professional success' rooted in the women's movement were most important and were reflected in the prevalence of casual and comfortable styles. However, 'having a good husband and being a good wife' was also important. In addition to the transition in gender roles, Korea was fast moving from a collectivist to an individualistic society and underwent the process of melding traditional and newly-adopted values in their acculturation to the West. This study helps us better understand Korea's acculturation process through dress and the dynamics involved between fashion and value changes.

• Journal of Fashion Business
• /
• v.12 no.4
• /
• pp.99-113
• /
• 2008

The purpose of this study is to compare the social image and the external image of a Korean woman in 1970s and find out that the make-up can provide an important clue to examine the image of a woman in a given period. The research scope covered 10 top news of the daily newspapers and articles of women's magazines. A focus was made to an analysis on words and photos from them. The relationship of each image scale was examined by comparing the linguistic image scale and the visual image scale. The results were as follows : First, a frugal and tidy image. It was the look of our tidy, simple, traditional and classic woman. Second, an image of a cute and pure lady of refined manners. In 1970s, women were supposed to be 'a loving wife', a cultured female image with a faithful role of a 'wise mother' and a lady of refined manners as the best value. Third, a frivolous and decadent image. Double-faced image of a woman which included the women, who had to live as the lady of refined manners during the daytime and seductive woman during the night. Fourth, an image of a contemporary working woman. It was the image as a chic, confident and dignified working woman requested by the society of the times. Namely, it can be understood that women had a make-up of a soft and gorgeous tone as an expression of a will to keep a confident and female aspect in the course of working in the society by the women experiencing 1970s, the turbulent period. Consequently, it is possible to understand that the make-up was utilized as a means to express an ideal beauty of the time pursuant to the historical background or feature.

• The Korean Journal of Archival Studies
• /
• no.63
• /
• pp.145-165
• /
• 2020

, in collaboration with Mary Kelly, Kay Hunt and Margaret Harrison, tells the story of workers in the 1970s. Since the late 1960s, the world has undergone many political and social changes, and social movements have been active to protect the socially underprivileged, including women, children and workers. This phenomenon led to the diversification of the collection of the general public, the community, and the minority, and the expansion of the artist's political remarks and themes in the art world. , completed in conjunction with these social issues, surveyed and recorded the reality of workers in a factory in London and produced it as a artwork. is a collaborative work of three artists, a record of workers in the 1970s, and a record of the labor situation, factory, and even the history of the region. Therefore, this study examined the methods and features of , which dealt with the lives of women workers in the 1970s, based on social conditions.

• Proceedings of the Korea Society of Costume Conference
• /
• 2004.10a
• /
• pp.70-71
• /
• 2004

• Journal of the Korean housing association
• /
• v.17 no.6
• /
• pp.55-63
• /
• 2006

The purpose of this study is to investigate the change of kitchen in a single detached house in Jeonju city after 70's. Oral life history method which has 12 women's personal narratives and 17 women's personal narratives with written reports was used as a research method of this study. The results of the study were obtained as follows: 1) It was beginning about late 1970 year that heating system and cooking place were separated in a house. 2) Many kitchens were reconstructed for indoor stand-up work place from late 1970's to the early 1980's. 3) There were major factors such as heating system, cooking fuel, and work center in the change of kitchen in old houses. 4) The kitchen toward the center with a living room was appeared in the floor plan of modem house after 1990's. The symbolic words of the indoor kitchen that work for women were 'warmness' and 'convenience'.

• Journal of the Korean Society for information Management
• /
• v.14 no.2
• /
• pp.191-212
• /
• 1997

The purpose of this study is to examin the women' s issues in Library & Information Science and to develop a FLIS (Feminist Library & Information Science). This study sample consists of 83 articles published during 1970-1996 in 21 major LIS journals of Korea, America, and England. This study presents a women' s representation mode in LIS that allows categorization of women' s issues into three distinct but related categories: 1) women as information producer, 2) women as information user, and 3) women as information manager. This study suggests that FLI be based on Feminism and take gender as a analytic category of LIS research.

• Journal of Preventive Medicine and Public Health
• /
• v.53 no.3
• /
• pp.198-204
• /
• 2020

Objectives: This study aimed to analyze the mortality of heart disease (HD), ischemic heart disease (IHD), and cerebrovascular disease (CeVD) through an age-period-cohort (APC) analysis. Methods: We used data on mortality due to cardiovascular disease from 1995 to 2018 in Japan, as determined by Vital Statistics. Age groups from 0 years to 99 years were defined by 5-year increments, and cohorts were defined for each age group of each year with a 1-year shift. We used Bayesian APC analysis to decompose the changes in the diseases' mortality rates into age, period, and cohort effects. Results: The period effects for all diseases decreased during the analyzed periods for both men and women. The cohort effects for men increased substantially in cohorts born from around 1940 to the 1970s for all types of cardiovascular diseases. The cohort effects of HD decreased in the cohorts born in the 1970s or later for both men and women. Regarding IHD and CeVD, either a non-increase or decrease of cohort effects was confirmed for cohorts born in the 1970s or later for men, but the effects for women showed a continuously increasing trend in the cohorts born in the 1960s or later. Conclusions: The cohort effects for IHD and CeVD showed increasing trends in younger generations of women. This suggests that preventive approaches against cardiovascular diseases are needed, particularly for women.

• Journal of Fashion Business
• /
• v.17 no.6
• /
• pp.76-87
• /
• 2013

The purpose of this study is to understand how the silhouette changed throughout 1970s and assess how US women express their identities through their dress, which may explain societies' attitudes through the way women dresses. US Vogue fashion magazines were used to explore all the information on fashion and style trends, social trends, beauty, and travel. A content analysis was performed on the issues of the March and September for the years 1970 to 1979. The findings for this study about the 1970s were all about perpetual change, constantly moving forward with innovation. The color ranged from bright, cheery and bold to deep and passionate to subtle neutrals. There were a few constant colors through the decade like white, black and navy. Occasionally the trend would completely change from one season to the next within the same year. They would be full and oversized and then be slim and body conscious. The one trend that stayed true for the entire decade was wrapping. Skirts, pants, dresses, tops, shoes and jewelry; everything wrapped in one-way or another. Clothes steadily became more revealing as the years progressed. Fabrics over all were soft and knitted. Casual and comfortable was the phase heard most often. In the 1970s there was constant change in prints. They were bold and large or subtle and small, ethnic or floral. Hair was mostly smooth and sleek however towards the style moved to a fuller look.

• Korean Journal of Human Ecology
• /
• v.2 no.2
• /
• pp.63-79
• /
• 1999

The essence of Feminism is to establish the women＇s subjecthood as representing women＇s sexual characteristic and emerging from the fixed idea about women in our androcentric society. Feminism has been developed in various stages : the homogeneous theory which emphasized the similarity between men and women, the heterogeneous theory which persisted in he difference between men and women and underscored womanhood as an unique quality, androgynous theory which insisted on the common of two sexes since 1980＇s. The purpose of the thesis is to discuss the correlation between the feminism and the fashion, to examine its influence on shaping the contemporary fashion, and to infer what the women＇s fashion be like in the coming 21st century. The result of the thesis is as follows : First, the Mannish Look had been developed from the masculinization of female clothing by borrowing the style of women from that of men clothes since 1970＇s. Second, the Glamor Look has been stressed as the feminism began to swing toward which emphasized the difference between men and women, and women＇s sexual characteristics from the late 1970＇s. Third, from the late 19th century, the Fetish Look is still employed in various ways by the avant-garde designers, which impowered to increase the visualization of sex. Fourth, the Androgynous Look was born, androgynous image and neutral image, by the influence of the socio-cultural aspect of gender rather than the physical aspect from the middle 1980＇s.