• 한국패션뷰티학회지
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• 제5권1호
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• pp.56-70
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• 2007

Shade cosmetics that were considered to be women's exclusive possession, are now expanding its market to men and teenagers. As a result, development of subdivided shade cosmetics is becoming active. In these market environments consumers demand various personalized desires through beauty care, therefore enterprises have to establish marketing strategies to meet these desires. Accordingly this study aimed to provide information actually needed in cosmetics development by researching shade cosmetics in subdivision according to items and basic data that will be helpful in establishing marketing strategies of shade cosmetics. The survey was conducted among adult females with age of 20 to 26, living in Seoul and several local cities. 387 survey papers were used in the analysis among 500 survey papers distributed. The results were summarized as following. First of all, many women were doing overall makeup generally. The younger they tended to do partial makeup more and the older they tended to do overall makeup more according to the analysis on actual conditions of using shade cosmetics. Many women got information related to shade cosmetics from friends or family. This is an example of the fact that shows collecting information from human relationship such as friends and family played an important role and surrounding environment can be a factor that can have impact on purchasing behavior. Purpose of makeup was mostly to show courtesy and the younger they tend to answer that they do makeup to look beautiful. The order of the most frequently used shade makeup was makeup base>foundation>two way cake. The most important focusing point in shade makeup was the eye. In choosing colors they chose their favorites colors most frequently.

• 복식
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• 제52권7호
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• pp.87-102
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• 2002

This study is designed to find women's makeup color preferences according to their pursuing clothing image and clothing behavior. Subjects were 515 women. from 18 years to 40 years old, who are interested in color makeup and use various products. The SPSS statistical program was used for analyzing the demonstrative results of questionnaire survey. The results of this study are as follows : 1. According to color makeup preference by the pursuing image in clothing. those groups who want to have conservative and neat image and who prefer feminine and intellectual image showed the preference of brown lipsticks and eye-shadows, while groups who want to have vivid image preferred orange lipsticks and pink eye-shadows. 2. In the case of casuals, all groups preferred pink eye-shadows and lipsticks. While those groups who want to have intellectual image preferred brown lines after pint groups who want to have sexy and vivid image preferred orange and red lipsticks and blue and green eye- shadows. 3. In preference comparison of color makeup by clothing behavior, those groups who attach practicality, symbol for social status. and social acknowledgment preferred red and brown lipsticks, and brown eye-shadows. 4. In the case of wearing casuals, all groups liked pink eye-shadows and lipsticks the best. whereas the group who want to have social acknowledgment Preferred beige lipsticks and brown eye-shadows.

• 한국패션뷰티학회지
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• 제2권1호
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• pp.75-85
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• 2004

Since, N-Generation equipped with internet seek for more reasonable consumption, they are seeking positive toward the latest vogue and having strong desires for better consumption. In such, the makeup industry produces makeup products specially made for the N-Generation. The products not only directly reflect the skin features of the N-Generation but also form different. Therefore, the purpose of this study tries to find out the distinctive consumption of the N-Generation that rises as the new consumer group of the new millennium in the makeup industry and their purchase behaviors. The investigation was done on 200 females aging from 13 to 23. Investigation method was done face-to-face interview conducted from Dec. 1st to Dec. 8th, 2003 for a week. Through the study, it can be seen that the network generation is interested in e-commerce and such trend show the possibility of makeup market in the e-commerce. Also, it is suggested that the study can be used as useful data when establishing marketing strategies in the relevant industry. The result where the N-generation demands for distinctive products just for them can be used as an alternative plan of market division policy.

• 한국의류학회지
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• 제47권6호
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• pp.1204-1220
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• 2023

With the rising importance placed on sustainability for brands, a plethora of research addresses consumer responses concerning eco-friendly products. While positive effects of eco-friendly traits on beauty products have been discussed, this study addresses a wide research gap in the makeup category. Based on the goal-attribute theory and the lay theory of ethicality, detrimental effects of eco-friendly ingredient claims on perceived appearance enhancement attributes (AEA) were examined. A between-subject, single-factor (eco-friendly ingredient claims present vs. absent) web-based experimental design tested the effect of conditions on makeup products that emphasized AEA. Results found a negative effect of eco-friendly ingredient claims on perceived AEA, supporting previous literature regarding the 'green gap'. Evidence showed that perceived AEA fully mediated the effect of eco-friendly claims on purchase intention, which was moderated by AEA preference. Interestingly, findings show that the purchase intention of respondents with a near-average preference for AEA was not moderated. Results contribute to preexisting literature by extending the lay theory of ethicality and product function mismatch to the field of makeup. Managerial implications are discussed, including opportunities for eco-friendly makeup products to appeal to alternative benefits.

• Nuclear Engineering and Technology
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• 제54권6호
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• pp.2321-2328
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• 2022

The passive safety system is adopted in an AP1000 nuclear power unit to improve the operation safety of the whole unit. However, due to boron diffusion and periodic sampling, boron dilution occurs in the core makeup tank. The boron replenishment process in the core makeup tank is essential and becomes particularly important. Based on the validated models, this article numerically investigates the influence of the replenishment flow rate and the position on the boron distribution in the core makeup tank. The thermal fatigue phenomenon of the "T" connection caused by replenishment is analyzed. Finally, the replenishment strategy is proposed to benefit both boron mixing in the core makeup tank and eliminating the thermal fatigue of the "T" connection.

• 패션비즈니스
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• 제19권5호
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• pp.63-76
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• 2015

The purpose of this study was to design a training program for utilization of 3D special makeup mask program. This study was conducted with a 3D computer graphics software program, for special makeup mask using a variety of creative educational models and case study with comparative analysis. The makeup program applied to the majors and liberal arts classes for program design. Inthis study, the selected major courses included ' stage make up ', make up application', and illustrations and color '. Students were required to take a class targeted to questionnaire completion and analysis. The research method included literature search, and Internet navigation, of experimental research. The research targeted select college students attending a 4-year university located in Dae-jeon, Korea. ETRI's "3D mask special makeup simulation program" was used in support. A survey of the study conducted from September 1, 2013, to August 30, 2014, showed a total of 94 additional statistical analyses. First, grade 3 44.6% was attained by 91.7% of the first year student majoring in liberal arts classes, Second, students' in the 3D special dress up mask program Interestingly, attained high recognition in its mastering, usability, and creativity. Furthermore, the major student satisfaction was higher for the '3D special makeup mask program. Third, students '3D special dress up was one of the biggest advantages of the program', the mask ' that models 3D ' faces. In addition, the student's delicate dress called for critical technology skills. It is thought to be suitable for practical training and improving the efficiency and performance if applied to universities and beauty schools, such as the regular high school curriculum through research.

• 한국의상디자인학회지
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• 제17권3호
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• pp.135-148
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• 2015

The purpose of this study was to research into TV makeup types focusing on Korean aesthetics with recognizing importance of Korean thought amid what the global interest pays attention to South Korea thanks to the recent influence of Hanryu(Korean wave). The following are summary and result of this study. The non-dual beauty is an integrative concept of including ambivalence on the categorical difference in sex, culture and class by transcending the extreme binary division. As this is what reflected the open thought of pursuing balance of yin and yang in Korean people, it is being shown in the form of transcendence and far-outness through TV entertainment programs. Transcendence coexisted with maintaining relative relationship beyond separation in sex. Far-outness was pursuing free sensitivity immanent in the non-separated thought of transcending the past, the present and future. This trend is being indicated similarly to a change in its paradigm from separation to convergence these days. Accordingly, even makeup was showing similarity to the recent trend with being paid attention to the makeup of focusing on identity in sex and to the makeup of being coexisted the past, the present and future with the aspect of being mixed space time. The Korean aesthetics has been feeble in its influence compared to the Oriental image of focusing on China and Japan in the meantime. Hence, this study can be said to have significance in a sense of being the first consideration that compared TV makeup types of focusing on Korean aesthetics and suggested its developmental direction.

• 패션비즈니스
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• 제10권4호
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• pp.78-94
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• 2006

The purpose of this study is to analyze and to compare the makeup style and the ideal beauty of the Renaissance and the Baroque by examining the portraits. The result of this study is as follows. Firstly, as for the Renaissance makeup, they preferred a broad forehead and thin eyebrows. The color for lips and cheeks makeup was orange and light orange in fashion. Secondly, as for the Baroque makeup, they preferred a broad face with double chin, dark and thick eyebrows and small lips. The color for lips and cheeks was reddish and clear. Finally, as for comparison the these ages, the Renaissance ideal beauty was a little plentiful women with a broad forehead, thin eyebrow. But the Baroque ideal beauty was totally plentiful women with thick eyebrows, clear reddish lips and cheeks. The color of lips and cheeks was more reddish and clear in Baroque. The Baroque women had the smaller lips than the Renaissance women and they are more plentiful and modern with a flourish than the others.

• 한국의류학회지
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• 제30권11호
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• pp.1636-1647
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• 2006

The purpose of this study was to provide data that can be used to suggest idealistic anchor's image to capture ratings for the news program and to suggest guide for casting and training anchors for the broadcasting stations by examining the idealistic looks and images of TV news anchors by asking the general viewers who watch TV, The research methods was questionnaire survey. The subjects were 839 male and female audiences in theire 20's and 40's who residing in Seoul and Gyeonggi area. The study results are as follows: 1) The factors that decide impression of a female anchor The factors that decide female anchor's impression were 'specialty factor, friendliness factor, elegance factor, dynamic factor, and attractiveness factor'. 2) The difference in formation of impression according to makeup and hair style of a female anchor In case of specialty and friendliness factors scored high when putting on natural makeup, dynamic factors scored high when putting on elegant makeup, and attractiveness factor when putting on natural and romantic makeup. All factor were high when a female anchor had short-cut style and straight hair 3) Formation of anchor's impression from makeup and hair style according to the perceiver's variables (gender and age) Male and female audiences both gave hish score for a female anchor's specialty such as 'confident and reliable' and friendliness such as 'warm and comfortable' when a female anchor puts on natural makeup. They gave high score for attractiveness factor such as' good impression and refined' when putting on romantic makeup and high score for dynamic factor such as 'positive and confident' when putting on elegant makeup. Both male and female audiences gave high score fur all except friendliness factor when a female anchor had short-cut style compared to bobbed hair and high score far specialty factor when a female anchor had straight hair. The audiences both in their 20's and 40's gave high score for specialty and friendliness when a female anchor put on natural makeup while the perceivers at their 20's gave high score for elegance and dynamic factor when a female anchor put on elegant makeup. The audiences both in their 20's and 40's gave high score for all factors when female anchor had short-cut hair.

• CRM연구
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• 제3권2호
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• pp.1-20
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• 2010

본 연구는 청소년의 특성상 획일적인 유행현상으로 인한 동조소비나 독특한 집단문화의 확산 등을 볼 때 여중고생의 색조화장행동에 있어서도 그들만의 특성을 지닌 영향요소가 있을 것이라고 보고, 이들의 개인적 특성 및 사회적 준거집단에 대한 영향력을 통해 화장행동의 고도화 및 일탈행동으로 이어지는 영향을 검증하였다. 이를 위해 여자 중 고등학교 학생을 대상으로 색조화장을 하는 정도와 동료 간의 영향력을 중심으로 설문조사를 실시 하였으며, 수집된 총 297부를 최종분석에 사용하였다. 실증분석 결과, 첫째, 여중고생의 색조화장행동에 있어 사회적 자기효능감은 혁신과 또래압력 수용정도에 모두 정(+)의 영향관계를 나타냈다. 특히 사회적 자기효능감은 또래압력에 부(-) 영향관계를 예측하였으나, 정(+)의 관계를 나타내 또래집단의 특성상 자신에 대한 확신이 높다하더라도 집단에 동조하는 등의 여중고생의 심리적 특성을 나타냈다. 둘째, 여중고생의 화장에 대한 가시성은 혁신과 또래압력정도에 부(-)의 영향을 나타내 여중고생의 화장에 대한 가시성이 높은 타인의 눈에 쉽게 인식되는 정도이더라도 새로움을 추구하지 않는다는 것을 나타냈다. 또한 가시성은 또래압력을 받기보다는 오히려 또래집단에 영향력을 행사할 수 있음을 나타냈다. 셋째, 여중고생의 화장에 대한 혁신과 또래압력이 화장행동에 모두 긍정적 영향을 미치는 것으로 나타났다. 또한 화장행동에 대한 상대적 영향력은 혁신보다는 동료 압력에 의한 영향력이 더 높게 나타나 여중고생의 화장행동은 또래 압력의 영향력이 크다는 것을 시사하고 있다. 넷째, 여중고생의 화장행동의 고도화는 화장만족과 일탈행동에도 유의한 영향을 미치는 것으로 나타나 여중고생의 색조화장행동에 대한 새로운 시각이 필요함을 시사하고 있다.