• Title/Summary/Keyword: Korean image

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Preferences of Korean Image in Casual Wear Based on an Awareness of Korean Image (한국적 이미지 인식에 따른 캐주얼웨어의 한국적 이미지 선호)

  • Hwang, Jin-Sook;Kim, Yun-Hee
    • Journal of the Korean Society of Costume
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    • v.58 no.10
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    • pp.135-147
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    • 2008
  • The purposes of this study were to segment consumers by Korean image perceptions and to investigate the differences among the segmented groups in regard to Korean image preferences in casual wear The subjects of the study were 653 women consumers who lived in Seoul. Data were collected from July to September, 2007. Statistical analyses used in the study were factor analysis, cluster analysis, ANOVA, and Duncan test. The results showed that there were four factors of Korean image perceptions: natural, feminine, passionate, and simple images. Based on the four factors, the consumers were segmented into three groups. They were natural image perception group, low interest group, and feminine image perception group. The results showed that there were significant differences among the segmented groups in regard to Korean image preferences In casual wear. For example, natural image perception group prefer diverse Korean prints, blue and green colors, natural fabrics, and diverse casual types for their Korean image casual wear. In the meanwhile, feminine image perception group generally prefer soft fabrics, red and purple colors in their Korean image casual wear.

A Study Regarding Head Image′s Through Fashion Collection (패션컬렉션에 나타난 Head Image 연구)

  • 김애경;이경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.8
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    • pp.904-912
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    • 2003
  • This study for‘Head Image’, which is affected by individual Image, is via fashion collection to analyze formative feature, fashion emotion and meaning structure of emotion and to inquire into correlation. I will offer fundamental data, which is can use Image making from the state of thing. First, to make charm and personal image, if we consider Head image well, it will very effective by the reason that personality and charm operate as important factors in fashion sensibility of Head Image. Second, we can know Head Image has more strong influence the part of emotion than fashion sensibility by showing that the sense of emotion is higher than this point of view of fashion sensibility in Head Image. Third, As a result of the correlation of fashion sensibility and emotion in Head Image, personal Head Image is effective to attract public gaze by causing negative emotion, and attractive Head Image is effective to give pleasant feeling by causing positive emotion. Forth, Avant-garde, Punk, Kitsch Image were estimated as the most personal things and Romantic, Ethnic Image were estimated as the most attractive things of the type of Head Image. Natural Image was estimated as the most feminine thing, and Elegant Image was estimated as the most mature thing. Fifth, when we look into the different appraisals between experts and amateurs about fashion sensibility and emotion of Head Image, a selection of experts are used to peculiar and strong Head Image, so amateurs respond it more sensitively and highly evaluate.

A Study on Binary Image Compression Using Morphological Skeleton (수리 형태학적 세선화를 이용한 이진 영상 압축)

  • 정기룡
    • Journal of the Korean Institute of Navigation
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    • v.19 no.3
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    • pp.21-28
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    • 1995
  • Mathematical morphology skeleton image processing makes many partial skeleton image planes from an original binary image. And the original binary image can be reconstructed without any distortion by summing the first partial skeleton image plane and each dilated partial skeleton image planes using the same structuring element. Especially compression effects of Elias coding to the morphological globally minimal skeleton(GMS) image, is better than that of PCX and Huffman coding. And then this paper proposes mathematical morphological GMS image processing which can be applied to a binary image transmitting for facimile and big size(bigger than $64{\times}64$ size) bitmap fonts storing in a memory.

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A Visual Image Perception of Clothing Colors, Color Combinations of Borean Traditional Dress for Woman(Part I) (복식색과 색조합의 이미지 지각(제1보) -여자 저고리, 치마를 중심으로 한 준실험 연구 -)

  • 이혜숙;김재숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.5
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    • pp.597-606
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    • 1998
  • The purposes of the study were 1) to evaluate the visual image of colored Korean traditional dress for woman 2) to analyze the colors and, color combinations effect on the image perception using gestalt theory. The research method was a quasi-experimental with a between subjects design. The experimental materials developed for the study were a set of stimuli and a response scale. The stimuli was consisted of 17 drawings of females wearing Korean tradinational dress, by using CAD simulation. A response scale consisted of semantic differential scales. The subjects were 1138 undergraduate students of Taejon city, Chungnam province and Chungbuk province. Their responses to the semantic differential scales were analyzed using factor analysis, one-way ANOVA, Duncan's multiple range test, 1-test. Results were as follows; 1) The image of the stimulus was consisted of the 4 different dimensions.(sociability, evaluation, visibility, attractiveness) 2) Clothing colors had significant effects on image perception of the evaluation dimension, visibility dimension and attractiveness dimension in the mono-color set. The blue showed the most positive image on the evaluation dimension, and the yellow and the gray showed negative image on the same dimension. The yellow showed the most salient image and the gray showed the least salient image on the visibility dimension. The red showed the most attractive image and the green showed the least attractive image on the attractiveness dimension. 3) In hi-color set stimulus, the perceived image was influenced by color combinations. The yellow blouse-the red skirt set showed the most sociable image on the sociability dimension. The blue blouse-the green skirt set showed the most positive image on the evaluation dimension. The yellow blouse-the red skirt set showed the most salient image and the blue blouse-the green skirt set showed the least salient image on the visibility dimension. And the red blouse-the yellow skirt set showed the most attractive image on the attractiveness dimension. On conclusion the visual image of Korean traditional dress wearer was affected by dress colors and color combinations.

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A Study on Developing Fashion Items of Korean Image I (한국적 이미지의 패션 상품 개발에 관한 연구 I)

  • 이상은;이영미
    • Journal of the Korea Fashion and Costume Design Association
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    • v.3 no.1
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    • pp.93-115
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    • 2001
  • Korean textile industry is faced a turning point, And the culture of a country itself is getting a main competetive items. Therefore, this study is focused upon developing fashion items of Korean image. For this study purpose, I carried out literature review and questionnaires were surveyed with 129 women, to see how Korean women interested in costume are conscious of Korean image and the way to develop Korean image fashion items. The study results are as follows. 1. To Koreans, the elements of Korean image were Hanbok(Korean traditional cloths) and Saeckdong(traditional multi-coloured stripes), but to foreigners they were national image. 2. To develop competetive fashion items of Korean image, I recommend as follows. - set up a typical key-word of Korean image - promote top designer - globalization of Hanbok - take advantage of 2002 Wold Cup - bring Korean image fashion into vogue to the younger from domestic to abroad - make Korean image into universal fashion - start with accessories, hats, bags, scarves

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A study on the poetic image of Animation (애니메이션의 시적(時的) 이미지에 관한 연구)

  • Cho, Mi-Ra
    • Cartoon and Animation Studies
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    • s.6
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    • pp.72-90
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    • 2002
  • The nature of animation is to create a moving image. Also, it creates a narrative space and visual image which is different form a reality. Therefore, image expression is very important in the animation. Although the domestic animation has a movement, it has not an image which has meaning. For instance, Korean fiction animation ${\ulcorner}$My beautiful girl, Mary${\lrcorner}$ has grand prize in Anncy International Animated Film Festival, 2002. Such achievement give new vision and present a clue of development to our national animation. However, not many people went to the cinema to watch it. The reason is that although 'Mary' has the Fantastic image, she doesn't show a true life image. The film is revival of reality through the image. However, animation is revival of reality through the 'transformation' of the existing image. Therefore, reviving exactly the same as a reality is not the most important fact in the animation image. Preferably, the most important fact in the animation image is that reviving reality into highly wrought image. This paper will study an expression form of animation trough the image. This paper will study an expression form of animation trough the image. Especially, it will concentrate on poetic image. For this, It will associate 'poetic' in literature with 'poetic image' in animation. For this, It will associate 'poetic' in literature with 'poetic image' in animation. Also, a variety poetic animation image will be divided into 1)mongtage 2)rhythm 3) compression 4)metaphor & symbol, and will be looked 'poetic image' effect.

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The Correlation between Clothing Style and Hair Style related to Fashion Image (패션이미지에 따른 의복스타일과 헤어스타일의 상관성)

  • Lee, Hyo-Sook;Park, Sook-Hyun
    • Journal of the Korean Society of Fashion and Beauty
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    • v.2 no.3 s.3
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    • pp.44-59
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    • 2004
  • The purpose of this study was to find out proper evaluative words according to fashion image and to identify the correlation between clothing style and hair style related to fashion image. The questionnaire was used to collect data. 326 female aged between 23 to 40 were selected for the subjects of this study. The data were analyzed by frequency, factor analysis, pearsons correlation. The results of this study were as follows. 1. Evaluative words for each fashion image were selected by factor analysis. modern image intellectual, cold, urbane, simple, straight. elegance image : graceful, dignified, refined, decorous, luxurious. romantic image : cute, lovely, girlish, feminine, romantic. natural image : natural, comfortable, gentle, intimate, soft. casual image : energetic, active, free, cheerful, vivid. avant-garde image : experimental, strange, creative, avant-garde, irregular. 2. Correlation between clothing style image and hair style image ; clothing style and hair style was positively correlated. with the same image in case of modern, romantic, casual, elegance and avantgarde but natural image of clothing style was correlated with the natural, elegance, romantic, modern image of hair style. 3. The most suitable hair style for the clothing style according to fashion image : The clothing style of a particular image was matched best with the hair style of the same image.

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Effects of Brand-Self Image Congruence on Attitudes toward Children's Wear Brands -Focus on Children's Image, Actual Image and Ideal Image- (브랜드-자기 일치성이 아동복 브랜드 태도에 미치는 영향 -아동 이미지, 실제 이미지, 이상적 이미지를 중심으로-)

  • Kim, Ji-Yeon;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.11
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    • pp.1137-1147
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    • 2012
  • Self-congruency plays an important role in the context of mothers' shopping for children's clothing because purchasers are inconsistent with users. This study incorporates three dimensions of self-congruencies (congruency between children's image perceived by their mothers and brand image, congruency between mothers' actual self-image and brand image, and congruency between mothers' ideal self-image and brand image) due to purchaser-user inconsistency in children's clothing consumption. A total of 574 mothers with children aged 6 to 10 participated in a web-based survey. Descriptive statistical analysis, factor analysis, reliability analysis and multiple regression analysis were conducted. Self-brand image congruency variables have a different influence on brand attitudes when mothers purchase children's clothing. Brand attitude is influenced positively only when the perceived children's image coincides with brand image and when mothers' ideal self-image corresponds to brand image. In contrast, mothers' actual self-image and brand image congruence negatively influence brand attitude. Further investigation indicates that there are different effects of dimensions of self-congruency on brand attitude according to the characteristics of mothers and their children. This study suggests that when there is purchaser-user inconsistency, different types of image congruence has to be implemented to assess the impact on brand attitudes.

A Study on the Characteristic and Image of Oriental Costume Design:-Korea, China and Japan- (동양적 복식디자인의 특성과 이미지 연구(제1보)-한국, 중국, 일본을 중심으로-)

  • 김희정;이경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.1
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    • pp.24-33
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    • 2000
  • The purpose of this study was to investigate the characteristic and image of oriental costume design on represented among three countries, Korea, China and Japan. The specific objectives were; 1) to identify the design characteristics of oriental costume. 2) to investigate the hierarchic structure of oriental costume image and the meaning structure of oriental costume image. The stimulus were 75 costume design of contemporary costume which represented the traditional image of orient. The main survey of questionary consisted of their evaluation of the oriental costume image by 26 semantic differential bi-polar scales and the subjects were 99 female students majoring in clothing and textiles. The data were analyze by Cluster analysis. Factor analysis, ANOVA, Scheffe test. The major findings were as follows; 1) As a result of design analysis, costume design of Korea, China, Japan had differences on form, color, texture, pattern, ornament, etc. 2) The hierarchic structure of oriental costume image consisted of elegance, sexy, feminine. Through factor analysis about oriental costume image 7 factors were identified; Attention, Attractiveness, Sexiness, Activeness, Weightness, Classics, Classics, Maturity. It was found out strongly that Korean costume image was simple and comfort image, Chinese costume image was sexy and feminine image, Japanese costume image was luxurious and mature image.

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A Study on Preference according to Basic Image Divisions of Dining Space - Focused on the User aged 20's - (식 공간 이미지 유형별 선호도 조사)

  • Kim, Sun-Young;Park, Geum-Soon
    • Journal of the Korean Society of Food Culture
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    • v.24 no.6
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    • pp.649-654
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    • 2009
  • This study has a purpose of suggesting the basic data to achieve customer satisfaction by understanding the preference of each type of restaurant industry for the taste of customers in 20's referring to 8 images. In the preference for style of image in dining space, the participants responded that they prefer natural, modern and romantic image, and both male and female participants preferred natural image. Participants responded that they prefer natural, romantic and modern in sequence as their general preference for style of image in dining space, and male participants preferred modern and natural but female participants preferred romantic and natural. The survey that was conducted for different menus has suggested that the reasonable image for fast food is casual, hard casual and classic for hotel restaurant, casual for school restaurant, romantic for cafe, casual for western restaurant, simple for Japanese restaurant, classic and elegance for Chinese restaurant and natural for Korean restaurant. According to the result of the analysis of dining space image, factor 1 are called 'cold image (CI)' as they have simple and modern image, factor 2 are called 'soft image (SI)' as they have natural and romantic image, factor 3 are called 'warm image (WI)' as they have casual and elegance image and factor 4 are called 'hard image (HI)' as they have classic image.