• Title/Summary/Keyword: Korean food globalization

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Relationship among LOHAS of Korean Food, Perceived Value, and Satisfaction, and Customer Loyalty of Korean Restaurant - In case of Japanese inbound tourist in Korea- (한식로하스의 지각된 가치가 고객만족 및 고객충성도에 미치는 영향: 일본관광객을 중심으로)

  • Lim, Mi-Ra;Ahn, Dae-Hee;Lim, Ji-Hyun
    • The Journal of the Korea Contents Association
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    • v.13 no.5
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    • pp.472-484
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    • 2013
  • The purpose of this research is to prove a possibility which contributes the globalization of Korean dining and its potential in perceptions from international visitors about images of LOHAS they have. The main study results as follows. There were three subordinate concepts; health, eco-friendly, and substantiality. Second, perceived value noticeably affected the satisfaction of korean restaurant. respectively, the satisfaction of korean restaurant also noticeably affected customer loyalty. This research suggested academic implications of contributable view on foodservice management and tourism study based on the result from Japanese visitors with their Perceived value and domestic restaurant customer loyalty toward Korean dining LOHAS. This study also suggests the implication of the globalization of Korean dining and taking a position as a supporter of the globalization plan from korean dining foundation. Additionally, this study intended to present capable contribution based on the results of study with related proposals of globalization of Korean dining, Korea in-bound tour, and its interagency.

The Influence of Globalization Factors of Korean Traditional Liquor on National Brand Image and Purchasing Intention toward Traditional Liquor: Focusing on Japanese Inbound Visitors (한국 전통주의 세계화요인이 국가브랜드이미지 및 전통주 구매의도에 미치는 영향: 일본인 외래방문객을 중심으로)

  • Min, Mi-Soon;Seo, Tai-Yang;Boo, Sug-Jin
    • International Area Studies Review
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    • v.15 no.1
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    • pp.391-423
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    • 2011
  • This study was proceeded with interest on the influence of globalization factors of Korean traditional liquor on Korea national brand image and purchasing intention toward traditional liquor. Results show that the globalization factors except the superiority and special knowledge of Korean traditional liquor, the quality and promotion factors directly related to Korea brand image and purchasing intention toward traditional liquor. This fact improves the quality of Korean traditional liquor is most important factor deciding national brand image and purchasing intention. Also, Korea national brand image had influence on purchasing intention toward traditional liquor. And the quality factors of Korean traditional liquor had moderating effect on brand image and purchasing intention, which implies to improve quality and functional properties of Korean traditional liquor using promotion with Korean food to Japanese.

Chemical Characteristics of Stored Aralia continentalis Kitagawa Kimchi - Vitamin C, Reducing Sugar, Total Chlorophyll, Dietary Fiber, Total Soluble Solid - (땅두릅 김치의 저장기간에 따른 화학적 특성 - 비타민C, 환원당, 총 클로로필, 식이섬유, 총 수용성고형분 -)

  • Han, Gwi-Jung;Shin, Dong-Sun;Jang, Myung-Sook
    • Korean journal of food and cookery science
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    • v.25 no.3
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    • pp.330-336
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    • 2009
  • In this study, we assessed changes occurring in the characteristics of Aralia continentalis Kitagawa (AcK) Kimchi prepared using different CaCl$_2$ treatments and seasonings by documenting the changes occurring in over the course of preparation and preservation. No visible changes were detected in the degree of total vitamin C although the levels of reducing sugar in the AcK-preserved products decreased over the storage period; the samples overall evidenced relatively high retention rates. Among the qualities of the AcK-preserved products, soluble dietary fiber generally increased over the storage period but the levels of insoluble dietary fiber decreased, and total dietary fiber increased to some degree or was maintained at a constant level. The total soluble solid content evidenced an increasing tendency over the storage period.

A Study of the Nutritional Composition of Aralia continentalis Kitagawa and Aralia continentalis Kitagawa Leaf (땅두릅과 땅두릅잎의 영양성분에 관한 연구)

  • Han, Gwi-Jung;Shin, Doung-Sun;Jang, Myung-Sook
    • Korean Journal of Food Science and Technology
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    • v.40 no.6
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    • pp.680-685
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    • 2008
  • In this study, we assessed the functional characteristics of Aralia continentalis Kitagawa (AcK) and Aralia continentalis Kitagawa leaf (AcK-leaf), including crude saponin contents, antioxidant activity, nutritive elements, dietary fiber, and chlorophyll contents. The results of our analysis of nutritive elements in AcK, the contents of the general components, inorganic components, and vitamins were all relatively high. The contents of inorganic components were also high in the following order: K>Ca>P>Na>Mg. Among vitamins, $\beta$-carotene and vitamin C contents were all high. The crude saponin content was 63.7 mg/g in the AcK and 63.5 mg/g in the AcK leaf, and the antioxidant activity was determined to be relatively high. With regard to the dietary fiber content, the total dietary fiber content was 2.13% (soluble 0.40, insoluble 1.72) in the AcK and 5.98% (soluble 1.06, insoluble 4.89) in the AcK leaf, and the total chlorophyll content was 92.58 mg in the AcK and 147.25 mg/100 g in the AcK-leaf.

The Quality Characteristics of Aralia continentalis Kitagawa Jangachi by Storing Time (저장기간에 따른 땅두릅 장아찌의 품질특성)

  • Han, Gwi-Jung;Shin, Dong-Sun;Jang, Myung-Sook
    • Korean journal of food and cookery science
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    • v.25 no.1
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    • pp.8-15
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    • 2009
  • This study was carried out to examine changes in the quality characteristics of Aralia continentalis Kitagawa (AcK) Jangachi made with different $CaCl_2$ and seasoning treatments during storage at $4^{\circ}C$ for 6 months. The results exhibited there were no significant changes in pH, acidity, and salinity in the various samples. The numbers of total bacterial counts and lactic acid bacteria increased slowly during the early storage period and then increased rapidly in the third month. In the fifth month they reached their highest level near $6.6{\times}10^{6}cfu/ml$ and then decreased thereafter. The sample treated with $CaCl_2$ exhibited a higher degree of hardness than the untreated sample. Finally, the sensory characteristics of the AcK Jangachi were highly acceptable during the entire storage period in terms of color, smell, bitterness, texture, and general preference regardless of the $CaCl_2$ treatments.

A Study on Expression Characteristics of Indoor Spaces and Food related Elements in Fusion Korean Restaurants (퓨전 한식 레스토랑에 나타난 실내공간과 음식관련요소의 표현특성에 관한 연구)

  • Lee, Ji-Hyun;Oh, Hye-Kyung
    • Journal of the Korean Society of Food Culture
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    • v.23 no.2
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    • pp.204-213
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    • 2008
  • In this age of information ruled by new technologies and knowledge, the world is interconnected as a single community, and within this trend of globalization, new cultural codes are emerging through temporal fusion between the past and the present and spatial fusion between different regions and countries. In this situation, it seems meaningful to review Korean fusion foods and restaurants serving such foods, as well as to consider their future directions. Thus, the objective of the present study was to survey and analyze Korean fusion restaurants representing Korean culture not only in Korea, but also in foreign cities, and to identify the expression characteristics of such restaurants. Based on restaurants recommended in relevant magazines and on Internet sites, 18 spaces were selected, visited, and surveyed, in which tradition and modernism were well-mixed. Data on the shapes, materials, colors, and patterns of spatial elements and food-related elements, including photographs, were collected and analyzed. The results are as follows. Of the 18 restaurants, 13 (72%) showed temporal fusion in both spatial and food-related elements, 4 showed temporal fusion in spatial elements and cultural fusion in food-related elements, and 1 showed cultural fusion in both spatial and food-related elements. In general, the spaces were mainly designed with modern elements and partially with traditional elements (ceilings, windows, furniture, articles), and the fusion of food-related elements was made in diverse forms that included temporal fusion restructuring traditional menus contemporarily, and cultural fusion harmonizing traditional food with Western cookery.

The influence of Korean wave recognition on preference of cheese chicken rib, SNS, image of Korean food, intention to visit Korean restaurant (한류인식이 치즈닭갈비선호도와 SNS, 한식이미지, 한식당방문의도에 미치는 영향 연구)

  • Jung, Young-Ju
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.119-128
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    • 2019
  • This study examines the effect of Korean Wave recognition on the preference of cheese chicken ribs in Vietnamese students. It also examines the effect of preference of cheese chicken ribs on the Korean food image of Vietnamese students and their intention to visit Korean restaurants. We analyze the results and try to help globalization of Korean food, development of Korean menu and marketing activities. As a result of the analysis, the hypothesis that the recognition of Korean Wave has positive (+) influence on the preference of cheese chicken ribs was not adopted. The recognition of Hallyu influenced the preference of cheese chicken ribs through SNS influence. SNS influence was found to be a mediator between Korean recognition and cheese chicken rib preference. In case of foreigners, they will recognize Korean Wave through various instruments. Based on the results of this study, it is necessary to study various factors that affect the preference of Korean food and the preference of single menu, and to re - examine Korean food which can globalize Korean food.

Recognition and Preference to Korean Traditional Food of Foreign Visitors in Korea (외국인의 한국음식에 대한 인지도와 기호도)

  • Chang, Moon-Jeong;Cho, Mi-Sook
    • Journal of the Korean Society of Food Culture
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    • v.15 no.3
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    • pp.215-223
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    • 2000
  • To investigate the perception and preference of foreign visitors to Korean traditional foods, 206 visitors(male 142, female 61) were surveyed with questionnaires translating in English, Chinese and Japanese. Subjects had various nationality such as China(77.4%), America(20.9%), Japan(16.0%), Canada(6.5%), Southeast Asia(2.5%) and Europe(2.5%). The 70.2% of the respondents had been tried Korean dishes before visiting Korea on the recommendation of friends or acquaintances(59.9%) or by the advertisement, articles, and travel agency. Bulgogi and Kimchi were the most popular menu that they had been tried in their country and Bibimbop, Kalbi, Korean dumpling, Samgaetang and Chapchae were following. 29.8% of the respondents had never tried Korean dishes because of they didn't have a chance to try(43.1%) or there were no Korean restaurant near their place(25.5%) or they had no interest in Korean dishes(23.5%). As expected, Kimchi and Bulgogi were well known food, showing rank of highest recognition. Chun and Dduck were the dishes that they had heard or saw but not eaten and Goojeolpan and Shinsunro were the dishes that they had not heard or saw. Preference to Korean dishes shows the same tendency as perception, Bulgogi, Bibimbop, Kalbi and Kimchi were the highly preferred group and Samgaetang, Bindaedduck, Chapchae, Dumpling and Raengmyon were mildly preferred one and Cucumber Kimchi, Kalbitang, Chun, Namul, Dduck were lower group of preference and Shinsunro and Goojeolpan were rarely preferred. These result shows that it is needed to advertise Korean dishes and to make events for globalization of Korean food.

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A Study on the Perception, Motivation for Acquisition, And Improvement Measures of the Korean Cooking Certificate (한식조리기능사 자격증에 대한 인식 및 취득 동기, 개선 방안 연구)

  • Min, Kye-Hong
    • Culinary science and hospitality research
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    • v.14 no.1
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    • pp.181-190
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    • 2008
  • The purpose of this study is to make profits and enhance national competitiveness through the globalization of Korean food. For this purpose, this study analyzed the certificate of qualification for Korean cooking technicians in the field of technical cooking. The results of presenting the perception, motivation for acquisition, and improvement measures of the Korean cooking certificate are as follows. First, as for the perception, if Korean cooking technicians acquire the certificate, they are acknowledged to acquire the qualifications and basic technology as licensed cooks in Korean food; however, they cannot practically execute cooking affairs. They cannot receive additional marks in time of employment. Getting the special education in cooking schools is helpful to acquiring the certificate. Second, the motivation for acquisition results from its advantage over other types of business, and a hope for running Korean food restaurants. Third, the improvement measures cover changing examination contents to be utilized in practical affairs, improving cooking methods, fair evaluation, and considering excessive technicians not to depreciate the value of the certificate.

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Screening of Extraction Solvent Condition of Fermented Rhus verniciflua Stem Bark by Antioxidant Activities (항산화활성 비교를 통한 발효 칠피의 추출용매 조건 탐색)

  • Kim, Myeong-Ok;Kim, Ju-Sung;Sa, Yeo-Jin;Jeong, Hyun-Ju;Chun, Wan-Joo;Kwon, Yong-Soo;Kim, Tae-Young;Choi, Han-Seok;Yu, Chang-Yeon;Kim, Myong-Jo
    • Korean Journal of Medicinal Crop Science
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    • v.18 no.4
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    • pp.217-223
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    • 2010
  • In this study, we investigated antioxidant capacity and determined the phenolic and flavonoid contents using each of various solvent conditions from fermented Rhus verniciflua stem bark (F-RVS). Each extracts displayed markedly similar content of extraction yield. However, M80 extract showed a significantly higher antioxidant activity in comparison to other extract investigated. M80 exhibited strong DPPH radical scavenging activity with $RC_{50}$ value of $10.5{\pm}1.4{\mu}g/m{\ell}$, reducing power value 1.04 Abs (concentration of 1 mg/$m{\ell}$), and anti-lipid peroxidation activity value of 94.6% (concentration of 10 mg/$m{\ell}$). M80 extract showed the high content of total phenolic (319.7 mg GAE/$m{\ell}$ extract) and total flavonoid (111.6 mg QE/$m{\ell}$ extract). Phenolic and flavonoid compounds showed significant relationship in DPPH radical scavenging ($R^2$=0.911 and 0.912, each extract) and reducing power ($R^2$=0.903 and 0.837, each extract) from fermented R. verniciflua stem bark. However, antilipid peroxidation activity ($R^2$=0.589 and 0.441, each extract) was not significant like DPPH radical scavenging and reducing power. Therefor the result indicated that the potential antioxidant activities and functional values were ovserved significantly at M80 solvent condition from the fermented R. verniciflua stem bark.