• Title/Summary/Keyword: Korean film festival

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A study on the service quality and customer loyalty in regional cultural festival (지역문화 축제의 서비스 품질과 고객충성도에 관한 연구)

  • Kim, Yon-Hyong
    • Journal of the Korean Data and Information Science Society
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    • v.21 no.3
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    • pp.437-446
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    • 2010
  • This paper is to analyze the relationships among the service quality of regional festival, revisiting the festival, which is a customer loyalty, and orally transmitted effect in Jeonju International Film Festival (JIFF), which is a regional festival. It is significant in that the satisfaction of service quality effects on the overall satisfaction in the film festival Major factors for film festival service quality such as facility convienence, souvuior, program, PR, information and accessbility is significant in the statistics. It is estimated that overall satisfaction for service quality and royality affect each other positively.

A Study on the Visitor's Satisfaction Decisive Factors of the Local Festival : In Case of Jeonju International Film Festival

  • Kim, Yon-Hyong
    • Journal of the Korean Data and Information Science Society
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    • v.18 no.4
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    • pp.903-913
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    • 2007
  • The purpose of this study is to measure the factor of determination on satisfaction level of the Jeonju International Film Festival. A study is analysed through research that is consisted of satisfaction factor#s items of 32 local festival visitor to study factors of determination of local festival visitor#s satisfaction level. This research data extracted 6 factors, which are access and souvenir, food/lodging, information/service, event/pastime, and convenient facilities. In conclusion, the festival is likely to attract more tourists and make them satisfied if better content of the festival is provided. There, most of the tourists need to becoming cleared to be satisfied due to its values of culture recognition through various contents of the festival, fun factors, food/lodging factors, and various programs.

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The Appraisal of the Kimchi Festival (김치축제 행사에 관한 평가 연구)

  • Jeung, Gang-Hoan;Roh, Yong-Ho;Kim, Hyun-Duk
    • Journal of the Korean Society of Food Culture
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    • v.19 no.6
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    • pp.640-651
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    • 2004
  • The purpose of this research was to investigate the satisfaction of visitors of Kimchi food festival in 1999, 2000, and 2003. This is the longitudinal study on the cultural festival which used Kimchi as the main resource. This study also investigated the possibility of Kimchi festival as a foreign tour product. This study has several important findings including as follows; First, the satisfaction of residents was higher than domestic visitors in most programs. Second, there were many foreign visitors to the festival and the satisfaction of foreign tourists was higher than residents and domestic tourists. More programs for the foreign visitors are recommended to be an international food festival. Third, experience based food tour events were popular. Introducing more experience oriented programs are recommended for this festival Fourth, There should be more improvement on food price and parking.

Aesthetic Characteristics of Red Carpet Dresses at the China Film Festival (중국 영화제에 나타난 레드 카펫 드레스의 미적 특성)

  • Li, Weijia;Kim, Janghyeon;Kim, Youngsam
    • Journal of Fashion Business
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    • v.24 no.5
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    • pp.89-105
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    • 2020
  • This study considers aesthetic characteristics by examining red carpet dress in China film festival. The research methods were quantitative and qualitative analysis of red carpet dress images collected from 2015 to 2019 on websites according to four criteria following previous research on red carpet dresses. The results of the study are as follows. First, the analysis of red carpet dress silhouettes showed that A-line silhouettes, slim silhouettes, and mermaid silhouettes appeared. Second, in terms of colors, one color, black, represented a higher proportion of the dress colors than the combination of different colors. Third, soft texture occupied the highest proportion of material textures, and combinations of materials with different textures were also used. In the case of patterns, the proportion of dresses without patterns was high, and natural patterns were found in the largest proportion. Beads and sequins accounted for most of the dress details, and the analysis showed that various detail types such as embroidery, slits, ruffles, and belts were used in the red carpet dresses. The aesthetic characteristics of the red carpet dresses worn at the China film festival were analyzed as sensual, elegant, decorative, and simple.

A Study of the Regional Economic Multiplier Impacts of Local Cultural Festival : In Case of Jeonju International Film Festival (지역문화축제의 지역경제파급효과에 관한 연구 : 전주 국제 영화제를 중심으로)

  • Kim, Yon-Hyong
    • The Korean Journal of Applied Statistics
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    • v.21 no.1
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    • pp.125-140
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    • 2008
  • The purpose of this study is to analysis the economic impacts of regional cultural festival via using the regional input-output model. In order to achieve this purpose, calculate output, value added and employment multiplier impacts of the Jeonju International Film Festival. The impacts of the JIFF on regional economic follow as ; Output is 112 hundred million won, value added is 53 hundred million won and employes is 254 labors. We need a new following strategies to obtain highly positive impacts from regional cultural festival. It needs to made networks among sight-seeing places, cultural remains, restaurants, hotels and entertainment institutions, in order to made visitors and customers expend much.

A Study on the Relationship among Evaluation Attributes of Local Festival, Visitor's Satisfaction and Behavioral Intention: A Case Study of BIFF (지역축제 평가속성과 방문객 만족 및 행동의도와의 관계 -부산국제영화제를 대상으로-)

  • Kim, Hong-Gil
    • Journal of Agricultural Extension & Community Development
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    • v.19 no.2
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    • pp.409-434
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    • 2012
  • The purpose of this study is to clarify the cause and effects of evaluation attribute, visitor's satisfaction and behavioral intentions focused on Busan International Film Festival(BIFF). To achieve the study objective, 277 valid questionnaires were statistically analyzed, using frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis and path analysis. The results show that the evaluation attribute of local festival exerts a positive influence on visitor's satisfaction and behavioral intention. Second, visitor's satisfaction had positive effects on behavioral intention. The regional festival can vary depending on the visit is satisfied. Consequently, it was revealed how evaluation attribute is in the visitor's satisfaction and behavioral intention in local festival.

Ecotourism Study on the Chunsuman Bay Birdwatching Festival (생태문화관광 축제연구 : 천수만 철새 축제 사례)

  • Roh Yong-Ho;Jeong Gang-Hoan;Yhang Wii-Joo
    • Journal of Environmental Science International
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    • v.14 no.3
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    • pp.259-264
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    • 2005
  • The purposes of this study were to investigate visitors' environmental attitudes of educational tourism, environmental preservation, and regional economic benefits satisfaction through the Chunsuman Bay Birdwatching Festival. The results of this study were as follows: First, the degree of educational satisfaction was high and this festival provided environmental preservation mind for visitors and local residents as well. The festival participants had a positive attitude toward migratory birds. Especially, the residents who had negative perceptions toward migratory birds due to physical harms of agricultural crops was positively changed after visiting this festival. So there should be prepared for more strategic approaches for residents' visiting and participating this birdwatching festival. Second, while the number of tourists was increased, it did not make a practical contribution to residents' income Particularly, farmers' satisfaction was low. So there should be more strategic programs to improve residents' economic rewards for sustainable development.