• 한국의류학회지
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• 제22권8호
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• pp.990-1000
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• 1998

The purpose of this study is to find out the relationship between consumer's economic environments and clothing buying behaviors. Consumer's economical environments can be identified as the influence of IMF and subjective social classes. And clothing buying behavior can be defined such as clothing buying motives, informants, clothing selective standards, price, patronage store in terms of consumer decision making process. This study was carried out in theoretical and empirical ways. The questionnaire was administered to 375 university students living in seoul during the April, 1998. The results of empirical study were as follows; First, Consumer's individual characteristics are proven to be significantly related to the influence of IMF and subjective social classes. Second, the influence of IMF is proven to be significantly correlated to the clothing buying behavior. Third, the subjective social classes is proven to be partially related to the clothing buying behavior.

• 한국의류학회지
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• 제20권1호
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• pp.66-75
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• 1996

The purpose of the present study was to investigate relation.;hip between normative influence on clothing conformity and authoritarian personality, fashion interest, and clothing importance. The sample of this study consisted of 756 subjects assigned to eight groups according to sex, age and residence. In this study normative influence on clothing conformity, fashion interest, and clothing importance were measured by 20 Likert type questions adopted from previous research or developed for this study. Authoritarian personality was measured by Min's 35 Likert type questions. The data were analyzed by ANOVA, multiple regression and correlation. The results showed that 1) authoritarian personality, fashion interest, and clothing importance was positively related to normative influence on clothing conformity. Among these, fashion interest was the most significant varible. 2) Normative influence on clothing conformity varied by sex and age: that is, females conformed more than males, and younger sample conformed more than older sample.

• 한국의류학회지
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• 제18권3호
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• pp.429-439
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• 1994

The purposes of this study were to identify shopper types by analyzing clothing shopping orientations and to compare consumer characteristics such as store evaluative criteria, perceived risks in clothing purchase, and demographic characteristics among different shopper types. A questionnaire was developed to measure clothing shopping orientations, store evaluative criteria, perceived risks in clothing purchase, and demographic characteristics. The questionnaire was administered to 453 female adults during the fall of 1993. The results of this study were as follows: 1. Clothing shopping orientations were factor analyzed resulting six factors, such as Recreational Shopping, Economic Shopping, Store/Brand Loyalty, Careful Shopping, In- dependent Shopping, and Self-confidence in Clothing Shopping factors. 2. According to the factor scores of recreational shopping factor and economic shopping factor, consumers were segmented into four shopper types: Low Shopping-involved Shopper, High Shopping-involved Shopper, Recreational Shopper, and Economic Shopper. Consumer characteristics such as store evaluative criteria, perceived risks in clothing purchase, and demographic characteristics were significantly different among shopper types.

• 한국의류학회지
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• 제16권4호
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• pp.417-430
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• 1992

To examine the effects of clothes upon human's physiological adaptation to the changes of climatic conditions, clothing weight was examined. The results are as follows; 1. According to the change in temperature, the total, upper and outer clothing weight showed remarked change. Clothing weight change was greatest between the July and October, the change was greater in the coast land and the girl students. 2. The clothing weight tends to be light under outdoor in both regions in all seasons except in July, it is remarked in inland and December. 3. The correlation between $R\"{o}hrer$ Index, Body Fat and clothing weight was recognised to be significantly reversed. 4. Positive correlation between health conditions and clothing weight was recognized in December 5. The correlation between exercise hours and clothing weight was negatively significant in December.

• 한국의류학회지
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• 제14권3호
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• pp.222-228
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• 1990

The purposes of the study are to investigate the emotional dimensions toward clothing and to examine the role of these emotional reactions in mediating the effects of clothing cues on an attitude toward the purchase of clothing. The results are as follows: 1. The emotional dimensions to clothing are pleasure and arousal. 2. The model demonstrates an important role of emotion (pleasure) as mediators in forming an attitude toward the purchase of clothing.

• 한국의류학회지
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• 제30권4호
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• pp.497-506
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• 2006

The purpose of this study is to clarify the cognitive complexity of clothing attributes, which influence the preference and purchase intentions. The subjects of this study are 434 female college students and formal survey methodologies were used for collecting data. Those data were analyzed with SAS program, and various methods such as factor analysis, cluster analysis, conjoint analysis, path analysis of Lisrel were followed. The results of this study were as follows: 1) Clothing involvement consists of the affective factor and the cognitive factor. 2) The consumers were divided into three groups with regards to the degree of their clothing involvement. 3) Significant differences were found regarding the cognitive complexity of clothing attributes among these groups.

• 한국의류학회지
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• 제28권7호
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• pp.939-949
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• 2004

The purpose of this study was to analyze clothing expenditure patterns of urban, rural/farm, and rural/non-farm households. A sample of 23,994 households was selected from the 1996 National Survey of Household Income and Expenditure, and 1996 Farm Household Economy Survey. Frequency and regression analyses were used. Major findings were: 1) clothing expenditure of rural/farm households were significantly lower than that of urban and rural/non-farm households; 2) in terms of clothing expenditure by categories, urban and rural-non-farm households have similar expenditure pattern; 3) clothing expenditures relative to income were lower than 1 for all three groups; 4) clothing expenditures relative to total income for urban and rural/non-farm households were higher than 1, while that for rural/farm households was lower than 1; 5) a major factor explaining clothing expenditure differences between urban and rural consumers was the household head＇s occupation.

• 한국의류학회지
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• 제26권11호
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• pp.1491-1501
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• 2002

The purpose of this study was to set up an effective marketing strategy targeting college women by researching the relationship between weight control behavior and body exposure in clothing behavior. The results showed that 1) 85.5% of the college women participated in weight control behavior, and 53.5% of them wanted to lose more than 3kg of their weight. 2) College women were less satisfied with their body and thar showed less body exposure in clothing behavior according to the increase of weight control degree. The weight control parts and unsatisfied body parts were almost matched : thigh, abdomen, hip, calf, and weight. College women preferred clothing that exposed neck, legs and shoulder more than clothing that exposed many parts of their body at the same time. 3) exposure in clothing decreased according to the increase of weight control degree, except for the exposure of breast in clothing.

• 한국의류학회지
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• 제26권11호
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• pp.1638-1648
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• 2002

In this study, we classified adjectives to represent the image of clothing materials as the fundamental process for evaluation of the images on various fabrics and reviewed hierarchy and evaluation dimensions regarding the image of clothing materials. The adjectives to express the image of clothing materials were extracted from Fashion Magazine and Fashion Trend Book The similarity among adjectives was measured by pair-wise comparison without showing fabrics. From the result of the cluster analysis, 87 adjectives were finally extracted through the integrated processing of the adjectives with similar meaning and a close distance. Through the cluster analysis, the hierarchy of the clothing material images was examined. The clothing material images were classified into 12 primary sub-clusters such as ‘feminine', ‘warm', ‘neat', ‘classical', ‘pastoral.' ‘casual', ‘modern'. ‘ambiguous', ‘primitive', masculine', ‘abundant', and ‘arranged'. The dimensions evaluating the clothing material images were also developed using the multi-dimensional scaling method. A 4-dimensions and 8-axes system was established, which is composed of ‘masculine-feminine', ‘new-old', ‘casual-classical', and ‘ambiguous-arranged' images.

• 한국의류학회지
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• 제21권8호
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• pp.1297-1306
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• 1997

The purpose of this study was to investigate the difference of visual evaluation about combination of contrary clothing image, Elegance-Casual, Ethnic-Modern. The data were collected using 23 semantic differential hi-polar scale questionnaires from 50 female students majoring in clothing and textile and analyzed by Factor analysis, ANOVA, Discriminant analysis and MDS. The results obtained were summarized as follows; 1. As a result of factor analysis, 4 factors -Attractiveness, Casualness, Moderateness, Modernness-were found out as constructing factors of contrary clothing image. 2. For the visual evaluation of contrary clothing image combined with top and bottom, there were significant differences in all factors. 3. As a result of discriminant analysis, discrimination among images was more closely related to renovated image by combination of contrary clothing image. 4. As a result of MDS, evaluative dimensions of contrary clothing image were identified, and relationship between clothing images and special qualities of design was shown on positioning map.