• 한국지역사회생활과학회지
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• 제28권2호
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• pp.313-328
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• 2017

The purpose of this study was to analyze the role of perceived market influence, which is an important psychological factor influencing consumer behavior in the market, and explain how consumer beliefs related to the market can affect sustainable consumer behavior. First, this study found that gaps in perceived market influence were statistically significant for age and job. Second, environmental concern, organic food consumption (vegetables and meats), and purchase behavior of organic foods were found to be significantly different by degree of perceived market influence of consumers. The mean values were found to be high for the group having strong perceived market influence. This tendency suggests an association between higher perceived market influence consumers and more environmentally friendly consumer behavior. Lastly, this study used Structural Equation Modeling to analyze the effect of perceived market influence as a moderating variable and mediating variable on the relationship between environmental concerns and consumer behavior toward organic foods. The results show a mediating effect on perceived market influence, but a moderating effect could not be found. This result implies that perceived market influence might indirectly affect consumer behavior when transferring environmental concerns to consumer behavior toward organic foods.

• 한국농촌건축학회논문집
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• 제10권2호
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• pp.27-36
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• 2008

This study is progressing or suggests effective space planning for rural village area conventional markets that is planning business market modernization process. Rural village area conventional markets of small scale are inputting a lot of efforts and financial resources for activation. Also, I wish to quote activation plan for rural village area conventional markets that face in stagnation. Studied spatial form and conventional market activation factors by space use special quality of rural village area conventional markets for architectural planning plan presentation. Investigated spatial change for several years that appear in Geum-wang conventional market for this. As a result, could deduce plans of space improvement plan for conventional market space positively. Also, through this study, suggest activation plan of conventional market that display similar space type including Geum-wang conventional market. Therefore, environment improvement of conventional market's type and special quality based on space activation elements and need space environment improvement plan the architecture plan in early planning phase of business.

• 디지털산업정보학회논문지
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• 제18권3호
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• pp.97-110
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• 2022

The case study looks into the case of the "extreme" market segmentation strategy of company L with its top luxury windows and door brand "Lonchel". Company L has long enjoyed a leading position in the Korean windows and doors mass market. However, it went against their already well-established flagship brand and created a completely new one called "Lonchel", pursuing an extreme market segmentation strategy focusing on the small niche market of highest-income customers exclusively. The strategy has turned out to be successful and the company has gained long-lasting competitive advantages. In this vein this study analyzes the market environment in which the top-tier brand "Lonchel" appeared, the concept of the extreme positioning and the smallest viable market, the characteristics of target customers, the company's analysis of and response to them, and the analysis of products to meet their needs. The brand operation plan and promotion will be also reviewed. Through this, we intend to draw implications related to the extreme positioning strategy that a company may pursue in a target market of small groups of people.

• 품질경영학회지
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• 제51권4호
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• pp.691-700
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• 2023

Purpose: This study aims to analyze the diffusion pattern of the Mongolian mobile phone market. In particular, we used a generalized diffusion model to explore the factors affecting market potenial. Methods: We used three diffusion models to estimate the number of mobile subscribers in Mongolia. Based on the Logistic model with the best fitness, we introduced time-varying market potential and explored the influence of various independent variables such as GDP and inflation. Results: Among the basic diffusion models, the Logistic model was the best in terms of estimation performance and statistical significance. The estimation results of the Generalized Logistic model confirm that investment in the telecommunication sector has a significant positive effect on market potential. The estimation of the Generalized Logistic model effectively describes the continuous growth of the Mongolian telecommunications market until recently. Conclusion: We have analyzed the diffusion pattern of the Mongolian telecommunications market and found that the amount of investment in the sector leads to the growth of the market size. This study is original in terms of its subject - Mongolian telecommunications market and methodology - time-varying market potential.

• 한국의류학회지
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• 제39권6호
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• pp.838-851
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• 2015

This study explores the level of designer brands' market oriented attitude through a conceptual framework of market orientation. Designer brands have rapidly increased in the Korean fashion market with a competitive environment that pushes designers to improve market oriented attitudes and strategy. Designers working for 20 brands that the government designated as 'promising creative designer brands' were invited for in-depth interviews, 19 designers from 18 brands participated in this study. The generation of market intelligence that composes market orientation meant that the designers were confirmed to collecting different types of information according to information sources. They showed interest in collecting information on the exploration of design trends from overseas designers as well as operational and managerial information from domestic designers. Fashion-related stakeholders mainly collected feedback on design concepts from the press and public institutions. They collected customer feedback from buyers; however, appropriate feedback was inadequate. Designers generally appeared to place less value on the collection of customer responses and opinions; however, two groups of designers showed customer-oriented attitudes according to accumulated experience. The market-oriented attitude of top designers had an important role in designer brands; consequently, top designers should be properly trained to improve market-oriented attitudes to increase market performance.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2002년도 춘계종합학술대회
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• pp.395-399
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• 2002

영국의 이동통신시장은 2001년 8월 성인의 73%가 이동전화를 소유하고 있을 만큼 성장하였고, Vodafone, BTCellnet, One2One, Orange 등 4개 사에 의해 균형적인 경쟁이 전개되고 있다. 본 고에서는 영국에서 이동전화 사업자간 균형발전을 가져오고, 경쟁이 활성화된 배경을 정리하고 있다. 국내의 경우에 후발사업자와 선발사업자간 시장점유율 격차가 지속적으로 확대되고 있고, M&A에 의해 이용자의 사업자 선택권이 축소되고 있는 상황에서 영국 사례를 중심으로 경쟁이 활성화되기 위한 시사점을 살펴보고 있다.

• 산업진흥연구
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• 제5권4호
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• pp.15-28
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• 2020

본 연구에서는 방산시장의 시장구조와 경쟁현황을 측정하기 위한 방법 및 방위산업과 방산시장의 특징을 살펴보고, 연도별 주요 방산업체 매출액을 바탕으로 시장점유율 및 상위 기업집중률, 허핀달-허쉬만 지수를 적용하여 시장구조와 경쟁현황을 분석해 봄으로써 국내 방산시장이 독과점구조에서 벗어나 경쟁지향적 시장 형태로 변화하도록 개선방안을 제안하고자 한다. 이를 위해 방산시장과 유사한 형태의 시장들을 비교·분석하였으며, 그 결과를 바탕으로 방산업체의 다양한 공급능력 구비를 위한 정부의 지원정책 추진, 정부 주도하 방산제품의 공급 시기, 규모, 기간을 고려한 기업 선정, 군 소요에 대한 정보 제공 등의 개선사항을 제안하였다. 이는 정부가 정책을 추진하는데 있어 근본적인 시장구조 개선 및 산업 차원의 정책개발을 통해 공정하고 원칙에 맞는 방산시장을 조성하여 기업 운영의 효율성을 추구하기 위함에 있다.

• Journal of Electrical Engineering and Technology
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• 제1권1호
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• pp.1-7
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• 2006

In an electricity market, the spot market is normally integrated with a forward or future market. The advantage of the forward market is to allow the market participants to deal in a part or the whole trading portfolio at a fix price in advance and to avoid risk associated to the uncertain price of the spot market. Japan has introduced a continuous auction base forward market from April 2005. This paper analyzes the Japanese forward market rules and operations, and introduces a new algorithm that may improve the efficiency of the market itself. The proposed algorithm enables us to give consideration to the specific characteristics of the power system and to integrate them in the auction mechanism. The benefits of the proposed algorithm are verified on an electronic simulation platform and the results described in this paper.

• 대한산업공학회지
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• 제41권2호
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• pp.150-161
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• 2015

This paper proposes a new approach to technology valuation, the market-replacement cost approach which integrates the cost-based approach and market-based approach. The proposed approach estimates the market-replacement cost of a target technology using R&D costs of similar R&D projects previously conducted. Similar R&D projects are extracted from project database based on document similarity between project proposals and technology description of the target technology. R&D costs of similar R&D projects are adjusted by mirroring the rate of technological obsolescence and inflation. Market-replacement cost of the technology is then derived by calculating the weighted average of adjusted costs and similarity values of similar R&D projects. A case of "Prevention method and system for the diffusion of mobile malicious code" is presented to illustrate the proposed approach.

• ETRI Journal
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• 제15권2호
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• pp.53-68
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• 1993

The field of marketing research in the satellite communication services is still in the early stage of its development. Particularly, in Korean domestic satellite service market, many theoretical and methodological opportunities now exist. In this paper we develop a model, which identifies target markets and promising application services in Korean satellite communication service Market. One key contribution of this paper is a modeling approach to the assessment of market potential and priorities of the application services in each Korean industry. We define and estimate the degree of attractiveness for each segmented market which represents the market potential estimated by current usage of terrestrial services and each market segment's willingness to adopt satellite technology. Since all possible satellite application services are not equally important in the market, they should be differentiated in terms of the likelihood of success. We introduce another index prioritizing application services by tying together three important factors affecting Korean satellite service demand. Some marketing implications of model results are also discussed. Finally the findings of our model are compared with those of other similar studies.