• Title/Summary/Keyword: Korean Domestic Markets

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Color Strategies for SPA Brand Identity -Focused on 2013 S/S- (SPA 브랜드 아이덴티티를 위한 컬러 활용 전략 -2013년 S/S 시즌을 중심으로-)

  • Park, SYoojeong;Ha, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.5
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    • pp.672-682
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    • 2015
  • SPA brands have quickly expanded in domestic fashion markets as native SPA brands enter markets that foreign SPA brands previously occupied. It is important that each SPA brand establish its own brand identity to differentiate itself from other brands when SPA brand competition in fashion markets increases. This study investigates how SPA brands express brand identities through colors due to their importance for visualization strategies and brand identity. This study conducted a simultaneous literature study and case study. First, this study reviewed the theoretical background of brand identity and its relationship with colors as well as SPA brands by studying relevant literature and cases of domestic academic theses and data on Internet web sites. After reviewing the theoretical background of SPA brands, this study selected 4 stores of SPA brands (8SECONDS, H&M, UNIQLO, and ZARA) as case study targets and analyzed the stores' external appearance, interior and product colors. Store analysis divided colors into identity colors and trend colors with each SPA company expressing its own brand identity through: the store's external appearance (logo color), painted interior colors (ceiling, floor, walls, mannequins, hangers, equipment, and store-carrier bag), or trend colors (reflected in the store's main display hall or products). The results consider that each SPA brand sets the mass market as their target, and chooses the commercialization of latest fashion by selecting the latest trends in the fashion trend cycle, so its products do not reflect characteristics symbolizing the company's uniqueness and brand.

A Quality Comparative Study on the Tomato Product in Korean Markets (I) - An Analytical Report on the Nutritive Ingredients and the Standardization of Duality of Tomato Katchup Marketed - (시판(市販) 도마도 가공품(加工品)의 품질(品質) 비교연구(比較硏究)(I) - 도마도 켓찹을 중심(中心)으로 -)

  • Rho, Sook-Nyung
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.8 no.1
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    • pp.9-14
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    • 1979
  • The consumption of catchup is increasing due to the raising of income level and food industry and westernization of dietary life followed by economic growth. In this paper I picked up three kinds of food produced by two foreign food companies and three kinds of food by two domestic companies. The average results by experimentation on the nutritive ingredients and the standard quality was as follows; A. Nutritve ingredients; 1) Water content a) Domestic 68.3% b) Foreign 69.1% 2) Protein content a) Domestic 2.2 g b) Foreign 2.1 g 3) Fat content a) Domestic 0.1 g b) Foreign 0.1 g 4) Carbohydrate content a) Domestic 25.1 g b) Foreign 24.6 g 5) Mineral content (Ash) a) Domestic 4.4 g b) Foreign 3.9 g 6) Calcium content a) Domestic 33.5 mg b) Foreign 24.2 mg 7) Phosphorus content a) Domestic 16.1 mg b) Foreign 24.2 mg 8) Vitamin C content a) Domestic 14.6mg b) Foreign 16.0 mg B. Standard quality 1) Remains after evaporation a) Domestic 41.7% b) Foreign 38.4% 2) Free mineral acid content a) Domestic none b) Foreign none 3) Tar chromatophore a) Domestic $trace(Acid)^+$ b) Foreign none 4) Heavy metalic $elements^*$ 5) Sodium chloride content a) Domestic 3.3% b) Foreign 3.3% 6) pH level a) Domestic 3.83 b) Foreign 3.76 + The tar chromatophore elements could not be accurately measured by chromatography. * The heavy metalic elements were both under safety levels in the domestic and foreign products.

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Diverse and predominantly sub-adult Epinephelus sp. groupers from small-scale fisheries in South Sulawesi, Indonesia

  • Nadiarti Nurdin Kadir;Aidah A. Ala Husain;Dody Priosambodo;Muhammad Jamal;Irmawati;Indrabayu;Abigail Mary Moore
    • Fisheries and Aquatic Sciences
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    • v.26 no.6
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    • pp.380-392
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    • 2023
  • Groupers (Family Epinephelidae) are commonly caught in data-poor small-scale multi-species fisheries for sale on both export and domestic markets. This study presents data on the species composition and size/life-stage structure of Epinephelus spp. groupers caught by small-scale fishers and sold locally in the Indonesian province of South Sulawesi. Data were collected from fishing ports and local markets at 12 sites representing the three seaways around South Sulawesi (Makassar Strait, Flores Sea, Gulf of Bone). Each specimen (n = 3,398) was photographed alongside an object of known length, and total length (TL) was obtained using the Rapid Scaling on Object (RASIO). Of the 23 species identified, four (Epinephelus areolatus, Epinephelus ongus, Epinephelus quoyanus, and Epinephelus fasciatus) collectively comprised 69% of the catch, while the 13 least abundant species contributed less than 5%. The catch was dominated (67%) by the subadult life-stage, with just under 20% in the adult class. Juveniles dominated the catch of Epinephelus fuscoguttatus, a valuable export commodity. Observations of early maturity as well as the sizeable gap between length at first capture (Lc) and length at first maturity (Lm) indicate recruitment overfishing of most species, with the notable exception of Epinephelus rivulatus. The proportion of adult fish was low (≈5%-30%) for the twelve most abundant species (E. areolatus, E. ongus, Epinephelus quoyanus, E. fasciatus, Epinephelus coioides, Epinephelus faveatus, Epinephelus sexfasciatus, Epinephelus maculatus, Epinephelus bleekeri, Epinephelus corallicola, E. fuscoguttatus, Epinephelus polyphekadion). For two moderately abundant species (E. faveatus and E. malabaricus), TL < Lm for all specimens. The limited data available indicate spawning ratio is lower than reported from deep-water fisheries of E. areolatus and E. coioides. The results call for targeted research to fill knowledge gaps regarding the biology and ecology of groupers exploited mainly for domestic markets; highlight the need for species-level data to inform management policies such as minimum legal size regulations; and can contribute towards species-level status assessments.

Research on Characteristics of Shoe Manufacturing Companies according to Outsourcing Types (아웃소싱 유형별 신발 제조업체의 특성 연구)

  • Yoh, Eun-Ah;Kwon, Young-Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.11
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    • pp.1421-1431
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    • 2005
  • In this study, outsourcing behaviors of shoe manufacturing companies were studied and four types of outsourcing were generated based on qualitative data collected through in-depth interviews with 21 practitioners of shoe manufacturing companies. In results, shoe manufacturers are actively adopting outsourcings in production of raw materials(RM) as well as final products(FP). However, relatively less effect is being made on outsourcing in the field of product planning, international marketing and information technology. Four types of outsourcing include shoe manufacturers focusing on: 1) domestic production of RH and FP, 2) domestic production of RM and international production of FP, 3) domestic/international production of RM and FP, and 4) international production of RH and FP. These types were differed. from their manufacturing items, product planning skills and target markets of shoe manufacturing companies.

Survey on current status of vegetable seed markets of Guangdong and Yunnan provinces in China for the development of domestic vegetable seed industry (국내 채소 종자산업 활성화를 위한 중국 광동성 및 운남성 채소 종자시장 현황 조사)

  • Kwak, Jung-Ho;Yoon, Moo Kyoung;Park, Suhyung;Kim, Dae-Young;Cheong, Seung-Ryong;Shin, Hyun-Ho;Lee, Sang-Kil;Lim, Yong Pyo
    • Korean Journal of Agricultural Science
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    • v.39 no.4
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    • pp.491-496
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    • 2012
  • Vegetable seeds are one of the most important key factors to determine the way of vegetable's production, distribution, processing and storage. Unfortunately, because of international exchange crisis in 1997, the most of main Korean seed companies were merged into foreign capitals. Currently, many domestic seed companies are incapable of their own survey and development of vegetable seed markets in foreign countries. To provide valuable seed market information for these companies, China, especially Yunnan and Guangdong provinces in China, was selected. Since China is one of the major vegetable seed importers. Also, Yunnan and Guangdong provinces are the most promising targets to export Korean vegetable seeds. The current status of vegetable production in China was analyzed with consideration of Yunnan and Guangdong provinces. The contents of survey and analysis are covering major vegetable crops' cultivation area, farm number, cultivation type, production amount, market price, farm income, packaging method, distribution type and amount of seed consumption. And particularly, major horticultural characteristics of leading varieties were presented to assist the development of exportable varieties of domestic seed companies. We assume the results of this study would be practically usable for the development of exportable varieties.

A Study on Collaboration of Korean Performing Arts Markets - Focused on PAMS, Haevichi Arts Festival, G-FAFE (국내 공연예술 마켓의 협업 방안 연구 - 서울아트마켓, 제주해비치아트페스티벌, 경기공연예술페스타를 중심으로)

  • Kim, Sun Young;Yi, Eui Shin
    • Review of Culture and Economy
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    • v.21 no.1
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    • pp.21-61
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    • 2018
  • Most of the Korean performing arts markets are not only small but also show their limitations in terms of their role as a platform for the promotion of performing arts and future growth prospects. This study started from the perception that the domestic performing arts markets need the cooperation between the markets in order to overcome the current situation and become the representative performing arts markets of Asia. To do this, we conducted surveys and in-depth interviews on market collaborations with domestic performing arts officials such as PAMS, Jeju Haevichi Art Festival and G-FAFE. For successful inter-market collaboration, the first is to change ideas and thinking about collaborations, second, to select programs suitable for direct supervision and collaboration based on evaluation of comparative advantage, and third, to establish and operate the 'Performing Arts Market Collaboration Promotion Committee(tentative name)'. And the fourth, starting from the sharing of the network that is most required at this stage, it is necessary to develop the sharing of manpower and places through mutual financial support or sharing between the central government, the metropolitan municipalities.

How Korean Retailers Expand Private Label Markets Abroad: Evidence from the Chinese Fresh Food Market

  • Jing-Jing Yang;Tae-Won Kang
    • Journal of Korea Trade
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    • v.26 no.5
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    • pp.106-124
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    • 2022
  • Purpose - The increasing share of Korean private label products (PLPs) in the domestic market helped generate lucrative revenue. In recent years, major South Korean retailers have begun to cast their sights on overseas markets and actively export their PLPs. In China, the proportion of private label fresh food (PLFF) is gradually expanding amid the development of the new retailing model. A profound understanding of the relationship between private label fresh produce and purchase intention may be the answer to helping Chinese retailer private labels expand supply chains in Korea. This study, taking Chinese retailers as an example, examines the impacts of selection factors of private label fresh food and perceived value on purchase intention. Apart from that, the relationship between the selection factors and purchase intention will be analyzed with perceived value as a mediator. Design/methodology - This work aims to empirically analyze the purchase intention of private label fresh food using statistical analysis. In this study, a hypothetical causal model consisting of 6 latent variables and 24 measured variables is developed based on the literature review. To validate the research hypotheses and the research model, SPSS23.0/AMOS23.0 is used to analyze factors such as validity and reliability, as well as structural equation modeling. Findings - The hypothetical model established in this study is of general applicability. In respect to PLFF, perceived value, while significantly influencing purchase intention in combination with four selection factors (perceived quality, perceived price, brand trust, and store image), mediates partially between the first three factors and purchase intention, which rules out the impact and mediating effect of store image on purchase intention. Originality/value - These research results, as helpful insights into the present circumstances of Chinese PLFF in the domestic market, provide useful information and guidance for Korean retailers and service providers to innovate production and service, as well as develop marketing and promotion strategies, so that they can shift private label goods with advantages from domestic demand to export, thus increasing overseas profitability. Further, this work will also contribute to relevant research.

Asymmetric Price Differential between Medium and Small Class Cars across Countries: A Case Study - Korea and the U.S.

  • Lee, Woong;Hong, Hyung Ju
    • East Asian Economic Review
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    • v.16 no.3
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    • pp.249-272
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    • 2012
  • This paper examines how a Korean automobile firm price-discriminates between the Korean and the U.S. markets. We argue that a Korean automobile firm's pricing behavior depends on the differences in price elasticity over the segmented markets between the countries. Our findings are that differences in price elasticity may help explain why a medium-class car's price is higher in Korea than that in the U.S. while a small-sized car's price is higher in the U.S. than in Korea, which implies that a Korean automobile firm $3^{rd}$ degree price-discriminates on the same or similar products between Korea and the U.S. This type of $3^{rd}$ degree price discrimination differs from a typical home-bias effect (charging higher prices to domestic consumers) because a small-sized car which is produced domestically sells at higher price abroad. This finding can be added as a source that violates the law of one price.

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Impact of the Change in Market Conditions on a Test for Market Cointegration (시장여건의 변화가 시장통합의 검정에 미치는 영향)

  • Kim, Tae-Ho
    • The Korean Journal of Applied Statistics
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    • v.24 no.1
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    • pp.103-114
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    • 2011
  • Current series for testing stock market cointegrations tend to be restricted to analyzing the relations between stock market prices and may not be able to understand the whole picture of the variations in the stock market system. The nature of the variations in the stock prices, between the countries that experienced economic crisis and those did not, are different for a certain period of time, and accordingly excluding the potentially important variables in the stock market system causes statistical bias. This study considers domestic foreign exchange markets and financial markets in testing for the cointegrating relations of the stock prices in Korea and major investing countries. The results demonstrate the possibility of specification errors unless those markets are included in the statistical modeling process.

Test for Theory of Portfolio Diversification (포트폴리오 분산투자 이론의 검정)

  • Kim, Tae-Ho;Won, Youn-Jo
    • The Korean Journal of Applied Statistics
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    • v.24 no.1
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    • pp.1-10
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    • 2011
  • This study investigates the dynamic structure of interdependence on the domestic and related major stock markets by employing a statistical framework. Finance theory predicts potential gains by international portfolio diversification if returns from investment in different national stock markets are not perfectly correlated or not cointegrated. The benefit of international diversification is limited when national stock markets are cointegrated because of the limited amount of independent variation by the presence of common factors. The statistical tests suggest that international diversification appears to be favorable after the period of the comovement of the stock prices caused by 1997 Asian financial crisis. The result reflects the increase in overseas investment and purchase of overseas funds after the early 2000's.