• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.2
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• pp.277-285
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• 1997

The prupose of this study were to: (1) Analize the contents o( the cosmetics advertisements, (2) Compare the ideal woman images perceived by women with the women images profected through models used in the cosmetics advertisements, (3) Compare the ideal clothing images perceived by women with the clothing images profected through models used in the cosmetics advertisemtnts, and (4) Study and analise the purchase patterns of the women in theirtwenties. The subjects for this study were selected from students attending the Ewha Women's University. The study was done through video presentation, and questionnaire based on several previous studies, For the analysis of data, SPSS statistical packages were used. The results of emprical studies were summarized as follows: 1, As the result of the analysis of the current cosmetics advertisenents, the copies were mostly sentimental and short, the models mostly were casual dresses and their attitudes were active and natural for the most part. 2. The result of comparison between the images of women shows noticeable difference in that, the women tend to idealize independent intellectual and refined woman where as the models tend to be free, airy, outgoing and cute. 3. The ideal clothing images perceived by women tendto be intellectual, dignified, and neat, while the clothing worn by the models tend to be casual, cute, and sexy, thus showing noticeable discrepancy.

• Journal of Distribution Science
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• v.16 no.5
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• pp.17-29
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• 2018

Purpose - This study analyzed the success strategy of Korean small & medium cosmetics exporting companies to enter the Southeast Asian market. Research design, data, and methodology - The independent factors are classified into firm capacity, financial factor, institutional factor, and operational factor. The results of the selection of distributor partners of cosmetics related export companies as a were classified as financial performance and non - financial performance. In order to analyze this, 65 Korean small and medium export companies were recruited through structured online questionnaire for 44 days from September 18, 2017 to October 31, 2017. These data were analyzed by frequency analysis, correlation analysis, factor analysis and regression analysis using SPSS. Results - The Cronbach's alpha coefficient was found to be 0.846. Factor analysis between variables revealed that the eigen value exceeded 1 and was considered valid. As a result of the correlation analysis between the variables, the financial factor and the corporate's competence showed the highest correlation with 0.774. Conclusions - Among the factors influencing the financial performance of the exporting firms, the factors influencing the financial performance of the exporting companies are the factors that influence the non - financial performance rather than the financial performance.

• Journal of the Korean Home Economics Association
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• v.46 no.4
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• pp.107-117
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• 2008

The aim of this study is to promote an appropriate consumption culture given the features of the segmented female college student group and to utilize these features as basic data at the level of consumer education. The lifestyle of female college students will be identified, along with the current use and customer satisfaction of low price cosmetics that are aimed at this group. The conclusion will be proposed on the basis of the results of this study: Firstly, low price cosmetics producers need to develop products that satisfy the needs of customers and to establish marketing strategies such as sales promotions according to the current trend. Secondly, in order to establish rational purchasing, it is necessary to promote an appropriate consumption culture by offering consumer education to college students. Thirdly, most consumers equate brands with quality. Therefore, companies need to continually produce quality products that may be differentiated from other low price cosmetics, not only in terms of price but also in terms of product quality, in order to enhance the reliability of their brand. Furthermore, it is necessary for consumers to be able to purchase products by considering product quality through searching for diverse information and not merely by depending on any particular brand.

• Journal of the Korean Home Economics Association
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• v.39 no.7
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• pp.85-100
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• 2001

A Study on the make-up expression and purchasing behavior of make-up cosmetics based on the lifestyle. The intention of this study is to classily the consumer group based on the lifestyle, to research the characteristics and desire of the each group, and to find out the differences of the make-up expression and purchasing behavior of make-up cosmetics among each group. The result of this study are as follow; 1. We have obtained seven factors out of twenty six lifestyle items by using AIO lifestyle measurement. The seven factors are make-up high involvement factor, brand loyal factor, make-up bases factor, economical and natural beauty oriented factor, impulsive consumption oriented factor, stubborn choice factor, sensitive to others view factor 2. We have formed four groups based on the seven factors. The four groups are impulsive consumption type, professional make-up type, intentional make-up type, basic type. 3. It was examined that women want to express smart, ellegant and intelligent images form the make-up 4. According to the examination of the differences of the purchsing behavior, only the purchase motive, information source and cosmetics purchase amount per month was differentiate among the groups.

• The Journal of Korean Medicine Ophthalmology and Otolaryngology and Dermatology
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• v.20 no.3
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• pp.212-221
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• 2007

Objectives : This study was conducted to test patients with Atopic Dermatitis by external application with Gynostemma Pentaphyllum MAKINO in cosmetics. Methods : We gave scores to 59 patients who visited the Dept. of Oriental Medical Opthalmology & Otolaryngology & Dermatology of Daegu Hanny Oriental Medical Center from July 1st, 2005 to December 31th. We checked the clinic index score(extent. intensity : the degree of erythema, induration or papulation, puritus, excorination, lichenification, scaling or dryness, erosion or oozing or weeping. the degree of itching), Eosinophil count and IgE. Results : There are 46 patients we could check by clinic index score, and 44 patients by laboratory. 1. In the 46 cases clinic index score was significantly decreased between the before- and afterexternal application treatment periods(P<0.01). 2. The 46 cases was devided into two types (moist heat type and blood dryness type) by intensity. External application of Gynostemma Pentaphyllum MAKINO in cosmetics did not significant change by two types. 3. In the 44 laboratory cases, the number of eosinophil counts was decreased but the number of IgE was significantly increased. Conclusions : Considering the above results, we have concluded that cosmetics with Gynostemma Pentaphyllum MAKINO have the remedical effect for Atopic Dermatitis.

• Korean Journal of Pharmacognosy
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• v.36 no.4 s.143
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• pp.273-277
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• 2005

In mammalian melanocytes, melanin synthesis is controlled by tyrosinase, the key enzyme in the pigment synthesis. In this study, to develop a new whitening agent, we have investigated the antioxidant and the inhibitory effect of Artemisia anomala extract on tyrosinase activity and melanigenesis in the B16/F1 melanoma cells. The inhibition ratio of tyrosinase activity of butanol fraction from A. anomala was higher than that of arbutin ($97.5{\pm}0.5%$ at the concentration of 2 mg/ml). The butanol fraction was shown scavenging activities of 1,1-diphenyl-2-picrylhydrazyl (DPPH) radicals and superoxide anion radicals in a dose dependent manner. The highest inhibitory activity of melanogenesis was also butanol fraction ($25.0{\pm}3%$ at the concentration of $200\;{\mu}g/ml$). From these results, we suggest that the A. anomala extract might be used to be a potential agent for skin whitening.

• Journal of Korean Society for Quality Management
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• v.46 no.1
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• pp.153-168
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• 2018

Purpose: The balanced scorecard (BSC) has been adopted to evaluate factors affecting performances in organizational dealer marketing in Chinese cosmetics market. Four performance measures in BSC: learning & growth, internal business processes, customer performance, and financial performance are employed in our empirical study. Methods: We conducted surveys of dealers in a Chinese cosmetics company and used total 463 samples for analysis. Confirmatory factor analysis and structural equation model analysis were employed using AMOS 20.0. Results: This study found that internal business process had a positive relation with customer performance and learning and growth. Also, customer performance and learning & growth positively affected financial performances. Conclusion: This study has some academic and practical contributions in that the revised BSC model reflects the special aspects of Chinese cosmetics market and it can be used as a guide for companies in the Chinese cosmetics market to understand which factors are affecting performances.

• Journal of Fashion Business
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• v.20 no.5
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• pp.30-44
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• 2016

In this study, we used the Q methodology, which is considered an effective way to identify and assess the characterization of the human subjective consciousness, and we intended to carry out a scientific approach to classify cosmetics consumers in a department store. The purpose of this study is to identify the dimension of recognition and the characterization of Korean women who use a department store, as well as to classify cosmetics consumers in a department store. The analyzed data was divided into the top 10 questions and 10 sub-items, and it was then classified into six consumer types, depending on typicality of three factors. The three factors were 'effectiveness', 'goal' and 'congestion of shopping'. We named and analyzed the features of each type through in-depth Q workshops in which 22 professionals participated. This study is meaningful as it used the Q-methodology instead of statistics which had been used before to classify the consumers, so that the 'subjective' estimation was analyzed into 'objective' types. The results of this study are expected to be useful for creating a marketing strategy for the cosmetics industry.

• Journal of the Korean Applied Science and Technology
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• v.27 no.3
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• pp.353-360
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• 2010

This study was carried out to investigate the possibility of solid particles as a stabilizing agent instead of surfactant for preparing emulsions in the cosmetics. The type of emulsions stabilized by solid particles was dependent on wettability of the particles for water and oil. The optimal conditions of emulsions stabilized by solid particles were determined with ratio of water and oil phase, polarity of oils and amount of stabilizers. In the foundation appling the optimal condition of emulsions stabilized by solid particles without surfactant, the stable emulsion type foundation was successfully prepared. As a result, this work indicates that emulsions stabilized by solid particles can be applied to make-up cosmetics.

• Journal of Distribution Science
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• v.19 no.7
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• pp.75-85
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• 2021

Purpose: This study is focused on analyzing the key reasons why One-brand Shop has been shrinking and Multi-brand shop is rising from the perspective of the trend changes of customer behavior and distribution channel in the Korean cosmetic market. The purpose of this study is to examine the factors influencing the attractiveness of cosmetics distribution channels from a store perspective and a consumer perspective. Research methodology: This study conducted a survey to define the factors that influence the attractiveness of cosmetics distribution channels. A total of 300 samples were investigated. Results: The store factors that influence the attractiveness of the cosmetics distribution channel were product quality, shopping convenience, and store accessibility in the group of single-brand store preferences, and product diversity and store experience in the group of multi-brand store preferences. Conclusions: Core competing factors of One-brand shop include product value, shopping convenience and accessibility. In contrast, Multi-Brand shops offer core competing factors of diversified product portfolio and shop function experience. A new trend has been found that the customer segments of the price-oriented group and the pleasure-oriented group have become the mainstream segments in the Korean cosmetic market. In conclusion, Multi-brand Shops are suggesting better overall customer experiences in terms of distribution channel attractiveness and customer values.