• Title/Summary/Keyword: Korean Commercial Architecture

Search Result 432, Processing Time 0.025 seconds

A Study on the Landscape-Oriented Persuasive Language from Naming the Apartment Brand in Korea - Focus on the Analysis of Category and Lexeme - (국내 아파트브랜드 명명(命名)에 담긴 조경지향적 설득언어 - 유형 및 어휘소 분석을 중심으로 -)

  • Rho, Jae-Hyun
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.38 no.1
    • /
    • pp.49-63
    • /
    • 2010
  • This study was intended to analyze and interpret the pattern of naming the domestic apartment brand from a semiologic viewpoint in a bid to review the meaning and value of apartment brand, while on the other hand, evaluating the characteristics of persuasive message pursued by current apartment brand in 2010, and consequently, the conclusion of the study is outlined as follows. 1. As a result of analyzing the coinage of branding naming, the words such as combination, joint and blending pattern tended to dominate, which seemed to attempt to represent the variety of values of the housing culture. Brand ideation tends to stress the character symbolism and polysemic message using syllepsis, and the experimental attempt to revive the traditional dwelling concept in a modern sense in a way of combining the archaic word with the Chinese character was found as well. 2. As a result of analyzing the frequency of verbal identity and lexeme of domestic apartments, those frequently used are in order of ville, nature, beauty(美), park, hi, green, palace(宮), nobility and center(tra), which are the lexemes representing the landscape, view, nature and dignity. 3. As a result of identifying the pattern of lexeme using analysis frame based on existing researches such as apartment brand positioning, the most important external core concepts controlling the direction and value of apartment brand are 'environment-orientated' and 'emotion-orientated', and internally, 'function-oriented'. Given the persuasive language expressing the 'environment-oriented' feature and the priority of brand lexeme are garden, park, view and the nature, a landscape-oriented persuasive message is seen to be surging in brand naming. 4. An emotion-oriented persuasive language such as dignity axis having major lexeme represented by palace, nobility, class and a pride axis having major semantic elements represented by human, I and you are used as major value concepts and persuasive language that lead domestic apartment brands to differentiation and upgradation. 5. Among the lexemes focusing on view from environment-oriented standpoint, hi, hill, tower, view, mark, heights are the trend pursued by high-rise apartment aiming at the view such as residential-commercial apartment, and thus the persuasive language focusing on high-rise concept is expected to become the element dominating the trend of apartment brand for the time being.

A Study on Gardening Theories of Li, Yu in 'Xian Qing Ou Ji' (한정우기(閑情偶寄)를 통해 본 이어(李漁)의 조원(造園) 이론)

  • Zhang, Lin;Jung, Woo-Jin;Sung, Jong-Sang
    • Journal of the Korean Institute of Traditional Landscape Architecture
    • /
    • v.36 no.3
    • /
    • pp.137-148
    • /
    • 2018
  • Li Yu's Xian Qing Ou Ji was written during the late Ming and early Qing Dynasty when material culture flourished due to the development of the commercial economy. Xian Qing Ou Ji is considered a retrospective work that reflects the rich material society at that time. This study focuses on his gardening theories through the interpretation and analysis of these two texts of 'Jushibu(居室部)' and 'Zhongzhibu(種植部)' in Xian Qing Ou Ji. The results are summarized as follows. First, he explained the method of garden configuration and orientation according to the topography utilizing the theory of 'suiting one's measures to local conditions(因地制宜)'. He emphasized the detailed understanding of topography as the starting point for all the gardening theories. It stated that he tried to adjust the height of the terrain artificially to create an ideal form of 'anterior high and posterior low(前低後高)'. The successful arrangement of houses, pavilions, rockery and waterways et al. was able to be achieved because of his accurate understanding of topography. Second, 'borrowing scenery(取景在借)' means 'borrowing the outside scenery to the inside'. He applied this theory by 'viewing in motion(動觀)' and 'viewing in repose(靜觀)'. 'Viewing in motion' is seen as a positive methodology for landscape enjoyment. For example, the view through a window changes with movements of the boat, and it can portray thousands of landscape paintings which can be seen through the windows. In the case of 'viewing in repose', the window is regarded as a means of attracting outside garden views to the inside. Third, he emphasized 'the firmness of objects(制體宜堅)', where the design of windows and railings must be considered ahead of others. Fourth, he interpreted the contents of 'the pursuit of novelty(創異標新)'. This generalizes the characteristics of his gardening theory. The contents included 'hall wall(廳壁)', 'variable sun visor(活?)', 'hanging boards and couplets(聯?)' and 'method of supporting vines with bamboo screen(竹屛扶植法)'.

『Han-jeong-rok(閒情錄)』 by Heo Gyun from the Perspective of Contemporary Lifestyle (현대 라이프스타일(Lifestyle) 관점에서 본 허균(許筠)의 『한정록(閒情錄)』)

  • Hong, Hyoung-Soon
    • Journal of the Korean Institute of Traditional Landscape Architecture
    • /
    • v.35 no.4
    • /
    • pp.56-74
    • /
    • 2017
  • The purpose of this study is to draw an implication regarding "Han-jeong-rok" as the proposal on modern lifestyle. This study classified the behavioral patterns pursued in "Han-jeong-rok" in addition to the 'psychological method of practice' and the 'practical method of practice' for the realization of such behavioral patterns pursued in conducting the study. The outcome of this study can be summed up as follows. The result of reviewing the mainstream modern lifestyle indicated that in the well-being craze, practical and selfish tendency were prominent and the side effect of distorted culture of consumerism were also evident. Lohas faced the limitations of lifestyle led by marketing. The slow movement can be differentiated in that it takes even immaterial aspects into consideration including the value of life and etc. However it faces the limitation of being led by community. In the healing craze, modern day people thirst for something that can heal them. All of these people have strong tendency of relying on the external factors for their personal health and well being, and it possesses a weak point in that it can easily be linked to commercial viability. Compared to the same, the implication that Heo Gyun can gain from "Han-jeong-rok" can be summed up as follows. First, "Han-jeong-rok" emphasizes the point that the agent of life is one's self. The modern lifestyle is practical and relies on the external factors, where as Heo Gyun emphasizes that it should start with a serious introspection of life itself. Second, it emphasizes the psychological aspects in leading a leisurely life. Starting with elegant scenic beauty to reading and sophisticated hobbies among others, it indicates that internal satisfaction can be gained and that self-contentment free from cares, is possible. Third, it proposes standardized 'psychological method of practice' and the 'practical method of practice' for the leisurely life. Materialistic and psychological balance is also emphasized in 'practical method of practice'. The limitations of this study is that it was not a clear comparison with "Han-jeong-rok" between contemporary lifestyle and it had stayed in a review study for implications. Furthermore, there is a need for additional study regarding the concept related to landscape and cases included in the "Han-jeong-rok".

Evaluation of Park Service in Neighborhood Parks based on the Analysis of Walking Accessibility - Focused on Bundang-gu, Seongnam-si - (보행접근성 분석에 기반한 근린공원의 공원서비스 평가 - 성남시 분당구를 대상으로 -)

  • Hwang, Hae-Kwon;Son, Yong-Hoon
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.52 no.1
    • /
    • pp.59-70
    • /
    • 2024
  • As urbanization progresses, the demand for parks and green space is increasing. Park green spaces in the city are important spaces in the city because they are recognized as spaces where people can freely engage in outdoor activities. The park service area is a measure that shows the extent to which services are provided based on distance. In this process, the concept of accessibility plays an important role, and walking, in particular, as the most basic means of transportation for people and has a great influence on the use of parks. However, the current park service area analysis focuses on discovering underprivileged areas, so detailed evaluation of beneficiary areas is insufficient. This study seeks to evaluate park service areas based on the pedestrian accessibility and the pedestrian network. Park services are services that occur when users directly visit the park, and accessibility is expected to be reflected in terms of usability. To quantify the pedestrian network, this study used space syntax to analyze pedestrian accessibility based on integration values. The integration values are an indicators that quantify the level of accessibility of the pedestrian network, and in this study, the higher the integration value, the higher the possibility of park use. The results of the study are as follows. First, Bundang-gu's park service area accounts for 43%, and includes most sections with high pedestrian accessibility, but some sections with good pedestrian accessibility are excluded. This can be seen as a phenomenon that occurs when residential areas and commercial and business areas are given priority during the urban planning process, and then park and green areas are selected. Second, based on Bundang-gu, the park service area and pedestrian accessibility within the park service area were classified by neighborhood unit. Differences appear for each individual neighborhood unit, and it is expected that the availability of the park will vary accordingly. In addition, even in areas created during the same urban planning process, there were differences in the evaluation of park service areas according to pedestrian accessibility. Using this, it is possible to evaluate individual neighborhood units that can be reflected in living area plans, and it can be used as a useful indicator in park and green space policies that reflect this in the future.

A Study on The Construction of Choryang-Waegwan (초량왜관의 조영활동에 관한 연구)

  • Chung Ye-Jung
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
    • /
    • 2005.10a
    • /
    • pp.195-216
    • /
    • 2005
  • This study concerns especially Choryang-Weagwan which was the largest Japanese House left in Pusan through Chosun Dynasty.Choryang-Waegwan was known to have been jointly constructed by Korean and Japanese carpenters. Therefore, Weagwan was a place for exchange of architectural tradition (special features such as sliding door and straw mat) between Korean and Japan. Judging from this point of view, It is certain that mutual influences helped to shape architecture of Choryang-Weagwan. After establishment Choryang-Weagwan was gradually extended, owing to the prosperity of trade with Japan. But since late 18th century government of Chosun did not give as much care to maintaining Choryang-Weagwan as a result of deteriorating condition of commercial and diplomatic relations with Japan. From the beginning of Choryang-Weagwan construction, Superintendents of the construction were called Hun-do and Byl-cha, who acted as official interpreters as well. And, during construction works, they were called Gamdong-gwan. At the start of construction, Weagwan was built partly in Japanese-style by the carpenters from Tokugawa Shogunate. But as time passed, the participation rate of Japanese carpenters diminished gradually. After 1831, Japanese technician vanished extremely and repairing construction was continued by the Korean

  • PDF

Evaluating the Wind-induced Response of Tall Building Changed by Arrangements of the Buildings (건물배치변화에 따른 고층건축물의 풍응답 평가)

  • Cho, Sang Kyu;Ha, Young Cheol;Kim, Jong Rak;Kim, Kyu Suk
    • Journal of Korean Society of Steel Construction
    • /
    • v.16 no.3 s.70
    • /
    • pp.305-314
    • /
    • 2004
  • Many residential buildings and mixed-use (i.e., residential and commercial) buildings that are currently under construction in the country mainly consist of building clusters rather than single structures. Recent trends show single buildings that actually consist of two houses. The lower part of the building consists of a single dwelling space. However, the upper part of the building is split into two dwellings, considering the aspects of commercialism and appearance, such as ventilation and lighting. These tall and complex buildings not only have low mass and damping. They also depend on wind loads for their structural stability and serviceability, due to the interaction between the building groups and the wind. In architectural design, however, the interaction effects among neighboring houses within a building group have yet to be identified. In addition, it is difficult to predict these interaction effects. In this regard, this thesis aims to model patterns of architecture, which consist of two houses that are existing or under construction. Current structures are investigated by comparing their wind-reduced response interaction effects, based on the measured distance between two buildings, and the acceleration response through the wind tunnel test. The results of this study are expected to provide basic data for wind-induced response interaction effects of building groups. Furthermore, the outcomes are also intended to be used as data for more rational and economical structure design.

Influence Factors of Street Environment for Provision and Management of Street Green (가로녹지 조성 및 관리를 위한 가로환경 영향요인 분석 연구 - 서울시 관리도로를 대상으로 -)

  • Han, Bong-Ho;Kwak, Jeong-In;Kim, Hong-Soon
    • Korean Journal of Environment and Ecology
    • /
    • v.27 no.2
    • /
    • pp.253-265
    • /
    • 2013
  • This study was correlation analysis between provision and management of street green and street environment through field survey about city official roads(93 routes, 629.2km) in Seoul. Green belt under the street trees were 17.5% of all routes. Composition of street green belt width of 1~ 2m was the most common(11.6%). Management status as a protected facilities were protect frame and prtect cover installed inerval(60.1%). Interval of pruning was 63.5%. Type of tree was mainly 47.9%. Road width was mainly more than 8-line(51.3%). Sidewalk width was mainly 3~6m(84.1%)in environment status of street. Landuse was mainly commercial and business(70.3%). Electronic wire complete was mainly compete with crown(33.6%). Use of sidewalk was mainly used(16.3%). ANOVA analysis was conducted between the Street green and environment of Street. Street green belt(more than with 3m) was analyzed to be effective in street green manufacture. Natural green area of city's outside and Industrial area were analyzed to be effective. Use of sidewalk was to be a management. Protection facilities are installed on the narrow sidewalk width lower intensity. There was a higher strength in narrow sidewalk width, road width and compete with crown. And type of tree was higher strength similarly. Pruning and type of tree showd a significant correlation. Thus, ensure sufficient sidewalk width and land use should be considered for street green was effective manufacture and management. Species selection and pruning management was needed by consider electronic wire management, type of tree and landscape.

An Analysis of Land Use Patterns in Riparian Zones for the Geumho River Watershed Management (금호강 유역관리를 위한 수변구역의 토지이용패턴분석)

  • Park, Kyung-Hun;Oh, Jeong-Hak;Jung, Sung-Gwan
    • Journal of the Korean Association of Geographic Information Studies
    • /
    • v.8 no.2
    • /
    • pp.157-165
    • /
    • 2005
  • The purpose of this study is to examine the relationship between land use patterns of riparian zones and water quality in the Geumho River watershed. A GIS database included digital land use maps (1:25,000), stream network extracted from digital topographic maps (1:5,000) and riparian zones maps by multi-buffering method. Pearson's correlation analysis was used to explain the relationship between the environmental conditions of a 30 meter buffer strip on each side and water quality. According to the result of investigation of riparian-level land use patterns, sub-watersheds on the lower Geumho River including Daegu metropolitan city were mainly developed as urban area such as residential, commercial and industrial ones, while sub-watersheds on the middle Geumho River and the main course of Nakdong River, agricultural ones such as a paddy, a dry field and an orchard. Meanwhile, the area-rate of riparian forests which play an important role in filtering nitrogen, phosphorus and sediment was estimated below the average 16%. The proportion of urban area in a 30 meter riparian bufferstrip had a negative correlation with water quality in each sub-watershed. But the proportion of forest area had a positive correlation with water quality. Henceforth, it is necessary to establish landscape planning for preparing and restoring the riparian buffer zones, concerning land form, soil type, the present land use pattern and economic aspects.

  • PDF

ASIC Design of Lifting Processor for Motion JPEG2000 (Motion JPEG2000을 위한 리프팅 프로세서의 ASIC 설계)

  • Seo Young-Ho;Kim Dong-Wook
    • The Journal of Korean Institute of Communications and Information Sciences
    • /
    • v.30 no.5C
    • /
    • pp.344-354
    • /
    • 2005
  • In this paper, we proposed a new lifting architecture for JPEG2000 and implemented to ASIC. We proposed a new cell to execute unit calculation of lifting using the property of lifting which is the repetitious arithmetic with same structure, and then recomposed the whole lifting by expanding it. After the operational sequence of lifting arithmetic was analyzed in detail and the causality was imposed for implementation to hardware, the unit cell was optimized. A new lifting kernel was organized by expanding simply the unit cell, and a lifting processor was implemented for Motion JPEG2000 using it. The implemented lifting kernel can accommodate the tile size of $1024{\times}1024$, and support both lossy compression using the (9,7) filter and lossless compression using (5,3) filter. Also, it has the same output rate as input rate, and can continuously output the wavelet coefficients of 4 types(LL, LH, HL, HH) at the same time. The implemented lifting processor completed a course of ASIC using $0.35{\mu}m$ CMOS library of SAMSUNG. It occupied about 90,000 gates, and stably operated in about 150MHz though difference from the used macro cell for the multiplier. Finally, the improved operated in about 150MHz though difference from the used macro cell for the multiplier. Finally, the performance can be identified in comparison with the previous researches and commercial IPs.

A Study on the Competitive Strategy of Department Store for Sustainable Development (지속가능한 성장을 위한 백화점의 경쟁전략에 관한 연구)

  • Jin, Chang-Beom;Park, Chul-Ju;Youn, Myoung-Kil
    • Journal of Distribution Science
    • /
    • v.15 no.3
    • /
    • pp.73-80
    • /
    • 2017
  • Purpose - Since Korean distribution market was opened, the domestic environment in department stores has been changed by the pattern of consumption and consumer need based on income classes. As multilateral Free Trade Agreement (FTA) accelerates opening markets, the scale of circulating capital has become bigger. Large-scale commercial facilities have developed quickly as a form of a large shopping center, thus, the matter of choice and securing market area became an important valuable in this trend. Moreover, multi-complex space has been proposed as the goal of successful business with promoting the public benefit. Research design, data, and methodology - This research studied consumer behavior using data about the life style and sales of consumers, not statistical data or survey as previous studies. This research tried to find the differentiation in complex cultural space with consumption behavior of department store. Results - As the structure of society and culture was getting diverse and complex, economic growth and development with such diversity and complexity improved consumers' quality of life. The changes of consumer life style are quite natural like human instinct. Department stores have activated retail business with the products of accumulated technology. Moreover, they have created the space of consumption and culture. Because of these social and environmental changes, department stores are being developed as Multi-functional spaces as well as sale places considering the strategies of department and the changes of consumers' purchasing behaviors. Conclusions - Urban culture complex is a landmark standing for the culture era of 21st century. It has provided an opportunity for consumers to enjoy culture, and has been an important factor to improve company images. Based on these roles and needs, expectancy effects are related with consumer preference and space preference, and the attitude toward companies. Moreover, the expectancy effects from those relationships are getting bigger and bigger. We should respect nature, a characteristic of Korean architecture, maintain visual continuity that harmonies with nature in the development of the complex space of the domestic department stores, and should take significance in the development of the complex cultural space in the direction of feeling the hierarchy of the space to obtain the visual pleasure with the artificial structure.