In the housing market, the construction company started to recognize the importance of the brand power since 1998. Many brand names of apartment construction company have newly formed and many apartments are representative of the brands of construction company by quality of apartment construction and service after hand apartment over to owner with many other elements of their brands. According to these trends in the housing market, it should be also interested in improving the value of brand name in apartment construction. The former researches have been achieved several topics in only a specific target market about the distinction of apartment's plan, the examination of preference, and the satisfaction survey of inhabitants etc. But construction company don't have developed any available marketing strategy according to construction location and regional characteristics. Nowadays, they should be interested in improving the value of apartment brand. Therefore, this research was conducted by interviewing and surveying preference factor, which factors are considered by consumer when consumers purchase apartment house, to compare the two regions such as Metropolis and Cities. The purpose of this research is to provide the preference trend of apartment house in the future to construction company by comparing consumer's preference examination.
With the development of the internet and the spread of 'digital home', apartment houses equipped with the homepages connecting apartment houses as one cyberspace unit have increased. The virtual community with a homepage in apartment complex have improved the effect on management businesses in the side of a apartment manager and increased the importance of the space with a strong tie between residents in the side of residents. But the apartment residents didn't make full use of the virtual community because they have the low level of recognition of it. Therefore, this study attempted to present basic materials for the scheme to revitalize the virtual community. For this purpose, it attempted to find residents' recognition of and participation in the virtual community and demand for the classified contents conducted before this study. In the research method, it conducted the questionnaire research. The results are as follows. 1) First of all, It was found that the apartment residents had the low level of recognition of the virtual community. There was a significant difference according to the degree and the level of using the internet. Some easy-access programs are necessary. 2) The apartment residents took part in the virtual community about 67 percents because there was a lack of the public relation of the virtual community. 3) It was found that there was a significant positive correlation between the level of recognition and participation. 4) An attempt was made to identify the apartment residents' demand for the type of virtual community contents. It was found that most of contents were needed. 'apartment complex introduction and management information' showed the highest score among them. 5) Most respondents are affirmative to the virtual community. Therefore the residential community could be reinforced if the contents of virtual community is developed and well operated in the future.
The purpose of this study is to investigate the effect of Ondol on the bedclimate, microclimate and physiological responses of occupants. Four healthy female subjects slept for seven hours in thermal environment of detached house and apartment respectively. Their bedclimate, microclimate, skin temperature, weight loss of body, weight of bedcloth and sleepwear, body movement and subjective sensation were measureed for this study. The results were as follows; The differences of bedclimate, microclimate, skin temperature were significant according to season and residence styles. The occupants of the detached house showed higher temperature and humidity inside quilt and clothes than those of the apartment did on apartment environment. The occupants of the detached house showed higher weight losses of body, heavier weights of quilt than those of the apartment did on apartment environment in the spring, autumn and winter, lower weight losses of mattress in the autumn and winter. The occupants of the detached house moved more than those of the apartment on apartment environment when sleeping. The occupants of the detached house felt higher thermal sensation and lower humidity sensation than those of the apartment did. The occupants of the detached house felt more comfortable than those of the apartment on detached house environment, while the occupants of the apartment felt more comfortable than those of the detached house on apartment environment. The thermal environments of the apartment and the detached house had an effect on the bedclimates, microclimates of occupants and therefore the physiological responses such as skin temperature, rectal temperature, weight loss of body, perspiration and subjective sensation are different during sleeping according to their residential styles on the same environment.
In this paper we made energy consumption units of glass curtain wall type apartment and general apartment in Busan metropolitan city and compared energy consumption characteristics by building envelope. The monthly electricity consumption units of general apartment were shown in the range of $1.16{\sim}1.51kWh/m^2{\cdot}mon$ which were indicated higher value in January, February, August and September with little variation. On the other hand, in case of glass curtain wall type apartment, monthly electricity consumption units were represented in the range of $1.91{\sim}7.07kWh/m^2{\cdot}mon$ with significant fluctuations monthly, which were outstandingly high in July, August and September. The monthly city gas consumption units of general apartment were found to be in the range of $1.79{\sim}18.07MJ/m^2{\cdot}mon$, while glass curtain wall type apartment were within $0.94{\sim}19.91MJ/m^2{\cdot}mon$. City gas consumption units from December to March were shown highly in both type apartments. The monthly energy consumption units of general apartment were found to be within $14.23{\sim}30.69MJ/m^2{\cdot}mon$, while glass curtain wall type apartment were within $24.49{\sim}68.9MJ/m^2{\cdot}mon$. Energy consumption units of glass curtain wall type apartment were suggested 4.84 times higher than those of general apartment.
This study focused on the fact that changes of policies have influence on housing culture of Korea and analyzed changes in apartment houses planning since the deregulation of the price ceiling through newspaper advertisement. The research compared and analyzed advertisements of apartment houses sales appeared in the 'Gwangju Il-Bo' daily newspaper from 1990 to 2003 by planning factors. : The results are as follows. Reliability and economy were important factors in deciding apartment before the deregulation of the price ceiling policy, but as apartment houses were merchandised after the deregulation of the price ceiling policy, brand of enterprise and image of apartment houses were highlighted more. In the environment of apartment complex, the concerns of location after the deregulation of the price ceiling policy were more increased than before its policy and it means emphasis on living environment for better life. The apartment housing unit and building showed change of the apartment housing unit plan considering residents, high quality of interior design and high-tech and differentiation of equipment since the deregulation of the price ceiling policy. The ground space has been parked or afforested and the underground space is used for parking lot as a part of environment-friendly in the apartment complex planning. The deregulation of the price ceiling policy made brand, image, high-grade and differentiation, and got many changes in the planning side of the apartment sales advertisement.
This study was conducted to analyze the status of apartment informationalization through the research of distribution of super express network, apartment home pages and Inhabitants awareness. 1st. The construction business launched the full-scale apartment informationalization in 1999. Since then, the infomationalization has been developed multilaterally while the apartment home pages are playing a major role in cooperation with construction business and Internet business. The academic interest and research on the informationalization, however, are not enough. 2nd. The distribution of super express network, which is based on the informationalization is accelerated by the government policy. Especially in our country where the apartment is the major type of housing, we have favorite environment for the informationalization and can create our own housing culture. 3rd. The number of the apartment home pages now is increased to over 6,000, but its contents, know-how, and technique to build the system have not been advanced enough. 4th. So far the home pages have not been able to function well enough to strengthen the community awareness and are likely to result in the unbalanced informationalization. 5th. The study shows that residents interest in the computer and the Internet is fairly high. The utilization of the Internet is varied according to the age, sex, occupation, academic background, income and so forth. Especially they are not as interested in the housing informationalization as in the general information, but the preference of the apartment home pages and the super express network is so tremendous that its distribution will keep the momentum.
The purpose of this study is to provide the feasibility of apartment remodeling types in DaeJeon City. This study was conducted by survey for the residents' perceptions of the apartment remodeling. In addition, this study estimated the cost according to remodeling types by comparing it with that other apartments in DaeJeon City. By doing so, this study evaluated the feasibility of remodeling. The results of this study are as follows: 1. Not only the level of the residents' perception but also the intention of apartment remodeling was high. 2. The cost of remodeling was similar to that of residents had answered at questionaire. Thus, the remodeling cost proven to be very reasonable. 3. The cost of horizontally expanding remodeling type was cheaper than that of moving within the same apartment complex or into the new apartment. The cost of others (duplex, expansion or reduction of household) are cheaper that of moving. But one of the difficulties in carrying out these types lies in the fact that the remodeling should be performed in the apartment complex or building. Accordingly, this study proposes that horizontally expanding remodeling type is more feasible in DaeJeon City.
This study aims to verify the effects of the apartment office managers' servant leadership on the residents' satisfactions and housing management company contract renewal ratio, and to examine whether the number of apartment units and the apartments' average size have the moderating effects upon the relationship between servant leadership and the residents's satisfaction and housing management company contract renewal ratio. For the purpose of testing the hypotheses, the questionnaire survey was conducted targeting 1,000 apartment office staffs and 8,000 apartment residents of 200 apartment complex in the region of Ulsan, Kyungnam, and Busan, and the statistical analyses were carried out for the useful questionnaires of 961 apartment office staffs and 7,119 apartment residents. The main results are as follows: First, the higher the office managers servant leadership is, the higher the residents' satisfactions. Second, the number of apartment units and the average size have moderating effects on the relationship between the office managers' servant leadership and housing management company contract renewal ratio. Finally, the summary, implications, and limitations of this study, and the future research direction were discussed in the conclusion.
This study was to identify the spatial and functional characteristics of kitchen and utility space plan in apartment housing. For this purpose, spatial arrangement and function of kitchen and utility space were analyzed according to the size of apartment unit. The results of this study were as follows; 1) The level of spatial separation among living room, dining room, and bedroom is higher in large-sized apartment. And diverse plans were applied for the kitchen of large-sized apartment. 2) To find out functional characteristics of kitchen space, furniture arrangement was analyzed. The I-type kitchen furniture is dominant for small-sized and medium-small apartment, and L-type furniture for medium-large and large sized apartment. 3) For most of the unit plans utility space is located on the balcony outside the kitchen. 4) Sub-kitchen and laundry are major function of utility space, but in case of balcony extention, the function of utility space is minimized. Recent plans for apartment housing shows various spatial arrangement and functions for kitchen and utility space.
This study focused on the analysis of residential satisfaction and environment awareness depending on the environment-friendly level on the outdoor space of the housing complexes. The purpose of this study is to present basic materials of the environment-friendly outdoor space planning of housing complexes. The major findings of the study are as follows. First, the results of the comparative analysis of the satisfaction of the outdoor space of apartment complexes show that the complexes with the most application of environment-friendly elements had higher residential satisfaction. But there was no meaningful statistical difference between the complexes with the higher level of application of the environment-friendly elements and the complexes with medium level of application. Secondly, according to a comparative analysis, the overall residential satisfaction of the apartment complexes was the same as the residential satisfaction of the outdoor space. Thirdly, the results of the correlative analysis of residential satisfaction and environmental awareness showed that the satisfaction of the apartment complexes decreases as the awareness of the environment-friendly apartment complex increases. The results of this study can be used as basic materials for environment-friendly outdoor space planning of apartment complexes.
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