• International Journal of Human Ecology
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• v.9 no.2
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• pp.45-54
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• 2008

This study examines the influence of acculturation level and ethnic groups as a fashion reference group on Korean-American consumer attitude toward luxury fashion brands. Of interest is the role of Korean culture, which emphasizes luxury brand consumption due to the Confucion value of 'face', on Korean-American attitudes toward luxury brands. Data were collected from 108 young Korean-Americans living in the Pacific Northwest of the United States. Descriptive statistics, factor analysis, and multiple regressions were conducted for the analysis. In general, the respondents had relatively negative attitudes toward luxury fashion brands. Even though the acculturation level did not have a significant influence, attitudes toward luxury fashion brands were influenced by Korean reference groups. Age at immigration did not have a significant relationship with attitudes toward luxury brands. Korean-Americans who maintain ties with Korean culture are more likely to have a positive attitude towards luxury fashion, regardless of familarity with American culture.

• International Journal of Contents
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• v.16 no.2
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• pp.51-64
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• 2020

Interviews with 17 Korean American professionals living in Korea revealed the relationship between their status, cultural identities, social capital, and conflicts that arise between their understanding of American and Korean social norms. The findings indicate that social capital for Korean Americans in Korea largely comprises of their English community in Korea and the Seoul Global Center; and that their access to social capital in the Korean society, in general, is limited. As result of limited availability and accessibility of social capital, with a sense of superiority, they maintained their American identity. In terms of social control, their lack of motivation to adopt and follow Korean social norms, as well as them being from the U.S., limited changes occurred in their cultural identity. Extending previous research on the Theory of Intercultural Public Relations, the public's power allows them to maintain their cultural identity, which in turn, effect their communication process. Implications of these findings, as well as suggestions for future study, are discussed.

• Journal of Nutrition and Health
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• v.32 no.1
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• pp.101-109
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• 1999

This study investigated the food life of 271 Korean American hoursewives residing in the New York and New Jersey metropolitan area. The objectives of this survey were to describe the food life of Koreans and to identify any demographic factors related to the food life. Most of the respondents(80.4%) considered dinner as the most important meal of the day and 97.4% preferred Korean foods for their dinner. More than half percents (54%) preferred to go out to eat at Korean restaurants. While 14.4% of the respondents reported always buying Kimchee, 47.2% of the subjects reported making their own Kimchee regularly. Although several studies showed that the food life are likely to occur spontaneously and to change constantly, most of the Korean Americans in this study appeared conservative in their food life. This study is expected to provide a baseline for a culturally specific nutrition program that would recommend immigrants to practice positive food life and nutrition behaviors. A more study about the effects of immigration on dietary patterns and diseases as well as other nutritional status would be needed.

• Journal of Community Nutrition
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• v.7 no.1
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• pp.36-41
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• 2005

A convenience samples of Korean-Canadian/American adults who lived in Pacific coast areas, were studied in 2000. Total of 130 adults of 37 ($29\%$) from Vancouver, 45 ($35\%$) from San Jose and 47 ($36\%$) from Los Angeles were analyzed by length of residence, as the shorter residence group resided for less than 20 years and the longer residence group resided for 20 years or more. It was observed that the Korean-Canadians/Americans, who resided there for almost two decades, still kept Korean foods and food-patterns very strongly, even though parents' generation showed less acculturated food patterns than children's generation. In spite of those practices, they gave high values mostly on their dietary acculturation and on educating their children about diets. However the longer residence group showed slightly less positive acculturation attitudes than the shorter one. Therefore the longer abroad seemed to make immigrants more for their children to keep dietary traditions. It is recommended that length of residence should be considered when planning dietary foodservices at nursing care systems for Korean Canadians/Americans.

• English Language & Literature Teaching
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• v.11 no.2
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• pp.1-18
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• 2005

This study is a preliminary investigation of the nature of discourse marker acquisition in Korean American speakers of English. Discourse markers are of interest because they are not an aspect of language taught through formal instruction either to native or non-native speakers. Therefore, discourse marker use serves as indirect evidence of face-to-face interaction with native speakers and an indicator of integration. In this light, the present study examines the presence of discourse markers in Korean Americans. The markers chosen for analysis were you know, like, and I mean. The data consist of spontaneous speech elicited from interviews. Sociolinguistic variables such as age, sex, and generation (i.e., $1^{st}$, 1.5, $2^{nd}$) were examined. Results show that there appears to be interaction between the variables and discourse marker use. While all speakers showed variable acquisition of markers, younger, female, and 1.5 generation speakers were found to use discourse markers more than other speakers. Although discourse marker use is optional and thus not a linguistic feature that must be necessarily acquired, it is clear that use is pervasive and acquired differentially by English speakers irrespective of whether they are native or not.

• Journal of Fashion Business
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• v.8 no.4
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• pp.60-67
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• 2004

The purpose of this study was to examine fashion counterfeit purchasing behavior and purchasing intention among Koreans and Americans. 486 female college students were surveyed for this study. For data analysis, descriptive statistics, 2-test, and t-test were used. As the results, generally Korean consumers had purchased more fashion counterfeits than American consumers. There were significantly differences between two groups on 5 fashoin brand counterfeits. That is, handbag of PRADA or LOUIS VUITTON, shoes of Ferragamo, or Gucci, clothing of DKNY, PRADA, or CK, sunglass of Gucci or Channel, and accessories of Agatha, Cartier, or Tiffany were purchased by Korean consumers much more than by U.S consumers. Also, Koreans had more higher purchasing intentions toward fashion counterfeits than Americans except clothing. Based on these results, fashion marketing would be suggested.

• Speech Sciences
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• v.9 no.1
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• pp.77-88
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• 2002

Acoustical correlates of stress can be classified as duration, intensity and fundamental frequency. This study examined the acoustical differences in the first two syllables of stressed English words produced by ten American and Korean speakers. The Korean subjects scored very high on the TOEFL. They read at a normal speed a fable from which the acoustical parameters of eight words were analyzed. In order to make the data comparison meaningful, each parameter was collected at 100 dynamic time points proportional to the total duration of the two syllables. Then the ratio of the parameter sum of the first rime to that of the second rime was calculated to determine the relative prominence of the syllables. Results showed that the durations of the first two syllables were almost comparable between the Americans and Koreans. However, statistically significant differences showed up in the diphthong pronunciations and in the words with the second syllable stressed. Also, remarkably high r-squared values were found between pairs of the three acoustical parameters, which suggests that either one or a combination of two or more parameters may account for the prominence of a syllable within a word.

• Journal of the Korean Society of Food Culture
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• v.22 no.2
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• pp.289-298
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• 2007

The purpose of this study is to examine the Americans' perception on Korean food by analyzing the articles of the New York Times which is the best quality newspaper in America. The number of articles of the New York Times on Korean food were 111 from 1980 to 2005. The average yearly articles was 1.3 form 1980 to 1989, 4.1 from 1990 to 1999, and 9.5 from 2000 to 2005. A large number of articles(54.1%) concerning Korean foods were restaurant reviews based on the experiences in dining at Korean restaurant in America. Main authors of restaurant reviews were Eric Asimo(14), Florence Fabricant(11), and Mark Bittman(8). The kinds of Korean foods reported in the New York Times were 111 which included staple food(21), subsidiary food(82) dessert(4) and Japanese Food(4). There were 15 recipes on Korean food reported in the New York Times including 3 items on Kimchi and 3 items on Bulgogi. The New York Times said Kimchi, Buigogi, Galbi, Pajeon, and Bibimbop were popular among Americans. The New York Times described Korean foods as exhilarating, robust, bold, rustic, healthful, incendiary, assertive, lusty, and exuberant. There were many favorable comments on Korean foods in the New York Times.

• Speech Sciences
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• v.5 no.2
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• pp.131-138
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• 1999

This study was done to investigate the English front vowels /e/ and /${\ae}$/. These vowels are difficult for Koreans to discern and pronounce. So they show a foreign accent in pronouncing them. In order to find out the reason for Koreans' foreign accent, experiments are carried out with the help of acoustic instruments. The results of the experiment show that there is a considerable difference, especially in vowel length, between the way Korean and Americans pronounce the two English vowels, /e/ and /${\ae}$/. When Americans pronounced English front vowel /e/ and /${\ae}$/ there was a big difference in vowel length between the two vowels. But for Koreans there was only a little difference between two vowels and as a result Koreans showed a foreign accent when they spoke these two English front vowels. Therefore we need to consider the difference of vowel lengths between /e/ and /${\ae}$/ in teaching English pronunciation.

• Journal of the Korean Society of Food Culture
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• v.16 no.5
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• pp.515-524
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• 2001

Differences in dietary intake of Korean Americans (KA) by the length of residence in the U.S. were studied in relation to health and disease patterns in Michigan. Of 1860 questionnaires mailed, 637 (34.3%) responded with demographics, anthropometrics, self-reported disease patterns, lifestyle, and dietary patterns (93-item FFQ developed for KA). Complete responses were available for 498 people (263 men,253 women, aged 30-87 yr), who were then divided into three groups based on the number of years lived in the U.S.: 15y, 16-25y, 26y. Age-adjusted weight, height, BMI, and waist to hip ratio were within the normal ranges and did not differ among the three groups. Chronic diseases frequently reported in men and women (age-adjusted) included hypertension (14.4%, 14.1%), digestive diseases (5.4%, 8.5%), diabetes (3.6%,4.9%), and arthritis(3.3%, 12.5%), respectively. The length of residence in the U.S. was inversely associated with the age-adjusted prevalence of digestive diseases (12.4%, 6.5%, 0.4% in men, 13.0%, 11.7%, 0% in women). The length of residence was positively associated with health consciousness, receiving regular health care, taking supplements regularly, and exercising, while inversely related to smoking. The majority favored American foods for breakfast and Korean foods for dinner. Foods frequently consumed included cooked rice (w/other grains). kimchi, coffee (w/cream and sugar),bread (white and dark), citrus juice, milk (low fat and skim), lettuce and cucumber, apple, seaweed, and soda. Intake frequency of the Korean starch food group was inversely associated with the length of residence for both men and women (p<0.001), but not with the American starch food group. Fat intake did not differ by the length of residence in the U.S. The dietary changes were associated with the length of residence and chronic disease patterns for the first generation of KA, which should be further examined 'for the subsequent generation of KA.