• 한국콘텐츠학회논문지
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• 제13권6호
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• pp.459-468
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• 2013

본 연구의 목적은 약선음식을 어떻게 인지하고 있는지, 선택속성이 만족도와 추천의향에 어떻게 영향을 미치고 있는지 파악하고자 한다. 이로써 고객들을 지속적으로 유인 및 유지하기 위한 가이드라인을 제시하고자 한다. 약선음식을 이용한 고객을 대상으로 200부의 설문지를 배포하여 불성실하게 응답한 19부를 제외한 181부를 실증분석에 활용하였다. 실증분석에 따른 결과는 1. 약선음식 선택속성에서 '건강관리 예방', '기능성 음식', '시각적인 음식'의 3개 요인 모두 만족도, 추천의향, 재이용 의도에 유의적인 영향을 미치는 것으로 나타났다. 이중에서 '건강관리 예방'요인이 가장 많은 영향을 미치는 것으로 나타났다. 2. 약선음식의 만족도는 추천의향에, 추천의향은 재이용 의도에 높은 영향력을 미치는 것으로 나타났다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2004년도 추계 종합학술대회 논문집
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• pp.30-35
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• 2004

본 연구는 패밀리 레스토랑을 방문하는 대학생을 대상으로 하여 레스토랑 이용 후 만족도가 재방문과 브랜드 인지도에 미치는 영향을 연구하는데 목적을 두고 있다. 최근 선진국에서는 서비스 비즈니스뿐만 아니라, 모든 비즈니스 분야에 걸쳐 고품질의 서비스를 필요로 하고 있는 실정이다. 이에 본 연구를 위한 설문 결과는 빈도분석과 요인분석 그리고 회귀분석을 이용한 통계패키지를 이용하였다.

• 한국조리학회지
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• 제24권2호
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• pp.51-62
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• 2018

The value of the customer's contribution essentially becomes the value of the dining industry in Korea. Therefore, an increase in the customer's equity maximizes the assets of the business. The purpose of this study intends to examine relationships between customer equity and behavioral intentions in restaurant industry and verify the moderating effect of restaurant type. This study takes an integrated perspective on prior literature on customer equity, as well as on aspects of the general restaurant industry related to customer equity, thereby defining the concept of customer equity in a way that reflects the characteristics of the dining industry. A total of 420 patrons in Korea participated. The results showed a positive relationship between brand equity, relationship equity and behavioral intentions. There were moderating effects related to restaurant type in the causal relationships between behavioral intentions. The components of customer equity and relationship equity in casual dining restaurants, and value equity and brand equity in quickservice restaurants significantly by customers differs according to restaurant type. Limitations and future research directions are also discussed.

• 한국식생활문화학회지
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• 제10권1호
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• pp.35-44
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• 1995

A hazard analysis which included watching operations, measuring temperatures of foods throughout preparation and display, and sampling and testing for microorganisms of total plate counts and coliform bacteria was conducted in various phases of product flow of Korean soups (Galbitang, Sullungtang, Jangkuk) prepared at Korean restaurants. Cooked foods were sometimes held at room temperature long enough to permit multiplication of bacteria that might have been present. This was confirmed by the finding of large numbers of aerobic mesophilic colonies ($10^6$) in samples of such foods after handling and holding for several hours before served. These bacteria decreased down to $10^1{\sim}10^2$ while the contaminated Tang were served. And internal temperature of Tang served was approximately $70^{\circ}C$. Critical control points identified were, pre-preparation, handling after cooking and holding on display. Guidelines were suggested for effective quality control of Tang (Korean soups) production. Handlers of these foods need to be informed of the hazards and appropriate preventive measures.

• 복식
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• 제54권8호
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• pp.101-112
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• 2004

The purpose of this study was to survey the present circumstance of uniform's design and to suggest a design for employees who work for Korean restaurants in Hotels. The subject of study are 10 restaurants which are located in the first class hotels in seoul. And the period of research were 2 months between November, 2003 and December, 2003. The result of research was analyzed by various methods - which consider the frequency, percentage, T-test, crosstabs, and one-way ANOVA. The results are as follows: $1.40{\%}$ of subject adopt a general style which is not traditional style and $60{\%}$ of subject do a Han-Bok or casual Han-Bok which is traditional style. 2. About satisfaction of uniforms, $50{\%}$ of people who is wearing general style has been satisfying their uniform. And $33{\%}$ of people who is wearing traditional style has only been satisfying. 3. People prefer uniform that is made of wrinkle free fabrics and has pockets. In shape of design, they want that ankle-length of trousers, 7/8 sleeves's jackets with waist line-length, and narrow ends. They prefer that a coat has a knob button and there is a zipper in a skirt.

• The Journal of Asian Finance, Economics and Business
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• 제1권4호
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• pp.29-37
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• 2014

This study investigated effects of five consumption values of family restaurants, that is to say, functional value, economic value, social value, creative value and emotional value, upon consumers'satisfaction and brand reliability, and effects of satisfactions upon brand reliability, and effects of satisfaction and brand reliability upon consumers' behavioral intention to help develop family restaurant industry. Frequency analysis was done. The interviewees had demographic characteristics of gender: 156 men (54.4%) and 131 women (45.6%). The interviewees live in the places: 136 persons (47.4%) in Gyeonggi and Metropolitan area, 57 persons (27.0%) in Gangbuk, Seoul, 38 persons (13.2%) in other areas in Seoul, 34 persons (11.8%) in Gangnam, Seoul, 18 persons (6.3%) in Incheon and 4 persons (1.4%) in other regions. Values of the use of family restaurants, for instance, functional value, economic value, social value, emotional value and rarity value had influence upon satisfaction and brand reliability, had influence upon satisfaction as well as brand reliability. This study investigated consumption values of which consumers thought much, effects of consumption values upon satisfaction and brand reliability, effects of consumer's satisfaction upon brand reliability, and consumer's satisfaction and brand reliability upon behavioral intention, and to verify effects having influence upon local and foreign family restaurant.

• 한국조리학회지
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• 제14권1호
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• pp.56-72
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• 2008

Molecular gastronomy is a science that deconstructs the classic haute cuisine and applies science knowledge and laboratory techniques to create textures and flavors in unusual ways. The term 'Molecular Gastronomy' was introduced in 1988 by French chemist 'Herve This' and Oxford physicist 'Nicholas Kurti'. It has since been adopted by both world culinary establishments and scientists, from 'El Bulli' to 'Harold McGee'. Since most world-top prestigious restaurants and chefs were enthralled by this revolunary culinary movement, molecular gastronomy and molecular cooking have drawn a growing interest of lots of Korean people in the food industry until now. However, Korean foodservice industry is unlikely to be ready to develop this advent-garde culinary movement because molecular gastronomy is still an insufficiently established concept of culinary science and philosophy in Korea. Besides, there are many clumsy abuses of putative and clinically unproven bio-chemical components in kitchens and restaurants in the name of culinary science or culinary arts. Such a careless approach and attitude towards an important exercise like a cooking is highly deplorable. Thus it is still too far early to expect the prospective path of molecular gastronomy in Korea without understanding the core principle of molecular gastronomy and having any cultural support.

• 한국산학기술학회논문지
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• 제10권3호
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• pp.660-664
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• 2009

프랜차이즈 레스토랑의 성공을 위한 연구는 그동안 많이 이루어졌다. 본 논문은 대형화되고 있는 프랜차이즈 레스토랑의 주요성공요인에 대한 연구로서 프랜차이즈 레스토랑의 마케팅, 판매를 위한 기초자료를 경영자에게 제공될 수 있다. 연구에서는 성공적인 프랜차이즈 레스토랑 경영을 위한 고객의 만족도와 프랜차이즈 레스토랑의 성공을 위한 성숙도를 예측하였다. 연구 결과, 레스토랑의 메뉴, 분위기, 접근성 면에서는 요인의 중요성에 비례하여 상당한 수준에 도달하여 고객이 크게 불편을 느끼지 않은 것으로 나타났다. 그러나 브랜드, 서비스, 음식, 가격, 규모 등 요인은 고객의 만족도가 높지 않은 것으로 나타나 향후 프랜차이즈 레스토랑 산업의 성공을 위해 보완해야 할 분야라고 판단된다. 또한 프랜차이즈 레스토랑의 성공을 위한 요인의 성숙 예측 시점은 대부분 5년 미만인 것으로 나타났다.

• 수산경영론집
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• 제49권3호
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• pp.15-28
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• 2018

This study categorized Korean seafood diners according to their lifestyle attributes of seafood consumption. This categorization facilitated to set more detailed marketing strategies to each consumer groups so it can lead to promote seafood dining industry in Korea. For this study, a survey was conducted from September 10 to October 9, 2017 in the form of self-completed surveys from seafood restaurant diners living in Busan, Korea. A total of 251 questionnaires were collected and used for data analysis. The results were as follows. There were eight attributes of lifestyle which Korean seafood diners have had such as 'rationality', 'freshness', 'taste', 'health', 'ambiance', 'the latest trend of seafood dining', 'scarcity' and 'familiarity'. The largest number of respondents(154 out of 251, 61.4%) responded that they considered 'rationality' important when choosing their seafood restaurants among the eight attributes. 'freshness(135 out of 251, 53.8%)' was followed. 'the latest trend of seafood dining' and 'familiarity' were the ones that the smallest number of respondents(61.4, 10.8%) considered those as significant attributes for their seafood restaurants selection.

• 무역학회지
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• 제44권6호
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• pp.151-168
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• 2019

This study aims to investigate the determinants that can influence customer satisfaction and loyalty. Compared to some of the determinants that have been investigated by other scholars before, this study also includes a new approach to mobile food-ordering that has only appeared within the Chinese fast-food industry in recent years. It is very important to test if the convenience of mobile ordering services can influence customer satisfaction, as more and more customers are using mobile apps to order food, especially in the 4th Industrial Revolution Era. Research data mostly was collected from customers who visited one of five famous Western fast-food restaurants (KFC, McDonald's, Pizza Hut, Subway, and Burger King) in China. The results show that not only price, service quality, food quality, and the physical environment can significantly affect customer satisfaction but also the convenience of mobile ordering services, a new determinant accompanied by the fast development of IoT technology.