• Title/Summary/Keyword: Korea Information Infrastructure Customer Satisfaction Index(KIICSI)

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Structural Equation Model for Korea Internet Infrastructure Customer Satisfaction Index(KIICSI) (구조방정식을 이용한 초고속 국가망 서비스의 고객만족도 평가체계 개발)

  • Shin Sun Young;Shin Sang-Chul;Moon Tae Hee;Sohn So Young
    • Journal of KIISE:Information Networking
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    • v.32 no.2
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    • pp.220-235
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    • 2005
  • Internet Service Quality has been constantly the center of attention to Internet Service Providers. The KII project plan (Korea Information Infrastructure) aims to build broadband backbone networks mainly through optical fiber cables and ATM switches and to Provide the government ministries, local authorities and non-profit organizations with high-speed, highly capable broadband access to these networks at reasonable rates. The KB service model, however, is different from other Internet Service models much in the same way SP (Service Provider) and NP (Network Provider) differ from each other. In this paper, we evaluate KII service according to various customer satisfaction indicators under the methodologies and categories as put forth in both the ACSI (American Customer Satisfaction Index) and SEM (Structural Equation Model). We use a structural equation model (SEM) to demarcate the Korea Information Infrastructure Customer Satisfaction Index (KIICSI) in relation to network service quality. The results of our study suggest some strategies for the KII Project need to be modified and effectively implemented in order to increase the satisfaction level of the KII customers.