• 유통과학연구
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• 제2권2호
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• pp.1-15
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• 2004

The distribution companies in Korea usually specify the buying system in jikmeip, tukjeongmeip, imdeeul, and imdegap. In this view, the development of distribution companies in Korea is highly dependent on the which business status is emphasized. And it is considered critical to identify the important features of each buying system and the impact these systems have on each business status. Subsequently, the purpose of this study is to identify the said features and impact. With this study, we have tried to explore a new vision for distribution taking a consideration of the fact that most studies within Korea are oriented in marketing standpoint. Particularly, we have intended to analyze the distribution industry in the view of internal standpoint of a distribution company.

• Journal of Sport and Applied Science
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• 제3권2호
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• pp.11-16
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• 2019

Purpose: New sports is a modified physical activity which is developed for participants to easily learn and play. This study is to analyze distribution channels and related strategies of Korea new sports and to discuss strategies for promoting Korea new sports, especially for two-two ball. Research design, data, and methodology: The study reviewed literatures including documents of Dae-Han two-two-ball association and new sports related research articles. Results: First, Dae-Han two-two-ball association has introduced two two ball to consumers via educational organizations such as schools and youth education sectors. Second, Dae-Han two-two-ball association has introducted two two ball to school teachers by teacher training sessions. Third, Dae-Han two-two-ball association has educated future instructors and provided certificates to them. Fourth, Dae-Han two two ball association has applied governmental projects and sought to promote domestic new sports. Finally, Dae-Han two two ball association has hosted national events every year for facilitating Korea new sports across nation. Conclusions: In conclusion, Korea new sports shoud be spread out by school teachers and educational organizations. Two-two ball association needs to develop a systematic educational and managerial process for training instructors. Finally, Two-two ball association needs to make opportunities of teacher training sessions. Future directions were discussed.

• 유통과학연구
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• 제22권10호
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• pp.79-90
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• 2024

Purpose: This study examines the distribution of skincare products through digital channels, focusing on the role of brand awareness within the field of distribution science. As social media platforms like TikTok revolutionize distribution strategies, this research aims to identify the key factors influencing brand awareness in the distribution of skincare products on TikTok. Specifically, the study explores how influencer marketing, content marketing, and electronic word-of-mouth (E-WOM) affect the distribution process by enhancing brand awareness.. Research design, data, and methodology: Employing an explanatory quantitative method, the study surveyed 400 TikTok users exposed to NPURE skincare promotions. Data was collected via Google Forms using non-probability purposive sampling. The analysis was conducted using SmartPLS and Structural Equation Modeling (SEM) to examine the relationships between distribution factors and brand awareness. Results: The findings reveal significant relationships between (1) influencer marketing and brand awareness, (2) content marketing and brand awareness, and (3) electronic word-of-mouth (E-WOM) and brand awareness in the context of skincare product distribution on TikTok. Conclusion: This research contributes to the field of distribution science by demonstrating how digital marketing strategies on TikTok influence brand awareness, consequently impacting the distribution of skincare products. The findings offer insights for optimizing distribution strategies in the digital age, highlighting the significance of influencer partnerships, content creation, and promoting positive E-WOM in digital distribution channels.

• 유통과학연구
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• 제3권1호
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• pp.91-111
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• 2005

As the environments of world economy have been changed so rapidly, the conditions of marketing and distribution also have been altered. In korea distribution industry has been changed according to the introduction of various patterns of distribution and marketing. Among them the emerging of network marketing, same meaning with multi-level marketing in this research, is a important phenomenon of distribution industry in Korea. Not only it contributes the progress of national economy, especially distribution industry, but also it includes some limitations and criticism from the dissenters. In this paper, the clear definitions and characteristics of network marketing are suggested. And the current situations of network marketing in this country has been analyzed and compared, The future perspectives and problems of this network marketing have been diagnosed and classified for the future development and contribution for national economy. The various alternatives for the future development of network marketing have been studied and suggested in terms of each role of this industry such as distributers, consumers and government. Though this paper has a small contribution, it contains many limitations for research. Therefore it suggest future directions for further research.

• 유통과학연구
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• 제10권11호
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• pp.55-60
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• 2012

Purpose - This study aims to suggest policy directions for small retail markets in Korea by statistical analysis, which would help small retailers who are facing various difficulties. Research design, data, methodology - This study diagnoses the problems faced by small retail industries in Korea based on government statistics. In addition, this study identifies three areas for successful collaboration between the SSMs and traditional markets-information distribution, products, and fair trade. Results - This study makes three recommendations-information distribution, products, and fair trade. This includes activation of the existing mutual collaboration efforts, channels, CSR report writing and publicity, ethical management cooperation seminars, contract systems of no return, establishment of staff outsourcing standards, and support for suppliers' organizations. Conclusions - Our suggestions for a collaborative system (based on the three suggestions) show that collaboration rather than confrontation between large and small markets can lead to a sales increase of 2,258.2 billion Won, which is equivalent to the sales loss in 11 traditional markets in one year in Busan.

• 유통과학연구
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• 제5권1호
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• pp.75-88
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• 2007

본 연구는 유통학문분야의 연구방법론에 대한 단초를 제공하기 위함에 본 연구가 시작된 것이다. 더 나아가서 유통학문의 정립을 확고히 할 수 있는 촉진제가 되고자 한다. 이를 통하여 국내 유통산업의 발전과 더불어 유통학문의 발전을 기대한다. 더욱이 본 연구가 일부 유통연구자들이 연구방법론의 문제점을 지적하고 활발한 논의와 접근을 시도하고 있는 점을 감안하여 고무적이라고 판단하고 있다. 따라서 본 연구 이후에 지속적으로 폭과 깊이를 더하여 연구가 확산되어지기를 여망해 본다.

• 유통과학연구
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• 제22권5호
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• pp.81-91
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• 2024

Purpose: Edutech, which is the application of information and communication technology to education, is being introduced in various ways across all levels, from primary and secondary education to lifelong education. The purpose of this study was to present metadata about Edutech tools to provide the method for providing various Edutech tools. Research design, data, and methodology: To achieve the research purpose, the necessary elements for the metadata of Edutech tools were first derived based on a literature review. A focus group interview (FGI) with experts was conducted to gather opinions on the developed metadata, further validating its appropriateness. Results: The metadata area consisted of "Basic Information", "Product Information", and "Utilization Information". The "Basic Information" section had 9 items, "Product Information" had 8 items, and "Utilization Information" was presented with 4 items. Conclusions: This study proposed metadata for Edutech tools, which can be utilized to develop distribution system to proliferate and harness various Edutech tools in the educational setting. For the future establishment of an Edutech tool distribution system based on this metadata, it's imperative to operate a credible platform to ensure a stable distribution framework.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2008년도 춘계 종합학술대회 논문집
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• pp.607-610
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• 2008

고객이 요구하는 품질수준을 만족하는 제품 및 서비스를 생산하고 지속적인 품질문제를 개선하여 기업경쟁력을 높이기 위해서는 품질관리의 체계적 수행이 필요하다. 이에 KISTI는 국내 최초로 정보유통 분야에서 ISO 체제를 도입하여 콘텐트 유통(수집-분석-가공-입력-구축-서비스) 업무에 표준화된 포맷으로 업무 프로세스 표준화를 통하여 업무를 명확히 할 수 있었으며, 업무 수행과정에서 발생할 수 있는 위험 요소들을 분석하고 도출함으로서 위험관리도 가능하게 되었다.

• 유통과학연구
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• 제19권4호
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• pp.15-24
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• 2021

Purpose: This study deals with the strategic direction of platform business in the 4th Industrial Revolution. In a changing industrial environment, companies that leverage platform businesses can benefit greatly. Platform business is especially important in the distribution industry, so a variety of case analysis studies are needed. In this study, the Shinsegae Group, a platform leader, was selected and case-analyzed to learn more about the growth and development of platform businesses in the distribution industry. Research design, data and Methodology: Various literature research on platform business and secondary data of the distribution industry were reviewed. In this study, additionally, the interview method was used to discuss the development of more platform businesses through the Shinsegae and E-mart related departments. Results: This study investigated the development process and success of distribution platforms. First, a successful platform business builds multi distribution channels. Second, a successful distribution platform business attracts many participants. Third, a successful distribution develops various private label products to build a sustainable platform system. Conclusions and Implications: This study could provide a good example for the growth of companies with distribution platform business. Further implications were discussed.

• 유통과학연구
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• 제21권9호
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• pp.81-91
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• 2023

Purpose: The article aims to assess the possibilities and contribution of countries to the creation and distribution of knowledge circulating in the scientific and technological space of the EAEU. Research design, data, and methodology: To understand the conditions and possibilities for the distribution of knowledge, the methodology of the quality of economic space used. The space is considered through density, placement, connectedness, and asymmetry. Used bibliometric analysis, balance of payments analysis, and integration indicators. Results: The study showed that low barriers, including language, created visible advantages in the mutual distribution of knowledge. However, the geo-technological space of the EAEU is polarised and has differences in the density and distribution of scientific resources. Asymmetries are shown in the distance between countries in multidirectional trends. Cooperation between countries has a different level of interaction. Conclusions: The internal resources of the geo-technological space of the EAEU are limited, and most of the needs are covered by external sources. Some mechanisms of the scientific policy of countries in scientific careers act as «demotivates» for distributing knowledge within the EAEU. Countries need to improve the quality of services and trade data to better understand technology distribution processes through bilateral channels.