• 제목/요약/키워드: Knowledge-based systems

검색결과 2,129건 처리시간 0.03초

CEO의 효율적/유효적 의사결정을 위한 경영성과 데이터마이닝 시스템의 구축 (Construction of Management Performance Data-Mining System for CEO′s Efficient/Effective Decision Making)

  • 조성훈;안동규;김제홍
    • 한국컴퓨터정보학회논문지
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    • 제5권4호
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    • pp.41-47
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    • 2000
  • 본 연구는 변화하는 기업환경에 부응하기 위하여, 경영성과지표를 관리하는 최고의사결정자의 관점에서 정보기술의 효과적인 활용을 통하여 기업 전체의 조직이 공유할 수 있는 경영성과 정보시스템을 전개하고자 한다. 이를 위하여 기업의 경영성과분석에 대한 일반론을 서술하여 이해관계자 관점에서의 부가가치(Value-Added)와 가치경영 관점에서의 경제적부가가치(Economic Value-Added)를 기업 경영성과의 두 축으로 제시한다. 제시된 경영성과분석 체계를 통하여 기업내부의 이해관계자는 물론 기업 외부의 이해관계자 역시 기업의 경영성과를 올바르게 평가할 수 있는 토대를 마련함으로서 기업의 경영성과라는 지식체계를 기업 내 외부의 전 조직이 공유할 수 있는 이론적 틀을 제시한다. 본 연구에서 제기되는 경영성과 데이터마이닝 시스템은 경영성과의 변화를 주도하는 중요 관리변수를 추출하기 위하여 유전알고리즘(Genetic Algorithms)을 활용한 데이터마이닝(Data Mining)체계를 구현함으로써, 기존의 단발적인 방법으로 기업 경영성과를 분석하는 것이 아니라, 경영성과의 변화를 연속적으로 추적하고 이에 영향을 미치는 여러 가지 변수를 실시간으로 분석할 수 있으며 기업 내 외부의 모든 이해관계자가 경영성과에 대한 정보 지식을 공유할 수 있는 물리적 토대를 제공할 수 있다. 그리고 구축된 경영성과에 대한 정보 지식의 발견 공유체계는 급격한 변화에 능동적으로 대처할 수 있는 바람직한 의사결정의 토대가 될 수 있을 것이라 판단된다. 기업 경영성과분석의 기준이 되는 5개 운영데이터 테이블의 자료는 (주)한국신용평가의 재무제표 데이터베이스인 KISFAS(Korea Investors Services Financial Analysis System)를 활용하였으며, 국내의 자동차산업을 대상으로 1981-l996년까지의 자료를 이용하였다.

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A Review and Analysis of the Thermal Exposure in Large Compartment Fire Experiments

  • Gupta, Vinny;Hidalgo, Juan P.;Lange, David;Cowlard, Adam;Abecassis-Empis, Cecilia;Torero, Jose L.
    • 국제초고층학회논문집
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    • 제10권4호
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    • pp.345-364
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    • 2021
  • Developments in the understanding of fire behaviour for large open-plan spaces typical of tall buildings have been greatly outpaced by the rate at which these buildings are being constructed and their characteristics changed. Numerous high-profile fire-induced failures have highlighted the inadequacy of existing tools and standards for fire engineering when applied to highly-optimised modern tall buildings. With the continued increase in height and complexity of tall buildings, the risk to the occupants from fire-induced structural collapse increases, thus understanding the performance of complex structural systems under fire exposure is imperative. Therefore, an accurate representation of the design fire for open-plan compartments is required for the purposes of design. This will allow for knowledge-driven, quantifiable factors of safety to be used in the design of highly optimised modern tall buildings. In this paper, we review the state-of-the-art experimental research on large open-plan compartment fires from the past three decades. We have assimilated results collected from 37 large-scale compartment fire experiments of the open-plan type conducted from 1993 to 2019, covering a range of compartment and fuel characteristics. Spatial and temporal distributions of the heat fluxes imposed on compartment ceilings are estimated from the data. The complexity of the compartment fire dynamics is highlighted by the large differences in the data collected, which currently complicates the development of engineering tools based on physical models. Despite the large variability, this analysis shows that the orders of magnitude of the thermal exposure are defined by the ratio of flame spread and burnout front velocities (VS / VBO), which enables the grouping of open-plan compartment fires into three distinct modes of fire spread. Each mode is found to exhibit a characteristic order of magnitude and temporal distribution of thermal exposure. The results show that the magnitude of the thermal exposure for each mode are not consistent with existing performance-based design models, nevertheless, our analysis offers a new pathway for defining thermal exposure from realistic fire scenarios in large open-plan compartments.

Portable Low-Cost MRI System Based on Permanent Magnets/Magnet Arrays

  • Huang, Shaoying;Ren, Zhi Hua;Obruchkov, Sergei;Gong, JIa;Dykstra, Robin;Yu, Wenwei
    • Investigative Magnetic Resonance Imaging
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    • 제23권3호
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    • pp.179-201
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    • 2019
  • Portable low-cost magnetic resonance imaging (MRI) systems have the potential to enable "point-of-care" and timely MRI diagnosis, and to make this imaging modality available to routine scans and to people in underdeveloped countries and areas. With simplicity, no maintenance, no power consumption, and low cost, permanent magnets/magnet arrays/magnet assemblies are attractive to be used as a source of static magnetic field to realize the portability and to lower the cost for an MRI scanner. However, when taking the canonical Fourier imaging approach and using linear gradient fields, homogeneous fields are required in a scanner, resulting in the facts that either a bulky magnet/magnet array is needed, or the imaging volume is too small to image an organ if the magnet/magnet array is scaled down to a portable size. Recently, with the progress on image reconstruction based on non-linear gradient field, static field patterns without spatial linearity can be used as spatial encoding magnetic fields (SEMs) to encode MRI signals for imaging. As a result, the requirements for the homogeneity of the static field can be relaxed, which allows permanent magnets/magnet arrays with reduced sizes, reduced weight to image a bigger volume covering organs such as a head. It offers opportunities of constructing a truly portable low-cost MRI scanner. For this exciting potential application, permanent magnets/magnet arrays have attracted increased attention recently. A magnet/magnet array is strongly associated with the imaging volume of an MRI scanner, image reconstruction methods, and RF excitation and RF coils, etc. through field patterns and field homogeneity. This paper offers a review of permanent magnets and magnet arrays of different kinds, especially those that can be used for spatial encoding towards the development of a portable and low-cost MRI system. It is aimed to familiarize the readers with relevant knowledge, literature, and the latest updates of the development on permanent magnets and magnet arrays for MRI. Perspectives on and challenges of using a permanent magnet/magnet array to supply a patterned static magnetic field, which does not have spatial linearity nor high field homogeneity, for image reconstruction in a portable setup are discussed.

하이퍼 블렌디드 실천모델 기반 초·중등 창의 융합 교육 프로그램 평가도구 개발 및 적용 방안 (Application Methods and Development Assessment Tools for Creative Convergence Education Programs for Elementary and Secondary Schools based on Hyper Blended Practical Model)

  • 최은선;박남제
    • 문화기술의 융합
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    • 제8권2호
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    • pp.117-129
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    • 2022
  • 다양한 학문을 넘나들며 새로운 지식과 관점을 창의적으로 추구하는 역량은 21세기 융복합시대를 살아가기 위한 기초적 소양으로 자리매김하고 있다. 다양한 창의교육 프로그램 개발에 따라 학습자의 학업성취도를 객관적이고 체계적으로 평가할 수 있는 평가도구 또한 요구되고 있다. 이에, 본 논문에서는 초·중등학생 대상 창의 융합 교육 프로그램의 평가도구로 하이퍼 블렌디드 실천모델에 기반하여 자기 평가, 동료 평가, 창의성 평가, 자기 성찰도구를 제안하였다. 개발된 평가도구는 타당도 검사를 통해 2개 문항을 수정하고 4개 문항을 삭제하여 보다 완성된 평가도구의 개발을 꾀했다. 또한, 평가도구는 전국 초·중등학생 596명을 대상으로 적용되었으며, 적용 결과는 일원배치 분산분석과 워드클라우드를 통해 분석되었다. 분석 결과, 자기 평가와 자기 성찰도구는 학년군에 따른 문항 개발이 필요할 것으로 나타났다. 더불어, 변화하는 교실 환경 속 원격 수업이나 여러 교육 활동에서 본 평가도구를 활용하기를 제안한다. 본 논문을 통해 창의 융복합 교육을 위한 평가체계 및 도구 개발에 시사점을 제공하기 바란다.

C 프로그래밍 언어 학습에 공개 소스 소프트웨어 SDL 활용 사례 연구 (A Case Study on Utilizing Open-Source Software SDL in C Programming Language Learning)

  • 김성득
    • 실천공학교육논문지
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    • 제14권1호
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    • pp.1-10
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    • 2022
  • 전자공학교육에서 C 프로그래밍 언어 학습은 컴퓨터 프로그래밍을 이해하고, 임베디드 시스템에서 마이크로프로세서 활용 능력을 습득하기 위한 중요한 기초 교육 과정이다. 기초적 문법과 알고리즘 이해에 중점을 두기 위해, 콘솔 창에서 C 표준 라이브러리 함수에 기반한 프로그램을 작성하며 이론과 실습을 병행해 학습하는 것이 일반적인 교육방법이다. 그렇지만, C 언어의 기본 지식을 어느 정도 습득한 후 프로젝트 활동을 하거나 더 심화된 단계로 나아가고자 한다면, 콘솔창에서 C 표준 라이브러리 함수만을 사용하는 것은 C 프로그램으로 표현하거나 제어할 수 있는 대상을 한정시키게 된다. 학습자가 그래픽 또는 멀티미디어 리소스를 쉽게 활용해 교육적 가치를 높이기 위한 목적으로, 본 논문에서는 공개 소스 소프트웨어인 Simple DirectMedia Layer (SDL)을 활용하는 방안을 C 프로그래밍 언어 학습 과정에 적용한 사례를 연구한다. 콘솔 창에서 수행하는 기초적 프로그래밍 교육과정을 마친 후에 적용된 SDL활용 프로그래밍 교육 과정을 소개하고, 설문 조사를 통해 교육적 가치를 평가한다. 그 결과, 응답자의 56% 이상이 응용능력개선, 흥미유발, 전반적 유용성 측면에서 긍정적 의견을 표명했으며, 부정적 의견은 4% 이하였다.

Innovative Technology of Teaching Moodle in Higher Pedagogical Education: from Theory to Pactice

  • Iryna, Rodionova;Serhii, Petrenko;Nataliia, Hoha;Kushevska, Natalia;Tetiana, Siroshtan
    • International Journal of Computer Science & Network Security
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    • 제22권8호
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    • pp.153-162
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    • 2022
  • Relevance. Innovative activities in education should be aimed at ensuring the comprehensive development of the individual and professional development of students. The main idea of modular technology is that the student should learn by himself, and the teacher manages his learning activities. The advantage of modular technology is the ability of the teacher to design the study of the material in the most interesting and accessible forms for this part of the study group and at the same time achieve the best learning results. Innovative Moodle technology. it is gaining popularity every day, significantly expanding the space of teaching and learning, allowing students to study inter-faculty university programs in depth. The purpose of this study is to assess the quality of implementation of the e-learning system Moodle. The study was conducted at the South Ukrainian National Pedagogical University named after K. D. Ushinsky in order to identify barriers to the effective implementation of innovative distance learning technologies Moodle and introduce a new model that will have a positive impact on the development of e-learning. Methodology. The paper used a combination of theoretical and empirical research methods. These include: scientific analysis of sources on this issue, which allowed us to formulate the initial provisions of the study; analysis of the results of students 'educational activities; pedagogical experiment; questionnaires; monitoring of students' activities in practical classes. Results. This article evaluates the implementation of the principles of distance learning in the process of teaching and learning at the University in terms of quality. The experiment involved 1,250 students studying at the South Ukrainian National Pedagogical University named after K. D. Ushinsky. The survey helped to identify the main barriers to the effective implementation of modern distance learning technologies in the educational process of the University: the lack of readiness of teachers and parents, the lack of necessary skills in applying computer systems of online learning, the inability to interact with the teaching staff and teachers, the lack of a sufficient number of academic consultants online. In addition, internal problems are investigated: limited resources, unevenly distributed marketing advantages, inappropriate administrative structure, and lack of innovative physical capabilities. The article allows us to solve these problems by gradually implementing a distance learning model that is suitable for any university, regardless of its specialization. The Moodle-based e-learning system proposed in this paper was designed to eliminate the identified barriers. Models for implementing distance learning in the learning process were built according to the CAPDM methodology, which helps universities and other educational service providers develop and manage world-class online distance learning programs. Prospects for further research focus on evaluating students' knowledge and abilities over the next six months after the introduction of the proposed Moodle-based program.

협업적 추천 기반의 여행 계획 시스템 (Multi-day Trip Planning System with Collaborative Recommendation)

  • 프리스카;오경진;홍명덕;가명현;조근식
    • 지능정보연구
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    • 제22권1호
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    • pp.159-185
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    • 2016
  • 여행을 계획하는 일은 매우 복잡하고 많은 시간을 필요로 한다. 여행 계획을 정할 때에는 보통 관심 지점(point of interests, POIs)을 선택하고 그에 따른 다양한 제약 조건들을 고려하여 일정을 계획 한다. 관심 지점을 선정할 때 친구들에게 의견을 묻거나 인터넷에서 직접 정보를 찾으며 여행사의 도움을 받기도 한다. 하지만 이러한 방법들은 다음과 같은 어려움이 있다. 친구들에게 의견을 묻는 경우에는 친구들이 방문해 보지 못한 장소에 대한 정보를 얻기 어렵고 인터넷에서 정보를 찾는 경우에는 오히려 너무 많은 여행 정보들 때문에 필요한 정보를 탐색하고 정리하는데 많은 시간이 필요하며 여행사의 도움을 받을 때에는 여행 일정이 여행을 제공해주는 업체들 쪽으로 편중될 우려가 있다. 이러한 문제를 해결하기 위해 본 논문에서는 여행 일정 계획 시스템인 CYTRIP을 제안한다. CYTRIP은 웹 기반의 추천 시스템으로써, 여행 정보를 공유할 수 있는 공간을 제공하고, 이를 통해 참여자들의 집단 지성에 따른 관심 지점을 추천 받는다. 그리고 PDDL3를 통해 추천된 지점들의 시간적, 공간적 제약조건 따라 여행 일정이 자동으로 생성되며 이렇게 생성된 일정은 지도 위에 표시되어 사용자에게 제공된다. 여행을 계획할 때에 정해진 기간 동안 모든 추천 관심지점을 방문할 수 없는 경우가 발생한다. 이러한 문제를 피하기 위해 정해진 시간에 방문 가능한 관심 지점들의 후보 집합을 선택하고 이 후보 집합들에 대한 여행 일정을 생성한다. 제안하는 시스템의 성능평가를 위해 사용자 평가를 실시하였다. 사용자 평가를 위해 한국관광공사에서 제공하는 데이터를 활용하였고 평가 결과 제안하는 시스템이 여러 참여자들의 집단 지성을 통해 여행 일정을 계획하는데 유용하다는 것을 알 수 있었다.

신기술 사용 과정에 관한 비교 사례 연구: 기술 전유 과정의 근거이론적 접근 (A Comparative Case Study on the Adaptation Process of Advanced Information Technology: A Grounded Theory Approach for the Appropriation Process)

  • 최희재;이준기
    • Asia pacific journal of information systems
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    • 제19권3호
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    • pp.99-124
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    • 2009
  • Many firms in Korea have adopted and used advanced information technology in an effort to boost efficiency. The process of adapting to the new technology, at the same time, can vary from one firm to another. As such, this research focuses on several relevant factors, especially the roles of social interaction as a key variable that influences the technology adaptation process and the outcomes. Thus far, how a firm goes through the adaptation process to the new technology has not been yet fully explored. Previous studies on changes undergone by a firm or an organization due to information technology have been pursued from various theoretical points of views, evolved from technological and institutional views to an integrated social technology views. The technology adaptation process has been understood to be something that evolves over time and has been regarded as cycles between misalignments and alignments, gradually approaching the stable aligned state. The adaptation process of the new technology was defined as "appropriation" process according to Poole and DeSanctis (1994). They suggested that this process is not automatically determined by the technology design itself. Rather, people actively select how technology structures should be used; accordingly, adoption practices vary. But concepts of the appropriation process in these studies are not accurate while suggested propositions are not clear enough to apply in practice. Furthermore, these studies do not substantially suggest which factors are changed during the appropriation process and what should be done to bring about effective outcomes. Therefore, research objectives of this study lie in finding causes for the difference in ways in which advanced information technology has been used and adopted among organizations. The study also aims to explore how a firm's interaction with social as well as technological factors affects differently in resulting organizational changes. Detail objectives of this study are as follows. First, this paper primarily focuses on the appropriation process of advanced information technology in the long run, and we look into reasons for the diverse types of the usage. Second, this study is to categorize each phases in the appropriation process and make clear what changes occur and how they are evolved during each phase. Third, this study is to suggest the guidelines to determine which strategies are needed in an individual, group and organizational level. For this, a substantially grounded theory that can be applied to organizational practice has been developed from a longitudinal comparative case study. For these objectives, the technology appropriation process was explored based on Structuration Theory by Giddens (1984), Orlikoski and Robey (1991) and Adaptive Structuration Theory by Poole and DeSanctis (1994), which are examples of social technology views on organizational change by technology. Data have been obtained from interviews, observations of medical treatment task, and questionnaires administered to group members who use the technology. Data coding was executed in three steps following the grounded theory approach. First of all, concepts and categories were developed from interviews and observation data in open coding. Next, in axial coding, we related categories to subcategorize along the lines of their properties and dimensions through the paradigm model. Finally, the grounded theory about the appropriation process was developed through the conditional/consequential matrix in selective coding. In this study eight hypotheses about the adaptation process have been clearly articulated. Also, we found that the appropriation process involves through three phases, namely, "direct appropriation," "cooperate with related structures," and "interpret and make judgments." The higher phases of appropriation move, the more users represent various types of instrumental use and attitude. Moreover, the previous structures like "knowledge and experience," "belief that other members know and accept the use of technology," "horizontal communication," and "embodiment of opinion collection process" are evolved to higher degrees in their dimensions of property. Furthermore, users continuously create new spirits and structures, while removing some of the previous ones at the same time. Thus, from longitudinal view, faithful and unfaithful appropriation methods appear recursively, but gradually faithful appropriation takes over the other. In other words, the concept of spirits and structures has been changed in the adaptation process over time for the purpose of alignment between the task and other structures. These findings call for a revised or extended model of structural adaptation in IS (Information Systems) literature now that the vague adaptation process in previous studies has been clarified through the in-depth qualitative study, identifying each phrase with accuracy. In addition, based on these results some guidelines can be set up to help determine which strategies are needed in an individual, group, and organizational level for the purpose of effective technology appropriation. In practice, managers can focus on the changes of spirits and elevation of the structural dimension to achieve effective technology use.

인문지리학 방법론의 새로운 지평 (New horizon of geographical method)

  • 최병두
    • 대한지리학회지
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    • 제38권
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    • pp.15-36
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    • 1988
  • In this paper, I consider the development of methods in contemporary human geography in terms of a dialectical relation of action and structure, and try to draw a new horizon of method toward which geographical research and spatial theory would develop. The positivist geography which was dominent during 1960s has been faced both with serious internal reflections and strong external criticisms in the 1970s. The internal reflections that pointed out its ignorance of spatial behavior of decision-makers and its simplication of complex spatial relations have developed behavioural geography and systems-theoretical approach. Yet this kinds of alternatives have still standed on the positivist, geography, even though they have seemed to be more real and complicate than the previous one, The external criticisms that have argued against the positivist method as phenomenalism and instrumentalism suggest some alternatives: humanistic geography which emphasizes intention and action of human subject and meaning-understanding, and structuralist geography which stresses on social structure as a totality which would produce spatial phenomena, and a theoretical formulation. Human geography today can be characterized by a strain and conflict between these methods, and hence rezuires a synthetic integration between them. Philosophy and social theory in general are in the same in which theories of action and structural analysis have been complementary or conflict with each other. Human geography has fallen into a further problematic with the introduction of a method based on so-called political ecnomy. This method has been suggested not merely as analternative to the positivist geography, but also as a theoretical foundation for critical analysis of space. The political economy of space with has analyzed the capitalist space and tried to theorize its transformation may be seen either as following humanistic(or Hegelian) Marxism, such as represented in Lefebvre's work, or as following structuralist Marxism, such as developed in Castelles's or Harvey's work. The spatial theory following humanistic Marxism has argued for a dialectic relation between 'the spatial' and 'the social', and given more attention to practicing human agents than to explaining social structures. on the contray, that based on structuralist Marxism has argued for social structures producing spatial phenomena, and focused on theorising the totality of structures, Even though these two perspectives tend more recently to be convergent in a way that structuralist-Marxist. geographers relate the domain of economic and political structures with that of action in their studies of urban culture and experience under capitalism, the political ecnomy of space needs an integrated method with which one can overcome difficulties of orthhodox Marxism. Some novel works in philosophy and social theory have been developed since the end of 1970s which have oriented towards an integrated method relating a series of concepts of action and structure, and reconstructing historical materialism. They include Giddens's theory of structuration, foucault's geneological analysis of power-knowledge, and Habermas's theory of communicative action. Ther are, of course, some fundamental differences between these works. Giddens develops a theory which relates explicitly the domain of action and that of structure in terms of what he calls the 'duality of structure', and wants to bring time-space relations into the core of social theory. Foucault writes a history in which strategically intentional but nonsubjective power relations have emerged and operated by virtue of multiple forms of constrainst wihthin specific spaces, while refusing to elaborate any theory which would underlie a political rationalization. Habermas analyzes how the Western rationalization of ecnomic and political systems has colonized the lifeworld in which we communicate each other, and wants to formulate a new normative foundation for critical theory of society which highlights communicatie reason (without any consideration of spatial concepts). On the basis of the above consideration, this paper draws a new norizon of method in human geography and spatial theory, some essential ideas of which can be summarized as follows: (1) the concept of space especially in terms of its relation to sociery. Space is not an ontological entity whch is independent of society and has its own laws of constitution and transformation, but it can be produced and reproduced only by virtue of its relation to society. Yet space is not merlely a material product of society, but also a place and medium in and through which socety can be maintained or transformed.(2) the constitution of space in terms of the relation between action and structure. Spatial actors who are always knowledgeable under conditions of socio-spatial structure produce and reproduce their context of action, that is, structure; and spatial structures as results of human action enable as well as constrain it. Spatial actions can be distinguished between instrumental-strategicaction oriented to success and communicative action oriented to understanding, which (re)produce respectively two different spheres of spatial structure in different ways: the material structure of economic and political systems-space in an unknowledged and unitended way, and the symbolic structure of social and cultural life-space in an acknowledged and intended way. (3) the capitalist space in terms of its rationalization. The ideal development of space would balance the rationalizations of system space and life-space in a way that system space providers material conditions for the maintainance of the life-space, and the life-space for its further development. But the development of capitalist space in reality is paradoxical and hence crisis-ridden. The economic and poltical system-space, propelled with the steering media like money, and power, has outstriped the significance of communicative action, and colonized the life-space. That is, we no longer live in a space mediated communicative action, but one created for and by money and power. But no matter how seriously our everyday life-space has been monetalrized and bureaucratised, here lies nevertheless the practical potential which would rehabilitate the meaning of space, the meaning of our life on the Earth.

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KB국민카드의 빅데이터를 활용한 실시간 CRM 전략: 스마트 오퍼링 시스템 (Real-time CRM Strategy of Big Data and Smart Offering System: KB Kookmin Card Case)

  • 최재원;손봉진;임현아
    • 지능정보연구
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    • 제25권2호
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    • pp.1-23
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    • 2019
  • 소비자의 니즈가 다양해지면서 데이터 마이닝과 고도화된 고객관계관리(CRM) 기법을 활용한 체계적인 마케팅 서비스를 제공하는 기업이 증가하고 있으며, KB국민카드는 고객의 결제 데이터 등을 활용하여 고객 개개인의 니즈를 충족시키고 소비자의 평생가치를 극대화하기 위한 전략을 강조하고 있다. 실시간으로 고객의 카드이용과 고객 행동, 위치 정보 등을 감지하여 진행하는 고효율 마케팅 운영시스템인 스마트 오퍼링 시스템을 운영하고 있으며, 다양한 앱 등과 결합하여 더욱 정교화된 서비스를 제공하고 있다. KB국민카드는 스마트 오퍼링 시스템의 성공과 지속적인 성장을 위해 고도화되고 있는 ICT 기술과 인재 확보를 위한 투자를 진행해야 하며, 장기적인 관점에서의 수익확보를 위한 전략을 확립하여 체계적인 진행이 필요하다. 특히, 프라이버시 침해와 개인정보 유출 등의 문제가 쟁점이 되는 현재 상황에서 고객 정보를 활용한 마케팅에 대한 고객의 인식을 긍정적으로 유도하고, 보안성을 강조하는 기업 이미지 형성을 위한 노력이 필요하다. 본 연구는 CRM 전략의 변화 과정을 통해 현재 카드사의 실시간 CRM 전략을 KB 국민카드의 빅데이터 활용전략과 마케팅 활동을 통해 확인하고자 한다.