• Title/Summary/Keyword: Knowledge understanding

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Understanding Geographic Variation in Sales Performance through Offline and Online Channels (지역 특수성에 따른 오프라인·온라인 채널 성과의 이해)

  • Kim, Jeeyeon;Choi, Jeonghye;Chung, Yerim
    • Knowledge Management Research
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    • v.17 no.3
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    • pp.45-64
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    • 2016
  • As the digital retail environement becomes prevalent, consumers are given greater opportunities to make purchases across physical and digital boundaries. Prior research emphasizes that the attractiveness of the digital or online channel is relatively determined by spatial specifics of physical locations. The overall market trend combined with prior research suggests that understanding spatial specifics becomes a key to managing both offline and online sales performance together. In this study, we focus on geographic variation in sales performance through offline and online channels and aim to investigate the channel-level sales difference between central and subsidiary areas. To this end, we obtain sales data of skincare and makeup products from a leading cosmetic company. Next, we examine spatial autocorrelations in data and then employ the spatial error models to study the effects of spatial specifics. The empirical findings are as follows. First, there are significant differences in category-specific and channel-level sales between central and subsidiary areas. Second, Moran's I statistics demonstrate the spatial autocorrelations of each variable. Third, spatial error models outperform simple regression models with lower AIC values. Finally, spatial specifics play a greater role in understanding online sales in subsidiary areas whereas they exert greater influence on offline sales in central areas. We believe our study advances the related theory and knowledge of multi-channel retailing and also contributes practically to location-dependent multi-channel strategies and sales data analytics.

Correlation between Knowledge level and Space Perception Ability of Pre-service Elementary School Teacher on 'Earth and Space' of Elementary Science (초등과학의 '지구와 우주' 영역에서 초등예비교사의 지식수준과 공간지각 능력과의 관계)

  • Lee, Yong-Seob
    • Journal of the Korean Society of Earth Science Education
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    • v.6 no.3
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    • pp.252-260
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    • 2013
  • The purpose of this study is find out the correlation of level of knowledge of pre-service elementary teacher with space perception ability on 'Earth and Space' of elementary science. During the second semester of 2013, for 15 weeks, the classes were conducted for 3 hours per week and we find out knowledge Understanding degree and select terms offered by 5th grade science courses 'The solar system and the stars', 'Earth and Moon', 'change of seasons' section and measured space perception ability degree of pre-service elementary school teacher with a questionnaire. We analyzed the correlation of understanding level of knowledge in the field of astronomy of pre-service elementary school teacher with space perception ability. The results of the study are presented as follows. First, pre-service elementary school teacher showed a low level of knowledge understanding as it goes the upper grades about upper concept in 'The solar system and the stars', 'Earth and Moon', 'change of seasons' section' of astronomy area of elementary science 'Earth and space sector'. The pre-service elementary school teachers needs to acquire knowledge of astronomy area in elementary school curriculum. Second, pre-service elementary school teacher showed that there are differences individually in 'finding solid body' of sub-element of space perception ability. This shows that 'finding solid body' factor is associated with space perception ability. Third, in the section of 'The earth and the Universe' for elementary education, 'Reflection' and 'Finding solid body' which are low-level components of space perception ability were verified that have a corelationship with general grades in the astronomy conception test.

Understanding a User's Service Usage and Knowledge Sharing Behavior in the Context of Knowledge Search Service (지식검색 서비스 사용자의 서비스 사용과 지식 공유 행위에 관한 이해)

  • Kim, Byoungsoo;Jeon, Jin Ho;Kang, Young Sik
    • Knowledge Management Research
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    • v.10 no.2
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    • pp.85-103
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    • 2009
  • Web 2.0, characterized as openness, sharing, and participation, has enabled Internet users to easily generate a variety of contents, and to share them through Web 2.0 services. Knowledge search service (KSS) is positioning itself as one of typical Web 2.0 services. Yet, few studies have sharpened our understanding of users' knowledge sharing behavior in the KSS environment. In order to address this knowledge void, this paper attempts to explore antecedents of their usage behavior in the KSS environment. Typically, they utilize stored knowledge and share their knowledge simultaneously. Considering this characteristic, our study regards service usage intention and knowledge sharing intention as final dependent variables. This study advances a research model based on Bhattacherjee's expectation-confirmation model, which is expanded by incorporating trust belief. Because of the openness of KSS, trust belief is believed to play a critical role in forming users' service usage intention and knowledge sharing intention. Furthermore, this study examines the difference of the antecedents' effects in terms of users' gender. We collected data from 275 respondents who have experience in using KSS. PLS (partial least squares) was employed for the analysis of the data. Analysis results confirm the important role of user satisfaction and trust belief in the formation of users' service usage intention and knowledge sharing intention. More importantly, trust belief has a more salient effect on knowledge service usage intention than user satisfaction. This study also shows the moderating role of users' gender. Finally, this paper provides managerial guidance on strategic planning aimed at improving users' service usage intention and knowledge sharing intention in the KSS environment.

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A Study on the Basic Scientific Knowledge of In-service and Pre-service Elementary School Teachers (초등 현직 교사와 예비 교사의 기초적인 과학 지식에 관한 조사)

  • Kang, Hyun-Suk;Park, Jae-Keun;Noh, Suk-Goo
    • Journal of Korean Elementary Science Education
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    • v.28 no.1
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    • pp.67-78
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    • 2009
  • The purpose of this study is to identify the basic scientific knowledge of in- and pre-service elementary school teachers, specific areas having insufficient knowledge and the reason for the lack of understanding. For the study, we analyzed the survey asking basic scientific knowledge to in-service elementary school teachers within an urban communities and pre-service elementary school teachers enrolling the first, the second and the third year in National University of Education. The results shows that there is the lack of understanding about scientific knowledge such as boiling points, perihelion, substances, and elements, which elementary school teachers should have exactly known. With regard to the age, an effort is required to increase scientific knowledge of the in-service teachers in 50's, compared to those in 20s' and 30s'. In the pre-service teachers, the average in the third year was significantly higher than that in the first and second year. Regarding the major background in high school, both of in- and pre-service teachers who completed the science course showed significantly higher average than those who completed the liberal arts course. In addition, regarding the major in the university, the average of the group with science and engineering major was higher than that of the group with other majors.

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An Inquiry into the Orientation of Education for Sustainable Development in the 21st Century Knowledge-Based Society (21세기 지식 기반 사회에서의 지속가능발전 교육 방향 탐색)

  • Ji, Seung-Hyun;Nam, Young-Soak
    • Hwankyungkyoyuk
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    • v.20 no.1
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    • pp.62-72
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    • 2007
  • In spite of the perceived importance of sustainable development in society, we still fails to reflect consistently our best understandings about the sustainable development and education for sustainable development. The purpose of this study is to inquire into the orientation of education for sustainable development in the 21st Century knowledge-based society. The results of this study can be summarized as follows. First, it is necessary to provide newly defined sustainable development which enables us to transform unsustainable way of life into environmentally sound and sustainable development. Education for sustainable development is defined as a basic education that have a mature understanding among the human, nature and wisdom of life. Second, we should emphasis on a system thinking, basic communication in order to encourage education for sustainable development as a learning strategy. Third, we should suggest both individual and community learning education for sustainable development. Finally, we develope knowledge system of sustainable development in accordance with the theories of knowledge management. In conclusion, it is necessary to approach education for sustainable development in the context of the knowledge-based society and the information age. It enables us enhance a new awareness and attitudes towards sustainable development. Furthermore, it is expected to develop an education program for the sustainable development of understanding.

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A Study on the Development of Education for Sustainable Development of Understanding Programme (지속가능발전 이해 교육 프로그램 개발 연구)

  • Ji, Seung-Hyun;Nam, Young-Sook
    • Hwankyungkyoyuk
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    • v.20 no.3
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    • pp.76-88
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    • 2007
  • The purpose of this study is to develope education for sustainable development of understanding programme. The results of this study are as follows. Firstly, this programme is intended to enhance an university student's basic understanding, core skills and viewpoint of sustainable development. Secondly, the programme contains 10 modules, organised in four thematic sections. Each module is made up of two or three activities that are supposed to encourage adult learners in their mature understanding of sustainable development. Thirdly, there are three key teaching-learning strategies such as a case study, story telling and project study. These teaching-learning methods play a key role in the learning process. In conclusion, it is expected to indicate the goal and the value of the sustainable development clearly, and to provide the related information and knowledge constantly and systematically in the learning for sustainable development. Thus, it would be possible to enhance learner's awareness and attitudes towards sustainable development.

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A Study on the Extraction of Knowledge for Image Understanding (영상이해를 위한 지식유출에 관한 연구)

  • 곽윤식;이대영
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.18 no.5
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    • pp.757-772
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    • 1993
  • This paper describes the knowledge extraction for image understanding in knowledge based system. The current set of low level processes operate on the numerical pixel arrays, to segment the image into region and to convert the image into directional image, and to calculate feature for these regions. The current set of intermedate level processes operate on the results of earlier knowledge source to build more complex representations of the data. We have grouped into thee categories : feature based classification, geometric token relation, perceptual organization and grouping.

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A Survey on the Comprehension of Basic Knowledge of Mathematics of $6^{th}$ Graders in Elementary School By Essay Test (서술형 평가를 통한 초등학교 6학년 학생들의 수학과 기본 지식 이해에 관한 실태조사)

  • Park, Gum-Ran;Pang, Jeong-Suk
    • The Mathematical Education
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    • v.47 no.2
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    • pp.181-195
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    • 2008
  • The purpose of this study was to investigate the understanding of basic knowledge of mathematics for $6^{th}$ grade students in elementary school by an essay test and provide instructional suggestions for teachers. A total of 132 students from 6 classes in 3 elementary schools were tested and analyzed in terms of the characteristics of correct answers and types of incorrect answers. The results showed that students had poor understanding of basic conceptual concepts and principles throughout six content areas of school mathematics curriculum, despite their good performance on mathematical skills. This study included implications to teaching and learning for each of the content areas.

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Knowledge of Preservice Elementary Teachers with Respect to Division (나눗셈 개념에 대한 초등예비교사의 이해도 분석)

  • 김민경
    • School Mathematics
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    • v.5 no.2
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    • pp.223-240
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    • 2003
  • The purpose of this study was to investigate the preservice elementary teachers' knowledge of division through open-ended problems focused on the following perspectives in understanding division : connectedness between procedural and conceptual knowledge as well as the knowledge of units. Results indicates that the preservice elementary teachers showed low level of understanding of division such as the making word problem including division of fractions and the identification of the units in division operation.

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A Study on Interdisciplinary Understanding of Modern Science Culture - Focusing on Case Study of 'STS Course' (현대 과학문화의 간학문적 이해에 대한 연구 - '과학기술과 사회' 교양강좌 사례분석을 중심으로)

  • Kim Dong-Kwang
    • Journal of Science and Technology Studies
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    • v.4 no.2 s.8
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    • pp.33-66
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    • 2004
  • In these days, science is too complex and comprehensive scientific practices to be reduced to scientific knowledge. Also it's actors go beyond the limit of scientist society to the broad range of supporting system scientific journalism, education, and business. Science is very important cultural practice of our times. This Study focus on the effect of interdisciplinary approach in understanding modern science culture. First, this paper suggest the approach of public understanding of science(PUS) as a framework PUS has provided new perspectives for the relation of scientific knowledge and understanding. Traditional approach(so-called 'deficit model') regarded understanding as mere transportation of scientific knowledge. So it may be called 'knowledge-oriented approach' to understanding. But PUS consider understanding process of 'dynamic reconstructing' which is occurred in complex socio-cultural context. Second, this article analysis the Korea University STS course(2002-2003) 'Science Technology & Society' as the case study. The case study examine how interdisciplinary approach help students to understand 'sciene in the making'.

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