• 지식경영연구
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• 제12권5호
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• pp.41-57
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• 2011

Social commerce is simply a kind of e-commerce by adopting SNS(Social networking service). It has been spread as SNS is widely used all over the world. In this situation, companies attempt to make the best use of social commerce to understand its advertising effect and to sell more products and/or services they provide. Although social commerce is a recent trend in Korea, it is necessary for companies to find a way to effectively adopt and utilize the social commence. Therefore, the focus of this study is to identify critical success factors for social shopping. We generated 40 items to measure 8 constructs. Using data collected from 300 respondents who have experienced both SNS and social shopping, we analyzed our model and its hypotheses. The analysis result shows that social shopping customers don't use SNS to get information when they purchase products and/or services in social shopping web sites.

• 패션비즈니스
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• 제27권3호
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• pp.50-62
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• 2023

The e-commerce fashion market has experienced a remarkable growth, leading to an overwhelming availability of shared information and numerous choices for users. In light of this, chatbots have emerged as a promising technological solution to enhance personalized services in this context. This study aimed to develop user-product attributes for a chatbot-based personalized fashion recommendation service using big data text mining techniques. To accomplish this, over one million consumer reviews from Coupang, an e-commerce platform, were collected and analyzed using frequency analyses to identify the upper-level attributes of users and products. Attribute terms were then assigned to each user-product attribute, including user body shape (body proportion, BMI), user needs (functional, expressive, aesthetic), user TPO (time, place, occasion), product design elements (fit, color, material, detail), product size (label, measurement), and product care (laundry, maintenance). The classification of user-product attributes was found to be applicable to the knowledge graph of the Conversational Path Reasoning model. A testing environment was established to evaluate the usefulness of attributes based on real e-commerce users and purchased product information. This study is significant in proposing a new research methodology in the field of Fashion Informatics for constructing the knowledge base of a chatbot based on text mining analysis. The proposed research methodology is expected to enhance fashion technology and improve personalized fashion recommendation service and user experience with a chatbot in the e-commerce market.

• 통상정보연구
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• 제12권2호
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• pp.291-322
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• 2010

Many companies make active use of loyalty programs to improve their customers' loyalty to the company. Loyalty programs are widely used in various industries and sectors, including oil, telecommunications, credit card, department stores, and internet shopping malls; their performance seems to be successful in building a positive relationship with customers. This study emphasizes the role of affiliate programs in creating loyalty, thereby helping companies to maintain their competitive advantage. To objectives of this study are to investigate which antecedent variables(affiliate program benefit, service company characteristic , consumer characteristic) have significant effects on consumer perceived affiliate program satisfaction and to examine whether these factors have differences between Korean and Japanese consumers. The useful results will provide marketing strategy for marketers of service companies. The results also show that affiliate program is very important in order to maintain relationship with customers in service companies.

• 대한가정학회지
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• 제41권8호
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• pp.19-31
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• 2003

This study was intended to present the plan for preventing and solving the seriousness of the consumer problem perceived in the e-commerce. For this purpose, 723 questionnaires were distributed to university As a result of analysis, the following findings were obtained: 1) It was found that e-commerce users had higher knowledge of the degree of internet un, the ability to use information on the internet, the disposition of computerization, and e-commerce related consumer than e-commerce non-users. 2) It was found that e-commerce non-users had the higher level of perceived seriousness of the consumer problem than e-commerce users. Especially, it was found that e-commerce non-users had the high level of perceived seriousness of the consumer problem related to the problem of exchange, termination and after-sale nice and the leakage of exchange, termination and after-sale service and the leakage of private information e-commerce user. 3) It was found that university consumers' perceived seriousness of the consumer problem in e-commerce over the internet showed a significant difference in the ability to use information on the internet between e-commerce users and non-users.

• International Journal of Costume and Fashion
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• 제18권2호
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• pp.29-43
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• 2018

Service-learning is a form of experiential education in which students participate in organized activities and develop a sense of civic responsibility while acquiring content knowledge of the discipline. The purpose of this study was first, to examine the underlying theories and principles of service-learning, and second, to present a case of systemic implementation of problem-based service-learning into a Product Innovation and Management class in higher education. The New Product Development for an E-Commerce Small Business project was developed for a community partner, BevShots, reflecting the needs of the firm, and was tightly woven into the course content. Students' participation in the project had a significant effect on increasing their awareness of the needs in the community and identifying their roles as citizens as well as enhancing their content knowledge learning. The community partner also received benefits for his business by participating in the project. Through this study, we aim to inspire fashion design and merchandising educators to implement service-learning projects/classes in the curriculum.

• 산경연구논집
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• 제5권2호
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• pp.5-12
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• 2014

Purpose - The purpose of this thesis is to assess the product design digital learning status of universities that are currently involved in learning environment projects in manufacture and commerce integration (MCI). Thus, enterprises must keep learning and creating new inventions with revolutionary progress. Research design, data, and methodology - This study not only emphasizes the analysis of technical ability, course concepts, conducting models, and learning environments of every aspect, but also systematically probes the planning of learning, system framework, web learning, environmental activities, data statistics, and digitalized learning, among other aspects. Results - The results of this study help in finally understanding each school's manufacture and commerce integration situation, in order to evaluate product design learning. Consequently, it is essential to evaluate computer learning at schools, thereby affecting communication and the requirements of business education training. Conclusions - It is essential to focus on MCI to promote web teaching to preserve and enhance knowledge disseminating technologies, and immediately share knowledge with learners, while improving work efficiency and cultivating the talent needed by industry.

• 통상정보연구
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• 제4권2호
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• pp.187-199
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• 2002

Global economy these days is characterized with an unlimited competition due to Globalization and Information Age. Expansion of E-business accelerates informationized and globalized society and also intensifies market competition. As a result, global economy gradually develops to knowledge-based economy, and Business Service Industry becomes essential to the production increase in the manufacturing industry as well as its high added value comes into the spotlight as one of rapidly growing business industry. Business Service Industry has not yet been academically established, however, it may be defined as the industry of which production is a mediating service in the production process rather than in the final consumption. The export of the manufacturing industry has traditionally played mainstream role in Korea where economic development has been centered on the manufacturing export. However, as with increasing emphasis on the role of service sector and highly developed industrial field in the national economy, not only the relationships between manufacturing industry and service industry becomes rapidly more involved, but also the importance of highly competitive service industry becomes emphasized in accordance with open global economy after WTO system takes off. Now it is time we come to the realization that service is in the center of national competitive power as a result of global door open in all service industry.

• 통상정보연구
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• 제14권2호
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• pp.271-293
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• 2012

서비스 산업의 중요성이 높아짐에 따라 경제에 있어서 서비스의 역할에 대한 연구도 활발하게 이루어지고 있다. 이러한 연구는 주로 경제의 서비스화와 일국의 생산성의 관계를 중심으로 연구되었다. Baumol(1967)은 경제의 서비스화는 일반적으로 생산성 저하 현상을 야기할 것이라는 우려를 제시했으나 선진국의 경우 생산성이 오히려 상승하는 Baumol의 역설 현상이 발생하였다. Oulton(1999, 2001)은 이러한 현상의 이유로 하나의 산업에서의 생산이 타 산업으로부터 중간재를 공급받아 생산되는 연쇄과정인 전후방연관효과에서 찾고 있다. 따라서 본 연구에서는 OECD 국가를 대상으로 Oulton(1999, 2001)의 이론을 실증적으로 검증해 볼 필요성이 있다고 판단하였다. 연구 결과, Oulton(1999, 2001)의 이론과 같이 서비스의 중간투입 비중이 상승하면 다요소생산성(Multifactor Productivity)이 상승하였다. 특히 일반서비스와 달리 지식집약적 서비스가 중간재로 투입될 경우 일국의 생산성 향상을 가져오는 것으로 나타났다.

• 통상정보연구
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• 제12권1호
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• pp.327-352
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• 2010

3PL is the alternative for the corporation seeking to increase its logistics efficiency and effective implement of organization development. This study is to establish effective management method of the logistics companies and suggest further research direction by looking through theoretical background, applications, organization knowledge, international and domestic condition and problems of the 3PL which concludes to policy making. This study suggests corporation’s policy on technology oriented, management participation and knowledge on organization is used to secure competitive edge on logistics service. Close cooperation between departments is needed to acquire technology oriented information from 3PL human resource pool.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2005년도 춘계학술대회
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• pp.316-320
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• 2005

We developed Intelligent Product Search Agent based on SWRL, and this agent can search product information with knowledge(facts and rules) on the web, implement price comparison for searched products considering delivery rates. Existing keyword based product search engines is poor at searching intent products though a user has already prefect knowledge about intent produces. Furthermore if a user has insufficient knowledge, it is impossible to implement search. Also, existing price comparison shopping mall gives users comparison service considering total price(product prices, taxes, delivery rates), this service is valid to single product and has limitations of system expansion and up-dating because of not rule base but programming base. If there is appropriate knowledge on the Semantic web and this makes product information retrieval possible, above problems can be solved clearly. In this research, we developed Intelligent Product Search Agent based on SWRL that can search product information efficiently by making agent to handle facts and rules by itself.