• Title/Summary/Keyword: Knowledge Trust

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Effects of Word-of-Mouth and Assurance on Trust in the Internet Shopping Mall Environments: The Moderation Effect of Ease of Product Evaluation (인터넷 쇼핑몰에서 구전과 보증이 신뢰에 미치는 영향 : 제품평가 용이성의 조절효과를 중심으로)

  • Lee, Kyu-Ha;Kwahk, Kee-Young
    • Knowledge Management Research
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    • v.15 no.3
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    • pp.141-168
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    • 2014
  • Purchasing through Internet shopping mall has more uncertainty compared with offline shopping mall. Previous studies have presented that trust plays a role of reducing uncertainty and increasing purchasing intention. In this study, we suggest that third-party assurance and word-of-mouth contribute to the formation of trust. In addition, we also propose that ease of product evaluation plays moderating roles in the relationships between third-party assurance, word-of-mouth and trust. For this study, we collected sample data from two groups consisting of online shoppers purchasing the search goods and experience goods categorized by type of ease of product evaluation. Empirical results show that word-of-mouth and third-party assurance have different effects on trust in two groups. The third-party assurance has a stronger impact on trust in online shopping group of the search goods than in the experience goods, while word-of-mouth in the online community has a stronger impact on trust in online shopping group of the experience goods than in the search goods. We expect that this result will provide researchers and managers who are interested in trust formation factors in online shopping mall with useful theoretical and practical implications.

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A study on the effects of safety leadership and trust in leader on safety behavior mediated by workers' involvement and safety knowledge (안전 리더십과 리더 신뢰가 근로자 참여 및 안전 지식을 매개로 안전 행동에 미치는 영향 연구)

  • Jung-hoon Lim;Hyoung-Yong Lee
    • Journal of Intelligence and Information Systems
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    • v.29 no.3
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    • pp.103-123
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    • 2023
  • This study empirically investigated the relationship between workers' safety behavior and safety leadership, trust in leader, workers' involvement, and safety knowledge in the enterprise, and analyzed the role of the factors to identify and analyze factors that enhance workers' safety behavior that contribute to the prevention of major accidents in the enterprise. When industrial accidents occur, companies have to bear huge loss costs due to direct costs of compensating the victims and indirect costs such as human loss, material loss, production loss, and time loss. Based on the results of previous studies, this study investigated the effects of managerial safety leadership and workers' trust in leader on safety behavior through the mediation of workers' involvement and safety knowledge among production, technical, and labor workers in the manufacturing industry. Statistical analysis was conducted on 271 manufacturing workers using SPSS and PLS. The results showed that safety leadership and trust in leader can lead to workers' involvement and have a positive effect on workers' safety knowledge acquisition, which can lead to workers' safety behavior.

An analysis of structural relationships among leaders'communication pattern, followers' trust in leader, organizational commitment, and innovative behavior (리더의 의사소통 유형, 상사 신뢰, 조직몰입, 혁신행동 간의 구조적 관계 분석)

  • Shin, Hye Young;Kwon, Sang-Jib
    • Knowledge Management Research
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    • v.18 no.2
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    • pp.23-43
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    • 2017
  • This study analyzes the structural relationships among communication pattern of leader, followers' trust in leader, organizational commitment and innovative behavior. In order to analyze hypotheses, the survey was collected by distributing questionnaire to 250 workers in small and medium-sized companies. As a result, total 213 workers participated in the survey and their rates were included for the test process. The collected data analyzed structural equation modeling, a statistical program. The results of this study are as follows; First, supportive and reflective communication pattern of leader have meaningful positive influences on followers'trust in leader. Directive communication pattern of leader, by contrast, is negatively related to followers'trust in leader. Second, followers'trust in leader has a positive impact on organizational commitment. Third, organizational commitment has a positive effect on followers'innovative behavior. Based on these results, it can be said that followers'trust in leader is more important for boosting organizational commitment and innovative behavior because it has a positive effect on organizational commitment with supportive or reflective communication behavior of leader. Therefore, this study proposes practical benefits to leaders regarding how to display communication process and trust quality more effectively. Future studies are required to investigate the research agendas on the issues between communication patterns and innovative behavior.

Knowledge Sharing Model in Virtual Communities Considering Personal and Social Factors (개인적·사회적 요인을 고려한 가상 공동체에서의 지식 공유 모형)

  • Choi, Kyungsun;Ahn, Hyunchul
    • The Journal of Information Systems
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    • v.28 no.1
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    • pp.41-72
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    • 2019
  • Purpose Virtual communities (VCs) are becoming ever more important in these days, sometimes more than offline communities. Notably, they have become significant sources of knowledge sharing. Therefore, in order to foster a VC, it is very important to understand why people share their knowledge in the VC. Under this background, this paper aims at proposing the behavioral model best explains knowledge sharing activities in VCs. Design/methodology/approach We basically design our behavioral model for knowledge sharing in VCs based on theory of reasoned action (TRA). However, to understand knowledge sharing in VCs better, we specify knowledge sharing by dividing it into knowledge contribution and knowledge use. Also, instead of 'subjective norm', we adopt 'sense of virtual community (SOVC)' as a main social factor, which has been found to be important in the literature. We also include the antecedents such as 'quality of the shared knowledge', 'trust in community members', 'passion of the community leader', 'reciprocity', and 'self efficacy', which affect VC users' attitude towards knowledge sharing and SOVC. To test the hypotheses in our proposed model, we collected 253 valid surveys from the VC users. Structural equation modeling (SEM) using AMOS 23 is employed to assess the relationships proposed as the hypotheses. Findings Major findings are as follows. SOVC positively affects both intention to contribute knowledge and intention to use knowledge. And, trust in community members positively affects the attitude towards knowledge use and SOVC. The attitude towards knowledge use is also affected by the quality of the shared knowledge. Reciprocity is found to strongly positively affect the attitude towards knowledge contribution. However, passion of the community leader and self efficacy are found to have insignificant effect on SOVC and the attitude towards knowledge contribution respectively. Our study sheds a light on how to foster VCs from the perspective of knowledge management.

A Study of the Organizational Factors of Knowledge Management, CRM System Factors, and Trust for CRM Performances (지식경영의 조직요인, CRM의 시스템요인, 신뢰가 CRM의 성과에 미치는 영향에 관한 연구)

  • Lee, Hyun-Soo;Suh, Yung-Ho
    • Information Systems Review
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    • v.5 no.1
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    • pp.113-127
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    • 2003
  • In recent studies, there has been much interest in knowledge sharing between the company and customer. Yet, there is little empirical work on the impact of the factors on CRM performances. The purpose of this study is empirically analyzing the effects of organizational factors of knowledge management, CRM system factors, and trust on CRM performances. The findings indicate that 3 factors (knowledge-oriented organizational culture/characteristic, technical systems, trust) are significantly related to CRM performances. However, the relationships between other factors (knowledge-oriented leadership, knowledge-oriented strategy, education & reward) and CRM performances are not significant.

The Effect of Privacy Concerns on Continued Use of SNS: Interaction Effect of Trust and Perceived Usefulness (프라이버시 염려가 SNS 지속사용의도에 미치는 영향: 신뢰도의 매개 및 지각된 유용성의 조절효과)

  • Lee, Joo Young;Kang, Hyunjeong
    • Knowledge Management Research
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    • v.16 no.4
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    • pp.47-67
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    • 2015
  • Present study investigates the impact of privacy concerns of SNS users on continued intention to use since the privacy infringement issue emerges when smartphone use has been increasingly prevalent. In particular, moderating effect of perceived usefulness and mediating effect of trust between privacy concerns and continued intention to use are further evaluated. Contrary to the expectation that users of SNS will resist to use SNS because of privacy concerns, the number of users of SNS is still growing exponentially. Current paradox might be explained by the intervening factors such as perceived usefulness and trust. The results verify the mediating role of trust and no moderating role of perceived usefulness. Finally, the practical implication for businesses who utilize SNS in their marketing strategy is discussed.

An Empirical Analysis of the Impact of the Institution-based Trust Factors on the Survival of E-commerce Companies in Korea (제도기반 신뢰요소가 한국 전자상거래 기업의 생존에 미치는 영향에 관한 실증 분석 연구)

  • Park, Sho Yun;Kim, Seung Hyun
    • Knowledge Management Research
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    • v.20 no.4
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    • pp.131-148
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    • 2019
  • E-commerce in Korea has grown steadily in recent years. E-commerce has provided firms with an effective method to approach potential customers by overcoming geographical and physical barriers. However, despite the rapid growth, many e-commerce businesses closed their businesses and were not able to survive. This study aims to empirically examine the factors that determine the survival of e-commerce businesses in Korea. In particular, this study focuses on the factors related to the notion of institution-based trust that includes delivery, privacy, and security management. This research used the data set about 31,295 e-commerce businesses that have been registered in Seoul. We found that the e-commerce business that does not require extra personal information beyond the standard terms and conditions or provides a feedback mechanism by having an online board to submit a complaint has a higher chance of survival. In addition, the e-commerce business that has a secured web server, shows the specific information about the date of delivery, or provides escrow services is likely to survive longer than others. The research has extended the extant literature on the importance of trust in e-commerce by empirically examining the effects of the institution-based trust factors on the actual survival of e-commerce businesses.

Auction Experience, Category Knowledge and Trust in eBay Stamp Auctions

  • Kim, Tae-Ha;Jaju, Anupam
    • Asia pacific journal of information systems
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    • v.20 no.3
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    • pp.33-49
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    • 2010
  • We empirically examine the impact of online auction knowledge and category-specific knowledge on the final price of online auctions. Specifically, we question how the relationship between buying and selling experiences affects the final prices of online auctions. Related to the trust between buyers and sellers, we examine the multiple interactions between a buyer-seller pairand aim to identify how these repeated transactions influence the final price. To contrast these effects with other product related factors, we focus on so called 'common value' auctions of vintage stamps on eBay, in which the ex-post value of the product is the same among participating agents’ perceived value. Online auction of stamps provides a representative setting to examine the relationship between market experience and the auction participation behavior in the common value auction, as it provides the book value of stamp as well as price variation across individual buyers with different expertise levels. Our analysis of over 3000 stamps auctions on eBay indicates a significantly high frequency of buyer-seller (pair) interactions, thus suggesting a 'relationship view' of auctions. The work validates five hypotheses derived from the existing theory in economics, marketing, and information systems. Through the common-value auction data, we find that seller's online auction experience and category-specific experience favor sellers by increasing the final price. However, buyer's online auction experience does not affect the final price, but buyer's category-specific experience favors buyers by decreasing the final price. We find that the trust between two trading parties increases the final price.

Measuring the Effects of Trust, Knowledge, Optimism, Risk and Benefits on Consumer Attitudes toward Genetically Modified Foods in the Jeonnam Area (전남지역에서 신뢰, 지식, 낙관성, 위험과 편익이 유전자 변형 음식에 대한 태도에 미치는 효과 측정)

  • Kang, Jong-Heon;Jeong, Hang-Jin
    • Journal of the Korean Society of Food Culture
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    • v.23 no.4
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    • pp.421-426
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    • 2008
  • The purpose of this study was to measure the effects of trust, knowledge, optimism, risk and benefits on consumer attitudes toward genetically modified foods. A total of 326 questionnaires were completed. Moderated regression analysis was used to measure the relationships among the variables. The analysis results for the data indicated a good model fit in Model 2 rather than Model 1, in which the direct effects of trust, optimism and benefits had statistically significant direct effects on the respondents' attitudes toward genetically modified foods, while the direct effects of knowledge and risk were not statistically significant. As expected, the interaction term of risk and benefit had a significant effect on consumer attitude. Moreover, the effect of risk on consumer's attitude toward genetically modified foods was statistically significant at all levels of benefit, except at the lower benefit level. Finally, the results of this study indicated that genetically modified food developers and marketers should attach importance to the interaction effect of benefits to understand the elements of market demand and customer loyalty.

The Effect of Leader' Abusive Supervision on Employees' Knowledge Hiding and Job Engagement in Chinese SMEs: Testing the Mediating Effect of Trust in Leader (상사의 비인격적 감독이 중국 중소기업 구성원들의 지식은폐와 직무열의에 미치는 영향: 상사신뢰의 매개효과 검증)

  • Du, Jiaxing;Jang, Junho
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.107-117
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    • 2022
  • Due to the continuous spread of COVID-19 and the overall decline of the global economy, the business environment of Chinese SMEs is poor, the level of abusive supervision among managers of Chinese SMEs has generally risen state. First of all, the management' abusive supervision has a negative impact on the members' trust in leader. Secondly, the members' trust in leader has a negative impact on the members' knowledge hiding. However, the members' trust in leader has a positive impact on job engagement. Accordingly, this study puts forward some revelations on how to reduce the management' abusive supervision in Chinese small and medium-sized enterprises and the members' knowledge hiding, as well as how to improve the members' knowledge hiding and job engagement.